Events Marketing - Aurora

AURORA EVENTS & MARKETING

CONTENTS I. Pre-event

II. During Event

III. Post-event

01. Design

05. Production Team

09. Photography

1.1 Flyers 1.2 Pop Ups 1.2 Brochures 1.3 Stand design 3D 1.4 Graphics for Stand 1.5 Business Cards 1.6 NFC Cards 1.7 Merchandise 1.8 Press Adverts 1.9 Invitation

02. Video

2.1 Promotional Videos

2.2 Product Overview Videos

03. Photography

3.1 Pre-event Photography 04. Marketing

.1 Social Media Posts 4 4.2 Landing Page 4.3 Email 4.4 Paid Search Adverts 4.5 Paid Display Adverts 4.6 Automation

5.1 Executive Summary

5.1 Live Social Media Videos

06. Video

6.1 Interviews 6.2 Promotional Video 6.3 Live Video Streaming 6.4 360 Video

07. Photography

7.1 Event Photography 08. Marketing

.1 Social Media Posts 8 8.2 Email

9.1 Post Event Production

10. Video

1 0.1 Event Round-up Video 10.2 Interview Video Production 10.3 Product Overview Videos

11. Marketing

1 0.1 Social Media Posts 10.2 Email

I. PRE-EVENT 01. Design

1.1 Flyers 1.2 Pop Ups 1.2 Brochures 1.3 Stand design 3D 1.4 Graphics for Stand 1.5 Business Cards 1.6 Merchandise 1.7 Press Adverts 1.8 Invitation

FLYERS

Aurora Flyer, bespoke die-cutting Example

Communication is critical to a successful event marketing strategy. Flyers are a great way to communicate with potential customers and are the ideal method for supporting the promotion of a new product or service. Our flyers are beautifully designed to grab your readers’ attention and then motivate their intent to take action.

Flyers offer three options: Design

Cost

A4/5 Page 2 sides

£420 - £700

A4/5 folded Leaflet

£700 - £1120

Bespoke die-cut flyer

POA

Print

Cost*

500 x A4/5 Page 2 sides

£80

500 x A4/5 folded Leaflet

£100

Bespoke die-cut flyer

POA

*Costs may vary depending on quality, characteristics and supplier.

*All costs shown are excluding VAT

POP-UPS Roller banners are one of the most favourable methods of print design for exhibition advertising.

Roller banners are a great way to showcase event highlights or to contrast your stands design with key information and a strong call-to-action that motivates visitors to take action. Our roller banner designs are all custom designed with a typical banner consisting of logo, business name, strapline, a message, a product and a call-to-action.

Design

Cost

85cm x 200cm

ÂŁ560

Print

Cost*

(1x) 85cm x 200cm

ÂŁ100

*Costs may vary depending on quality, characteristics and supplier.

*All costs shown are excluding VAT

BROCHURES Brochures are a portable method of advertisement for your business and can be passed out at the event. Brochures are factual sales material that can make a profound impression. Our brochures are designed to create the right impact, enhance your brand image and finally create a need for your products.

Design

Cost

Half Fold, 4 Pages

£840 - £1120

Roll Fold, 8 Pages

£1120 - £1680

Stapled Booklet, 12 Pages

£1680 - £2240

Print

Cost*

500 x Half Fold, 4 Pages

£120

500 x Roll Fold, 8 Pages

£200

500 x Stapled Booklet, 12 Pages

£300

*Costs may vary depending on quality, characteristics and supplier.

*All costs shown are excluding VAT

STAND DESIGN 3D We work closely with you to ensure your company has the best event stand possible. Not only do our stands look great, but we will ensure that they maximise any supporting marketing strategy and will be easy to assemble at the event. Our designs will be in an industry standard document that can be easily build by your chosen stand builder. Our stands will also adhere to the venues regulations and guidelines.

This only covers the design of the physical stand, not the designs/content that will go onto the surfaces.

