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NACE,CARS12-CompBroch.indd 1-4

Dallas, TX PERMIT #778




Stay connected with the show:

It All Comes

TOGETHER ASRW P.O. Box 612128 Dallas, TX 75261-2128 // 972.536.6444

Exhibits: October 11–13 // Conference: October 10–13 Morial Convention Center

The premier event dedicated to the automotive service & repair industries

ouler r s p m e t n s bo l aissez le

ASRW 2012 // New orleans, LA USA

Contact an exhibitor TODAY to request this special discount!

* The $50 conference discount includes $50 off an all-access Super Pass OR one individual session (either 90-minute or 3-hour).

All ASRW Exhibitors are offering an exclusive registration discount: • FREE Expo Pass ($25 value) • $50 off any conference purchase*

KEY EVENTS • NEW! Mechanical Management Symposium • Opening General Session/Keynote • ASRW Welcome Party at Mardi Gras World sponsored by: • 2nd Annual MSO Symposium • ASRW Industry Forum - Now on Friday morning (October 12) • NEW! Twenty 2.0 Peer Benchmarking - A new kind of virtual 20 Group • NEW! Special ASRW Awards venue SHOW HIGHLIGHTS • 80+ sessions and 200+ hours of education & training in the ASRW Conference Program • Add-On Education from: • I-CAR Technology Showcase, featuring live demonstrations on the show floor • NEW! Connect before the show and in New Orleans with the ASRW Young Professional Group • NEW! Participate in a variety of special on-site activities celebrating the 30th annual NACE event • World-class exhibits showcasing the latest products & services, featuring: - ASA Marketplace - Profit Building Pavilion - Product Showcase - Repair University Demo Area - On-floor Demo Area • Charitable Participation: - NABC’s Recycled Rides – Watch as local families’ lives are changed on-site when they receive the gift of a vehicle. - Tools for Success – Glimpse the next generation of automotive service/repair professionals in this structured program for local Girl Scouts. - Student Day – Join the Collision Repair Education Foundation as they host area school instructors and students and experience ASRW.

SHOW YOUR SUPPORT! Download the official ASRW seal today at

With ASRW continuing its rotating schedule this year, there are so many reasons to get excited about New Orleans! In addition to EVERYTHING you need to succeed in business for the upcoming year, you’ll also have the opportunity to enjoy all the city has to offer.



Automotive Service & Repair Week (ASRW) is the #1 resource for professionals in the automotive service & repair industries, drawing a regional, national & international audience. Unique from other events, ASRW consistently gives back to the industry it serves – a vision shared by its sponsoring organization (ASA). Offering more hours of instruction through the educational program than any other entity – scholarships, discount registrations for instructors and students, a platform for charitable organizations within the industry, and a full-time lobbyist in Washington, D.C. dedicated to automotive legislation – ASRW is your true partner in the industry. ASRW features two distinct events, NACE and CARS, each catering to a niche within the automotive service & repair industries. With something for everyone, it’s the only place where automotive service and repair professionals will find everything they need to accomplish their business goals for the next year: 200+ hours of education, opportunities to meet with the brightest minds and a wide array of products/ services – all while enjoying the Big Easy. We provide the resources. You decide where they will take you in the next year.

The International Autobody Congress & Exposition (NACE) is the only event dedicated to collision repair professionals. NACE is a unique marketplace to see all the products, equipment and technology available in the collision repair profession. For the first time in nearly 20 years, NACE is headed to the Big Easy. Join us as we celebrate 30 years of NACE this October!


Exhibits: October 11–13 // Conference: October 10–13 Morial Convention Center

972.536.6444 //

The Congress of Automotive Service & Repair (CARS) is the premier event for mechanical service and repair professionals. CARS was created more than 25 years ago to provide buyers and sellers within this professional community a place to network, learn about the latest technological developments and experience a unique marketplace complete with all the products, equipment & technology available to this industry.

ASRW PARTNERING PROGRAM We would like to thank the following organizations for their participation in the 2012 ASRW Partnering Program. We appreciate your support!


Automotive Aftermarket Association Southeast ASA of Arizona ASA of Michigan Canadian Collision Industry Forum Collision Repair Education Foundation National Auto Body Council Women’s Industry Network

7/9/12 3:18 PM


WE16 C M


Indicates Session Focus


Customer Service Review Bob Keith, CARSTAR

WE02 C M Improving Your Bottom

Line with PDR

WE03 C M Designing and

Implementing a Complete & Thorough Repair Plan

Tony Passwater, AEII

WE04 C M OEM Panel Discussion


WE05 M M Hiring 101

1:00 PM - 2:30 PM

WE06 M M Advantages of Internet

Access in the Repair Shop to Increase Productivity Gary Hixson, Mitchell 1

WE07 C M Improving Closing Ratio


on Customer Pay Work Robert Rick, Gates; Steve Trapp, DuPont

Defining Your Image

Tony Nethery, COLORMATCH

WE17 C M Measuring & Reporting -

What KPIs to Focus On to Drive Change & Improvement FIX Auto USA

WE18 C T Welding Plastic with Nitrogen

Kurt Lammon, Urethane Supply Co.

