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WELCOME TO

MEMBER ORIENTATION


WELCOME

ATLANTA CONVENTION & VISITORS BUREAU MEMBERSHIP TEAM membership@atlanta.net

Jason Means

Angeliqué Alvarez

Director, Membership & Corporate Events

Manager, Membership Events

Andy Haskell

Tonya Shells

Account Executive

Administrative Assistant, Membership


UPCOMING EVENTS 2017 Connect at The Commerce Club 191 Peachtree Street, 49th floor Atlanta, GA 30303 Thursday, February 23, 2017 5:30 p.m. – 7:30 p.m.


ACVB WEEKLY INSIDER


DIANE PFEIFER GRITS BITS GEORGIA GIFTS

Membership Activities


JASON MEANS DIRECTOR, MEMBERSHIP & CORPORATE EVENTS

Member Introductions


HEATHER KIRKSEY DIRECTOR, PUBLIC RELATIONS


ALL EYES ON ATLANTA Atlanta Falcons in Super Bowl LI


ATLANTA IN THE NEWS


TELLING ATLANTA’S STORY

1 2 3 4 5

ACT LIKE REPORTERS

• Research current travel trends • Communicate Atlanta’s news

MAKE THE RESEARCH EASY

• Work with the media to keep Atlanta top-ofmind

LAY THE GROUNDWORK

• Position ACVB as an on-the-ground resource for the meeting planners and attendees • Position Atlanta as a top U.S. destination

CHANGE PERCEPTIONS

• Generate relevant news coverage • Give consumers and meeting attendees an “aha” moment

BUILD ATTENDANCE

• Promote attendance-building programs to show Atlanta as the city with which to do business • Communicate the relevance of attending convention in Atlanta


MAXIMIZE YOUR MEMBERSHIP

1

2 3

• Connect with our team throughout the year as we consistently work with media

ENGAGE OUR TEAM • SEND US YOUR PRESS RELEASES BOOKMARK THE NEWS ROOM

Let us experience your brand first hand at grand openings and special events

• Help us keep your organization topof-mind when we work with media • Send us updates on your business, new offerings, developments and renovations (content@atlanta.net) • Stay updated on the latest news about Atlanta

• News.atlanta.net • Download press kit from our newsroom


NEWS.ATLANTA.NET


CONTACT US Heather Kirksey Director, Public Relations hkirksey@atlanta.net Victoria Lightfoot Specialist, Public Relations vlightfoot@atlanta.net Travis Currie Specialist, Public Relations tcurrie@atlanta.net

Lindsey Watts Coordinator, Public Relations lwatts@atlanta.net


JUSTIN PAGE DIRECTOR, SALES

SALES


CONVENTION SALES UPDATE


ATLANTA AMONG TOP 10 Nightly Inventory 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Orlando Chicago New York Washington Los Angeles Atlanta Houston Dallas Phoenix San Diego

Source: STR December 2016

122,389 112,264 112,234 108,685 97,886 95,091 81,971 80,267 62,738 60,713

Nightly Demand 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

New York Orlando Los Angeles Washington Chicago Atlanta Dallas Houston San Diego Anaheim

96,381 92,442 79,568 78,386 77,555 66,503 57,318 51,030 46,804 44,074


MEETINGS, CONVENTIONS, TRADE SHOWS City-Wide Groups (>1500 peak) Booked as of January 31, 2017

Year

# of groups

Room Nights

2017

46

967,151

2018

41

847,815

In-House Groups (<1500 peak) Booked as of January 31, 2017

Year

# of groups

Room Nights

2017

399

461,252

2018

125

240,236


SALES TRAVEL


FACE-TO-FACE ACTIVITY Customer Contacts YTD â&#x20AC;&#x201C; 4th Quarter 2016 Trade Shows

Sales Trip Appointments Site Visits FAM's

2,373

(outbound) (outbound)

1,025

(inbound; one-on-one)

641

(inbound)

Update trips

1,505

245

(direct sales)

Totals

5,789


SALES & SERVICES DIVISION Tradeshows & National Accounts Eight team members led by Vacant – City wide groups using 1201+ sleeping rooms peak (per night). Typically require meeting or exhibit space, which exceeds hotel capacity and utilizes Metro Area convention centers

National Sales & Small Meetings Seven team members led by Justin L. Page Sr. – Hotel groups (1 – 2 hotels) using up to 1200 peak (per night). Occasionally works with accounts that require space at metro area convention centers. – Motor coach and tour operator requests for any size hotel space

Satellite office

– Washington DC

Convention Services Five team members led by Kristin Delahunt – Services groups greater than 250 sleeping rooms on peak. Provides detailed assistance to meeting planners in all areas of preparation to include city promotion, information gathering and linking to ACVB members and services.


