HARDEN DOUG DH
The Distinction
Compliments of The Doug Harden Group
EVERY HOME IS UNIQUE. EVERY CLIENT IS ONE OF A KIND.
HARDEN DOUG DH
DOUG HARDEN, MBA
GLOBAL REAL ESTATE ADVISOR
m. 404.931.5090
o. 770.442.7300 dougharden@atlantafinehomes.com DIRECTOR OF OPERATIONS
m. 678.637.8388
o. 770.442.7300
emmafarnham@atlantafinehomes.com
MEET DOUG
As a former CFO with an MBA in Finance and Management, Doug uses his extensive knowledge of the local market, strategic analytic skills and competitive spirit to achieve financial rewards for all his clients. Doug’s comprehension of contracts, local and national financial trends and successful negotiating give him a leg up in a constantly changing market. Doug consistently outpaces the average sold over list price by over two percent.
As a more than a 20-year resident in Alpharetta and Milton, you can count on Doug as your lifestyle expert and trusted advisor in everything from first-time home buying to equestrian estates to country club living and more in and around the area. Doug and his team coordinate seamless communications regarding your sale and purchase by incorporating ongoing research on local neighborhoods, zoning and building codes, always one step ahead in the buying and selling process.
Doug’s team comprises excellent communicators who are highly skilled in their areas of expertise. Getting you from the contract to the closing table with minimal hassle and maximum benefits is the goal of every member. In the sometimes fast-paced process of home buying and selling, a quick and concise response helps to make the journey less stressful. That is the main objective of the Harden Group.
As an added benefit, Doug is an active member of the community. He is a fun-loving, sports-minded, family-oriented, service-driven citizen, who can help guide you to the latest hot spots, local venues to exercise, play sports, volunteer, meet like-minded people and enjoy everything that the area has to offer. He and his family attend North Point Community Church and love to travel out of the world-acclaimed Atlanta Hartfield-Jackson International airport.
In his personal life, Doug enjoys family time with his wife, Danielle, and their three children, Jackson, Sydney and Davis. Coaching baseball and softball allows Doug to continue his passion from his days as a walk-on baseball player at the University of Florida. A round of golf is Doug’s go-to pastime when he isn’t focused on real estate and his family. You might find him on the links at a local course, especially at White Columns Country Club, where he is a member.
MEET EMMA
With over 24 years of experience in real estate, Emma Farnham brings a wealth of knowledge and a unique global perspective to every client interaction. Originally from London, England, she understands the challenges of international relocation and connects deeply with clients navigating major life transitions.
For more than seven years, Emma has had the privilege of working closely with Doug Harden, forming a trusted professional partnership grounded in collaboration, integrity and a shared commitment to excellence.
Emma’s career began as an onsite sales agent in Atlanta, and for the past decade, she has served as a Director of Operations. A licensed REALTOR®, she is known for her keen eye for detail, strong relationshipbuilding skills and unwavering dedication to customer satisfaction.
Now based in Alpharetta, Emma enjoys an active lifestyle with her two daughters. She loves playing pickleball, exploring interior design, traveling and volunteering at Furkids. Whether supporting buyers or sellers, Emma is passionate about creating a seamless, stress-free experience—always with the goal of helping others feel at home.
EMMA FARNHAM
“Doug and Emma are a class act and first-tier operation, it was a pleasure working with them.”
- Mike R.
TESTIMONIALS & FEATURED SALES
“Great REALTOR®! Doug has helped our family with several home purchases in the past seven years. Proactive, responsive and gets the results you want!!”
- S.
“We worked with Doug for two years to finally find our dream home. Doug and his team were so helpful and patient as we looked at many homes until we found the one. His expertise and knowledge of the real estate market is exceptional, together with his negotiation skills to ‘win’ our home. Strongly recommend The Harden Group.”
- Bridgett B.
105 Manor Lake Court • Milton Sold for $3,500,000
354 Woodmont Court • Canton Sold for $3,825,000
1272 Trinity Church Road • Canton Sold for $1,665,000
5890 Stoneleigh Drive • Suwanee Sold for $1,400,000
2205 Hickory Hill Drive • Alpharetta Sold for $1,350,000 1283 Cauley Creek Overlook • Johns Creek Sold for $1,200,000
Our Distinction
We curate an experience tailored to you — elevating every detail and anticipating every need. As stewards of a brand renowned for its heritage and global influence, we connect our clients with discerning buyers who share their vision. Our unparalleled reach, strategic media partnerships and cutting-edge technology ensure that the homes we represent receive exposure at the highest level. Every home is unique and deserves nothing less than extraordinary representation.
Our Brand, Your Advantage
The Sotheby’s International Realty® brand is built on the centuries-long prestige of the world’s preeminent Sotheby's auction house. Our unmatched reputation gives the homes we represent the best-in-class exposure they deserve, while giving buyers confidence that they are working with trusted experts — no matter where they are in the world.
