Olaplex Salon Sales Brochure - Update

REPAIR, PROTECT, STRENGTHEN

DRAMATICALLY REDUCES BREAKAGE & MAKES COLOUR LAST LONGER! Works with all colour and lightening products, works on all hair types.

THE ULTIMATE

G A ME CHA NG ER Olaplex is a breakthrough in hair colouring technology.

The professional service involves adding a small amount of Olaplex N°.1 to your mixed colour or lightener, which you then apply as normal. Following processing, a generous amount of N°.2 is applied to the hair and left for around 10 minutes before rinsing off. Olaplex is a simple two step system, but what it does is far more impressive.

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Hair colouring and bleaching has always had an element of risk attached to it. You have the knowledge and skill to manage that risk, and ensure your clients get the best result they can.

Olaplex takes risk management to the next level. It will deliver superior colouring and lightening to every client, and help you produce results above where they would have been before the service.

It is the breaking of the disulfide bonds that gives some clients' hair that dry, straw-like feel after colouring or bleaching. It is also the reason that a few clients suffer from even greater structural damage.

Olaplex stops that damage and gives clients a post-colour feel to their hair they have never had before. Another result of the disulfide bonds breaking is colour fade. Olaplex slows that fading and ensures that your clients' colour lasts longer.

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“

My hair was literally transformed after the very first use - I was elated! No other product has achieved these results.

- Julie D. olaplex.com

The reason Olaplex is so unique and that the technology is so significant, is that it did not come from the laboratories of one of the well-known colour houses as you would expect. It was developed by scientists from outside the industry. Their background cover areas such as biochemistry and advanced polymer science, which are very relevant to the issues faced when colouring and bleaching hair.

They were challenged by a well-known industry figure on the topic of hair breakage during colouring. They were interested in the challenge and set to work.

They soon realised they had a solution, and as the research continued, Olaplex was born.

All top colourists agree, Olaplex is a must to deliver the best technical services for their clients, how straightforward it is to use and how affordable it is.

As Olaplex was tested further, one thing became very clear.

Olaplex improved the results of all bleaching and colouring services and adding Olaplex to any technical service gave the best possible outcome for clients.

Scan here to view the Olaplex Technical Manual 2

THE PROFESSIONAL

S ALO N S Y S TEM

The original bond builder & only patented system.

Olaplex N°·1 Bond Multiplier

This is step one in the two step in-salon system. N°.1 is simply an additive which is added to your colour or lightener mixture to prevent damage during chemical processing. It is also used as the first step in the stand-alone treatment that prevents damage by restoring and repairing the hair.

Olaplex N°·2 Bond Perfector

This is step two in the in-salon system. N°.2 is applied after the chemical service to repair any bonds that may have been missed during step one of the in-salon service.

N°.2 can also be used by itself at the backbar for additional benefits to the hair.

Olaplex N°·2 can also be used: • • • • • 3

As a cutting lotion to soften the hair To soften matured and grey hair As a detangler after back combing and rinsing highlights To boost the natural curls by increasing elasticity As a beard treatment

YOUR OLAPLEX

J O UR N EY Steps one and two of the revolutionary Olaplex professional system in a salon introductory kit. Olaplex enables you to colour and lighten hair to levels never thought possible before, without compromising the integrity of the hair.

Olaplex can be used on all hair types with every chemical service or as a stand-alone treatment. Olaplex is simply an additive which is compatible with all brands of colour and lightener. The salon kit is perfect for in-salon professional use only.

Olaplex Salon Intro Kit:

Olaplex Stylist Kit:

• • • •

• • • •

1x Olaplex N°.1 Bond Multiplier 525ml 2x Olaplex N°.2 Bond Perfector 525ml Measuring Funnel Instructions for Use

1x Olaplex N°.1 Bond Multiplier 100ml 2x Olaplex N°.2 Bond Perfector 100ml Measuring Funnel Instructions for Use 4

OLAPLEX DIRECTIONS

FOR USE

• Olaplex is compatible with all colour and lightening brands and on all hair types with every chemical service.

• Measurements are based on colour/lightening powder without developer.

• Mix your colour or lightener as normal. Do NOT increase developer. Add the required amount of Olaplex N°.1 to mixture.

• Apply as normal. Process as normal. Do NOT increase processing time. Rinse as normal.

• Add a generous amount of Olaplex N°.2 and leave for a minimum of 10 minutes.

• Rinse, shampoo and condition as normal. We recommend using Olaplex N°.4 Bond Maintenance Shampoo and Olaplex N°.5 Bond Maintenance Conditioner for best results.

