How to
Ethics in Design
Based in Jakarta, Supriya is a business and tech enthusiast, working on brand transformation, human-centred design, and ethics. Featured among the 100 Brilliant Women in AI Ethics 2022, and a Finalist at DEI in Voice, Women in Voice Awards 2021, Supriya has researched on voice industry, and the impacts of digital voice assistants. Having done branding and strategic design projects, she has an advertising background and strives to evolve continuously. LinkedIn
Some equate ethics with morality, or with compliance and regulations; others believe it is just ‘nice to have’ while a few feel it sounds ‘accusatory’. Ethics could be described as a set of systems, beliefs and behaviours that is followed at different levels: personal, professional, organizational, or industry. It is largely about how we make decisions, a translation of our beliefs into choices and actions.
Supriya Kulkarni
Founder of The Ethics Company and Pink Tea Company
While everyone has their own definition and interpretation of ethics in design, I like to believe that it is ‘responsible and informed decision-making’ about how products, services or experiences are created. Ethics has always had an important role in design, but now it has become critical to integrate ethical decision-making into our work processes.
Why Ethical Design? The role and scope of design are evolving rapidly. Emerging technologies are redefining how and what we create, and how users experience it. Our designs incorporate multiple disciplines (like interaction, industrial, environmental, etc.), delivering these as individualized, interconnected physical and digital experiences.
