Chances are, we’d crash and burn.
The same goes for idea generation. We are often asked, in the middle of the day and with a dozen other things going on, to be creative, to generate ideas. We naturally struggle, because we haven’t prepared to think creatively. That’s the very purpose of this book, to help you prepare and train to create ideas in greater quality and quantity. In this book you will find 250 exercises that will train you to think alternatively. They will help you see things from a different perspective. Creativity lurks
in the vision of a slightly skewed perspective. The exercises in this book will
help you stretch your creativity, prepare you for greater creative thought and train you to extract ideas when you need to. Here’s your challenge: Do one exercise every day. The exercises are short, maybe 15-20 minutes each. They are fun, they make you think, and they promote active, creative, idea generation. We encourage you to find someone to do the exercises with, someone with whom you can share the fruits of your creative ideas. You’ll not only enjoy the exercises more, but you’ll prepare yourself for another important aspect of idea generation, sharing the idea. Think of it as daily creative maintenance. 18