• We also recommend that your clients use the take home Olaplex N°.0 Intensive Bond Building Hair Treatment, Olaplex N°.3 Hair Perfector and the N°.8 Bond Intense Moisture Mask between salon visits, to prevent damage, protect and strengthen hair. Your clients will love the results and thank you.

HAIR COLOUR Short/Medium Hair (less than 60ml) Medium/Long Hair (60ml)

Use 1ml of N°.1 and 10ml of N°.2.

Approximate Salon Cost is 80p.

Use 1.88ml of N°.1 and 10ml of N°.2.

Approximate Salon Cost is £1.

Use 1.88ml of N°.1 and 10ml of N°.2.

Approximate Salon Cost is £1.

LIGHTENER IN FOILS Short/Medium Hair (less than 30g) Medium/Long Hair (30g - 60g)

Use 3.75ml of N°.1 and 10ml of N°.2. 6

Approximate Salon Cost is £1.50.

Use 1ml of N°.1 and 10ml of N°.2.

Approximate Salon Cost is 80p.

ON-SCALP/GLOBAL APPLICATION Short/Medium Hair (less than 30g) Medium/Long Hair (30g - 60g)

Use 1.88ml of N°.1 and 10ml of N°.2.

Approximate Salon Cost is £1.

Use 1ml of N°.1 and 10ml of N°.2.

Approximate Salon Cost is 80p.

BALAYAGE Short/Medium Hair (less than 30g) Medium/Long Hair (30g - 60g)

Use 1.88ml of N°.1 and 10ml of N°.2.

Any issues with lift, grey coverage or processing time can be solved by using less Olaplex.

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Approximate Salon Cost is £1.

OLAPLEX

B ACKB AR

Olaplex N°.2 Bond Perfector 2 Litre Apply Olaplex N°.2 after rinsing highlights or colour from hair. Suitable for approximately 200 applications* N°.2 can be used in a range of different ways on virgin or chemically treated hair to repair and protect the hair. *Based on 10ml application.

Olaplex N°.4 Bond Maintenance Shampoo 2 Litre

Olaplex N°.5 Bond Maintenance Conditioner 2 Litre

Repairs and protects hair from everyday stresses - including damaged hair, split ends and frizz by re-linking broken bonds.

Leaves hair easy to manage, shiny and healthier with each use.

N°.4 is colour safe and proven to reduce breakage and strengthen all types of hair.

N°.5 is colour safe, leaves hair stronger than ever and benefits all hair types and textures.

Olaplex 4-IN-1 Moisture Mask 370ml This highly concentrated 4-IN-1 reparative mask adds shine and body while providing intense moisture to treat damaged hair.

Up to 140 uses in one bottle.

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THE OLAPLEX

HOMEC ARE FA M ILY

RE PA I RI N G & M A I NTA I NING YOUR CLIEN TS' HAIR AT HOM E .

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quality of this product is unbelievable...I have frizz “ The from breakage and some dull dryness from colouring and the shampoo and conditioner delivered on their promises. My hair is so soft and smooth. Can’t say enough how much I love these products.

“

- Colleen olaplex.com

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CLIE NT S ' HAI R AT H O M E

THE ULTIMATE REPAIR

.

N° 0 . & N° 3

SC I E N TI FI C A L LY P R OVEN

N°.0 + N°.3 68% MO RE RE PAIR A ND

3x STRO N G E R * *When used as a two-part system in just one use.

Rebuild, strengthen & protect.

Olaplex N°·0 Intensive Bond Building Hair Treatment is a professional-inspired treatment that primes hair for deeper repair, rebuilds hair bonds, strengthens and protects hair integrity.

Olaplex N°·3 Hair Perfector is an at-home product which repairs, protects and strengthens hair. It is formulated with less of the active ingredient than N°.2 in the professional system. It is effective on all hair types and ensures that the hair maintains great condition by restoring the bonds beyond the salon. It can also be used independently of any other treatment. Use weekly.

For best results first, prime with Nº.0 for an intensive repair booster that absorbs deeply into the hair. Follow with Nº.3 to reduce breakage and visibly strengthen the hair. Finally, layer on Nº.8 for intense moisture while adding shine, smoothness and body.

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GLOBAL BESTSELLER!

CLIE NT S ' HAI R AT H O M E

KEEP GROWING WITH

. .

N° 4, N° 4P . & N° 5 Cleanse, repair, hydrate & tone.

Olaplex N°·4 Bond Maintenance Shampoo and Olaplex N°·5 Bond Maintenance Conditioner protect and repair damaged hair, split ends and frizz by re-linking broken bonds.

