WELCOME TO
MEMBER ORIENTATION
WELCOME
ATLANTA CONVENTION & VISITORS BUREAU MEMBERSHIP TEAM membership@atlanta.net
Jason Means
Angeliqué Alvarez
Director, Membership & Corporate Events
Manager, Membership Events
Andy Haskell
Tonya Shells
Account Executive
Administrative Assistant, Membership
UPCOMING EVENTS 2017 Connect at The Commerce Club 191 Peachtree Street, 49th floor Atlanta, GA 30303 Thursday, February 23, 2017 5:30 p.m. – 7:30 p.m.
ACVB WEEKLY INSIDER
DIANE PFEIFER GRITS BITS GEORGIA GIFTS
Membership Activities
JASON MEANS DIRECTOR, MEMBERSHIP & CORPORATE EVENTS
Member Introductions
HEATHER KIRKSEY DIRECTOR, PUBLIC RELATIONS
ALL EYES ON ATLANTA Atlanta Falcons in Super Bowl LI
ATLANTA IN THE NEWS
TELLING ATLANTA’S STORY
1 2 3 4 5
ACT LIKE REPORTERS
• Research current travel trends • Communicate Atlanta’s news
MAKE THE RESEARCH EASY
• Work with the media to keep Atlanta top-ofmind
LAY THE GROUNDWORK
• Position ACVB as an on-the-ground resource for the meeting planners and attendees • Position Atlanta as a top U.S. destination
•
CHANGE PERCEPTIONS
• Generate relevant news coverage • Give consumers and meeting attendees an “aha” moment
BUILD ATTENDANCE
• Promote attendance-building programs to show Atlanta as the city with which to do business • Communicate the relevance of attending convention in Atlanta
•
MAXIMIZE YOUR MEMBERSHIP
1
2 3
• Connect with our team throughout the year as we consistently work with media
ENGAGE OUR TEAM • SEND US YOUR PRESS RELEASES BOOKMARK THE NEWS ROOM
Let us experience your brand first hand at grand openings and special events
• Help us keep your organization topof-mind when we work with media • Send us updates on your business, new offerings, developments and renovations (content@atlanta.net) • Stay updated on the latest news about Atlanta
• News.atlanta.net • Download press kit from our newsroom
NEWS.ATLANTA.NET
CONTACT US Heather Kirksey Director, Public Relations hkirksey@atlanta.net Victoria Lightfoot Specialist, Public Relations vlightfoot@atlanta.net Travis Currie Specialist, Public Relations tcurrie@atlanta.net
Lindsey Watts Coordinator, Public Relations lwatts@atlanta.net
JUSTIN PAGE DIRECTOR, SALES
SALES
CONVENTION SALES UPDATE
ATLANTA AMONG TOP 10 Nightly Inventory 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Orlando Chicago New York Washington Los Angeles Atlanta Houston Dallas Phoenix San Diego
Source: STR December 2016
122,389 112,264 112,234 108,685 97,886 95,091 81,971 80,267 62,738 60,713
Nightly Demand 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
New York Orlando Los Angeles Washington Chicago Atlanta Dallas Houston San Diego Anaheim
96,381 92,442 79,568 78,386 77,555 66,503 57,318 51,030 46,804 44,074
MEETINGS, CONVENTIONS, TRADE SHOWS City-Wide Groups (>1500 peak) Booked as of January 31, 2017
Year
# of groups
Room Nights
2017
46
967,151
2018
41
847,815
In-House Groups (<1500 peak) Booked as of January 31, 2017
Year
# of groups
Room Nights
2017
399
461,252
2018
125
240,236
SALES TRAVEL
FACE-TO-FACE ACTIVITY Customer Contacts YTD â&#x20AC;&#x201C; 4th Quarter 2016 Trade Shows
Sales Trip Appointments Site Visits FAM's
2,373
(outbound) (outbound)
1,025
(inbound; one-on-one)
641
(inbound)
Update trips
1,505
245
(direct sales)
Totals
5,789
SALES & SERVICES DIVISION Tradeshows & National Accounts Eight team members led by Vacant – City wide groups using 1201+ sleeping rooms peak (per night). Typically require meeting or exhibit space, which exceeds hotel capacity and utilizes Metro Area convention centers
National Sales & Small Meetings Seven team members led by Justin L. Page Sr. – Hotel groups (1 – 2 hotels) using up to 1200 peak (per night). Occasionally works with accounts that require space at metro area convention centers. – Motor coach and tour operator requests for any size hotel space
Satellite office
– Washington DC
Convention Services Five team members led by Kristin Delahunt – Services groups greater than 250 sleeping rooms on peak. Provides detailed assistance to meeting planners in all areas of preparation to include city promotion, information gathering and linking to ACVB members and services.
