BECAUSE I CAN STRIDES OF STRENGTH IN THE FIGHT AGAINST MS
“I can’t run from MS, but I CAN run with it.”
AwareNow Media proudly presents ‘Because I Can’, a powerful documentary in production that chronicles the journey of MS warrior Allié McGuire and her lifelong friend, Angela (Angie) Bernard. Together, they embark on a mission to raise awareness and support for MS research, one stride at a time.
This film is more than a documentary—it is a testament to the resilience of the human spirit, captured through raw and authentic moments. Featuring honest dialogues between friends, sincere monologues, and heartfelt conversations with others along the way, ‘Because I Can’ is rated 'O' for original and organic content to raise awareness and support.
Audiences are invited to be part of this impactful story as it reaches viewers locally and globally. With planned distribution across international film festivals in 2025, film screenings across the US in partnership with the National MS Society, and promotion to an audience of over 8 million through AwareNow Media, ‘Because I Can’ aims to inform, inspire, and create meaningful social change.
THE STORY
"On my 45th birthday, my lifelong friend Angie gave me the most incredible gift—to run the Philadelphia Marathon in my honor to raise awareness for MS.
Inspired by her question, 'What do you think?' I asked her why she wanted to do this. Her reply: 'Because I can. '
Our story is not just about running; it’s about courage, camaraderie, and commitment. It’s about trusting each other and ourselves.
Diagnosed with MS in 2020, my journey of resilience is about more than fighting an invisible enemy. It’s about showing others that despite challenges, progress is always possible."
Allié McGuire Founder of AwareNow Media & Editor of AwareNow Magazine
THE TRAILER
Watch the Official Trailer here: awarenow.us/trailer/because-i-can
THE DOCUMENTARY
From walking alongside others with MS to running at the Philadelphia Marathon, Because I Can highlights the power of human connection.
Featuring stories from an actress in Los Angeles, an advocate in Michigan, and an artist in Paris, this film speaks to the universal struggle against adversity and the triumph of the human spirit.
It’s not just about awareness—it’s about inspiring action, fostering community, and redefining what’s possible.
View the Official Poem here: awarenow.us/poem/because-i-can
THE DIRECTOR
Produced by AwareNow Studios, the documentary will be directed by Bill McCullough (www.awarenessties.us/bill-mccullough) an 11-time Emmy Award winner and luminary in the documentary landscape whose remarkable achievements have solidified his status as an industry titan. His unparalleled talent has been showcased in over 30 documentaries, where he has left an indelible mark through his work with esteemed entities such as HBO, Spike Lee, NFL, and others.
With an illustrious career spanning decades, Bill has continuously raised the bar, earning the distinction of clinching the Emmy for Best Documentary an unprecedented four years consecutively.
Bill's creative genius extends beyond individual projects, as he has masterfully curated award-winning documentary series for powerhouse networks like ESPN, HBO, NBC Viacom, Redbull, PBS, and more. With a legacy of excellence that speaks for itself, Bill McCullough continues to redefine the documentary landscape, bringing unparalleled depth and resonance to every narrative he touches.
DIRECTOR'S STATEMENT
“Because I Can is more than a documentary about running and MS; it is a testament to human spirit, resilience, and the transformative power of friendship.
Through Allié and Angie’s journey, we explore the depths of courage and the unwavering belief that despite the challenges, we can achieve greatness because we dare to try.
This film aims to inspire, educate, and resonate with audiences, leaving them with a profound sense of hope and motivation.”
Bill McCullough Visionary, Director & Producer
THE PRODUCER
As the co-founder of AwareNow Media, Jack McGuire has committed his career to raising awareness for causes that connect us all. Through impactful storytelling and organic campaigns, he educates and empowers individuals and organizations to overcome challenges and pursue their passions with purpose.
Jack believes in the transformative power of stories to foster empathy, drive social change, and unite us in our shared humanity. From serving as a producer for the Hollywood Film Festival to consulting for major brands on creating sustainable social impact through content production, he has consistently pushed the boundaries of what media can achieve.
His relentless dedication to crafting narratives that resonate on a deep, emotional level has not only elevated awareness but has also sparked movements that inspire action. Jack's work is a testament to his belief that when we tell our stories authentically, we don't just inform the world; we change it.
PRODUCER'S STATEMENT
“Because I Can is a tribute to the unyielding spirit that resides in all of us, a celebration of the human capacity to defy the odds through grit and connection. By bringing Allié and Angie’s story to life, we are committed to creating a piece that not only moves hearts but also ignites a sense of purpose in viewers. Our goal is to ensure that every frame, every moment, carries the weight of their courage and the universality of their message: we are capable of more than we imagine, because we choose to believe in the possible.”