CAD

Cost

3D Stand Design

POA

*All costs shown are excluding VAT

STAND GRAPHICS Stand designs are the single most important aspect to any successful exhibition event. Our stand design service is created to perfectly highlight your uniqueness, utilising the space effectively to showcase your offering at its best. Our stand designs are inviting, intriguing and stunning.

Design

Cost

Stand Graphics

POA

*All costs shown are excluding VAT

BUSINESS CARDS Business cards are a compact essential for your business and are a critical reminder of your products and services. The design of your business cards is equally as critical. We can design standard business cards, to creative pocket-sized masterpieces.

Design

Cost

Business Cards

£280

Print

Cost*

Classic Business Cards x 1000

£200

Folded Business Cards x 1000

£300

*Costs may vary depending on quality, characteristics and supplier.

*All costs shown are excluding VAT

NFC CARDS NFC business cards deliver the ultimate social marketing experience. They can load digital event experiences directly to your prospects’ phone or NFC enabled device. We can create digital business cards for each representative with an add to contacts button, social links and more information the company or employee background.

There are many ways NFC can be utilised for events and exhibitions, below we’ve listed the ways NFC can benefit you:

•

Business Card

•

Link/URL

•

Wi-Fi

•

Bluetooth

•

Email

•

Telephone Number

•

Geo Location

•

Launch an Application

•

Plain Text

•

SMS

*All costs shown are excluding VAT

Example Use Case Transfer Business Contact Info

Tap NFC card against NFC enabled device

Load up business card details as contact on recipients device

Design

Cost

Programming

Cost*

Print

Cost*

NFC Card Design

£280

NFC Card Design

POA

500 x NFC Card

£300

*Costs may vary depending on quality, characteristics and supplier.

MERCHANDISE Branded merchandise is a continuation of your brand in an awarding and rich value-add format.

People will be driven to your stand if you have something that they can take away with them.

From memory sticks, to keyrings, pens and more.

Print

Cost*

Branded Clothing

From £3.00 / Unit

Promotional Gadgets

From £5.50 / Unit

Bluetooth Speakers

From £5.20 / Unit

Luxury ‘Soft-Feel’ Notebooks

From £2.00 / Unit

Playing Cards

From £1.50 / Unit

Branded Candy

From £0.30 / Unit

Headphones and Ear-Buds

From £2.50 / Unit

Design

Cost

Branded Clothing

£280

Promotional Gadgets

£140

Bluetooth Speakers

£140

Luxury ‘Soft-Feel’ Notebooks

£280

Playing Cards

£140

Branded Candy

£140

Headphones and Ear-Buds

£140

*Costs may vary depending on quality, characteristics and supplier.

*All costs shown are excluding VAT

PRESS ADVERT

Press adverts are a hughely successful way of increasing buzz and intrigue around your participation at an event. When used in conjunction with a PR strategy, they are a great way to attract key stakeholders from your perfect event audience. We can create intriguing copy around the event, optimally branded to drive engagement and event participation and bookings.

Design

Cost

Full Page

£700

Half Page

£560

Quarter Page

£420

MPU - Image / GIF

£280 / £560

Placement

Cost*

Full Page

POA

Half Page

POA

Quarter Page

POA

MPU

POA

Leaderboard

POA

*Costs may vary depending on quality, characteristics and supplier.

*All costs shown are excluding VAT

INVITATION Often overlooked, invitations are a great way to build relationships and pre-book meetings with your target customers. This form of personalised communication puts you in better stead and allows you to capture the attention of exhibitors before they even walk through the door. We can create, design and send invitations as well as generate a prospect list of perfect customers to send your invites out too.

Design

Cost

Invitation Design

£420 - £840

Print

Cost*

A5 Print

£100

Delivery

Cost*

500 x Sends

£510

Data

Cost*

B2B Data for sends

POA

*Costs may vary depending on quality, characteristics and supplier.

*All costs shown are excluding VAT

I. PRE-EVENT 02. Video

*All costs shown are excluding VAT

.1 Promotional Videos 2 2.2 Product Overview Videos

PROMOTION VIDEO Promotional videos are a great way to reach large audiences and showcase your brand and your products, services and capabilities. A promotional video allows you to communicate to your markets in a professional, and creative way, as well as providing an opportunity to attract new prospects.

