ZARA : A Devnagri Type Experiment | Ishan Nakate

ZARA: A DEVNAGRI TYPE EXPERIMENT

by Ishan Nakate

Aimed at unveiling the brand values of Zara, spotlighting their unethical impacts on the society and environment, this logo redesign experiments with Indian Script. Simultaneously, swapping the current logo’s emphasis on aesthetics the brand tries to portray, the true Industrious, Metallic, Inorganic and Unpleasant actions it reflects and tries to hide.