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benefits connection

Insight, strategy and best practice in employee benefits from Asperity

INFORMATION OVERLOAD! How to make your benefits heard in a world of constant communication

ISSUE 15 / FEBRUARY 2012 Also in this issue: t6OEFSMPDLBOELFZ How secure is your benefits system? t5IFTBWWZTIPQQFSDPNFTPGBHF t&NQMPZFS5BML)PCCT


benefitsconnection

WELCOME The world is constantly trying to communicate with us. Posters and CJMMCPBSETWZJOHGPSBUUFOUJPO รธZFST DPNJOHJOUISPVHIZPVSMFUUFSCPY  adverts everywhere you look on buses and trains. Thousands upon UIPVTBOETPGBETPOXFCQBHFT and in emails. 8FBSFMJWJOHJOUIFBHFPGUIF JOGPSNBUJPOPWFSMPBE TPJUTOP XPOEFSUIBUXIBUXFUSZUPDPNNVOJDBUFTPNFUJNFTHFUTMPTU 5IBUDBOCFGSVTUSBUJOHXIFOZPVSFUSZJOHUPFEVDBUFZPVS FNQMPZFFTBCPVUCFOFรถUTUIBUBSFVTFGVMUPUIFN:PVSFOPU USZJOHUPTFMMUIFNBOZUIJOH CVUSBUIFSMFUUIFNLOPXBCPVUUIF HSFBUFYUSBTUIFZSFFOUJUMFEUPGPSGSFF8IFUIFSJUTEJTDPVOUTPS UBYFรณDJFOUCFOFรถUTMJLF$IJMEDBSF7PVDIFSTPS$ZDMFUP8PSL  FNQMPZFFCFOFรถUTDPOUBJOSFBMWBMVFGPSZPVSXPSLGPSDF*U TIPVMEOUCFUIBUEJรณDVMUUPFYQMBJOIPXVTFGVMUIFZBSFCVUJO GBDUJUDBOCFBSFBMDIBMMFOHFUPDPOWFZBTJNQMFNFTTBHFXIFO ZPVWFHPUUPDPOUFOEXJUIรถMUFSJOHUISPVHIBMMUIBUKVOL

CONTENTS Contents and Editorial

2.

Making benefits crystal clear

3.

Under lock and key: How secure is your benefits system?

4.

The savvy shopper comes of age

6.

See no benefits, hear no benefits, speak no benefits

8.

Employer Talk: Hobbs

10.

4PNFUJNFTJUTUSJDLZKVTUUSZJOHUPDPOWFZUIBUUIFSFSFBMMZJT OPDBUDI:FUNPSFPGUFOUIBOOPU JUTEJรณDVMUUPFYQMBJOZPVS FNQMPZFFCFOFรถUTGVMMTUPQ QBSUJDVMBSMZXIFOZPVSFEFBMJOH XJUIKBSHPOZDPODFQUTMJLF$BTICBDLPSUBYFรณDJFODZ0VSDPWFS story looks at how essential it is to have a provider that can DPNNVOJDBUFDMFBSMZ BOEUIFQPTJUJWFJNQBDUPOFOHBHFNFOU ZPVDBOFYQFDUBTBSFTVMU

Go to www.benefitsconnection.co.ukGPSBMMUIF latest news and commentary on employee benefits.

7JTJUXXXBTQFSJUZDPVLGPSNPSFJOGPSNBUJPOBOEGSFF  GVMMZGVODUJPOBMEFNPBDDFTTUP3FXBSE(BUFXBZ Glenn Elliott CEO, Asperity Employee Benef its glenn@asperity.co.uk

"MMJOGPSNBUJPODPSSFDUBUUIFUJNFPGXSJUJOHBOETVCKFDUUPDIBOHF without notice. "TQFSJUZ&NQMPZFF#FOFGJUT-UE 8FTUCPVSOF(SPWF London, W2 5RT. Tel 020 7229 0349 www.asperity.co.uk FNBJMCFOFGJUT!BTQFSJUZDPVL ยช"TQFSJUZ&NQMPZFF#FOFGJUT-UE

2.