Production

Cost

1 x Pre Event Promotion: 30s

£980 - £2100

1 x Pre Event Promotion: 60s

£1540 - £2800

1 x Ident: 8s

£560 - £840

*All costs shown are excluding VAT

PRODUCT OVERVIEW VIDEOS Product videos are a great way to showcase your product and brand in exactly the way you want to. Video is also a great way to show your market dominance and is proven to achieve higher audience reach, allowing you to gain more prospective interest for your offerings. We focus on what your customers want and need from a service, then create a video that showcases how your brand can accommodate.

Production

Cost

1 x Script and Storyboard

£980

1 x Person On-Site per Day

£1120

2 x Day of Editing

£1960

*All costs shown are excluding VAT

I. PRE-EVENT 03. Photography

*All costs shown are excluding VAT

3.1 Pre-event Photography

PRE-EVENT PHOTOGRAPHY Creating quality, pre-event content is just as important as live event and post content.

In fact, creating content pre-event can help you to raise awareness of your exhibiting status and be really specific with your creative to showcase exactly what will be on stand. Our pre event photography will help to create the most perfect, consistent content possible.

Production

Cost

1 x Photography day on-site (500 Raw photos)

ÂŁ980

1 x Day Editing

ÂŁ980

*All costs shown are excluding VAT

I. PRE-EVENT 04. Marketing

4.1 Social Media Posts

4.2 Landing Page 4.3 Email 4.4 Paid Advert Campaign 4.5 Automation

*All costs shown are excluding VAT

SOCIAL MEDIA POSTS Social media can be used to add value to all the main business functions of your event. It can be used to improve networking, manage customer service issues, direct attendees to relevant content, gather attendees’ feedback in realtime and promote the brand’s participation at the event.

Post Type

Cost

1 x Standard Image / Video (premade video) Post

£140

1 x GIF Post

£280

1 x Insta / FB Story

£420

1 x Carousel

£560

1 x Canvas

£840

1 x Lead Form

£420

Third Party Costs

Cost

Social Ad Spend (Recommended Min.)

£250

*All costs shown are excluding VAT

LANDING PAGE Planning for events should start months in advance. With our landing pages you can tilt the scales and grab guaranteed bookings for your event by collecting email addresses from interested prospects and give them updates along the way. Our landing pages are designed to drive interest and generate a specific desirable outcome whether that be an on stand demo, tour, or sales conversations.

The Landing Page includes, event info, product showcase, Data Capture form and CTA’s. This landing page will have the ability to integrate into your CRM.

Landing Page

Cost

Landing Page Design

£560

Landing Page Build

£700

Data Capture form

£280

CRM Integration

£140

Hosting

Cost

Hosting per Month

£49.99

*All costs shown are excluding VAT

EMAIL Give your prospects rich and engaging emails with our email service. Email is a great way to contact prospects to schedule dates and times for meetings and networking, send automated reminders and alerts and nurturing follow up actions post event.

We can craft and build emails with high open and click through rates.

HTML Email (x1)

Cost

Copywriting

£140

Email Design

£420

Email Build

£420

Sends

Cost*

1,000

£19

5,000

£70

10,000

£140

*Costs may vary depending on supplier.

*All costs shown are excluding VAT

PAID SEARCH ADVERT Paid advertisement is a great way to generate bookings for specific keywords on Google. It’s also a good way to tag onto event domains to divert traffic from their searches to your landing pages to produce leads. Paid advertisement can utilise geotag locations and market to people at the event with an event specific message and call-to-action.

Paid Advert (Search)

Cost

Copywriting

£280

Campaign Setup and Launch

£280

Management

£140

Third Party Costs

Cost

Search Ad Spend (Recommended Min)

£250

*All costs shown are excluding VAT

PAID DISPLAY ADVERT Paid advertisement is a great way to generate bookings for specific keywords on Google. It’s also a good way to tag onto event domains to divert traffic from their searches to your landing pages to produce leads. Paid advertisement can utilise geotag locations and market to people at the event with an event specific message and call-to-action.