GLOBALLY CONNECTED
Sotheby’s International Realty is the only truly global real estate brand with 26,100 advisors working in more than 1,110 local offices across 84 countries and territories. Through personal connections and a worldwide network, we offer our clients unrivaled access to the most qualified clientele globally — ensuring their home is seen by those who value it most.
A Unique Collaboration
For nearly three centuries, Sotheby’s has meticulously crafted an iconic brand synonymous with unparalleled prestige. Today, Sotheby’s International Realty builds on its legacy by offering the same elevated standards and exemplary service. We harness the global power of the Sotheby’s name and its proprietary database of over one million clients to create unique opportunities and introduce your home to the most qualified buyers all around the world.
EXCLUSIVE PARTNERSHIPS.
UNRIVALED EXPOSURE.
The homes we represent are showcased to the world. Once your home is on sothebysrealty.com, it is seamlessly distributed across a curated selection of leading websites worldwide, ensuring maximum visibility among the most qualified buyers.
We complement those efforts with targeted digital and print advertising plans often exclusive to Sotheby’s International Realty
Through cutting-edge innovation, strategic positioning and powerful media partnerships, we connect with discerning audiences worldwide, elevating your home’s presence in a way that is simply unmatched.
Your Home’s Marketing Journey
Your home is one of a kind, and its marketing should reflect that. We understand the unique value of your home and will develop professionally designed marketing materials that will provide the exposure it deserves.
DIRECT PRINT AND EMAIL MARKETING
We will create a customized direct mail campaign featuring a smart QR code that seamlessly links to your property details page, strategically targeting key areas within your local neighborhood and surrounding areas. Additionally, a professionally designed introducing eBlast will be shared with our proprietary network of Metro Atlanta agents, amplifying exposure among top industry professionals.
SOCIAL MEDIA MARKETING
Your home will be showcased through professionally designed social media graphics posted on your advisor's platforms to engage their client base. Our marketing team will further expand its reach with a strategic, paid Meta ad campaign, ensuring your property is seen by potential buyers on Facebook and Instagram.
PRINT AND DIGITAL PROPERTY BROCHURES
We create a compelling marketing brochure featuring stunning professional photography, a captivating narrative designed to showcase your home’s most distinctive features and a smart QR code. This elegant, tangible piece serves as an essential tool in attracting and engaging buyers.
Our Connections Become Your Connections
SOCIAL MEDIA
The Sotheby’s International Realty brand creates exclusive content featuring our global properties on multiple social media platforms and engages with more than 1 million followers each day. Together with Sotheby’s International Realty, we craft and share exclusive social media content for those who appreciate fine living and leverage targeted social media marketing to ensure your home reaches the web’s most sophisticated buyers.
DYNAMIC VIDEO
Video plays an important role in our marketing strategy — the Sotheby’s International Realty award-winning YouTube channel has more video views and subscribers than any other real estate brand.
Scan the QR code to follow us on our social media platforms.
Cooperative Advertising
TARGETED ADVERTISING
With an emphasis on exclusivity, the Sotheby’s International Realty brand’s advertising plans are driven by a consumer-centric approach targeting potential homebuyers and sellers at all stages of the real estate journey. Our robust digital and print strategy is aimed at showcasing homes to highly qualified homebuyers.
LOCAL ADVERTISING
Atlanta Fine Homes Sotheby’s International Realty hand-selects premier print publications and digital platforms to advertise the homes we represent. From social media posts to targeted print and digital publications focusing on real estate, lifestyle, art, regional events and philanthropic missions, we ensure your home receives enhanced exposure, translating to more buyer inquiries, showings and activity. Our local media partners include the Atlanta Business Chronicle, Atlanta Intown, the Buckhead, Brookhaven, Dunwoody and Sandy Springs Reporter Papers, North Fulton’s Appen newspapers, Rough Draft digital newsletter and more.
33M+
ANNUAL VISITORS
Sources: Google Analytics, Brightcove and ListTrac.
15 AVAILABLE TRANSLATIONS
49% VISITORS FROM OUTSIDE THE U.S.
41% ORGANIC SEARCH TRAFFIC
Unrivaled Web Exposure
ATLANTAFINEHOMES.COM
We offer unparalleled exposure and worldwide reach for your home. Our website, atlantafinehomes.com, is powered by the award-winning sothebysrealty.com platform, allowing us to leverage the millions of buyers monthly, immersing them in your home through rich content, such as high-resolution photos, ultra-high-definition videos and virtual reality tours.
With its rich, dynamic content, atlantafinehomes.com consistently ranks at the top of Google search results, maximizing exposure and ensuring your home reaches the right audience. Your home can be accessed seamlessly on any device around the globe, and mobile users can connect directly with an advisor from your property details page.
Scan the QR code to visit atlantafinehomes.com.
Powerful Property Insight
PROPERTY SYNDICATION
The exposure and worldwide reach for the homes we represent are a crucial differentiator that sets us apart from the rest of the industry. As soon as your home is showcased on atlantafinehomes.com, it is exclusively distributed to the most authoritative news, luxury lifestyle, financial and real estate-centric websites worldwide.
