May-June Aston & Fincher Mailer 2025

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Business Made Easy! Choose the most convenient way for you to shop.

In-Store

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Contact your local store and request a visit from your local Territory Sales Manager or ask to speak to the Store Manager who will be happy to support your business. Online

In your Salon

Territory Sales Managers specialising in the very

NEW NXT MARKETING FOR 2025

Unlock exclusive marketing packs designed to elevate your business! We are thrilled to introduce two fantastic options:

SALON MARKETING PACK:

Perfect for salons, this pack includes large posters to attract and engage your clients.

HOW TO GET YOUR NXT PACK:

You can collect your pack from your local store or request it from your territory sales manager.

Download your free NXT Colour Technical Guide:

DON’T MISS OUT ON THIS OPPORTUNITY TO BOOST YOUR BUSINESS WITH PROFESSIONAL MARKETING MATERIALS!

Gloss Toner The ultimate blonde upgrade

Achieve flawless, multi-dimensional colour like never before with the new Alfaparf Gloss Toners—perfect for blonde and lightened hair. These professional-only toners deliver even, luminous results while enhancing shine and restoring hair’s softness and smoothness.

• Truly even, multi-dimensional tone

• Exceptional shine & condition

• Vegan & free from ammonia, MEA, silicones & resorcinol

With a 1:2 mixing ratio, 20-minute processing time, and a dedicated 9.5 Volume Activator, this versatile range lasts up to 12 weeks and can even be customised with Alfaparf Pigments.

Elevate your blonde and toning services—because every shade deserves a flawless finish!

Inspiring Formula’s @amy_stylist_educator

Foilage - Bleach Easy Lift with 20vol on the root and 5vol on the ends.

Gloss Toner - 35ml 09.1 & 5ml 010.22 with 9.5 vol.

HELLO SUNSHINE

From lightening up for summer to keeping hair protected and frizz-free, these essentials will ensure your clients’ hair looks flawless—whatever the weather!

Easy Lift – Blue bleach with up to 7 levels of lift

£17.90 18518

High Lift – White bleach with up to 9 levels of lift

£17.90 18519

Free Style Lift – Clay-based bleach with up to 7 levels of lift

£17.90 18520

Now’s the time to start lightening! Whether it’s a bold platinum blonde or a soft sun-kissed glow, the BB Bleach range delivers stunning, reliable results while maintaining hair integrity with built-in Bond Technology

SEMI DI LINO DETOXIFYING SHAMPOO

Before summer starts, detox and refresh! This deep-cleansing shampoo removes product residue, hard water minerals, chlorine and excess oil, leaving hair feeling light, clean and healthy-looking – ready for the season ahead.

Semi Di Lino Detoxifying Shampoo

75946

DI LINO AMPLIFYING MOUSSE – FOR EFFORTLESS, BEACHY HAIR! Need a lift? This weightless mousse adds volume and body, making it the go-to for fine hair and full body summer styles. Get ready to pump up the volume and create effortlessly bouncy, beachy looks!

£9.00 SRP £18.00 73365

Sun, sea, and... surprise showers? Whether you’re lounging poolside or dodging downpours, SDL Sunshine protects hair from UV rays, fights dryness, and tames frizz—keeping hair silky, shiny, and healthy no matter the climate.

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Speed up drying time while keeping hair protected

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NEW GET READY FOR THE HAIR COLOR REVOLUTION

Glamour has been expertly updated to continue delivering exceptional results and surpass the highest expectations.

WHAT WE’VE MAINTAINED

■ Same amazing premixed color

■ Up to 100% grey coverage

WHAT WE’VE IMPROVED

■ Improved texture: easy to mix, apply and rinse off.

■ Does not stain the scalp

■ New fragrance

■ More sustainable formula: up to 90 percent raw materials from natural origin

■ Resorcinol free

■ Results true to the new color chart

■ Reduced processing time

Powered by Science. Prescribed by Pros.

The Terra Collection

£14.80

£9.95

WHEN TIME IS MONEY

MOROCCANOIL COLOR RHAPSODY 10 MINUTE COLOR.

Achieve radiant, multi-dimensional color in just 10 minutes with Moroccanoil pre-mixed, non-progressive shades.