Paid Advert (Display)

Cost

Creative (Image/GIF)

£280 / £560

Campaign Setup and Launch

£280

Management

£140

Third Party Costs

Cost

Display Ad Spend (Recommended Min.)

£250

*All costs shown are excluding VAT

AUTOMATION As a marketing agency that has attended and helped hundreds of clients with their events, we understand that there is a lot to do on the days of event.

Preparing marketing automation can make a team of 2 seem like a team of 20. We take into account the evolving needs of your leads, and the behaviours and interactions they will have with you before, during and after the event and we create automated workflows, using logic to execute an effective, event lead nurturing strategy.

Marketing at this calibre means we are able to influence an attendee’s decision to use your company. We will create an event, alpha customer persona and use internal research methods to understand a prospect’s journey from event booking, to attending and finally, converting into a lead. We then transmute those stages into a list of customer journey touch points.

To finish, we will create assets and workflows directly into your automation system ready for the event, to maximise your lead generation activities

Automation

Cost

Trigger / Workflow Planning

£840

Email Design / Build

£1680

Management

£280

Sends

Cost*

Email Sends

POA

*Costs may vary depending on supplier.

*All costs shown are excluding VAT

II. DURING EVENT 05. Production Team 5.1 Executive Summary

*All costs shown are excluding VAT

5.2 Aurora Team on site

EXECUTIVE SUMMARY During the event, everything is costed per-person per day. The costs have been converted into hours within the ‘During Event’ Section of this document.

1 Day is equivalent to 6.5 hours per person. For example if we had three members of the team at the event, you would have 19.5 hours a day to use. These hours will be divided up to each team member depending on their skill set. An example of the skill sets and hour breakdowns are presented on the next slide.

Rate

Person(s)

Cost

1 x Day on Site

1

£980

1 x Day on Site

2

£1960

1 x Day on Site

3

£2940

1 x Day on Site

4

£3920

*All costs shown are excluding VAT

AURORA TEAM

Camera Man

Designer

Marketer

Director

This team member is dedicated to capturing filmed and still content during the event. You can use this member to capture event footage, product footage and interviews footage, or event and product stills.

The designer will be on stand to edit and produce visual content ready for the marketer to use live at the event.

The designer will also have video editing experience to produce quick, short videos at the event if required.

The marketer is on hand to produce live content throughout the show, including social media, email, press releases and blogs on demand.

The event director is in charge of liaising and ensuring that the team are as productive as possible and work with you to generate content ideas during the show as well as assisting all other team members where required.

Output:

Output:

A camera man’s day consists of 6.5 work hours. An agenda must be agreed between both parties preevent and is usually sorted into hour blocks to allow for set-up time.

Event GIFs, infographics, short videos including live social media videos and interviews, visuals for live social media content, processing photographs and 360 videos.

Example Output in a 6.5 hour day:

Example Output in a 6.5 hour day:

150 Still Raw Photos - 3 Hours 40 Minutes Footage - 2 Hours 1 Raw Interviews - 1.5 Hours

*All costs shown are excluding VAT

1 Event Gif - 1 Hour 100 Photos - 2 Hours 1 Video - 1 Hour 5 Social media images - 2.5 hours

Output: Social media posts, E-mail writing, Blog posts, Press releases. They will be on hand for all Marketing and copy writing needed.

Example Output in a 6.5 hour day: 3 social media posts - 1.5 hours 1 email - 1 hour 1 blog - 1.5 hours 1 press release - 2.5 hours

Output: The director’s time will be dedicated to ensuring the team are on time with content and that transfer and sign-off is a easy and smooth process.

Benefits of having a director on-site: Maximise output across the team Guarantee schedules are met. Help where needed to increase overall output on the day.

II. DURING EVENT 06. Video

6.1 Interviews

6.2 Promotional Video 6.3 Live Video Streaming 6.4 360 Video

*All costs shown are excluding VAT

INTERVIEWS Interviews are a critical way to build relationships and credibility with your online users. Firstly you get the opportunity to showcase your brand and offering with users. Secondly prospects can put face to name and gauge the thought leadership of the brand and expertise of your employees in a easy to view format.

