10/33 East Crescent Street McMahons Point | Marketing Plan

Marketing Plan 10/33 East Crescent Street McMahons Point

The Anchorage Penthouse Presented by Adrian Bridges

Buyers/Relocation Agents

Interstate Buyers

Expats

TARGET MARKET $ High Net Worth

Downsizers

International Market

SALES AND MARKETING STRATEGY

CINEMATOGRAPHY a. b. c. d. e. f. g.

Dawn to dusk transitions Tender boat arrival People launching paddle boards Cocktail party footage Kids enjoying pool Village and lifestyle aspects Angela Shallis narration and presentation Cost = $2,500

LAUNCH EVENT a. b. c. d. e. f. g. h.

Media personalities Social influencer's (design and property focus) Top buyers agents Top relocation and international agents Local personalities Key people Atlas team Valet parking and red carpet Adrian Bridges Investment

DIGITAL, SOCIAL AND SEO a. b. c. d. e. f. g. h.

Top property, design and lifestyle blogs www.anchoragepenthouse.com.au landing page Targeted facebook, youtube, Instagram and linkedin ads Realestate.com.au Premium Listing Domain.com.au Premium Listing LJHooker.com.au Atlas.com.au International Property Sites Cost = $4,500

PR OPPORTUNITIES a. b. c. d.

Mosman Daily Domain/SMH Breakfast TV Sky News Cost = Free

PRINT MEDIA a. b. c.

Mosman Daily with liftover to Wentworth Courier Sydney Morning Herald Domain Cost = $11,000 (approx)

VIEWINGS a. b.

Private one-on-one viewings 7 days a week Minimum 2 team members at every viewing

AUCTION a. b.

Private auction event held for registered bidders only Streamed live for overseas bidders to take part

COMMUNICATION a. b. c. d.

Daily personal updates Atlas portal for real time campaign metrics Written report once a week Face to face meeting once a week

DESIGN AND VISION a. b.

Custom scheme prepared by Tess Regan a top lower north shore designer Bespoke styling by Coco-Republic can be sold as a package to a new purchaser Cost = $5,500

NEXT STEPS a. b. c. d. e. f.

Appoint Adrian Bridges Determine timing of tenants vacating Engage home preparation and styling team Engage designer for the vision scheme Start creating lifestyle content Build anticipation among key buyer groups 30 days prior to launch

CAMPAIGN COSTS - Photography, copy, floorplan $3,000 (incl. drone and virtual tour) - Video $2,500 - Signage and Brochures $2,000 - Web and Social $10,000 - Print $11,000 (approx) Total = $28,500 (approx)

Adrian Bridges