Currency, as a means of material value, has changed its’ forms significantly over the course of centuries – from primeval cowrie shells and salt to today’s electronic money and value-added plastic cards. Taking through the timeline, each month of the calendar engages the viewer into an exciting journey of historical forms of currency revealing interesting stories behind each character.
The hand-drawn images, as the central figures of the design concept, emphasize the Bank’s people-centric values and personalized approach towards its stakeholders. Meanwhile, the light typography transmits the sense of sleek and clear corporate style.
It’s noteworthy to mention that Anelik Bank, as one of the pioneers in Armenia, is celebrating its 25th Anniversary in 2015. Thus, 25th day of each month is highlighted on the calendar.