The footage for the interviews will be captured at the event and the video creation will be completed after the event. See III. Post Event Interview Video, p42.

Interview*

Hours

Script Writing

0.5

Filming / Recording

1

*All costs shown are excluding VAT

PROMOTIONAL VIDEO We create compelling promotional videos that captivate audiences, inspire action and drive results for businesses and brands. We create a video that showcases your brand and your involvement at the event and work out how we can use the promotional space to drive your desired action.

The footage for the promotional video will be captured at the event and the video creation will be completed after the event. See III. Post Event Round Up Video / Product Overview Video, p42 / p44.

Videos

Hours

On-site Filming (40m Footage)

2

*All costs shown are excluding VAT

LIVE VIDEO STREAMING Videos on social media are proven to attract the greatest of audiences and are unbeatable in terms of reach. Live social media content allows your network to follow event proceedings and reach new prospects, allowing you to extend the physical barriers of your exhibition stand to the limitless barriers of the internet.

They can also be a tremendous source of lead generation for your landing pages and post event.

Live-streaming isn’t just useful for engaging the audience that couldn’t attend, it also enables attendees to take in more of the event without having to be in two places at once. They can have lunch while engaging with your seminar or product launch, for example. And you can add to the exhibition experience for your streaming audience by taking them on a guided tour, offering them a glimpse behind the scenes and giving them an opportunity to interact with you and make requests to see specific items.

Live

Hours

On-site Setup and Filming (1 Hour Footage)

2

*All costs shown are excluding VAT

360 VIDEO 360 videos are a trending and engaging way to display content. It allows users to participate on your stand without the need to be there. It also allows you to add custom titles and information to specific parts of your event to fundamentally create a virtual tour.

360 Video

Hours

One Hour Film (1 x Location)

2

*All costs shown are excluding VAT

II. DURING EVENT 07. Photography

*All costs shown are excluding VAT

7.2 Stand/Product Photography

STAND PRODUCT PHOTOGRAPHY We take photos of your stand and product for later user, images come with a full edit and optional watermark after the event. a great way to build up your image based content libraries for later use in social media, email or landing pages.and blogs.

Photography

Hour

1 x Photography (150 RAW Photos)

2

*All costs shown are excluding VAT

II. DURING EVENT 08. Marketing 7.1 Social Media Posts 7.2 Email

*All costs shown are excluding VAT

LIVE SOCIAL MEDIA POSTS Live social media is imperative to a successful event. Being able to answer questions on demand whilst at the event is a great way to build brand reputation and loyalty when you’re in the spot light at an event. Producing social media posts on the stand allows you to keep loyal customers updated with visual queues and call-to-actions to drive engagement.

Post Type

Hour

1 x Standard Image / Video (premade video) Post

1

1 x GIF Post

2

1 x Insta / FB Story

3

1 x Carousel

3

1 x Canvas

5

1 x Lead Form

3

Third Party Costs

Cost

Social Ad Spend (Recommended)

ÂŁ250

*All costs shown are excluding VAT

EMAIL We can create compelling end of day newsletters as well as automated work-flows which send out trigger based emails to users. Utilising forms on landing pages or representative forms we can plan, design and create emails that give users more information on a certain product after visiting the stand. Did we mention that email still provides one of the highest ROIs per £ spent?

HTML Email (x1)

Cost

Copywriting

1

Email Design

2

Email Build

2

Sends

Cost*

1,000

£19

5,000

£70

10,000

£140

*Costs may vary depending on supplier.

*All costs shown are excluding VAT

III. POST EVENT 09. Photography

9.1 Post Event Production

*All costs shown are excluding VAT

POST EVENT PRODUCTION We take photos of your stand and product for later user, images come with a full edit and optional watermark after the event. They are a great way to build up your image based content libraries for later use in social media, email or landing pages and blogs.