KRISTIN DELAHUNT DIRECTOR, CONVENTION SERVICES

CONVENTION SERVICES


CONVENTION SERVICES TEAM MEMBERS Kristin Delahunt

Andrea McCullough

Tiara McNeil

Courtney Curry

Jenna Snyder

Katie Kling


ACVB SERVICES Service meetings booked through ACVB Sales Department - In-House and Tradeshows Group size 250+ peak rooms | No market or geographic segment Manage 750 meetings/events per year, average 35 major city-wides (3,500+ peak rooms) per year, average Engage with customers 18 mo â&#x20AC;&#x201C; 2 yrs in advance Work with meeting planners throughout life of event: planning, execution, post event follow up and reporting Conduit to any internal and external services/resources needed to produce customersâ&#x20AC;&#x2122; event


Planning & Promotions Activity Per year average Pre-Show Promotion Travel- Top Tier Conventions Planning Site Visits

(inbound; one-on-

one)

FAM's

(inbound)

UpNext

(confirmed business- 3 years out, DC market)

15 150 5 40pp


ACVB Convention Services Welcome Promote Plan  Site visit coordination  RFP to member suppliers  Off-site venue search  Housing Services by EventSphere  Customized maps  FAMS: exhibitor, marketing & media

 Pre-show promotion  Customized Atlanta content, videos and images  Customized mini-sites  eNewsletters & ePostcards  Integrated destination promotion with housing company  Telemarketing  Atlanta content in industry trade publications

 pre-convention meetings  Coordination with city safety & transit authorities, and convention alerts  Collateral & events listings  Welcome letters from city officials  Atlanta content for show publications, show daily  Referrals to dining, entertainment, attractions  Airport, city & hotel décor packages


ATLANTAMEETINGS.COM PLANNERâ&#x20AC;&#x2122;S TOOLKIT


ATLANTAMEETINGS.COM PLAN & PROMOTE


ATLANTAMEETINGS.COM VENUES SEARCH & SUPPLIER RFP


JASON MEANS DIRECTOR, MEMBERSHIP & CORPORATE EVENTS

INTERNATIONAL TOURISM


Why Is International Business Important?  International Visitors Spend 4-7 Times More than Domestic Visitors  International Visitors Length of Trip is 2-5 Times Greater than Domestic Visitors  Higher Participation Rates for Attractions, Car Rentals and Hotels


TOP ORIGINS TO ATLANTA OVERSEAS, 2015 Rank

Origin

Overseas Visitors

2015/2014

1

United Kingdom

100,000

1%

2

China

68,000

17%

3

South Korea

61,000

28%

4

Brazil

55,000

4%

5

India

55,000

8%

6

Germany

54,000

-5%

-3

7

South America, excl. BR, AR*

34,000

-4%

+1

8

Japan

33,000

-7%

-1

9

Caribbean

33,000

-5%

10

Sub-Saharan Africa, excl. ZA**

33,000

4%

*South America excluding Brazil and Argentina **Sub-Saharan Africa excluding South Africa

Rank Change

+3


TOP SPENDING MARKETS International visitors to Atlanta spend over $800 million a year. Rank

Origin

Visitors

Spending

Per Visitor

Per Visitor 2015/2014

1

United Kingdom

100,000

$ 68 M

$700

2%

2

China

68,000

$ 137 M

$2,000

3%

3

South Korea

61,000

$ 64 M

$1,000

-9%

4

Brazil

55,000

$ 51 M

$900

-13%

5

India

55,000

$ 73 M

$1,300

5%

6

Germany

54,000

$ 35 M

$600

-7%

7

Oth. South America*

34,000

8

Japan

33,000

$ 34 M

$1,000

-6%

9

Caribbean

33,000

10

Oth. Sub-S. Africa**

33,000

*South America excluding Brazil and Argentina **Sub-Saharan Africa excluding South Africa


TOP ORIGINS TO ATLANTA OVERSEAS, 2010-2020 Looking ahead China is forecasted to exceed 100,000 by the end of 2019. Following the strong growth in 2015, South Koreas is expected to see continued growth although softer than seen in 2015. UK is anticipated to decline in 2017 and then return to growing. Brazilâ&#x20AC;&#x2122;s softened growth in 2015 is expected to be followed by a decline in 2016 and even softer growth in future years.

120,000

United Kingdom

100,000

China

80,000 60,000

South Korea Brazil

40,000 20,000 -

*South America excluding Brazil and Argentina **Sub-Saharan Africa excluding South Africa

India Germany


RHYTHMS OF THE SOUTH -

Three city alliance – Atlanta, Nashville, New Orleans Current focus – United Kingdom Website, sales programs, tradeshows


HOW TO GET INVOLVED Trade Shows - Sales Missions - FAM trips


LILY LEIVA DIRECTOR, DIGITAL MARKETING

SHERETHA BELL DIRECTOR, CREATIVE AND CONTENT SERVICES

MARKETING


MARKETING PROMOTE ATLANTA FOR MEETINGS AND TOURISM -

Web site and Mobile Social Media Print Publications Marketing Campaigns


#1 TRAVEL, THINGS TO DO 1 - DESKTOP

2 - TABLET

ATLANTA.NET

3 - MOBILE


MEETING & EVENT PLANNING

ATLANTAMEETINGS.COM


ATLANTA.NET & ATLANTAMEETINGS.COM 6.4 million visits in 2016 -

540,000 site visits and 1.3 million page views on average/month 60% from Atlanta and Metro Area 75% Search engine referrals 67% traffic from mobile devices


