Tanya G - Business Plan 2022-23

THE EMPOWERED WOMAN

JAMES CROLL Application for the position of Strategic Partnership Manager Interview Questions & Answers

Tanya G Business Plan – 2022 to 2023

THE EMPOWERED WOMAN

“Tanya has not only helped me reach a level of fitness I simply thought was beyond me, but she has changed my whole mindset completely.

I now value everything I have in life .. my family, my friends, my health .. as well as the incredible selfconfidence I now have.

She has enabled me to set myself goals and achieve them Her selfless drive and kindness have enabled me to not only become truly fulfilled in life but empowered and, most important of all, happy.”

Samantha Hoskins CEO XYZ Pharmaceutical Pty

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THE EMPOWERED WOMAN Contents  Objective & Mission Statement  The Concept  Program & Operational Management  Marketing & Promotions  Projected Revenue

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THE EMPOWERED WOMAN Objective & Mission Statement To position Tanya as a unique life coach who works with both women and men Executives who want to dramatically take their physical and mental well-being to a whole new level and in so doing alter the course of their lives.

Whilst there are a number of life coaches around, Tanya will be unique in that this impact she has on physical and mental well-being will be complimented by working with her clients so that they significantly improve their work-life balance, the joy they have for both their home and work environments, and also helping them identify and achieving “bucket list” goals.

Tanya’s clients will benefit from the following: o

OPTIMUM FITNESS – the ability to achieve their full physical potential

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WORK LIFE BALANCE - the joy and peace of mind of a healthy work life balance

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A POSITIVE DISPOSITION - a wonderfully fulfilling and positive frame of mind

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ACHIEVEMENT - the capacity to identify, work towards and achieve lifetime goals

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EMPOWERMENT - the peace of feeling empowered and the joy of living in the moment

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THE EMPOWERED WOMAN The Concept To offer the above in the format of an exclusive members only group, with the member benefits being: o

1-2-1 coaching (both online and in person)

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Group workshops

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Monthly webinars

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Weekend activity breaks

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“Achievement” weekends and holidays

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THE EMPOWERED WOMAN

“Inspiring women to achieve their optimum level of fitness … a fulfilling work/life balance … the desire and hunger to achieve lifelong goals … to truly live in the moment … and feel absolutely empowered” The member program will be designed to not only just coach members on a 1-2-1 basis but to coach them in a group environment.

This will enable them to ‘grow’ with like-minded women, inspire a sense of belonging, and retain them as members as they form friendships and share their achievements with other members.

NOTË: Members will be able to invite friends to the workshops and weekend breaks to introduce them to the concept and potentially join.

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THE EMPOWERED WOMAN Member Benefits The member program will be designed to not only just coach members on a 1-2-1 basis but to coach them in a group environment. This will inspire a sense of belonging and retain them as members as they form friendships and share their achievements with other members.

NOTË: Members will be able to invite friends to the workshops and weekend breaks to introduce them to the concept and potentially join.

Fitness – 1-2-1 coaching 

Fitness sessions – Weekly one hour 1-2-1 fitness sessions

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Program – Personally designed program of exercises and nutrition guidance to achieve personal goals

Group workshops  Monthly member workshops comprising of a structured day including exercises, talks from specialists, nutrition advice, networking, sharing ideas, and concluding with a uplifting inspiring challenge.

Monthly webinars  Monthly webinars updating members on achievements, possibly guest speaker, one member sharing their own personal journey 7

THE EMPOWERED WOMAN Member Benefits contd./…

Weekend Activity Breaks Bi-monthly group activity breaks (6 a year) to retreats built around activities such as yoga, hiking, riding, sailing etc.

Achievement weekends Escapes built around bucket list adventures and goals, such as climbing Mount Kosiosko, diving the Barrier Reef, Skydiving, hiking the Milford Track etc.

- PLUS – The following will be available at an extra supplement to members. These disciplines will be outsourced to specialists in each respective field. These specialists will also then speak in the monthly webinars providing relevant and diverse content.

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Home organising & decluttering – 2 x half days having your home decluttered and organised plus practical help on how to be more organised in your home

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Meditation - 3 x Mindfulness training using techniques like meditation strengthens our ability to regulate emotions

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Bodybuilding – 1-2-1 coaching with a view to working towards a goal of possibly competing 8

THE EMPOWERED WOMAN Sample Program June Mon 1st Wed 3rd Mon 8th Fri 12th Mon 15th Mon 22nd Mon 29th

1-2-1 training Exclusive member webinar. Guest speaker: Sam Jones – HR Director David Jones 1-2-1 training Member Activity Weekend – Yoga weekend: Billabong Retreát 1-2-1 training 1-2-1 training 1-2-1 training

July Mon 4th 1-2-1 training th Wed 6 Exclusive member webinar. Guest speaker: Annabelle Chauncy OAM – Founder African Children Charities Mon 11th 1-2-1 training Fri 15th Member “Achievement” weekend – Skydive the Beach Mon 18th 1-2-1 training Sat 23rd Members Day Out: Supernova – Cosplay event! th Mon 25 1-2-1 training

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THE EMPOWERED WOMAN Operational Management Much of the program will be run by Tanya.

James can assist with the setting up and organisation of weekends away and workshops. He can also manage the content and marketing material needed for promoting the events.

James can also assist with the content of the website On occasion, certain activities can be outsourced to an appropriate specialist, ie: in the case of house de-cluttering, meditation etc.

This however will enhance the diverse range of benefits to members.

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THE EMPOWERED WOMAN Marketing | Promotions | Member acquisition The following activities will drive brand awareness and acquire new members: Social Media: Website inclusive of blogs and newsletter subscriptions Enewsletter: Monthly e-news to members and to subscribers from website Google Adwords: A Google Adwords campaign to enhance the SEO activity (James to explain in person).

Media Releases: Media releases (James to compile) to be forwarded to key media within Fitness, women in business, and Executive media.

CRM | Datbase: A CRM system will be necessary to maintain and control and communicate to members. James again can manage this.

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THE EMPOWERED WOMAN Revenue Projections It is suggested that the first half of 2022 is used to market and promote the concept and acquire members prior to a launch on 1st July 2022.

Thereafter the majority of the revenue will be the monthly member subscriptions, projected at $349 per month. A target of 30 members is projected for the first full year.

YEAR 1 – 1st July 2022 to 30th June 2023 Incoming: o Membership fees: 30 members x 12 months x $349 =

$

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THE EMPOWERED WOMAN

JAMES CROLL Application for the position of Strategic Partnership Manager Interview Questions & Answers

Prepared by JC 4th December 2021