DEMI-PERMANENT COLOUR: YOUR QUESTIONS ANSWERED
Q: Can I tone using a Demi?
A: Yes, a Demi-Permanent colour is a fantastic option for toning after a lightening service. All shades are intermixable and offer slightly more depth than our toner range, making them ideal for toning.
Q: When would you use a Demi other than toning?
A: Demi-Permanent is incredibly versatile. It’s perfect for root melts, glossing or refreshing ends, full-head colours where no grey coverage is needed, and even pre-pigging before a colour change.
Q: Can Demi be used to root melt or root smudge?
A: Absolutely. Both the Demi and Toner ranges are great for root blending. My favourite Toner shades for this are 6-12 and 7-7 - especially when mixed together.
Q: Can the Demi shades be mixed together?
A: Yes, both the Demi and Toner ranges are fully intermixable, allowing you to create endless custom tones.
Q: How can I identify the Demi shades?
A: Demi shades are clearly marked with a red dot in the Permanent shade chart or can be found in the dedicated Demi shade chart.
Q: What is the mixing ratio for Demi and Toners?
A: Both ranges should be mixed at a 1:2 ratio with the designated 5vol/1.5% cream releaser.
Q: What is the processing time for Toners and Demis?
A: Up to 20 minutes. However, always monitor development - sometimes just a few minutes is enough.
Q: What are your favourite Demi shades?
A: Top picks include 9-03, 9-02, 5-77, 6-0, and 7-1 all great for a wide range of applications.
Q: What are your favourite Toner shades?
A: 10-02, 7-7, and 9-13 are go-to favourites for beautiful, refined results.
Q: Can you use the metallic collection to tone?
A: Yes, but with care. The metallics contain ammonia and can shift the base. Let the mix sit for 10 minutes before application to allow ammonia to evaporate, as per manufacturer’s instructions.
Q: Are the metallic range considered Toners?
A: No, they are Permanent colours. However, when mixed 1:2 with 5vol/1.5% and used correctly, they can act as Toners.
Q: Can Demi cover greys?
A: Demi-Permanent colour is ammoniafree and cannot fully cover greys. However, it offers a beautiful grey blend that helps disguise them effectively.
Q: What is the difference between Demi and Toner?
A: Demi colours contain more base colour, offering more opaque coverage. Toners have higher tonal value, giving a stronger tone.
BRAND AMBASSADOR
Q: What is the difference between Demi and Permanent colour?
A: Demi has larger colour molecules and no ammonia, so it cannot permanently alter the hair. Permanent colour has smaller molecules and ammonia, allowing it to lift and change the hair structure.
Q: Can Demi shift the natural base?
A: No, Demi is ammonia-free and cannot lift or alter the natural base.
Q: Can Toner lighten my hair?
A: No, Toner only adjusts the tone of the hair. It cannot lighten it.
Q: Can Demi be used as a filler when going darker?
A: Yes, Demi is excellent for pre-pigging or filling the hair before applying a darker shade.
Q: What does DT or T mean in the Toner range?
A: DT stands for Deep Toner and T stands for Toner. These labels indicate the depth and intensity of the shade.
Q: Can I mix a Permanent colour to make a Demi?
A: No, you cannot mix NXT Permanent colour to create a Demi. The molecular structure and active ingredients differ, and mixing them will not produce accurate or reliable results. Always follow manufacturer’s instructions.
Inspired by Holly’s expertise? Don’t miss your chance to learn directly from one of the industry’s most sought-after NXT educators! Holly’s Balayage courses regularly sell out, offering colourists the chance to master advanced techniques in a hands-on, supportive environment. Ask in-store today for more details on how to join her next session. Plus, we’re excited to announce that new NXT Toner courses are coming soon—watch this space! Holly’s passion for education and her commitment to helping others grow make her training sessions a must for any ambitious hair professional.
Morphosis. The best of me. CURL SOUL
Morphosis
THE TRUE SOUL OF CURLS
A curl is more than just a shape: it is expression, character, identity.
Morphosis Curl Soul is the new line by Framesi dedicated to the world of wavy, curly, and coily hair.
Discover the new Copper line, with 3 new shades. LIQUID DEMI-PERMANENT
HAIRCOLOR
The new Framcolor Eclectic 5D Color Gloss line extension is now available!
