The chosen brand is NIKE which is American multinational group focuses upon design, development, manufacturing and marketing the products in worldwide area. Company aims to sell quality products in order to attract wide range of customers.
Nike offers wide range of sports product offerings that involves: • Footwear • Apparel • Equipment • Accessories • Services
The product chosen is Footwear for cricketers.
• NIKE focuses upon individual's preferences and thus produces customized products for its clients i.e. criketers. • It helps in influencing consumers to enhance customer base and profitability. • Here, Footwear as the product offerting has been selected because firm focuses on the helping sportmen to deliver best performance within fields.
It is the process in which firm or other businesses develops international influence or carrying out its operations in in international market.
It is the process in which firm or other businesses develops international influence or carrying out its operations in in international market.
It is considered as the practice that conducts business as per the local and global considerations so that best results can be carried out.
Nike aims to sell its products around the world and thus it undertakes globalization strategy. It is useful for firm in order to influence sports person worldwide and thus enhance the sales and profitability of firm in market. Thus, adopting globalised strategy helps Nike to sell its sports shoes everywhere in the world.
The strategies identifies is Globalization which is adopted by Nike in order to market their footwear in world and thus for such political macro environmental factor will be adopted in order to support the chosen strategy. Political factors influences firms decsiion as it is essential for business to comply with govrnment rules and regulations so that its products could attain success in market.
• De Mooij, M. (2013). Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. • Lee, K. & Carter, S. (2012). Global marketing management. Oxford University Press.