Principles and Practices of
Ethical Design
How to
Sukanta Kundu Dean School of Design, MIT ID Ujjain, Avantika University
With expertise in aesthetics and product innovation, Sukanta graduated from the Indian Institute of Technology, Kanpur with a specialization in Aeronautical Engineering and did his masters from the National Institute of Design, Ahmedabad specializing in Industrial Design. India and China, Sukanta has been associated with many illustrious brands such as Bajaj, Philips, Surya Roshni, Fiem Industries etc., holding more than 29 years of experience in India and China, spearheading the product design vertical in Home Appliances and Luminaries, introducing new product concepts and revamping the available products from concepts to production and a black belt in Design for Six Sigma, he has set-up factories in India, leading Research and Development. LinkedIn
What is Ethical Design or Design Ethics? Design ethics consists of the moral behaviour and responsibilities in practising design as a profession. It is designing products or services with the morals, beliefs and principles of designers and the business owner. A designer ought to remember, whether it be a website design, a marketing campaign, or a product, it will have an impact on real people, and such effects can create ripples that will not only affect the user but may percolate to the whole or part of the society. Ideally, the designer should take responsibility for the efforts of his/her design but in our ever-changing socio-political and cultural scenario, such status quo keeps shifting.