READY TO WEAR
Discover the latest Framcolor Glamour line extension!
The Cool Blonde and Copper series are now available, with 11 new shades.
■ Up to 100% coverage of grey hair
■ Permanent, premixed color
■ A delicate fragrance for a positive sensory experience
It’s time to shine with Evolution of the color
The new ammonia and MEA-free permanent hair colour from Alfaparf Milano for a natural-looking, luminous colour result with radiant tones.
A modern hair colour... without compromise
• Natural-looking grey hair coverage, that minimises the regrowth effect
• Lightens up to 3 levels
• Luminous colour result, with radiant tones
• 1.1 mixing ratio with the Oxid’O activator
• 35 minute processing time
• Thick, creamy texture
£7.50
Hair appears up to 6 times shinier from the first application, thanks to the lamination effect of of Evolution of the color Shine effect* *compared to untreated hair
What’s new with Lisse Design
The next generation of smoothing and shine treatments is here!
Lisse Design now offers innovative services and high-performance products for long-lasting results with faster simplified application.
Keratin Therapy Lisse
Design Maintenance
Shampoo 1000ml
£20
29112
Keratin Therapy Lisse
Design Smoothing Cream 1000ml
An essential step in the new Lisse Design services. Its creamy, smooth texture ensures precise, comfortable, and high-performance application.
£165
29111
Keratin Therapy Lisse
Design Maintenance
Conditioner 1000ml
£24
29113
Keratin Therapy Lisse
Design Liquid Glass Lamellar Water 250ml
A cutting-edge lamination treatment that delivers instant, extreme shine and maximum softness. Ideal for both in-salon use and home maintenance.
£10
29114
Achieve smooth, velvety, shiny, and effortlessly manageable hair—for up to 4 months.
Biomimetic Lamination Treatment
Suitable even for fine hair, this lightweight treatment delivers a glossy, glass-like finish without weighing hair down - and with faster results than ever.
Alfaparf is only available in the following stores: Birmingham, Bristol, Burton, Cardiff, Coventry, Derby, Hall Green, Leicester, Lichfield, London, Luton, Newton Abbot, Northampton, Norwich, Nottingham, Oldbury, Plymouth, Sunderland, Swansea, Tamworth, Truro and Worcester.
Semi Di Lino Holiday Kits
THE
Blonde
OF THE
•
•
•
•
• Quick assembly with just 4 bolts and wheels.
•
MOROCCANOIL TREATMENT
WONDERFULLY WEIGHTLESS
Introducing Moroccanoil Treatment Mist, offering the same shine, softness, and control as the original bestseller in a hands-free, dry oil mist. Ideal for fine hair and perfect for a refresh, blow-dries, and styling touch-ups.
Key Benefits:
• Instantly adds shine, hydration, and control, without any weight
• 100% said hair looks and feels healthier*
• 80% said it’s the most weightless oil they’ve ever used*
• Refreshes second-day styles, curls, and coils*
• Alcohol-free and heat-protective
• Fine hair-friendly and fast absorbing
GOOD TO GLOW
High-performing nourishing duo that will leave your clients feeling radiant and hydrated from head to toe.
Moroccanoil Treatment 100ml
The iconic, argan oil-infused formula that nourishes, smooths, and enhances the hair's natural shine. Perfect for all hair types, it's your go-to for luxurious, healthy-looking locks.
Night Body Serum 50ml
Indulge the skin with this overnight restorative serum, enriched with antioxidant-rich argan oil and planted-based ingredients to hydrate, firm and revitalise while you sleep.
• 118% more shine*
• Nourishes and softens hair
• Nourish skin while you sleep
• 80% of women noticed firmer and smoother skin**
*According to an independent study **After 1 week of use, in an independent consumer study on women ages 21 to 40.
RETAIL THAT SPARKLES See page 18/19
£195
From Salon to Stocking
RETAIL READY FOR CHRISTMAS: TOP TIPS FOR SALON SUCCESS
Get your salon set for the festive season with these quick tips to boost retail sales
Showcase gift sets with festive visuals, hashtags, and short videos. Try a Christmas countdown with daily features.
