PRODUCER PROFILE

and engage with the citizens so that we can work in tandem to achieve shared goals.”

As part of the company’s 100th anniversary celebration throughout 2023, Luck Companies launched a company-wide Gift of Giving campaign where every employee selects a nonprofit of their choice to receive a $1,000 donation from the Luck Foundation, for a total of $1 million in 2023. “This unique opportunity was a chance for associates to think deeply about their personal values and the causes that are closest to their hearts,” Luck said.

Luck Companies is already looking ahead at the company’s next 100 years, in terms of leadership, innovation and expansion, to name just a few.

In the company’s 100 years, there have been only three presidents. Charles Luck Jr. led the company for about 40 years; Charles Luck III led the company for about 30 years; and Charlie Luck IV has led the company for 30 years so far. Luck’s son, Richard, currently serves as the vice president of Luck Stone’s Central South Region and is the fourth-generation family leader to join the company.

“I think the most important factor for a successful transition is to be highly connected to one another and to the business,” Luck said. “Richard is highly committed to and passionate about our people-focused mission. [We’re] doing some great work together to ensure his transition to president in the next few years.”

Luck and his wife, Lisa, made it clear to their children that Luck Companies was big enough for all of them to have a role at the company, if they wanted to. They also made it clear that they would help their children pursue passions outside of the company.

Luck said. “We take great pride in supporting communities and helping our neighbors, and we’ve always operated this way. I can remember the story of how my grandfather, Pop Pop, bought the first ambulance for the local fire department when they needed us. It’s in our DNA to give back.”

The Luck Foundation, founded in 1966, partners with nonprofits to lead work that results in long-term, positive outcomes for its communities.

“We always want to be seen as a supportive force in every community where we conduct business,” Luck said. “As we join new communities, our first step is to learn from

Richard knew he wanted to be a part of the company so much so that he was ready to jump in immediately after graduating from college. However, Luck has a policy in place that family members need to spend three to five years working outside of the company before pursuing their careers with Luck. “Richard is the first to admit that he wasn’t a big fan of that rule at the time, but in hindsight it enabled him to grow and learn in valuable ways,” Luck said.

When his career path led him back to Luck Companies, Richard was put on a rotational series of assignments and his first stop was not in the field, but rather supporting human resources and InnerWill, a nonprofit leadership institute founded by Charlie Luck that works