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In-Store
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Contact your local store and request a visit from your local Territory Sales Manager or ask to speak to the Store Manager who will be happy to support your business. Online
In your Salon
Territory Sales Managers specialising in the very
NEW NXT MARKETING FOR 2025
Unlock exclusive marketing packs designed to elevate your business! We are thrilled to introduce two fantastic options:
SALON MARKETING PACK:
Perfect for salons, this pack includes large posters to attract and engage your clients.
HOW TO GET YOUR NXT PACK:
You can collect your pack from your local store or request it from your territory sales manager.
Download your free NXT Colour Technical Guide:
DON’T MISS OUT ON THIS OPPORTUNITY TO BOOST YOUR BUSINESS WITH PROFESSIONAL MARKETING MATERIALS!
Gloss Toner The ultimate blonde upgrade
Achieve flawless, multi-dimensional colour like never before with the new Alfaparf Gloss Toners—perfect for blonde and lightened hair. These professional-only toners deliver even, luminous results while enhancing shine and restoring hair’s softness and smoothness.
• Truly even, multi-dimensional tone
• Exceptional shine & condition
• Vegan & free from ammonia, MEA, silicones & resorcinol
With a 1:2 mixing ratio, 20-minute processing time, and a dedicated 9.5 Volume Activator, this versatile range lasts up to 12 weeks and can even be customised with Alfaparf Pigments.
Elevate your blonde and toning services—because every shade deserves a flawless finish!
Inspiring Formula’s @amy_stylist_educator
Foilage - Bleach Easy Lift with 20vol on the root and 5vol on the ends.
From lightening up for summer to keeping hair protected and frizz-free, these essentials will ensure your clients’ hair looks flawless—whatever the weather!
Easy Lift – Blue bleach with up to 7 levels of lift
£17.90 18518
High Lift – White bleach with up to 9 levels of lift
£17.90 18519
Free Style Lift – Clay-based bleach with up to 7 levels of lift
£17.90 18520
Now’s the time to start lightening! Whether it’s a bold platinum blonde or a soft sun-kissed glow, the BB Bleach range delivers stunning, reliable results while maintaining hair integrity with built-in Bond Technology
SEMI DI LINO DETOXIFYING SHAMPOO
Before summer starts, detox and refresh! This deep-cleansing shampoo removes product residue, hard water minerals, chlorine and excess oil, leaving hair feeling light, clean and healthy-looking – ready for the season ahead.
Semi Di Lino Detoxifying Shampoo
75946
DI LINO AMPLIFYING MOUSSE – FOR EFFORTLESS, BEACHY HAIR! Need a lift? This weightless mousse adds volume and body, making it the go-to for fine hair and full body summer styles. Get ready to pump up the volume and create effortlessly bouncy, beachy looks!
£9.00 SRP £18.00 73365
Sun, sea, and... surprise showers? Whether you’re lounging poolside or dodging downpours, SDL Sunshine protects hair from UV rays, fights dryness, and tames frizz—keeping hair silky, shiny, and healthy no matter the climate.
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Speed up drying time while keeping hair protected
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NEW GET READY FOR THE HAIR COLOR REVOLUTION
Glamour has been expertly updated to continue delivering exceptional results and surpass the highest expectations.
WHAT WE’VE MAINTAINED
■ Same amazing premixed color
■ Up to 100% grey coverage
WHAT WE’VE IMPROVED
■ Improved texture: easy to mix, apply and rinse off.
■ Does not stain the scalp
■ New fragrance
■ More sustainable formula: up to 90 percent raw materials from natural origin
■ Resorcinol free
■ Results true to the new color chart
■ Reduced processing time
Powered by Science. Prescribed by Pros.
The Terra Collection
£14.80
£9.95
WHEN TIME IS MONEY
MOROCCANOIL COLOR RHAPSODY 10 MINUTE COLOR.
Achieve radiant, multi-dimensional color in just 10 minutes with Moroccanoil pre-mixed, non-progressive shades.