Ensure staff can confidently recommend products with solid product knowledge.
Use lights, ornaments, and seasonal props to create eye-catching displays near the entrance or checkout. Invite clients in for demos or mini consultations to explore your retail range.
Phrases like “Limited Edition” or “While Stocks Last” encourage quick purchases.
Suggest products based on each client’s needs to build trust and boost sales.
gift wrapping adds value and makes buying easier for clients.
limited time sets like “Winter Haircare Essentials” or “Holiday Glow Kit” to encourage clients to buy more!
Olaplex Holiday Pack
The Greatest Strength Set
This is the gift of visibly healthy hair from the inside out. Repair hair damage on a molecular level for your strongest hair with the iconic N°.3 HAIR PERFECTOR® in full size. Get our bestselling shampoo and conditioner in travel-ready sizes and a trial size of the instantly hydrating, anti-aging scalp treatment.
£20
93002
Olaplex Holiday Pack
The Full-On Shine Set
Get (or give) glowingly healthy hair with this travel-ready routine to repair, cleanse, and style all hair types for strong, shiny hair. Includes full sizes of No.6 BOND SMOOTHER® for frizz control and OLAPLEX No.7 BONDING OIL™, a bestselling hair oil for instant shine, sleek softness, and heat protection.
£29
93971
Semi Di Lino Holiday Kits
The Milanese way of life and its lighthearted moments, captured through 6 precious limited-edition gift boxes. Discover the Semi di Lino kits designed for gifting or for treating yourself to a unique experience.
DISCOVERY SETS
RETAIL THAT SPARKLES
Christmas Is Coming!
Get ready to sleigh sales with this year’s Moroccanoil Festive Gift Sets. Beautifully presented, high-value, and easy to retail.
FESTIVE GIFT SET
Full-Size Gift Sets include:
Hydrating Shampoo and Conditioner 250ml
FREE Moroccanoil Treatment 50ml
Moisture Repair Shampoo and Conditioner 250ml
FREE Moroccanoil Treatment 50ml
Frizz Control Shampoo and Conditioner 250ml
FREE Frizz Shield Spray 160ml
Frizz 044593
Repair 044589
£24.43
SRP £41.00
Hydration 044590
£26.02
SRP £43.00
STOCKING FILLERS
Grab and Go:
Moroccanoil Treatment Original Ornament 25ml
Moroccanoil Treatment Light Ornament 25ml
Original 044591
Light 044592
£8.26
SRP £14.50
Brumes du Maroc Hair & Body
Mist Ornament 30ml 044594
£8.05
SRP £13.50
60467
60469
60470
60468
Piano Black 09407
09408
THE LATEST BARBER OFFERS
GREAT VALUE FURNITURE
£299 RRP £350 65613
BEAUTY FURNITURE
Transform your beauty space with these essential pieces of furniture, designed to deliver the best experience for both clients and professionals
AND
DELIVER
HARA ARIA GREIGE LASH BED
• Plush cushioning for client comfort
• Ideal for beauty salons, lash bars, and brow specialists
• Sleek, professional design to enhance any space
CELESTA BEAUTY BED
• Solid, practical design at a fantastic price
• Motorised height adjustment
• Adjustable backrest
• Breathe hole
• Available with White base for £825 (65701)
CANTO NAIL BAR
• Two spacious drawers for storing tools and products
Built-in dust extractor to maintain a clean environment
Four illuminated display shelves for showcasing your gel polish collections
HARA CADENCE STATIC BEAUTY BED
• Sturdy aluminium legs
• Integrated Storage Shelf & Couch Roll Holder
• Manually adjustable backrest & removable breathe hole
ADAGIO PEDI CHAIR
• 180-degree rotating seat
• Adjustable reclining backrest
