3. Focus on everyday savings
5. Honest representation
Good savings at retailers people use regularly, such as 10% at department stores or 5% at supermarkets, are more valuable to employees that initially more impressive headline savings such as 40% off one type of holiday or item. A good scheme needs both.
The key to running a really successful scheme and keeping longterm employee commitment is to be honest about the offers and not to oversell. No one likes being duped into thinking things are better than they actually are. As the old saying goes, when choosing a discounts scheme “the devil is in the detail”.
4. Watching out for dead or false offers Web-based or phone-based offers which are out of date or look like an offer but fail on closer inspection devalue a scheme for employees. Providers need to be vigilant about deleting or restoring broken links, and employers need to evaluate at an early stage in the selection procedure if a site is bulked out with ‘false’ offers.
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The gloss of a glitzy website wears very thin if the offers aren’t real or don’t work.“
At face value, a website may look well designed with strong graphics and useful features, but if the depth and quality of offers is lacking the scheme will not be successful. It needs substance as well as style. The gloss of a glitzy website wears very thin if the offers aren’t real or don’t work.
About Melanie McKay Melanie McKay is Head of e-Commerce & Supplier Relations at Asperity Employee Benefits responsible for relationships with retailers and ensuring Asperity has the best offers possible. Melanie’s background is in retail e-Commerce, primarily in the US, and more recently in the UK.
Benefits Connection from Asperity
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