Jack McGuire Producer & Co-Founder of AwareNow Media
THE CAST
While MS is the cause of focus in this film, it’s about ‘the human cause ’ that serves as the thread stitching all our causes together. Despite a shared disability, there’s more that binds us. As we inform and inspire with this film framed in running, we’ll walk and talk with others who have the same disability but a different story to tell.
In addition to the story of Allié who has MS and Angie who does not, we’ll walk and talk with an international artist (Demit Omphroy) in Paris, an inspirational actress & model (Nicole Pedra) in LA, and an intentional advocate & author (Fox Rigney) in Michigan who all have the same diagnosis but very different paths that did not converge until now. A raw and real conversation with Dr. Robert Pace (Allié’s neurologist) will provide depth to the dialogue that unfolds about this complex diagnosis.
Allié McGuire Founder of AwareNow
Bernard Director of Bernard Group
Angela
Demit Omphroy Artist
Nicole Pedra Actress & Model
Fox Rigney Advocate & Author
THE CAST ALLIÉ MCGUIRE
“Sometimes the war you fight is within. There you must face an invisible enemy.”
Allié Merrick McGuire was diagnosed with MS at the age of 41.
The day the diagnosis came is the day her fight as an 'MS Warrior' began, as she (like many) was forced to fight a battle within, an autoimmune disease and invisible enemy. As a co-founder of AwareNow Media, Allié has dedicated her professional and personal life to the service of others through raising awareness for the causes we ' re all tied to. With original content and organic campaigns, she seeks to educate and empower others to rise above circumstance and pursue their passion with purpose.
THE CAST ANGELA BERNARD
“Running brings me focus and discipline in chaos, and I love passing that gift on to others through coaching.”
Angela Bernard has been running since childhood, inspired by her father, a former track athlete. After a break during college and early career, she rekindled her passion for running by competing in 5ks, trail relays, and eventually the Grand Rapids Marathon at age 29. Now, a decade later, she coaches her daughter's cross-country and track teams in Northern Michigan, while also challenging herself by running a race each month. In 2024, Angela will run the Bayshore Half Marathon, Copenhagen Half Marathon, and the Philadelphia Marathon, all while continuing to coach young runners.
THE CAST FOX RIGNEY
“We all go together, or we don’t go at all... Our community has a place for you, whenever you are ready.”
Fox Rigney leads an MS support group named MS-Abilities and serves as the committee chairperson for the National MS Society’s West Michigan MS Engagement Committee. He’s a member of an MS-focused Government Relations Action Committee and the board chair of Corewell Heath’s disabilityfocused resource group.
THE CAST NICOLE PEDRA
“Passion drives my advocacy journey, fueled by my own experience with MS since childhood. Together, we can create a more understanding and inclusive world for individuals living with MS.”
Nicole Pedra is a model, actor, and a dedicated advocate for multiple sclerosis awareness and research. Diagnosed at the age of 10 in 1998, her journey with MS has propelled her to advocate for fellow patients and raise awareness through various initiatives. With a background in Public Health from Syracuse University, she approaches advocacy with a well-rounded perspective and firmly believes in the power of community and collaboration to make a positive impact.
THE CAST DEMIT OMPHROY
Despite being diagnosed with MS, Demitrius Omphroy played for MLS side Toronto FC and was capped by the Philippines. He retired early into his football career and now works as an artist. Demit's vibrant and playful artworks draw inspiration from a world of his own creation, exploring themes of life, death, and family with a touch of whimsy and imagination.
Driven by the belief that childlike wonder unlocks artistic truth, Demit's work bridges the gap between the seen and unseen. His goal is to invite viewers to reclaim their inner child and experience the world through a lens of rediscovery. Omphroy's artistic journey has been marked by collaborations with the Picasso family and major brands, alongside exhibitions across the globe. Demit currently works between his studios in New York City and Paris, France.
THE CAST DR. ROBERT PACE
“MS is a complex condition, and as such requires a complex approach to management... Of course, nothing is within our complete control, but that doesn’t mean that we shouldn’t try.”
At the Memorial Healthcare Institute for Neuroscience, Dr. Pace cares for and has expertise in a variety of neurologic conditions. He is passionate about demyelinating conditions of the central nervous system and holds a fellowship from the University of Michigan in Clinical Neuroimmunology and Multiple Sclerosis. He has experience using a variety of immunomodulating and suppressing agents and also lectures nationally regarding treatment options for MS.
THE SOUNDTRACK
Caly Bevier is a pop singer who first captivated audiences on America’s Got Talent in 2016 with her powerful rendition of Rachel Platten’s “Fight Song,” earning Simon Cowell’s coveted Golden Buzzer. Though her journey on the show ended in the semifinals, Caly’s story of overcoming stage 3 ovarian cancer at just 15 years old resonated deeply, transforming her into an inspiration for millions. Following her success on AGT, she moved to Los Angeles to pursue her music career, where she released her debut single ‘Soar’ in 2018. Since then, she has gained recognition for her heartfelt and empowering music, including singles like ‘Head Held High’, which reflects her journey of resilience and hope.