A highly-moisturising, reparative shampoo and conditioner that leave hair easy to manage, shiny and healthier with each use. Strengthens and leaves hair stronger than ever. Colour safe and suitable for daily use.

Olaplex N°·4P Blonde Enhancer™ Toning Shampoo strengthens, softens, and neutralises unwanted yellow tones for brighter, more manageable hair.

The sulphate-free, highly concentrated formula allows for customisable toning.

Natural or stylist-created, root-to-tip or balayage, every client can benefit using this as part of their Blonde Maintenance Routine. pH level: 5.8 - 6.2.

Scientifically proven:

3X BRIGHTER

*

*Compared to top purple shampoos

UNBREAKABLE BLONDES!

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CLIE NT S ' HAI R AT H O M E

AN ICONIC DUO

.

N° 6 . & N° 7 Say NO to frizz!

Olaplex N°·6 Bond Smoother is a leave-in reparative styling creme which strengthens, hydrates, protects and eliminates frizz for up to 72 hours. It speeds up blow drying time while smoothing the hair. It can also be applied at night for amazing next day hair.

Olaplex N°·7 Bonding Oil is a highly concentrated weightless reparative styling oil which dramatically increases shine, softness and colour vibrancy. N°·7 minimises flyaways and frizz, while providing heat protection of up to 450°F/232°C. It can be mixed with N°·6 for an added smooth finish.

is the miracle “ Olaplex revolution the hair industry - ELLE 11

“

has been waiting for.

CLIE NT S ' HAI R AT H O M E

REPAIR YOU CAN SEE

.

N° 8

Moisturise, smooth add body & shine.

Olaplex N°·8 Bond Intense Moisture Mask Infused with patented OLAPLEX Bond Building technology, this highly concentrated reparative mask adds shine, smoothness & body while providing intense moisture to treat damaged hair. Hair so visibly healthy, you can skip the styling.

* *

*

**

According to an independent clinical study using instrumentation According to a consumer test with 80 people (hair stylists and end-consumers)

*

**

“

“

Masks always weigh down my waves & leave my hair with excessive oil. I am so thankful that I finally found a mask that does the opposite! My hair looks great & my waves look better than ever.

- Kelsey 12

NOW FOR TH E

SCIENC E The Power of Olaplex.

What makes Olaplex the worldwide phenomena that it is, is its patented active ingredient Bis-Aminopropyl Diglycol Dimaleate.

It works on the hair internally to seek out and repair broken disulfide bonds caused by chemical, thermal, mechanical and environmental damage.

You can use Olaplex to restore all hair types, regardless of the damage it has.

All hair contains millions of disulfide bonds which give the hair its structure, strength and stability. When all the bonds, especially the disulfide bonds, are intact and in alignment, you have healthy, beautiful, shiny, touchable hair.

When disulfide bonds are broken, it results in damage.

The chemicals and/or thermal tools being used react with the disulfide bonds and breaks them, causing protein loss and leaves behind damaged hair.

When damage occurs, it affects the disulfide bonds throughout the entire hair fibre.

Olaplex helps to prevent and resolve all of these issues, in the salon and at home.

Scan here to view the Olaplex Technical Manual 13

THE ORIGINAL BOND BUILDER

BEFORE

AFTER

BEFORE All hair can become compromised over time from environmental factors, chemical, thermal, lifestyle, or age. The structural integrity, also known as disulfide bonds, can become weakened due to these effects.

AFTER Olaplex works to rebuild broken bonds from within repairing, protecting, and strengthening hair. Turn dry, brittle, and damaged hair into silky, smooth, vibrant hair with Olaplex.

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To order, visit your local Aston & Fincher store, call us on 0345 201 0825, shop online at astonandfincher.co.uk or request a visit from your Business Development Manager.

HEAD OFFICE & BIRMINGHAM Unit 2, Pavilion Drive, Birmingham B6 7BB Tel: 0121 331 2000 Email: birmingham@afteam.co.uk BRISTOL Fishponds Trading Estate,Rosegreen Road, Fishponds, Bristol BS5 7XE Tel: 0117 951 7344 Email: bristol@afteam.co.uk BURTON-ON-TRENT Unit 3, HCM Industrial Estate, Wetmore Road, Burton-on-Trent DE14 1QR Tel: 01283 535 408 Email: burton@afteam.co.uk CAMBRIDGE Units 2&3, Brickyard Industrial Estate, Coldhams Road, Cambridge CB1 3EW Tel: 01223 249 555 Email: cambridge@afteam.co.uk CARDIFF Unit 9, Denvale Trade Park, Galdames Place, Ocean Way, Cardiff CF24 5PF Tel: 02920 487 740 Email: cardiff@afteam.co.uk CHELTENHAM Unit 9, Neptune Business Centre, Tewkesbury Road, Cheltenham GL51 9FB Tel: 01242 516 350 Email: cheltenham@afteam.co.uk COVENTRY Unit 3, Pridmore Court, Courtaulds Way, Coventry CV6 5NX Tel: 024 7668 2489 Email: coventry@afteam.co.uk DERBY Unit 5, Peter Baines Industrial Estate, Woods Lane, Derby DE22 3UD Tel: 01332 380 028 Email: derby@afteam.co.uk