PROPERTY REPORTS
Strategic placement and unique positioning of your home’s best features are critical in securing the right audience to preview your home online and take the next step in their home search. The Sotheby’s International Realty brand partners with and distributes properties to the world’s most significant media companies and real estate-focused websites to increase exposure and drive online consumers back to the rich content on sothebysrealty.com. To measure the results of this exposure, we provide a property report including view and inquiry statistics for each partner site to illustrate the activity your home receives online effectively. This transparent approach keeps you informed of our marketing efforts and the online engagement your home is receiving.
The Ones with Proven Performance
NO. 1 BROKERAGE IN METRO ATLANTA
• METRO ATLANTA: CHEROKEE, COBB, DeKALB, FORSYTH, FULTON AND GWINNETT COUNTIES
• BUCKHEAD AND INTOWN HOME SALES
• BROOKHAVEN AND SANDY SPRINGS HOME SALES
TrendGraphix, March 1, 2024 - February 28, 2025. Data deemed reliable but not guaranteed.
• NORTH FULTON AND SOUTH FORSYTH HOME SALES
• METRO ATLANTA LUXURY HOME SALES, $1M+
• METRO ATLANTA LUXURY HOME SALES, $3M+
• METRO ATLANTA NEW CONSTRUCTION
Atlanta Fine Homes Sotheby's International Realty stands among the nation's top-performing real estate brokerages. Having closed $4.3 billion in sales last year, we proudly hold the No. 1 ranking brokerage in Metro Atlanta for total sales volume — an achievement that reflects our commitment to excellence and extraordinary client service for the fifth consecutive year.
$7,143,057
TrendGraphix, Top Five Firms, March 2025. Agent Productivity. March 1, 2024 - February 28, 2025; All FMLS Counties; All Price Points.
REPRESENTING ALL PRICE POINTS
Our clients benefit from our firm’s global reach, powerful marketing and superior professional service, regardless of price point.
In addition to record-setting sales, 45% of our transactions in the past 12 months were under $650,000.
TrendGraphix, March 1, 2024 - February 28, 2025. Data deemed reliable but not guaranteed.
12% UNDER $350K
33%
$350K - $650K
55% OVER $650K
2024 PRESS SHARE OF VOICE
Sotheby’s International Realty®
Douglas Elliman
Coldwell Banker
Compass
The Agency
Engel & Völkers
Christie’s International Real Estate
Knight Frank Berkshire Hathaway HomeServices
Keller Williams Realty
Our Reputation is Your Advantage
PUBLIC RELATIONS
As the most profiled luxury real estate brand in the news, Sotheby’s International Realty provides unmatched editorial exposure for notable properties. Our public relations team fosters relationships with leading national and international media outlets to enhance brand awareness, uphold our reputation and generate exceptional exposure for your home.
No. 1
Most profiled luxury real estate brand in the news
Source: Meltwater, January 1, 2024 - December 31, 2024.
Agile with Digital Tools
VIRTUAL STAGING
Virtual staging transforms a single photo into a uniquely styled scene, enhancing the appeal of unfurnished homes or those needing a refreshed look. These virtually staged images can be showcased across sothebysrealty.com, Apple TV and SIR Mobile and distributed to the brand’s syndication channel partners for maximum exposure. By reimagining any space to captivate potential buyers, virtual staging generates more interest and helps homes sell 5-10% higher and 73% faster on average than unstaged properties.
Source: The National Association of REALTORS®
Your Community is Our Community
GIVING BACK TO METRO ATLANTA
Atlanta Fine Homes Sotheby’s International Realty’s foundation begins with a servant-first commitment to the community. To us, home is a feeling that extends beyond our front door and into the communities in which we live and work to those who need a helping hand. We proudly and passionately support over 30 arts, charitable, community and education organizations through donations, sponsorships, volunteering, mentoring, board member and leadership opportunities.
Senior Management
Team
pictured from left to right: Lisa Johnson, Blaine Palmer, Ashley Morris, Bill Rawlings, Jennifer Pino, David Boehmig, Nancy See, Scott Payne, Sherri Conrad, Andy Payne and Beth Stedman.
A Unique Heritage of Selling
Atlanta Fine Homes Sotheby’s International Realty was founded in 2007 under the extraordinary leadership of David Boehmig and Jenny Pruitt. As the exclusive Sotheby’s International Realty affiliate in Metro Atlanta, our company builds upon the 281-year foundation and heritage of Sotheby’s, the esteemed auction house. The collaboration between realty and auction utilizes a combination of unique and exclusive marketing efforts that provide targeted exposure to a coveted and influential audience. Our partnership with this premier brand affirms our commitment to providing you a superior level of service, marketing and expertise — here and around the world.
THE ONES WITH LOCAL EXPERTISE
They say there’s strength in numbers. With more than $4.3 billion in sales last year, over 600 advisors and four offices in Buckhead, Cobb, Intown and North Atlanta, Atlanta Fine Homes Sotheby’s International Realty is the area’s premier residential real estate brokerage. Our offices are strategically located across Metro Atlanta, providing convenient access points for our clients and advisors.