Plans That Help You Attract & Retain a Quality Staff (Panel)

Mike Anderson,

WE20 C M Calming & Retaining

WE09 M T Be a Top 10 Tech: Tips

Margie Seyfer, Impact Presentations

WE21 M T Maximizing Your Lab

Pete Meier, Motor Age

Carl Schweikert, CARQUEST Technical Institute

Mark Olinger, CARQUEST Technical Institute

3:00 PM - 4:30 PM

10:30 AM - 12:00 PM

WE23 C M Check In On the Social


sponsored by:

Insurance & Collision Repair: Issues 2013 Robert Passmore, PCIA

WE11 C M The Art of the Deal -

Acquiring & Developing New Locations John Walcher, Veritas Advisors, Inc.

WE12 C M Marketing to Generations X and Y

Bill Haas, Haas Performance Consulting LLC

WE13 C M Paint and Materials: The

Paradigm Shift Richard Palmer, Computer Logic

WE14 C T Dedicated vs. Universal


Shawn Hart, Car-O-Liner

All speakers, sessions & times subject to change.

NACE,CARS12-CompBroch.indd 5-8

12:00 PM - 1:30 PM

TH01 M T Your New Transmission

Business: How to Properly Perform Comprehensive Hybrid & Electric Vehicle Motor-Generator Testing

Donny Seyfer, Seyfer Automotive Inc.

2:00 PM - 5:00 PM


Danny Sanchez, Autoshop Solutions

WE24 C M Can’t We All Just Get

Along? Working with Generations X and Y (and everyone else)

Bill Haas, Haas Performance Consulting LLC

WE25 C M Using Recycled Parts in a

Lean Environment Jeff Schroder,

WE26 C M Being the Leader in Your


Tony Passwater, AEII

WE17 CM W Taming the Beast:

sponsored by: Success with Difficult People

powered by:

Be a Top 10 Tech: Tips & Techniques for Improving Your Diagnostic Efficiency Pete Meier, Motor Age

Electronic Power Steering

Jim Cokonis, CARSTAR Technical Institute

3:00 PM - 4:30 PM

Byron Sabol, Sabol International Inc.

TH05 CM M Work/Life Balance

Bryan Dodge, Dodge Development

TH06 C M Parts Procurement Best


7:30 AM - 10:30 AM

Standards in Completing a Safe & Seamless Repair

Shawn Collins, 3M; John Spota, 3M

TH08 C M SOS: A Social Media

Intervention, Social Optimization Strategies for Your Business

Liz Blackman, CollisionHub; Kristen Felder, CollisionHub

TH09 C M Negotiating for Success sponsored by:

A Look at the Negotiations Necessary to Keep Your Collision Center On Top

Donny Seyfer, Seyfer Automotive Inc.

FR02 M T Modern Misfire Diagnosis -

Part 1

Dave DeCourcey, CARQUEST Technical Institute

FR03 CM M Building a Team That Works

Without You

FR05 CM M Executing a Successful

Exit Strategy

FR13 M T Modern Misfire Diagnosis -

Maylan Newton, ESI

Steps to Improve Your ROI

Bob Greenwood, Automotive Aftermarket E-Learning Centre Ltd.

FR09 CM W Enhanced Communication sponsored by:


Jan Fox, The Communication Center


Collision & Mechanical sessions

9:00 AM - 6:00 PM

SATURDAY, OCTOBER 13 7:30 AM - 10:30 AM

SA01 M T Maximizing Your Lab Scope


Jim Morton, Morton’s Automotive Technical Services

SA02 M T New Vehicle Technologies

Adam Robertson, CARQUEST Technical powered by: Institute

4:00 PM - 5:30 PM

SA04 CM M Asset Protection & Estate Planning

Part 2

Performance Standards

Larry Baker, LVB & Associates; Norm Bobay, hireMAX

FR15 CM M Check in On the Social Scene Danny Sanchez, Autoshop Solutions

FR16 C M Financial Best Practices - If

You Don’t Measure It, You Can’t Manage It

Mike Anderson,

FR17 C M Inside the Estimating Machine (Part 2 of 3): A Discussion of OEM Data Providers

