GivingTuesday Italia Social Impact Report 2020

GIVING TUESDAY REPORT 2020 DECEMBER 1th 2020

GIVINGTUESDAY IS THE LARGEST WORLD EVENT DEDICATED TO SOLIDARITY AND GENEROSITY

GIVINGTUESDAY MOVEMENT On Tuesday 1 December 2020, took place in more than 70 countries around the world GivingTuesday, the largest international event dedicated to solidarity.

A day that invited everyone to donate and spread generosity.

The idea In 2012, when GivingTuesday was launched in the 92nd Street Y Belfer Center for Innovation and Social Impact, the team had a big goal: to make giving more central to daily life. The commitment to a core set of values, an open, distributed leadership model, and a belief in transformational partnerships set the team on a course to build the first global generosity movement, and the first global day of celebration open to anyone and everyone.

In just a few years, GivingTuesday has become a global movement that inspires millions of people to donate, collaborate and do good.

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THE IMPACT IN THE WORLD PAYPAL ANNOUNCED THAT ITS COMMUNITY DONATED A RECORD $185 MILLION TO NONPROFITS AND CAUSES ON GIVING TUESDAY 2020 . A 40% INCREASE IN DONATIONS PROCESSED IN 2019.

+ 40%

250

+ 70

200

60

150 100

51

50 0

the growth of country campains by year: over 70 official GivingTuesday country movements took place in 2020,

42 20 2016

2017

2018

2019

2020

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WHO ORGANIZES THE EVENT?

Global Leaders of the international movement at the Global Summit 2019 held in Bellagio, Italy

GivingTuesday is both an independent nonprofit organization and an inclusive and pluralistic community of millions of givers , with activity in every country on every continent.

"Around the world, across diverse giving cultures, our interconnected, interdependent network of local leaders in over 70 countries innovate, collaborate, and inspire collective generosity as a way to build the world they want to live in."

Asha Curran

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GIVINGTUESDAY ITALY WORLD GIVING DAY

DECEMBER 1ST, 2020 GivingTuesday celebration starts in Italy in 2017 thanks to AIFR - the Italian Fundraising Association, global leader of the Italian movement, which organizes and promotes the initiative.

In an unprecedented year, like 2020, took place the fourth edition and the GivingTuesday movement showed all its generosity.

"the World Giving Day was an extraordinary opportunity to generate a wave of generosity in our country and to tell the beauty of giving. An extremely important opportunity, in such a difficult time, to share a strong message of union, solidarity and hope."

Marco Cecchini - CEO Italian Fundraising Association

200

UPLOADED PROJECT ON GIVINGTUESDAY.IT

+30% COMPARED TO GT 2019

19 PARTNER

500.000 VIEWS ON GIVINGTUESDAY.IT 6

PARTNER

SPONSOR

MEDIA PARTNER

FRIENDS

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PARTICIPANTS 200 projects uploaded to givingtuesday.it Non-Profit Organizations, Cooperatives, People, Companies, Schools and Municipalities have shared their GivingTuesday initiative.

There is the experience of health workers on the front line in the fight against the coronavirus and suspended spending for families in need. There is the reception of homeless people in dedicated facilities and the experience of an apartment for the autonomy and inclusion of people with Down Syndrome.

There is psychological support for children with a traumatic past and operations for children born with heart problems.

These are just some of the projects that have been shared.

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Over 50 crowdfunding campaigns uploaded to ungiornoperdonare.it, the free platform made available by AIFR for all GivingTuesday participants.

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Many participants joined the event by sharing initiatives, campaigns or simply a message of generosity on social networks or other communication channels!

GIVINGTUESDAY.IT NUMBERS From November 1st 2020 to January 12th 2021

138.000 users

500.000 views

125.000 votes

From November to January there were almost 500,000 views on the givingtuesday.it with an average stay time of 2 minutes and 36 seconds .

The most visited page was the showcase of all GivingTuesday projects: givingtuesday.it/progetti/

Email Referral 1.2% 4%

Social 23.2%

Direct 68.7% 13

THE NUMBERS OF THE WORLD GIVING DAY DECEMBER 1, 2020

35.000 views

12.215 users

+30% Over 12,000 users were registered on Tuesday 1 December, an increase of 30% compared to the 2019 edition.