• Colour-changing LED lighting
• Fibreglass bowl
A+F Pro Hygiene 10" Roll
£2.70 01111
Scrummi Waffle Headbands, White (50)
£10 09548
Scrummi Original Waffle XL Facial Towels, White (50)
£7 09546
A+F Pro Hygiene 20" Roll
Scrummi Waffle Mitts, White (40)
£7.50 09547
Scrummi Original Waffle Facial Towels, White (80)
£5.50 09545
Ready to ditch your regular towels? A fresh clean towel every time Hygienic and convenient 100% biodegradable Ultra-soft waffle texture SAVE £0.99
Buy 18+ for £2.35 each
£3.25 01110 Buy 12+ for £2.85 each Buy 60+ for £2.45 each SAVE FROM £6.30 SAVE FROM £4.80
A+F Pro Nonwoven Cosmetic Pads with Finger Shield (60)
A+F Pro Embossed Cotton Pads, Round (500)
Scrummi Extra Wide Headbands, White (50)
£16 09549
A+F Pro Cotton Cleansing Pads, Large (50)
£2.05 E45611
A+F Pro Nail & Brow Sticks (100)
£0.99 04608
£2.20 04505 SAVE £1 BUY 1 GET 1 FREE BUY 1 GET 1 HALF PRICE SAVE £1.10
Pro Cotton Buds, Paper Stem (200) £1.80 03738 Buy 5+ for £1.60 each SAVE FROM £1 A+F Pro Cotton Pads, Round (500)
£6.10 E45609 SAVE FROM £12.96 A+F Pro Lint Free Wipes Roll Normally £3.95 £2.95 SB0811
£4.99 03214 Buy 24+ for £4.45 each
A+F Pro Disposable Toe Ropes (100)
£6.30 E56846
The Sienna X skincare range offers luxurious, high-performance formulas designed to nourish, protect, and enhance your skin for a radiant, healthy glow.
Sienna X The Toning Solution 200ml
£10.00 SRP £20 SKNPRD1
Sienna X The Cleansing Lotion 200ml £10.00 SRP £20 SKNPRD2
Sienna X The Retinol Serum 20ml
Sienna X The Facial Oil 30ml
Sienna X The Facial Polish 150ml
Sienna X The Miracle Mask 50ml
Sienna X The Cleansing Balm 100ml
Sienna X The Chemical Peel 30ml
Sienna X The Day Cream SPF30 50ml
Sienna X The Eye Cream 15ml
£18.00 SRP £36 SKNPRD3
£17.00 SRP £34 SKNPRD4
£16.50 SRP £33 SKNPRD5
£18.00 SRP £36 SKNPRD6
£19.00 SRP £38 SKNPRD7
£18.50 SRP £37 SKNPRD8
£19.50 SRP £39 SKNPRD9
£14.50 SRP £29 SKNPRD10
Sienna X The Clay Mask 150ml £14.50 SRP £29 SKNPRD11
Kaeso
Kaeso Hydrating Cleanser 495ml £6.80 079931
Kaeso Hydrating Toner 495ml £6.80 079933
Kaeso Hydrating Exfoliator 245ml
Kaeso
TRUSTED BY PROS. LOVED BY CLIENTS. SHOP ONLINE.
TGB SPA™ adds a layer of luxury to your nail services. Upgrade your appointments with the TGB body care system using high-quality ingredients in refillable packaging. Indulgent, Luxurious, Sustainable. TGB Spa™ shop now
BIAB ™ . Real Results. Proven Performance.
TRUSTED BY PROS. LOVED BY CLIENTS.
100% 100% 100% Said their nails stayed strong — even after removal. (ZERO DAMAGE. ALL STRENGTH)
Achieved 4+ weeks of flawless BIAB ™ wear. (LONG-LASTING. NO LIFTING)
Nailed the perfect apex with BIAB ™ . (EVERY. SINGLE. TIME)
£200 SWAP & SAVE
Get up to £200 credit for your unused bottles when you swap to HARA Professional.
Scan the QR code for more information. FOR PROFESSIONALS, IT HAS TO BE HARA
MASTERING THE ART OF THE PERFECT BROW
Brows are the unsung heroes of beauty, framing the face and elevating any look.
HARA Professional Brand Ambassador Ella Cooper, a renowned brow expert, only uses the Hara Brow Stain system: a professional-grade method for full, defined, natural-looking brows that last.
Ella’s technique is more than just product, it’s a ritual. “It’s about enhancing, not overpowering,” she says. “Each brow is custom-tailored to the individual.” Here, she walks us through her trusted seven-step method for achieving the perfect brow, every time.