POPULAR SECTIONS


PARTNER LISTINGS


PARTNER PAGES


4 FREE WAYS TO ACTIVATE GET AND STAY ENGAGED WITH ACVB MARKETING


1 SHARE YOUR IMAGES

& CONTENT • • • • •

The more we know, the more we can share Engage with PR and Marketing Keep your content relevant and up-to-date Upload images on FMO.atlanta.net Send content and press releases to content@atlanta.net


YOUR CONTENTâ&#x20AC;&#x2122;S JOURNEY

ATLANTA.NET

YOUR BUSINESS

YOUR CONTENT

YOUR MEMBER PAGE

COLLATERAL & PUBLICATIONS

DIGITAL CHANNELS

YOUR BUSINESS


1

SHARE YOUR IMAGES AND CONTENT

ACVB VISITOR PUBLICATIONS

ATLANTA.NET

ACVB GENERAL COLLATERAL


1

SHARE YOUR IMAGES AND CONTENT

ENEWSLETTERS


1

SHARE YOUR IMAGES AND CONTENT


2

OPTIMIZE YOUR PARTNER PAGE


3

ADD YOUR EVENTS TO ATLANTA.NET


3

ADD YOUR EVENTS TO ATLANTA.NET


4

ENGAGE WITH @DISCOVERATLANTA


5

ADS ADVERTORIAL

Campaigns


1 SHARE YOUR IMAGES

& CONTENT Images: FMO.ATLANTA.NET Press Releases: CONTENT@ATLANTA.NET


ATCOMM PUBLISHING ACCOUNT EXECUTIVE JENNIFER CHANABERRY

ACVB PUBLICATIONS


ATCOMM Publishing Partnership Overview ATCOMM is the official publisher of Atlanta Convention & Visitors Bureau.

A joint venture with Atlanta Business Chronicle & ACVB publishing partner for more than 28 years. ATCOMM produces five print publications and a visitorâ&#x20AC;&#x2122;s map and represents advertising opportunities on Atlanta.net.


ACVB Print Consumer Publications The ACVBâ&#x20AC;&#x2122;s consumer publications are distributed via a network of sites, including official Atlanta Visitor Information Centers, hotels, attractions, shopping centers, Hartsfield-Jackson Atlanta International Airport, Georgia World Congress Center and in convention welcome packages.

Atlanta NOW Magazine

Peachtree Connects Guide

Market: Convention & Leisure Visitors 100,000 distributed per issue Publishes bi-monthly

Market: Visitors Staying in Buckhead/Midtown/Downtown 100,000 distributed annually Publishes every November

Atlanta Visitors Map

Atlanta International Guide

Market: Convention & Leisure Visitors 100,000 distributed annually Publishes every Summer

Market: International Visitors 75,000 distributed over 2-3 years Translated into six languages Publishes every two years


ACVB Print Industry Publications Industry publications serve two purposes. They are distributed directly by the ACVB via Familiarization (FAM) Trips, 1:1 Sales Meetings, Tradeshows and Update Atlanta presentations as a marketing piece for the city of Atlanta. Once the Planner or Tour Operator has selected Atlanta as the destination for their group, these publications become their go-to resource.

Atlanta Meeting & Event Planner

Atlanta Tour Manual

Market: Meeting Planners 11,500 distributed annually Publishes every April

Market: Tour Operators & Travel Planners 10,000 distributed annually Publishes every October


Atlanta Meeting & Event Planner Ad Space Deadline: March 3, 2017


Atlanta.net

Monthly a la carte pricing and discounted packages are available on Atlanta.net â&#x20AC;&#x201C; weâ&#x20AC;&#x2122;ll be happy to create a custom campaign that fits your needs!


Weâ&#x20AC;&#x2122;ll work with you to develop a print + digital campaign that aligns with your goals and your budget. To learn more, contact us: Attractions, Arts & Culture, Events & Facilities, Transportation and Services

Restaurants, Caterers, Retailers and Sports

Lisa Werneck (404) 249-1031 lhwerneck@bizjournals.com

Jennifer Chanaberry (404) 249-1752 jchanaberry@bizjournals.com

Resorts, Hotels and Motels

Annice Parker (404) 249-1037 aparker@bizjournals.com


JASON MEANS DIRECTOR, MEMBERSHIP & CORPORATE EVENTS

FOR MEMBERS ONLY (FMO)


YOUR CONTENTâ&#x20AC;&#x2122;S JOURNEY

DIGITAL CHANNELS

ATLANTA.NET

YOUR BUSINESS

YOUR MEMBER PAGE

ACVB COLLATERAL & PUBLICATIONS

YOUR

Your Content CONTENT

ATLANTA.NET/FMO


MEMBER LISTINGS

Link to member page


MEMBER LISTINGS


MEMBER PAGE


MEMBER PAGE


Video and Image Gallery

Links

Member Atlanta.net Copy


MEMBER PAGE


THANK YOU!


February 7 2017 MOM Presentation