Beyond her own music, Caly has collaborated with notable artists such as Katy Perry, Jocelyn Alice, and Drew Pearson, and has performed on significant platforms, including opening NFL games with the national anthem and headlining for cancer advocacy events like Philly Fights Cancer. Her unique blend of pop and inspirational music continues to connect with audiences worldwide, solidifying her as a rising star with a mission to spread hope through her art.
The ‘Because I Can’ soundtrack will feature an original theme song written by Caly Bevier with music composed by Bill McCullough.
THE AUDIENCE
The audience for ‘Because I Can’ spans a wide and diverse demographic, driven by its inspiring message of resilience and overcoming adversity.
Initially, the documentary will be presented at top-tier film festivals, including Cannes, Tribeca, and TIFF, capturing the attention of film enthusiasts and industry insiders passionate about impactful storytelling.
Following its festival circuit, the film will embark on a national screening and speaking tour coordinated in partnership with the National MS Society, reaching hundreds of health systems across the country and engaging both healthcare professionals and individuals affected by MS.
Lastly, with plans for a global release via a streaming platform such as Netflix, Hulu, Amazon or Apple, ‘Because I Can’ will reach millions of viewers, including those drawn to stories of triumph over adversity, health and wellness advocates, and anyone inspired by human connection and the spirit to overcome life’s challenges.
AwareNow is proud to announce that the National MS Society is an Official Partner in Purpose for ‘Because I Can’, with all proceeds raised from our Philadelphia Marathon campaign helping to fund MS research, programs and services.
“Sharing the experiences of people living with multiple sclerosis is vital in shining a light on this complex, often misunderstood disease. In sharing her story, Allié is helping to empower others affected by MS and foster understanding, connection and hope.
We’re excited to see her powerful journey come to life through the making of this film.”
Emily Wilson Vice President of Brand & Communications, National MS Society
THE PRODUCTION
The story of ‘Because I Can’ unfolds across continents and perspectives, blending personal triumphs with shared humanity. Months of training culminate at the 2024 Philadelphia Marathon Weekend, where Allié and Angie will turn their challenges into victories. Angie will run the marathon in Allié’s honor, while Allié will run the 8K—a symbolic step forward in her journey with MS. The streets of Philadelphia, where Allié was born but hasn’t returned since she was three, set the stage for moments of resilience, camaraderie, and celebration.
Because every journey begins with a single step, Allié will walk alongside others living with the disease manifests uniquely in each person. These walks highlight the power of connec shared determination.
Owosso, Michigan: Allié walks with former runner and disability rights advocate Fox Rign Heritage Suspension Bridge, spanning the Shiawassee River in her hometown.
Los Angeles, California: On the iconic Santa Monica Pier, Allié joins actress and influence stories of life, strength, and hope.
San Francisco, California: In the family home of Demit Omphroy, we film with him as he p and prepares for his first solo exhibition that will debuts at the Glass Rice Gallery in San Fr
The documentary also dives into the science behind the story. At the Memorial Healthcar Neuroscience, Dr. Robert Pace provides a glimpse into Allié’s treatment for MS, offering close look at the condition from both the patient’s perspective and the neurologist’s lens.
From walking to running, from personal battles to global connections, ‘Because I Can’ delivers an intimate portrayal of life with MS, inspiring audiences to reimagine what’s possible in the face of adversity.
THE TIMELINE & BUDGET
$250K
We’ve mapped out the journey of Because I Can—from pre-production through filming and editing—leading to a world premiere in March 2026 for MS Awareness Month with the National MS Society.
With $150K already secured and invested, we are now raising the final $250K needed to complete the film. This will position us to submit to top film festivals, screen nationwide in partnership with the National MS Society, and pursue global streaming distribution.
Pre-Production
Concept Development
Budget ng and Financing
Script and Storyboard
Assemb ing the Team
Secur ng Locat ons and Perm ssions
Equipment and Technology
Schedu ng
Legal and Administrative Tasks
Market ng and Outreach
Test Runs and Rehearsals
Planning for Post-Production
Post-Production
Organizing and Backing Up
Editing
Color
Sound Design and Mix
Adding
Creating Titles and Graphics
Reviewing and Approving Cuts
Securing Distr bution and
F nalizing De iverables
Marketing and Promot on
THE SPONSORSHIPS
Becoming an official sponsor of the 'Because I Can' documentary is more than just an investment in a film; it’s a partnership in a powerful movement. Your sponsorship will not only provide vital support to bring this inspirational story to life but also offer your brand unparalleled visibility and association with a project that resonates deeply with audiences.