• Provides up to 100% grey coverage every time

• 9+ weeks of salon vibrant color

• 82% increase in shine

• Processes 3 x faster than traditional hair color

• Dermatologically tested

FAST COVERAGE

Processes 3 x faster than traditional hair color. Ready-to-use shades provide up to 100% grey coverage1 every time

RELIABILITY

ColorKinetic Booster and pre-mixed shades provide reliable, non-progressive color results in a category that is typically unpredictable

CARE

Features proprietary Moroccanoil ProArginine + ArganID™ System. Up to 2.8 x Less Damage2

INCREASED BUSINESS Designed to reclaim time and boost revenue at the salon

1: On clients with up to 60% white hair. 2: Based on clinical test comparing Moroccanoil proprietary ProArginine + ArganID™ System and ColorKinetic Booster to alternative alkalising agents and untreated hair

To find out more contact your Territory Sales Manager or ask in-store.

MOROCCANOIL HIGH SHINE MASK

High Shine Gloss Mask is a deep conditioning and intense shine treatment inspired by professional gloss services, delivering touchably soft, radiant, salon-fresh hair. This mask leaves hair with a reflective, glass-like sheen, instantly boosting shine while revitalising hair coloring between appointments. Formulated with ArganID™ technology to help repair and seal the cuticle, for hair that’s soft, nourished, and healthy-looking.

MOROCCANOIL REFRESH, NOURISH AND GO!

On-the-go essentials for instant cleansing, refreshing and nourishment anywhere, anytime. Set including Moroccanoil Treatment 25ml, Brumes du Maroc 30ml and a FREE Dry Shampoo 65ml.

Be An Original

This Special-Edition Moroccanoil Treatment (Original or Light) includes 25% extra FREE, giving you even more value for your clients. Clinically proven to increase shine by up to 118% after just one use*, it’s the go-to solution for creating healthy looking, radiant hair.

STYLERS YOU LOVE

Two Variants, One Iconic Bonus

Maximise awareness, introduce to new clients and boost your retail sales with these exclusive sets, perfect for your clients seeking sleek, soft styles.

For Soft & Silky Styles Hydrating Styling Cream 75ml FREE Moroccanoil Treatment 15ml 09101

£6.85

SRP £11

For Waves & Curl Definition Curl Defining Cream 75ml

£6.85

SRP £11

MOROCCANOIL SHAMPOO AND CONDITIONER GIFT SETS

Enhance your retail shelves with the Moroccanoil Shampoo & Conditioner Gift Set, an ideal choice for clients seeking premium hair and body care. Each set features Moroccanoil Shampoo and Conditioner 250ml, plus two FREE additions: a Hair Mask (75ml) and a Shower Gel & Body Lotion Duo Sample (10ml each).

£15.50

93575 93551 Olaplex

£15.50

93612 93629

THE POWER OF RAW LIFT

Blonde Solutions is the market’s first true lift and tone lightener. Revolutionary pigment capsule technology is now setting the industry standard for what we can expect during the blonding process, giving the healthiest and lightest levels the industry has seen.

LIFT & TONE 9 LEVELS

Developed with cocoa butter and rice protein to hydrate while neutralising unfavourable tones. Our toners are a one-step process because they do not require a developer or processing solution. The process takes 15-30 minutes and the tone lasts 6-8 washes.

Blonde Solutions provides you with everything you need to lift and tone up to 9 levels with the lightest and healthiest results.

B IG H OL D H A I R S PR AY INTR

This powerhouse pro formula is indispensable for red carpets, on-stage per formances, highimpact activities.. or any time the goal is flawless style that holds its own and won’t drop, droop, fold or frizz.

Less Wet: Ultra fast drying

No rigidity, cracking or flaking

Reduced pH for less damage

Humidity resistant

Crystal clear resins won’t darken, yellow or discolor hair

Bamboo extract for tifies hold

2 forms of heat protection

UV protection

COLOR

Futuristic foamy froth,

BOOSTING THE COLOR

The COLOR PRO hairdryer, thanks to an optimized airflow and a strong ions generator, reduces heat exposure and protects the brilliance of hair’s coloration. The NEXT SMART model has a compact size for highest comfort.

Valera Color Pro Smart Light

£99 80114

Introducing Migiwa – the new sister brand to Kasho.