Moderator: Dan Stander, FIXAuto - Jerry Stander’s Collision Works

FR18 M M Compensation Plans That

Work for Mechanical Shops (Panel)

Moderator: Betty Jo Young, Young’s Automotive Center

FR19 M M Using Data & Technology to Take the Guesswork Out of Marketing

Joe Gibson, CustomerLink

FR20 M M Supplier Guidelines - How

TH11 M M Reviewing the Formal

Financial Statement as the Bank Does

IC04 IC05

Automotive Foams (FOM01) Measuring (MEA01)

1:00 pm – 5:00 pm


Steel Unitized Structures Technologies and Repair (SPS07)

8:00 am – 12:00 pm


1:00 pm – 5:00 pm

Stuart Sorkin, Stuart H. Sorkin P.C.

SA05 CM M How to Avoid Problems with

Wage & Hour Laws

Brian Farrington, Brian T. Farrington Attorney at Law

Best Practices or SOPs in Collision Repair

Mike Anderson,; Steve Trapp, DuPont

Pricing for Profit

Bob Greenwood, Automotive Aftermarket E-Learning Centre, Ltd.

Profitable in 2015

Matt Winslow, ATI

SA09 CM T R-1234yf Refrigerant -

Preliminary Service Info

Paul DeGuiseppi, MACS

SA10 CM W Enhanced Communication

sponsored by:


Jan Fox, The Communication Center

10:00 AM - 3:00 PM ASRW Expo Open

Bob Greenwood, Automotive Aftermarket E-Learning Centre Ltd.

–– Approved for Credit ––

For a complete listing of AMI accredited conference sessions at ASRW, view and download the schedule-at-a-glance at


Calling All Technicians:

Learn the FACTS about Ethanol RFA Booth #C1047

Early-Bird Pricing by AUGUST 16



3-Hour Seminars



90-Minute Seminars









Structural Straightening Steel (SSS01)

Mechanical Management Symposium (CARS attendees only)*

Housing We’ve secured hotel space at a variety of properties in several prominent areas of New Orleans. Whether you’d prefer to stay near the convention center or in another notable area of historic New Orleans, we’ve got you covered. We will again offer FREE shuttle service (except those properties noted as walking distance to the convention center). ASRW Housing is pleased to offer no obligation reservations, meaning you can change and/or cancel them up to 72 hours before your arrival date! We encourage you to reserve your rooms early as several properties are already close to selling out. Reserve your hotel rooms online at or call 800.895.3978, and visit the NACE and CARS websites for airfare & travel discounts.

Opening General Session*



ASRW Welcome Party*



ASRW Industry Forum*



MSO Symposium



Twenty 2.0 Peer Benchmarking



ASRW Awards Function



*Included in the purchase of a Super Pass Each registration package allows you access to different events during ASRW l CARS l NACE. While the Super Pass is your best option in terms of value, this chart demonstrates what tickets/events are included with each registration package:





Astor Crowne Plaza

10 blocks


Courtyard Convention Center*

2 blocks


Doubletree New Orleans

5 blocks


Embassy Suites New Orleans*

2 blocks


3-Hour Seminars

Hampton Inn & Suites Convention Center*

1 block


90-Minute Seminars

Hilton Garden Inn Convention Center*

2 blocks



Hilton New Orleans Riverside*

1.5 blocks


Holiday Inn Downtown Superdome

13 blocks


Hotel Le Marais

1.45 miles


0.1 block


New Orleans Marriott

8 blocks


New Orleans Marriott Convention Center*

1 block


Sheraton New Orleans

8 blocks


SpringHill Suites Convention Center*

2 blocks


W New Orleans

5 blocks


Wyndham Riverfront*

2 blocks


Hyatt Place*

Standard Pricing after August 16

SUPER PASS Best Value!


SA08 M M What It Will Take To Be



SA07 M M Understanding Competitive


Overview of Cycle Time Improvements for Collision Repair (CYC01) Steering & Suspension Damage Analysis (DAM06)

SA06 C M Strategies for Implementing sponsored by:


2012 Registration packages and pricing include:

Friday, October 12

Larry Baker, LVB & Associates

Inside the Estimating Machine Suppliers Can Increase Your (Part 3 of 3): A Hands-On Demonstration Net Profit on the Show Floor

MSO Symposium


Corrosion Protection (CPS01) Hazardous Materials, Personal Safety & Refinish Safety(WKR01)

8:30 AM - 10:00 AM

John Shoemaker, Pro Finishes Plus

Jason Bartanen, I-CAR; Steve Marks, I-CAR

IC02 IC03

Thursday, October 11 8:00 am – 12:00 pm

TH10 C T Lightweight Vehicle

Structures - The Effect On the Collision Repair Industry

1:00 pm – 5:00 pm

at the National WWII Museum

ASRW Awards

Dave DeCourcey, CARQUEST Technical Institute

Inspecting Repairs for Quality Control (QUA01)

6:30 PM - 8:00 PM

SA03 CM M Executive Coaching - Motivating Individuals to Excel


Pete Rudloff, Pete’s Garage, Inc.