Authentic Brand Affinity
By sponsoring ‘Because I Can’, your brand gains much more than an average ad placement. You become part of a powerful story, aligned with a cause fostering deep emotional connections.
Original & Organic Content
This documentary serves as an authentic marketing asset, featuring your brand alongside original and organic content that resonates with viewers on a personal level. It positions your company as an authentic storyteller in a way that traditional advertising can't.
Elevated Brand Visibility
Through the film’s international exposure, your brand will be showcased at major film festivals, local community screenings, and in media coverage across a global audience. The extensive reach of AwareNow Media (8M+ readership) offers unparalleled visibility in the cause community.
By aligning your brand with this documentary, you’ll be making a meaningful contribution to raising awareness for MS, fostering empathy, and inspiring action on a global scale. This collaboration is an opportunity to be a part of something greater—advancing societal understanding while benefiting from the extensive media coverage, exclusive access, and long-lasting recognition that comes with your sponsorship.
Consumer Connection
Consumers today seek more than products; they seek brands that align with their values. This sponsorship provides collateral that allows your brand to connect meaningfully with consumers by supporting a powerful, inspirational narrative.
Legacy Impact
Your involvement in Because I Can ensures lasting brand recognition. As part of a project that addresses adversity and resilience, your brand will be viewed as a leader in championing social causes, fostering both short-term engagement and long-term brand loyalty.
DIAMOND SPONSORSHIP
$250,000
Premier Visibility
Top billing logo placement in the opening and closing credits, on all marketing materials, and at all major film screenings and related events
Comprehensive Media Coverage
Extensive coverage, including feature articles, press releases, and personalized social media campaigns
Executive VIP Access
Exclusive invitations for up to 10 representatives to attend the premiere, including a private dinner with the cast and director
Legacy Recognition
Prominent listing as an Executive Producer in the production credits and on IMDb, with a dedicated segment in the documentary's behind-the-scenes featurette
Custom Activation
Opportunity to integrate brand messaging in select film scenes and in the promotional tour
PLATINUM SPONSORSHIP
$100,000
Maximum Visibility
Prominent logo placement in the film, on all marketing materials, and during regional film screenings and events
Extensive Media Coverage
Featured in press releases, social media campaigns, and interviews with key cast and crew
VIP Access
Invitations for up to 6 representatives to exclusive events, screenings, and panel discussions
Legacy Recognition
Listed as a Producer in the production credits and on IMDb, ensuring long-lasting recognition
GOLD SPONSORSHIP $50,000
Major Branding
Significant branding opportunities across all film-related materials, including regional screenings
Media Spotlight
Recognition in press releases and social media campaigns, with opportunities for feature mentions
Exclusive Invitations
Invitations for up to 4 representatives to key events, including screenings and panel discussions
Distinguished Mention
Highlighted in the production credits as an Associate Producer of the documentary
SILVER SPONSORSHIP $25,000
Brand Exposure
Logo placement in the documentary and on all marketing materials during regional events and screenings
Social Media Recognition
Acknowledgment in targeted social media campaigns
Event Access
Invitations for up to 2 representatives to select events and screenings
Credit Mention
Listed in the documentary credits, providing enduring visibility
THE INVITATION
We invite you to be part of a journey that transcends the screen—a journey of courage, resilience, and the unbreakable human spirit. The 'Because I Can' documentary is not just a film; it’s a call to action, a beacon of hope for millions living with MS, and a testament to what we can achieve when we dare to believe in the possible. Your support is not just appreciated—it’s essential. By joining us, you become a catalyst for change, helping to amplify a story that needs to be told. Together, we will raise awareness, inspire hope, and drive forward the mission of finding a cure for MS.
This is more than a contribution; it’s a commitment to making a lasting impact on lives around the world. With your partnership, we can turn a shared vision into a powerful reality, one that will resonate long after the credits roll. Let’s make this journey together—because we can.
ABOUT THE PLATFORM
AwareNow Media™ (www.IamAwareNow.com) is a multimedia company devoted to supporting the human cause. We are a storytelling platform dedicated to creating and sustaining positive social change. Rated 'O' for original & organic content, with our magazine, podcast, films and events, we work with industry and thought leaders on local, national and global levels to educate and empower an audience of millions.
AwareNow Magazine (www.awarenowmagazine.com) is our monthly publication where we present diverse collections of personal stories & exclusive interviews. From rock legends like Dave Navarro to iconic artists such as Shepard Fairey, we share stories about multiple causes, from mental health to human rights and every cause in between.
Referred to as ‘the National Geographic for causes ’ and ‘the Vanity Fair for awareness ’ , AwareNow produces and publishes cause conscious content with beautiful artistry and bold creativity to support human connection serving an international audience, averaging 8 million readers every month.
Proud to work with our ‘Offical Partners In Purpose’ who help us raise awareness one story at a time:
