ACVB BOARD OF DIRECTORS MEETING
Thursday, September 25, 2025 | Capital City Club
Call to Order
Erica Qualls-Battey Chair | Board of Directors
Clubhouse Manager l Capital City Club
Moiz Bootwalla
Destination Report
Charlene Lopez
EVP / CSO
Atlanta Hotel Occupancy
August YTD
33 Mid-Size Citywides Booked at GWCC
1,000 to 4,999 on peak
Values in parentheses are meetings booked from accounts in Mint’s Top 250 list
Aug. 9-12
Aug. 25-27
ACTIVATE Aug. 26-28
CHICAGO Sept. 8-10
Sept. 30
ASAE 2025
Financial Report
Gregory Pierce EVP/CAO/CFO
2025 Original and Revised Forecasts
Final average occupancy rate for the year in the City of Atlanta is projected between: 64% and 65%
Revised projected: 62% and 64%
2025 Marketing Goals
Index Tracking
A taste of 2025 MLB All-Star Restaurant Week
Discover Atlanta Microsite Discover Atlanta Now
DiscoverATL Trip Planner and Curated App
Discover Atlanta Social Media Support
23 Total Posts
28,000+ Video Views
40,000+ Impressions
100+ Link Clicks
Launched UK Nationwide Out of Home and Digital Display Ad Campaign
AI Referral Increasing in Significance (ChatGPT Leads)
Gemini (Google) Starting to Value our Content
President’s Report
William Pate President and CEO
Old Business
New Business