KRISTIN DELAHUNT DIRECTOR, CONVENTION SERVICES
CONVENTION SERVICES
CONVENTION SERVICES TEAM MEMBERS Kristin Delahunt
Andrea McCullough
Tiara McNeil
Courtney Curry
Jenna Snyder
Katie Kling
ACVB SERVICES Service meetings booked through ACVB Sales Department - In-House and Tradeshows Group size 250+ peak rooms | No market or geographic segment Manage 750 meetings/events per year, average 35 major city-wides (3,500+ peak rooms) per year, average Engage with customers 18 mo â&#x20AC;&#x201C; 2 yrs in advance Work with meeting planners throughout life of event: planning, execution, post event follow up and reporting Conduit to any internal and external services/resources needed to produce customersâ&#x20AC;&#x2122; event
Planning & Promotions Activity Per year average Pre-Show Promotion Travel- Top Tier Conventions Planning Site Visits
(inbound; one-on-
one)
FAM's
(inbound)
UpNext
(confirmed business- 3 years out, DC market)
15 150 5 40pp
ACVB Convention Services Welcome Promote Plan Site visit coordination RFP to member suppliers Off-site venue search Housing Services by EventSphere Customized maps FAMS: exhibitor, marketing & media
Pre-show promotion Customized Atlanta content, videos and images Customized mini-sites eNewsletters & ePostcards Integrated destination promotion with housing company Telemarketing Atlanta content in industry trade publications
pre-convention meetings Coordination with city safety & transit authorities, and convention alerts Collateral & events listings Welcome letters from city officials Atlanta content for show publications, show daily Referrals to dining, entertainment, attractions Airport, city & hotel décor packages
ATLANTAMEETINGS.COM PLANNERâ&#x20AC;&#x2122;S TOOLKIT
ATLANTAMEETINGS.COM PLAN & PROMOTE
ATLANTAMEETINGS.COM VENUES SEARCH & SUPPLIER RFP
JASON MEANS DIRECTOR, MEMBERSHIP & CORPORATE EVENTS
INTERNATIONAL TOURISM
Why Is International Business Important? International Visitors Spend 4-7 Times More than Domestic Visitors International Visitors Length of Trip is 2-5 Times Greater than Domestic Visitors Higher Participation Rates for Attractions, Car Rentals and Hotels
TOP ORIGINS TO ATLANTA OVERSEAS, 2015 Rank
Origin
Overseas Visitors
2015/2014
1
United Kingdom
100,000
1%
2
China
68,000
17%
3
South Korea
61,000
28%
4
Brazil
55,000
4%
5
India
55,000
8%
6
Germany
54,000
-5%
-3
7
South America, excl. BR, AR*
34,000
-4%
+1
8
Japan
33,000
-7%
-1
9
Caribbean
33,000
-5%
10
Sub-Saharan Africa, excl. ZA**
33,000
4%
*South America excluding Brazil and Argentina **Sub-Saharan Africa excluding South Africa
Rank Change
+3
TOP SPENDING MARKETS International visitors to Atlanta spend over $800 million a year. Rank
Origin
Visitors
Spending
Per Visitor
Per Visitor 2015/2014
1
United Kingdom
100,000
$ 68 M
$700
2%
2
China
68,000
$ 137 M
$2,000
3%
3
South Korea
61,000
$ 64 M
$1,000
-9%
4
Brazil
55,000
$ 51 M
$900
-13%
5
India
55,000
$ 73 M
$1,300
5%
6
Germany
54,000
$ 35 M
$600
-7%
7
Oth. South America*
34,000
8
Japan
33,000
$ 34 M
$1,000
-6%
9
Caribbean
33,000
10
Oth. Sub-S. Africa**
33,000
*South America excluding Brazil and Argentina **Sub-Saharan Africa excluding South Africa
TOP ORIGINS TO ATLANTA OVERSEAS, 2010-2020 Looking ahead China is forecasted to exceed 100,000 by the end of 2019. Following the strong growth in 2015, South Koreas is expected to see continued growth although softer than seen in 2015. UK is anticipated to decline in 2017 and then return to growing. Brazilâ&#x20AC;&#x2122;s softened growth in 2015 is expected to be followed by a decline in 2016 and even softer growth in future years.