• Provides up to 100% grey coverage every time
• 9+ weeks of salon vibrant color
• 82% increase in shine
• Processes 3 x faster than traditional hair color
• Dermatologically tested
FAST COVERAGE
Processes 3 x faster than traditional hair color. Ready-to-use shades provide up to 100% grey coverage1 every time
RELIABILITY
ColorKinetic Booster and pre-mixed shades provide reliable, non-progressive color results in a category that is typically unpredictable
CARE
Features proprietary Moroccanoil ProArginine + ArganID™ System. Up to 2.8 x Less Damage2
INCREASED BUSINESS Designed to reclaim time and boost revenue at the salon
1: On clients with up to 60% white hair. 2: Based on clinical test comparing Moroccanoil proprietary ProArginine + ArganID™ System and ColorKinetic Booster to alternative alkalising agents and untreated hair
To find out more contact your Territory Sales Manager or ask in-store.
MOROCCANOIL HIGH SHINE MASK
High Shine Gloss Mask is a deep conditioning and intense shine treatment inspired by professional gloss services, delivering touchably soft, radiant, salon-fresh hair. This mask leaves hair with a reflective, glass-like sheen, instantly boosting shine while revitalising hair coloring between appointments. Formulated with ArganID™ technology to help repair and seal the cuticle, for hair that’s soft, nourished, and healthy-looking.
MOROCCANOIL REFRESH, NOURISH AND GO!
On-the-go essentials for instant cleansing, refreshing and nourishment anywhere, anytime. Set including Moroccanoil Treatment 25ml, Brumes du Maroc 30ml and a FREE Dry Shampoo 65ml.
Be An Original
This Special-Edition Moroccanoil Treatment (Original or Light) includes 25% extra FREE, giving you even more value for your clients. Clinically proven to increase shine by up to 118% after just one use*, it’s the go-to solution for creating healthy looking, radiant hair.
STYLERS YOU LOVE
Two Variants, One Iconic Bonus
Maximise awareness, introduce to new clients and boost your retail sales with these exclusive sets, perfect for your clients seeking sleek, soft styles.
For Waves & Curl Definition Curl Defining Cream 75ml
£6.85
SRP £11
MOROCCANOIL SHAMPOO AND CONDITIONER GIFT SETS
Enhance your retail shelves with the Moroccanoil Shampoo & Conditioner Gift Set, an ideal choice for clients seeking premium hair and body care. Each set features Moroccanoil Shampoo and Conditioner 250ml, plus two FREE additions: a Hair Mask (75ml) and a Shower Gel & Body Lotion Duo Sample (10ml each).
£15.50
93575 93551 Olaplex
£15.50
93612 93629
THE POWER OF RAW LIFT
Blonde Solutions is the market’s first true lift and tone lightener. Revolutionary pigment capsule technology is now setting the industry standard for what we can expect during the blonding process, giving the healthiest and lightest levels the industry has seen.
LIFT & TONE 9 LEVELS
Developed with cocoa butter and rice protein to hydrate while neutralising unfavourable tones. Our toners are a one-step process because they do not require a developer or processing solution. The process takes 15-30 minutes and the tone lasts 6-8 washes.
Blonde Solutions provides you with everything you need to lift and tone up to 9 levels with the lightest and healthiest results.
B IG H OL D H A I R S PR AY INTR
This powerhouse pro formula is indispensable for red carpets, on-stage per formances, highimpact activities.. or any time the goal is flawless style that holds its own and won’t drop, droop, fold or frizz.
Less Wet: Ultra fast drying
No rigidity, cracking or flaking
Reduced pH for less damage
Humidity resistant
Crystal clear resins won’t darken, yellow or discolor hair
Bamboo extract for tifies hold
2 forms of heat protection
UV protection
COLOR
Futuristic foamy froth,
BOOSTING THE COLOR
The COLOR PRO hairdryer, thanks to an optimized airflow and a strong ions generator, reduces heat exposure and protects the brilliance of hair’s coloration. The NEXT SMART model has a compact size for highest comfort.
Valera Color Pro Smart Light
£99 80114
Introducing Migiwa – the new sister brand to Kasho.