Migiwa 5.5’ Offset Scissor 18304

Migiwa 6.0” Offset Scissor 18305

Migiwa 5.5”Offset Lefthand Scissor 18306

Migiwa 6.0”Offset Lefthand Scissor 18307

Migiwa 6.0”Offset Texturiser 35 Teeth B Type 18308

Migiwa 5.5”Offset Swivel Scissor 18309

Migiwa 6.0”Offset Swivel Scissor 18303

BEAUTY FURNITURE

Transform your beauty space with these essential pieces of furniture, designed to deliver the best experience for both clients and professionals

IN STOCK AND READY TO DELIVER

CELESTA BEAUTY BED

• Solid, practical design at a fantastic price

• Motorised height adjustment

• Adjustable backrest

• Face cut-out

• Available with Gold base for £850

ADAGIO PEDI CHAIR

• 180-degree rotating seat

• Adjustable reclining backrest

• Colour-changing LED lighting

• Fibreglass bowl

HARA CADENCE STATIC BEAUTY BED

• Sturdy aluminium legs

• Integrated Storage Shelf & Towel Roll Holder

• Manually adjustable backrest & removable face hole

HARA PIPER ELECTRIC BEAUTY BED

• Removable face cushion & adjustable armrests

• Integrated LED light-changing side strips

• Built-in heat mat

• Convenient storage

HARPER CHAMPAGNE RECLINE CHAIR

• 360-degree rotation and hydraulic base

• Extendable & removable headrest

• Integrated footrest

Leading the charge for natural beauty

Plump It! believe that real beauty can be achieved without the need for needles, knives, and other invasive procedures.

Plump It!

Daily Lip

Plumping Fix

£10.00 | 02746

SRP £19.99

Plump It!

Body Exfoliant

150ml

£12.50 | 08971

SRP £24.99

Plump It!

Body Cream

150ml

£12.50 | 08972

SRP £24.99

AVAILABLE IN STORES NATIONWIDE COMING ONLINE SOON!

From £5.95

2 GET 1 FREE*

Excluding LED mask. Cheapest item free. From £1.95

The Sienna X skincare range offers luxurious, high-performance formulas designed to nourish, protect, and enhance your skin for a radiant, healthy glow. Experience the luxury of the Sienna X skincare range for free! Simply visit your local store to collect your complimentary samples and discover the perfect products for your skin.

Sienna X The Toning Solution 200ml

£10.00 SRP £20 SKNPRD1

Sienna X The Cleansing Lotion 200ml £10.00 SRP £20 SKNPRD2

Sienna X The Retinol Serum 20ml

Sienna X The Facial Oil 30ml

£18.00 SRP £36 SKNPRD3

£17.00 SRP £34 SKNPRD4

Sienna X The Facial Polish 150ml £16.50 SRP £33 SKNPRD5

Sienna X The Miracle Mask 50ml £18.00 SRP £36 SKNPRD6

Sienna X The Cleansing Balm 100ml £19.00 SRP £38 SKNPRD7

Sienna X The Chemical Peel 30ml £18.50 SRP £37 SKNPRD8

Sienna X The Day Cream SPF30 50ml £19.50 SRP £39 SKNPRD9

Sienna X The Eye Cream 15ml £14.50 SRP £29 SKNPRD10

Sienna X The Clay Mask 150ml £17.00 SRP £34 SKNPRD11

From £7.15

HARA’s new Gel Polish collection features soft pastel shades, perfect for the season’s fresh and airy vibes. Elevate your look with two special effects Top Coats, transforming your nails with a chic matte and playful speckled finish.

Terre 998077

998076

HARA Gel Polish

HARA No Wipe Top Coat 18ml £12.15 108110

HARA Base Coat 18ml £12.15 108112 NEW HARA Spring Gel Polish

HARA Gel Range

Pro E-File

HARA Base Coat 10ml £7.50 98400

HARA Base Coat 18ml £12.15 108112

HARA Top Coat 10ml £7.50

HARA Top Coat 18ml £12.15 108110

Tea Tree Oil Strip Wax 03402 Aloe Strip Wax 00961

Strip Wax 03420

Pink Strip Wax 06191 *In-store only.

£12.95

03671

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Eggshell
Coats Only. Swatches are showcased over shade Sorrento.
Alfaparf
following stores: Birmingham, Burton, Cardiff, Coventry, Derby, Hall Green, Leicester, Lichfield, London, Luton, Newton Abbot, Northampton, Norwich, Nottingham, Oldbury, Plymouth, Sunderland, Swansea, Tamworth, Truro and Worcester. PLU

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