Photography

Cost

1 x Day Editing

ÂŁ980

*All costs shown are excluding VAT

III. POST EVENT 10. Video

10.1 Event Round-up Videos

*All costs shown are excluding VAT

10.2 Interview Videos

10.3 Product Overview Videos

EVENT ROUND-UP VIDEO An event round-up video is a great way to summarise the brands participation at the event.

It’s also a useful asset to have for the following year to promote the event with brand biased content for use on social channels, the website, email and other digital avenues.

We will produce the raw footage at the event and then edit the composition post event to create a brand biased, event video with branded intro and outro.

Production

Cost

1 x Script and Storyboard

£980

2 x Day of Editing

£1960

*All costs shown are excluding VAT

INTERVIEW VIDEOS We can create compelling end of day newsletters as well as automated workflows which send out trigger based emails to users. Utilising forms on landing pages or representative forms we can plan, design and create emails that give users more information on a certain product after visiting the stand. Did we mention that email still provides one of the highest ROI’s per £ spent?

Production

Cost

1 x Script and Storyboard

£980

2 x Day of Editing

£1,960

*All costs shown are excluding VAT

PRODUCT OVERVIEW VIDEOS Product videos are a great way to showcase your product and brand in exactly the way you want to. Video is also a great way to show your market dominance and is proven to achieve higher audience reach, allowing you to gain more prospective interest for your offerings. We focus on what your customers want and need from a service, then create a video that showcases how your brand can accommodate.

Production

Cost

1 x Script and Storyboard

£980

2 x Day of Editing

£1,960

*All costs shown are excluding VAT

III. POST EVENT 11. Marketing 11.1 Social Media Posts 11.2 Email

*All costs shown are excluding VAT

POST EVENT SOCIAL MEDIA POSTS Social media is a great way to follow up with your community post event. More often than not, a users journey often starts with being made aware of the event via a social channel. This means that your prospects are also exposed to your social media after the event. We will create posts that remind them of why they went to the event, and what solutions you provided. This is a great opportunity to persuade attendees who didn’t convert at the exhibition to reflect or take another look at your offering and click-through to a form or gated page.

Post Type

Cost

1 x Standard Image / Video (premade video) Post

£140

1 x GIF Post

£280

1 x Insta / FB Story

£420

1 x Carousel

£560

1 x Canvas

£840

1 x Lead Form

£420

Third Party Costs

Cost

Social Ad Spend (Recommended)

£250

*All costs shown are excluding VAT

EMAIL

Following up with an email is a great way to further build relationships from the event. We can design beautifully creative and impactful emails that use merge tags to create personalisation to further improve relationships, ready to follow up with after the show.

HTML Email (x1)

Cost

Copywriting

£140

Email Design

£420

Email Build

£420

Sends

Cost*

1,000

£19

5,000

£70

10,000

£140

*Costs may vary depending on supplier.

*All costs shown are excluding VAT

APPENDIX I. Pre-event

II. During Event

III. Post-event

01. Design

05. Production Team

09. Photography

1.1 Flyers 1.2 Pop Ups 1.2 Brochures 1.3 Stand design 3D 1.4 Graphics for Stand 1.5 Business Cards 1.6 NFC Cards 1.7 Merchandise 1.8 Press Adverts 1.9 Invitation

02. Video

2.1 Promotional Videos

2.2 Product Overview Videos

03. Photography

3.1 Pre-event Photography 04. Marketing

.1 Social Media Posts 4 4.2 Landing Page 4.3 Email 4.4 Paid Search Adverts 4.5 Paid Display Adverts 4.6 Automation

5.1 Executive Summary

5.1 Live Social Media Videos

06. Video

6.1 Interviews 6.2 Promotional Video 6.3 Live Video Streaming 6.4 360 Video

07. Photography

7.1 Event Photography 08. Marketing

.1 Social Media Posts 8 8.2 Email

9.1 Post Event Production

10. Video

1 0.1 Event Round-up Video 10.2 Interview Video Production 10.3 Product Overview Videos

11. Marketing

1 0.1 Social Media Posts 10.2 Email