Styling in retail today
Retail is changing faster than ever. Over the past year alone we’ve seen significant changes in consumer behaviour, buying habits and expectations It’s not just about ‘how’ our customers browse and buy, they themselves have changed, and they’re more informed than ever
This has meant that the expectations of our teams has changed too Product knowledge isn’t enough to create a
positive customer experience, it’s understanding customer
needs through the lens of human behaviour, body shape insights, styling language and professional skills that given them confidence and an edge in the market.
Fashion Stylists are increasingly part of the mainstream fashion landscape, however styling as a service and skill set is still one of the most under-utilised tools in increasing sales performance and enhancing the customer experience. of customers are likely to repurchase after
a positive customer service experience 91%
75% of customers are likely to spend more after receiving high-quality service in store
Your partners in business transformation
Since 2010, Australian Style Institute has been at the forefront of fashion styling education, equipping retailers and stylists with innovative training and proven frameworks
Our exclusive methodology blends styling expertise, sales psychology and human behaviour, helping retailers move beyond outdated service models to deliver impactful, customer-focused experiences
With over a decade of industry experience and data, we train retail teams to drive performance, build confidence and create results that last. Backed by a global network of experts and graduates, we bring world-class retail training to businesses of all sizes.
Australian Style Institute’s in-store styling workshops, virtual styling training, manager support and certification has provided our retail partners transformational results in customer feedback, team confidence and sales results Designed to be complimentary with your existing training frameworks, you can expect to see almost immediate results.
We equip retailers with:
Industry leading in-store Styling training and education
Personal Shopping and Style Consultation frameworks
In-store styling events and activations for teams and customers
E-comm services and language modelling
Solutions to deliver 5 Star customer experiences
SOME OF OUR CLIENTS
Diffe
% of consumers have cut ties with a brand over a single poor customer service experience.
Styling workshops
We equip your team with
IN-STORE STYLING
Styling Advice: Elevating Customer Engagement
Provide styling advice and recommendations with confidence
What to do when a garment doesn’t work on a customer
Maximise the window of opportunity in the fitting room
Styling Body Shape with Confidence
Identify various body shapes
Navigate body shape and its challenges
Implement illusion dressing
PSYCHOLOGY OF STYLE
Equip Your Team to Communicate with Confidence
Create rapid customer rapport
Navigate generational language gaps
Communicate as a trusted style advisor with tonality
Styling Principles:
Gain Technical Skills
Utilise ‘Structure and Flow’ to transform outfit options
Utilise the power of garment pairing
Styling trends that appeal to a sustainable minded customer
Navigating the Customer and Their Needs
Understand the hierarchy of customer needs
Overcome personal preferences by understanding bias
Identify customer needs to ask informed questions
PERFORMANCE
Increase UPT with
Styling Principles
Utilise layering & accessorising to increase UTP
Understand client lifestyle and needs
Provide post-sale recommendations to increase customer loyalty and total spend
Closing the Sale: From Fitting Room to Purchase
Maximise the window of opportunity in the fitting room
How to move the customer from fitting room to purchase
Provide informed recommendations with styling tools that help to reduce
return rates
Understanding Customer Behaviour and Buying Habits
Understand the influence of the Reticular Activating System
Navigate customer resistance to try new styles
Identify the different communication styles via modalities
Staying Customer Centric in Peak Trade
Style multiple customers at once
Navigate customer frustrations and expectations
Futher your commitment to your team’s success
Australian Style Institute can be your retail partner from onboarding new team members through to career development pathways. Our lessons help to develop your teams skills and knowledge at every stage of their career With options to co-brand, we’re able to provide an integrated training platform that looks and feels like your brand.
Speak with the team to learn how we can partner to take your learning & development and team training to a new level.
Online learning modules & Certification
Our Certification for retailers equips your team with the education and certification to create customer relationships that convert into high value sales in-store and online, while helping you attract, develop and retain retail talent Professional styling skills help to navigate various body shapes, sizes, age, lifestyle needs, budget and wardrobe requirements, and help shift team members from ‘sales people’ to ‘trusted advisors’ that customers want to shop with
THREE KEY AREAS FOR SUCCESS:
Customer Experience
Retail Styling
Sales & Performance