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MEDIA

92

7 12

+ 100 Mentions dal 1 novembre 2020 al 12 gennaio 2021

Media Partner of GivingTuesday 2020 was VITA Non Profit, the Third Sector Media in Italy that spread and supported the initiative.

They talked about the GivingTuesday movement

They have given visibility to the movement by offering free advertising space

Numerous local broadcasters have joined the initiative by highlighting the news or offering advertising space (Avvenire Bologna, Il Gazzettino di Treviso, Radio Marconi and many others).

For the complete list, see the Press Review

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SOCIAL MEDIA On 1 December, communities, associations and people celebrate generosity as an engine of hope, positivity and change.

In the months from October to January in Italy thousands of people connected to the social channels of GivingTuesday and created events, fundraising campaigns and online volunteering using social media to inspire and engage an audience more and more vast.

THE HASHTAG #GIVINGTUESDAY WAS A WORLDWIDE TRENDING TOPIC!

SOCIAL MEDIA

COPERTURA

Facebook @givingtuesdayitaly

213.308 impressions

Instagram @givingtuesdayitaly

110.572 impressions

Twitter @givingtuesdayIT

PERIODO 1 OTTOBRE-31 DICEMBRE

79.914 views

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GIVING TIPS GivingTips a column to share good practices and skills GivingTips is the column of GivingTuesday Italy with many interviews of professionals from the non-profit world, digital, fundraising, social innovation to offer everyone useful tips for participating in GivingTuesday 2020.

Interviews with professionals from the non-profit, digital, fundraising, social innovation

Contest GivingTuesday Personal fundraising Advice for create a GT campaign Donor research Volunteering Digital fundraising Crowdfunding e VIP Branding

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GIVINGTUESDAY CONTEST

PEOPLE FROM ALL OVER ITALY SUBMITTED PROJECTS THAT SHOWCASE CREATIVE FORMS OF GENEROSITY

The Contest is an initiative promoted by AIFR - the Italian Fundraising Association and implemented thanks to the sponsors of the movement.

The idea was born to actively and concretely contribute to the implementation of solidarity activities and initiatives, and in 2020 it offered the opportunity to all GivingTuesday participants to receive financial support to be allocated to their solidarity project for a total of 12,500 euros.

The 10 projects most voted by users on givingtuesday.it were evaluated by a jury of experts composed of ASSIF - Italian Fundraiser Association, Fundraising Festival, Fondazione Italia per il Dono and AIFR Italian Fundraising Association.

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CONTEST WINNERS

1

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GUSTAMUNDO: OGNI CENA, UNA STORIA di Gustamundo Pasquale Compagnone started the Gustamundo project as a way to help political refugees through cooking

SPESA SOSPESA di Casetta Rossa APS di Roma Casetta Rossa started the Suspended Meal project to help thousand of families. Born from the needs of the pandemic, the project encourages those who can to give and those who need to take.

2

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FIBROMIA APP di Associazione Italiana Fibromialgica AISF created the "FibroMiaApp," a telemedicine app for fibromyalgia patients, which is sorely needed during pandemic lockdowns

42° MEETING PER L’AMICIZIA FRA I POPOLI di Fondazione Meeting Per L’amicizia Fra I Popoli Meeting has been taking place every year since 1980. It's a meeting place for people of different faiths and cultures; a place a friendship and coexistence. This year, for the first time, the meeting will take place virtuallly and it will be open to everyone in the world!

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"This show of unity is a reminder that we are all connected and we are all generous, even when we are uncertain and afraid. We must now take the energy and inspiration of this moment forward to establish stronger habits of generosity, to think about the good we can create in the world every day.”

ASHA CURRAN, CEO, GIVINGTUESDAY

GIVINGTUESDAY NOVEMBER 30, 2021

Thanks to the participants, sponsors, friends and all those who made GivingTuesday 2020, an extraordinary day!

Associazione Italiana di Fundraising APS Via Roberto Lepetit 8/10 20124 Milano Italia givingtuesday.it aifundraising.it

info@aifundraising.it