HALL GREEN Welby Road, Hall Green, Birmingham B28 8HS Tel: 0121 778 2322 Email: hallgreen@afteam.co.uk HEREFORD 216 Straight Mile Road, Rotherwas, Hereford HR2 6BQ Tel: 01432 340 321 Email: hereford@afteam.co.uk HULL Unit 2, Caughey Street, off Park Street, Hull HU2 8TH Tel: 01482 326 279 Email: hull@afteam.co.uk

NEWTON ABBOT Unit 1, Tuplin Park, Greenhill Way, Kingsteignton, Newton Abbot, Devon TQ12 3SB Tel: 01626 354 386 Email: newtonabbot@afteam.co.uk

SWANSEA Unit 15, Tower Court, St David’s Road, Morriston, Swansea SA6 8RU Tel: 01792 798 798 Email: swansea@afteam.co.uk

NORTHAMPTON Cartwright Road, Northampton NN2 6HF Tel: 01604 721 472 Email: northampton@afteam.co.uk

SWINDON Westmead Industrial Estate, Westlea, Swindon SN5 7YT Tel: 01793 542 349 Email: swindon@afteam.co.uk

NORWICH 23 Kingsway, Norwich NR2 4UE Tel: 01603 629 531 Email: norwich@afteam.co.uk

LEICESTER 60 Cyprus Road, Leicester LE2 8QS Tel: 01162 833 451 Email: leicester@afteam.co.uk

NOTTINGHAM Unit 2, Pentrich Road, Giltbrook Industrial Park, Nottingham NG16 2UZ Tel: 0115 938 2122 Email: nottingham@afteam.co.uk

LICHFIELD Unit 4, Eastern Park, Eastern Avenue, Lichfield WS13 7SY Tel: 01543 415 880 Email: lichfield@afteam.co.uk

OLDBURY Unit 8, Percy Business Park, Rounds Green Road, Oldbury B69 2RD Tel: 0121 809 7272 Email: oldbury@afteam.co.uk

LIVERPOOL Unit 3, Erskine Trade Park, Brunswick Road, Liverpool L6 1NA Tel: 0151 263 8811 Email: liverpool@afteam.co.uk

PLYMOUTH Unit 7, Forresters Business Park, Estover Close, Plymouth PL6 7PL Tel: 01752 696 248 Email: plymouth@afteam.co.uk

LONDON Unit 14,1000 North Circular Rd, Staples Corner, London NW2 7JP Tel: 020 8450 1114 Email: london@afteam.co.uk

SOUTHPORT 7 The Shakespeare Centre, 43-51 Shakespeare Street, Southport PR8 5AB Tel: 01704 533 792 Email: southport@afteam.co.uk

LUTON Unit G, Executive Airport Park, Presidents Way, Luton Airport, Luton, Bedfordshire LU2 9NL Tel: 01582 732 257 Email: luton@afteam.co.uk

Visit your local store

SUNDERLAND 11 Queens Court, Carrmere Road, Leechmere Industrial Estate, Sunderland SR2 9TW Tel: 0191 521 4000 Email: sunderland@afteam.co.uk

astonandfincher.co.uk

0345 201 0825

TAMWORTH Unit 6, Apollo Park, Apollo, Lichfield Road Industrial Estate, Tamworth B79 7TA Tel: 01827 544 46 Email: tamworth@afteam.co.uk TRURO Unit 43, Threemilestone Industrial Estate, Truro, Cornwall TR4 9LD Tel: 01872 222 684 Email: truro@afteam.co.uk WORCESTER Unit 9, Lowesmoor Wharf, Lowesmoor, Worcester WR1 2RS Tel: 01905 612 887 Email: worcester@afteam.co.uk WREXHAM Rivulet Road, Wrexham LL13 8DT Tel: 01978 314 777 Email: wrexham@afteam.co.uk YEOVIL 10B Bartec 4, Lynx West Trading Estate, Yeovil, Somerset BA20 2SU Tel: 01935 432 330 Email: yeovil@afteam.co.uk

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