Migiwa 5.5’ Offset Scissor 18304
Migiwa 6.0” Offset Scissor 18305
Migiwa 5.5”Offset Lefthand Scissor 18306
Migiwa 6.0”Offset Lefthand Scissor 18307
Migiwa 6.0”Offset Texturiser 35 Teeth B Type 18308
Migiwa 5.5”Offset Swivel Scissor 18309
Migiwa 6.0”Offset Swivel Scissor 18303
BEAUTY FURNITURE
Transform your beauty space with these essential pieces of furniture, designed to deliver the best experience for both clients and professionals
IN STOCK AND READY TO DELIVER
CELESTA BEAUTY BED
• Solid, practical design at a fantastic price
• Motorised height adjustment
• Adjustable backrest
• Face cut-out
• Available with Gold base for £850
ADAGIO PEDI CHAIR
• 180-degree rotating seat
• Adjustable reclining backrest
• Colour-changing LED lighting
• Fibreglass bowl
HARA CADENCE STATIC BEAUTY BED
• Sturdy aluminium legs
• Integrated Storage Shelf & Towel Roll Holder
• Manually adjustable backrest & removable face hole
HARA PIPER ELECTRIC BEAUTY BED
• Removable face cushion & adjustable armrests
• Integrated LED light-changing side strips
• Built-in heat mat
• Convenient storage
HARPER CHAMPAGNE RECLINE CHAIR
• 360-degree rotation and hydraulic base
• Extendable & removable headrest
• Integrated footrest
Leading the charge for natural beauty
Plump It! believe that real beauty can be achieved without the need for needles, knives, and other invasive procedures.
Plump It!
Daily Lip
Plumping Fix
£10.00 | 02746
SRP £19.99
Plump It!
Body Exfoliant
150ml
£12.50 | 08971
SRP £24.99
Plump It!
Body Cream
150ml
£12.50 | 08972
SRP £24.99
AVAILABLE IN STORES NATIONWIDE COMING ONLINE SOON!
From £5.95
2 GET 1 FREE*
Excluding LED mask. Cheapest item free. From £1.95
The Sienna X skincare range offers luxurious, high-performance formulas designed to nourish, protect, and enhance your skin for a radiant, healthy glow. Experience the luxury of the Sienna X skincare range for free! Simply visit your local store to collect your complimentary samples and discover the perfect products for your skin.
Sienna X The Toning Solution 200ml
£10.00 SRP £20 SKNPRD1
Sienna X The Cleansing Lotion 200ml £10.00 SRP £20 SKNPRD2
Sienna X The Retinol Serum 20ml
Sienna X The Facial Oil 30ml
£18.00 SRP £36 SKNPRD3
£17.00 SRP £34 SKNPRD4
Sienna X The Facial Polish 150ml £16.50 SRP £33 SKNPRD5
Sienna X The Miracle Mask 50ml £18.00 SRP £36 SKNPRD6
Sienna X The Cleansing Balm 100ml £19.00 SRP £38 SKNPRD7
Sienna X The Chemical Peel 30ml £18.50 SRP £37 SKNPRD8
Sienna X The Day Cream SPF30 50ml £19.50 SRP £39 SKNPRD9
Sienna X The Eye Cream 15ml £14.50 SRP £29 SKNPRD10
Sienna X The Clay Mask 150ml £17.00 SRP £34 SKNPRD11
From £7.15
HARA’s new Gel Polish collection features soft pastel shades, perfect for the season’s fresh and airy vibes. Elevate your look with two special effects Top Coats, transforming your nails with a chic matte and playful speckled finish.
Terre 998077
998076
HARA Gel Polish
HARA No Wipe Top Coat 18ml £12.15 108110
HARA Base Coat 18ml £12.15 108112 NEW HARA Spring Gel Polish
HARA Gel Range
Pro E-File
HARA Base Coat 10ml £7.50 98400
HARA Base Coat 18ml £12.15 108112
HARA Top Coat 10ml £7.50
HARA Top Coat 18ml £12.15 108110
Tea Tree Oil Strip Wax 03402 Aloe Strip Wax 00961
Strip Wax 03420
Pink Strip Wax 06191 *In-store only.
£12.95
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Eggshell
Coats Only. Swatches are showcased over shade Sorrento.
Alfaparf
following stores: Birmingham, Burton, Cardiff, Coventry, Derby, Hall Green, Leicester, Lichfield, London, Luton, Newton Abbot, Northampton, Norwich, Nottingham, Oldbury, Plymouth, Sunderland, Swansea, Tamworth, Truro and Worcester. PLU