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Manil Dodani
Business and Marketing Director, APAC at Landor & Fitch
With brands like Tata Neu, Zepto, Apraava, Mahindra, Chargebee under his belt, Manil is currently working as Business and Marketing Director, APAC at Landor & Fitch. He believes that brand and design, drive tangible business results and solve real-life problems. LinkedIn
Creativity, with its limitless potential, aids designers in solving challenging issues. Unfortunately, creativity is not defined, and everyone has their interpretation of it. What is your notion of creativity? Design makes a problem easy to understand helping customers choose their preferred solution. Designers should make the design more efficient, optimized, and intuitive. To accomplish the task of converting a problem into a design solution, one should become a brief writer. Merging the ability to define the intent of the design, and then designing it results in a more targeted, commercially viable solution.