120,000
United Kingdom
100,000
China
80,000 60,000
South Korea Brazil
40,000 20,000 -
*South America excluding Brazil and Argentina **Sub-Saharan Africa excluding South Africa
India Germany
RHYTHMS OF THE SOUTH -
Three city alliance – Atlanta, Nashville, New Orleans Current focus – United Kingdom Website, sales programs, tradeshows
HOW TO GET INVOLVED Trade Shows - Sales Missions - FAM trips
LILY LEIVA DIRECTOR, DIGITAL MARKETING
SHERETHA BELL DIRECTOR, CREATIVE AND CONTENT SERVICES
MARKETING
MARKETING PROMOTE ATLANTA FOR MEETINGS AND TOURISM -
Web site and Mobile Social Media Print Publications Marketing Campaigns
#1 TRAVEL, THINGS TO DO 1 - DESKTOP
2 - TABLET
ATLANTA.NET
3 - MOBILE
MEETING & EVENT PLANNING
ATLANTAMEETINGS.COM
ATLANTA.NET & ATLANTAMEETINGS.COM 6.4 million visits in 2016 -
540,000 site visits and 1.3 million page views on average/month 60% from Atlanta and Metro Area 75% Search engine referrals 67% traffic from mobile devices
POPULAR SECTIONS
PARTNER LISTINGS
PARTNER PAGES
4 FREE WAYS TO ACTIVATE GET AND STAY ENGAGED WITH ACVB MARKETING
1 SHARE YOUR IMAGES
& CONTENT • • • • •
The more we know, the more we can share Engage with PR and Marketing Keep your content relevant and up-to-date Upload images on FMO.atlanta.net Send content and press releases to content@atlanta.net
YOUR CONTENTâ&#x20AC;&#x2122;S JOURNEY
ATLANTA.NET
YOUR BUSINESS
YOUR CONTENT
YOUR MEMBER PAGE
COLLATERAL & PUBLICATIONS
DIGITAL CHANNELS
YOUR BUSINESS
1
SHARE YOUR IMAGES AND CONTENT
ACVB VISITOR PUBLICATIONS
ATLANTA.NET
ACVB GENERAL COLLATERAL
1
SHARE YOUR IMAGES AND CONTENT
ENEWSLETTERS
1
SHARE YOUR IMAGES AND CONTENT
2
OPTIMIZE YOUR PARTNER PAGE
3
ADD YOUR EVENTS TO ATLANTA.NET
3
ADD YOUR EVENTS TO ATLANTA.NET
4
ENGAGE WITH @DISCOVERATLANTA
5
ADS ADVERTORIAL
Campaigns
1 SHARE YOUR IMAGES
& CONTENT Images: FMO.ATLANTA.NET Press Releases: CONTENT@ATLANTA.NET
ATCOMM PUBLISHING ACCOUNT EXECUTIVE JENNIFER CHANABERRY
ACVB PUBLICATIONS
ATCOMM Publishing Partnership Overview ATCOMM is the official publisher of Atlanta Convention & Visitors Bureau.
A joint venture with Atlanta Business Chronicle & ACVB publishing partner for more than 28 years. ATCOMM produces five print publications and a visitorâ&#x20AC;&#x2122;s map and represents advertising opportunities on Atlanta.net.
ACVB Print Consumer Publications The ACVBâ&#x20AC;&#x2122;s consumer publications are distributed via a network of sites, including official Atlanta Visitor Information Centers, hotels, attractions, shopping centers, Hartsfield-Jackson Atlanta International Airport, Georgia World Congress Center and in convention welcome packages.
Atlanta NOW Magazine
Peachtree Connects Guide
Market: Convention & Leisure Visitors 100,000 distributed per issue Publishes bi-monthly
Market: Visitors Staying in Buckhead/Midtown/Downtown 100,000 distributed annually Publishes every November
Atlanta Visitors Map
Atlanta International Guide
Market: Convention & Leisure Visitors 100,000 distributed annually Publishes every Summer
Market: International Visitors 75,000 distributed over 2-3 years Translated into six languages Publishes every two years
ACVB Print Industry Publications Industry publications serve two purposes. They are distributed directly by the ACVB via Familiarization (FAM) Trips, 1:1 Sales Meetings, Tradeshows and Update Atlanta presentations as a marketing piece for the city of Atlanta. Once the Planner or Tour Operator has selected Atlanta as the destination for their group, these publications become their go-to resource.
Atlanta Meeting & Event Planner
Atlanta Tour Manual
Market: Meeting Planners 11,500 distributed annually Publishes every April
Market: Tour Operators & Travel Planners 10,000 distributed annually Publishes every October
Atlanta Meeting & Event Planner Ad Space Deadline: March 3, 2017
Atlanta.net
Monthly a la carte pricing and discounted packages are available on Atlanta.net â&#x20AC;&#x201C; weâ&#x20AC;&#x2122;ll be happy to create a custom campaign that fits your needs!
Weâ&#x20AC;&#x2122;ll work with you to develop a print + digital campaign that aligns with your goals and your budget. To learn more, contact us: Attractions, Arts & Culture, Events & Facilities, Transportation and Services
Restaurants, Caterers, Retailers and Sports
Lisa Werneck (404) 249-1031 lhwerneck@bizjournals.com
Jennifer Chanaberry (404) 249-1752 jchanaberry@bizjournals.com
Resorts, Hotels and Motels
Annice Parker (404) 249-1037 aparker@bizjournals.com
JASON MEANS DIRECTOR, MEMBERSHIP & CORPORATE EVENTS
FOR MEMBERS ONLY (FMO)
YOUR CONTENTâ&#x20AC;&#x2122;S JOURNEY
DIGITAL CHANNELS
ATLANTA.NET
YOUR BUSINESS
YOUR MEMBER PAGE
ACVB COLLATERAL & PUBLICATIONS
YOUR
Your Content CONTENT
ATLANTA.NET/FMO
MEMBER LISTINGS
Link to member page
MEMBER LISTINGS
MEMBER PAGE
MEMBER PAGE
Video and Image Gallery
Links
Member Atlanta.net Copy
MEMBER PAGE
THANK YOU!