Step 1 Exfoliate: Begin with a smooth canvas. Use the Hara Brow Scrub to gently buff away dead skin cells, ensuring even stain application and longer-lasting results.
Step 2 Cleanse: Follow with Hara Lash & Brow Cleanser to remove oils and residues. Clean skin ensures better pigment absorption and a flawless finish.
Step 3 Map: Precision is key. Using Hara Mapping Thread, Ella carefully outlines the ideal shape for each client, bringing symmetry and structure to the brows.
Step 4 Stain: Mix artistry with science. Blend Mocha with a drop of Latte, then combine with Cream Developer. Apply the stain from the tail toward the front for a natural gradient.
HARA PROFESSIONAL EDUCATION
TOP TIP: CUSTOMISATION IS EVERYTHING. MIX YOUR STAIN SHADES TO CREATE THE PERFECT MATCH FOR EVERY CLIENT!
Step 5 Ombre Effect: For that soft, diffused front, Ella removes the stain from the inner brow after 5 minutes, letting the rest develop for up to 13. Wipe away with a dry cotton pad—no water, no smudge.
Step 6 Wax: Tidy up with Hara RosinFree Stripless Wax, removing only the stray hairs while preserving the shape and fullness.
Step 7 Finish: Fluff, brush, and set with Hara Mini Lash & Brow Wands for a polished, long-lasting hold.
Whether you’re a seasoned brow artist or just starting out, create the perfect brows and shop HARA Professional.
Designed to train individuals who are new to the beauty industry as well as qualified therapists that want to learn how to get the best out of HARA. Our Brow Shaping, Tinting and Waxing Courses are designed to teach you how to create the ideal eyebrow shape for your client. Speak to your local store for more details and to book a course today.
Before
Exfoliate
Stain & Ombre
Cleanse
Wax and Finish
FOR PROFESSIONALS, IT HAS TO BE HARA
CREATE THE PERFECT TORTOISESHELL NAILS THIS AUTUMN
As the leaves turn and pumpkin spice returns to the spotlight, it’s time for your nails to follow suit. This season, elevate your manicure with the rich, dimensional beauty of tortoiseshell nails, a timeless design that channels all the warm, earthy tones of autumn.
Katie Lou Pritchard, Brand Ambassador for HARA Professional, shares her foolproof method to achieve this luxe layered look. Don’t be intimidated by the depth and detail. It’s simpler than it looks, and the results are nothing short of stunning.
Step 1: Begin by mixing equal parts of Pumpkin, Umber, and Base Coat to create a translucent amber tone. Apply a thin layer to the nail, and here’s the trick… do not cure yet.
Step 2: Add blobs of Ebony polish randomly across the nail. Let them bloom naturally to create that organic mottled effect. Use a brush to lightly blend and texture the blobs. Then, cure for 60 seconds.
Step 3: Repeat steps 1 and 2 to deepen the layered effect. This time, add a few extra Umber spots alongside the Ebony to enhance dimension.
Step 4: Apply a final sheer coat of your Pumpkin-Umber-Base mix. Cure again for 60 seconds.
HARA PROFESSIONAL EDUCATION
Step 5: Finish with a smooth float of Top Coat across the nail for a glossy, glass-like finish. Cure for a final 60 seconds.
TOP TIP: WHEN APPLYING YOUR TOP COAT, TURN THE NAIL UPSIDE DOWN BEFORE CURING. THIS ALLOWS GRAVITY TO HELP THE TOP COAT SETTLE INTO A SMOOTH APEX, GIVING THE LOOK THAT PROFESSIONAL SCULPTED SHEEN.
With its amber glow and inky depth, the tortoiseshell nail is the ultimate transitional manicure and can be style in a variety of ways.
From full nail, to colour pops and a french, this look will have your nails leading the way into autumn in style.
Create the perfect Tortoiseshell nails this Autumn and shop HARA Professional.
HARA Professional Education is designed to train individuals who are new to the beauty industry as well as qualified therapists that want to learn how to get the best out of HARA. Our range of Manicure & Pedicure, Gel Polish & Builder Gel Courses are designed strengthen, build, and expand your nail treatments. Speak to your local store for more details and to book a course today.
Follow Katie on Instagram @katielou_nailartist_educator
Step 1
Tortoiseshell French