FR06 C M Inside the Estimating

FR07 M M Return on Investment - Six

the Rest

to Improved Productivity & Profits

8:00 am – 12:00 pm

Machine (Part 1 of 3): A Discussion of Information Providers Moderator: Arthur Harris, DEG FR07 M M Internal Sales from Technician to Service Advisor

Denise Caspersen, ASA; Ruth Weniger, Powerful Business Strategies, LLC

FR12 M M Factory Scan Tools - Keys

FR14 CM M Benchmarking a Job’s

Norm Bobay, hireMAX; Larry Baker, LVB & Associates

Jim Morton, Morton’s Automotive Technical Services

Bryan Dodge, Dodge Development

FR04 CM M Hire the Best & Avoid

Operation, Principles and Diagnostics of CAN BUS

powered by:

8:30 AM - 10:00 AM

Mark Quarto, AR&D

Engineering for Technicians

powered by:

the Aftermarket for Hybrid Battery Pack Service

2:00 PM - 5:00 PM

FR01 M T Business Process

FR10 M T Growing Opportunities in


1:00 PM - 2:30 PM

ASRW WELCOME PARTY @ Mardi Gras World Sponsored by

Mike Anderson,

TH07 C M Importance of Repair

Byron Sabol, Sabol International Inc.

4:30 PM - 6:30 PM

Mark Quarto, AR&D

TH02 M T Streamlined Diagnostics

Scope Efficiency

Jim Morton, Morton’s Automotive sponsored by: & Techniques for Technical Services Improving Your Diagnostic WE22 M T Navigating the Electrical Efficiency powered by: Road Map

powered by: Reprogramming

ASRW Expo Open

Angry Customers

Moderator: Stacy Bartnik, CARSTAR

10:00 AM - 4:00 PM

TH03 M T sponsored by: WE19 C M Leadership Best Practices - How to Inspire, Delegate & Coach Your Team to Success TH04 M T

WE10 M T The Problem with

ASRW Opening General Session/Keynote

WE16 C M Guilty By Association -

8:45 AM - 10:00 AM


WE08 C M Creating Pay and Bonus


1:00 PM - 4:00 PM

8:30 AM - 11:30 AM sponsored by:

WE15 C M Best Practices Using OEM

Maylan Newton, ESI

Women’s Professional Development

Featuring: Larry Edwards, Edwards & Associates; Sean McAlinden, Center for Automotive Research; and Mark Quarto, Automotive Reserach & Design

Moderator: Tom McGee, ALLDATA


Led by Chris “Chubby” Frederick, Automotive Training Institute

Tom Price, DentNetwork; Mike Wahl, Dents etc.


Mechanical Management Symposium

WE01 C M It’s Not About the Car! A


10:30 AM - 4:30 PM

8:30 AM - 10:00 AM


TH14 CM W Got Champions? Transforming Contacts into sponsored by: Advocates

SUPER PASS Best Value!

✓ ✓ ✓ ✓

✓ ✓ ✓


Conference Bag / Commemorative Pin


Twenty 2.0 Peer Benchmarking

Wednesday, October 10

Add Mechanical Management Symposium (CARS attendees only)


Moderator: Tony Molla, ASE

FR22 CM W Courageous Leadership for sponsored by: Women

I-CAR Training at ASRW

ASRW Welcome Session

Session Code

12:00 PM - 1:30 PM

Paul DeGuiseppi, MACS

Opening General Session

TRACK Indicators:

Factory Scan Tools (Panel)

Preliminary Service Info

ASRW Industry Forum & Reception

SESSION CODE Indicators:

Indicates Day

TH13 M T Unlocking the Mystery of



Matt Winslow, ATI

FR21 CM T R-1234yf Refrigerant -

Conference Session


10:00 AM - 4:00 PM ASRW Expo Open

Profitable in 2015

Expo Pass

TH12 M M What It Will Take To Be



1. One ticket per timeslot


Please note badges will NOT be mailed this year. Instead, print your confirmation & bring it with you to the show to print your badge on-site.

*Walking distance to the Morial Convention Center

Bob Greenwood, Automotive Aftermarket E-Learning Centre Ltd.

7/9/12 3:19 PM

2012 ASRW Comprehensive Brochure  

A comprehensive look at all activities taking place at the 2012 Automotive Service & Repair Week.

Read more
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