Personal Project | Neha Natu

Packaging design

Desi gir cow ghee

Brief

The challenge of this project was to design a packaging label sticker and a packaging box for Desi Gir cow ghee depicting the rich Indian culture along with elegance and remitting lightness.

The very first solid food my mother fed me as a baby in our Southern India household was mashed-up rice mixed with a little ghee. Ghee has been an Indian staple for millennia featured in Indian recipes, medicines and even in Hindu mythology.