Haze I Visiual guidebook

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Visual Guidebook

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Content Brand identity Introduction logo Usage Color Palette Typography

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Corporate Identity Bussines Card Gift Card Letterhead Envelope Folder Ringed notepad Pen PPT Tamplate Email Signature Outfit Papper cup Kraft Bags Pin Badge Sign

Digital Identity Profile & Timeline Pictures

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Brand Identity

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Introduction haze creative is not a beauty space. haze creative is a philosophy.

It is a community of like-minded individuals and professionals who strive to bring bold changes and live differently.

Brand tells the story, shapes the ideas and works differently.

It outstands the norms and enlarge the borders.

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Logo

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logo Concept The haze creative brand logo emphasizes movement up.

It is told that brand is constantly growing and developing.

This movement up has always been present in the logo — in its first version. Тhe angle of nine degrees was chosen because the number 9 carrying strong energy.

It is so charismatic and impulsive that pushes to creativity and growth

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Logo Size =X L 116px

H 60px

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Co-Branding Cases A

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A BUSINESS PARTNER LOGO

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BUSINESS PARTNER LOGO

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Horizontal lock up

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A BUSINESS PARTNER LOGO

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Background control background

On black, shades of gray and white

100% Black

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White

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Logo Usage English is the primary version of haze logo.

The logo can only be used horizontally

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Incorrect Logo Usage

Additional shadows

Incorrect background

Incorrect color

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Incorrect font

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Color

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Colors

CMYK: 75, 67, 68, 90 RGB: 0, 0, 0

#000000

#BC964C

CMYK: 26, 38, 82, 3 RGB: 188, 150, 76

#FFFFFF

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CMYK: 0, 0, 0, 0 RGB: 225, 225, 255

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Primary Color Pallete CMYK: 26, 38, 82, 3 RGB: 188, 150, 76

CMYK: 0, 17, 57, 0 RGB: 254, 212, 130

#BC964C

#FED482

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Color name: Tussock The haze creative brand logo is a diagonal rendering of the brand name in gold text. The gold text contrasts brilliantly with the black background, providing a very visually appealing effect.

Gold is the color of success, achievement and triumph. Sharing some of the psychological attributes of yellow, bright gold is optimistic and cheerful

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Related Colors Color name: Roti

Color name: Twine

Color name: Fire Bush

#B19A3C

#BA9254

#E39A4A

CMYK: 32, 33, 93, 4 RGB: 177, 154, 60

CMYK: 26, 40, 77, 4 RGB: 188, 146, 84

CMYK: 18, 43, 79, 1 RGB: 208, 150, 79

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Color Balance The brand approved colors are balanced within each other to create a modern and clear look to design materials.

50% Black

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30% Tussock(Gold)

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Monochrome Color

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Typography Fonts

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Pr ce fa pe Ty opy y ar y c im od B

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Creative Typeface

Crake

System typeface

Nimbus Sans L

Primary Typeface Body copy

Glober

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

0123456789!@$%

0123456789!@$%

0123456789!@$%

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Corporate Identity

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Letterhead Adress line Phone: @Email: web.am

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Envelope

str./Yerevan 0000, Armenia phone: +374 00 000 000

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@mail website

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Folder

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Ringed Notepad Cover page

Inner page

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Pen

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Online

Documents

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PPT template

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Email Signature

haze creative

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Professional Tittle Phone: youremail@gmail.com www.yourwebsite.com

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Marketing Materials

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Outfit

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Outfit

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Paper cup

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Craft bags

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Price-List

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External Sign

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Digital Pages

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Social Media pages

Templates

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