MAKING BENEFITS CRYSTAL CLEAR CZ"MFY#BJMFZ

Clarity should be at the foundation of how to market your benefits programme because you want your employees to use it. :PVXBOUUIFNUPVOEFSTUBOEUIBUVTJOHUIFJS EJTDPVOUTQSPHSBNNFJTBIVHFBEWBOUBHF UPUIFNXIFOJUDPNFTUPTBWJOHNPOFZ  BOEUIFZXPOUEPUIBUVOMFTTZPVSQSPWJEFS DBONBLFJUDMFBSUPUIFNIPXUPNBYJNJTF JU5IFPUIFSFMFNFOUTPGZPVSQBDLBHFBSF BMTPUIFSFUPTVQQMFNFOUUIFJSQBZTPJUT WJUBMUIBUBMMUIFFYUSBTBWBJMBCMFUPUIFNBSF DPNNVOJDBUFEFรฒFDUJWFMZ$POWFZJOHUIF WBMVFPGFNQMPZFFCFOFรถUT JOPUIFSXPSET JT JOUFHSBMUPHFUUJOHZPVSFNQMPZFFTFOHBHFE XJUIUIFJSQSPHSBNNF "MBDLPGVOEFSTUBOEJOHJTPOFPGUIFCJHHFTU DPNNVOJDBUJPOCBSSJFSTZPVGBDFPOFXIJDI JTTPNFUJNFTGVSUIFSDPNQMJDBUFECZUIF DIBMMFOHFPGFYQMBJOJOHOFXPSEJรณDVMU DPODFQUTMJLF$BTICBDLPS$IJMEDBSF7PVDIFST *UTFTTFOUJBMGPSZPVSCFOFรถUTQSPWJEFSUPCF BCMFUPEFDPOTUSVDUUIFKBSHPOBOEFYQMBJO succinctly to everyone how each benefit is SFMFWBOUUPUIFN"DIJFWJOHUIFSJHIUUPOFUP SFBDIBMMTFDUPSTPGZPVSXPSLGPSDFTIPVMECF POFPGUIFJSLFZPCKFDUJWFT CVUIPXDBOZPV UFMMUIBUZPVSQSPWJEFSJTFRVJQQFEGPSUIFKPC "1MBJO&OHMJTIBDDSFEJUBUJPOJTBWFSZHPPE JOEJDBUPSPGBOFYQFSJFODFEBOEXFMM SFDPHOJTFEDPNNVOJDBUPS-PPLGPSUIF *OUFSOFU$SZTUBM.BSLPGBQQSPWBMPOZPVS employee benefits portals to ensure they have the quality standard you deserve. "TQFSJUZIBTUIFBDDSFEJUBUJPOGFBUVSFEPO all their branded benefits websites, awarded GPSUIFTUBOEBSEPGMBOHVBHF BDDFTTJCJMJUZ  OBWJHBUJPO EFTJHOBOEMBZPVUPGUIFJS3FXBSE Gateway portal.

8JUINBOZPGUIFMFBEJOHQSPWJEFSTPGUFO SFBDIJOHPVUUPMBSHFVTFSCBTFTPGNPSF UIBOBNJMMJPOQFPQMFGSPNBEJWFSTFSBOHFPG CBDLHSPVOETBOETFDUPST JUJTFTTFOUJBMUIBU an employee benefits website is as clear and FBTZUPVTFBTQPTTJCMF :FUIBWJOHUIFPOMJOF1MBJO&OHMJTI BDDSFEJUBUJPOJTPOMZUIFUJQPGUIFJDFCFSH XIFOJUDPNFTUPFYQSFTTJOHZPVSTFMGDMFBSMZ UISPVHIZPVSDPNNVOJDBUJPOT0รตJOF QSPNPUJPOJTUIFGVOEBNFOUBMTFDPOETUSBOE to your online presence, and to maintain DMBSJUZ ZPVSDPNNVOJDBUJPOTTUSBUFHZOFFET UPMPPLKPJOFEVQ%JรฒFSFOUXPSLGPSDFTNBZ SFMZNPSFIFBWJMZPOPรตJOFDPNNVOJDBUJPO  TPJUTJNQPSUBOUUPDIPPTFBQSPWJEFSUIBU VOEFSTUBOETZPVSFNQMPZFFEFNPHSBQIJD "TQFSJUZT$PNNVOJD5.QMBODPOTJTUTPGFJHIU GVMMZCSBOEFEDPNNVOJDBUJPOQJFDFTGPSFBDI PGUIFJSDMJFOUTQFSZFBS $PNCJOJOHBTUSBUFHZMJLFUIJTXJUIDPOTJTUFOU DMFBSNFTTBHJOHUISPVHIBMMDPNNVOJDBUJPOT DIBOOFMTJTBGBOUBTUJDXBZUPQSPEVDF FYDFMMFOUFOHBHFNFOUBDSPTTUIFCPBSE โ€œThe integrated communications plan has been really well designed to reach all groups of employees.โ€ โ€“ Sara Davies, Reward Director, Ladbrokes plc. "MFY#BJMFZJTUIF$PNNVOJDBUJPOT.BOBHFSGPS"TQFSJUZ &NQMPZFF#FOFรถUT$PNNFOUTPS2VFTUJPOT 4FOEUIFNUP BMFYCBJMFZ!BTQFSJUZDPN

3.


UNDER LOCK AND KEY:

How secure is your employee benefits system? CZ"MJTPO$SPTMBOE

Mention benefits fraud, and most of us think of those newspaper campaigns highlighting people who are falsely claiming unemployment or disabled benefit while working โ€“ or running marathons. #VUJOUPEBZTJOGPSNBUJPOFOBCMFEBHF UIPTFNBOBHJOHFNQMPZFFCFOFรถUTBMTP OFFEUPUIJOLDBSFGVMMZBCPVUUIFSJTLTUP UIFJSQSPHSBNNFT"TGSBVEBOEIBDLJOH becomes more sophisticated, it is important UPSFDPHOJTFUIFSFTQPOTJCJMJUJFTQMBDFEPO ZPVBTBO)3QSPGFTTJPOBMUPMPPLBGUFSZPVS FNQMPZFFTEBUB:PVBSFJOBQPTJUJPOPGUSVTU  BGUFSBMM*UTQSPCBCMZBUUIFGSPOUPGZPVSNJOE XIFOUIJOLJOHBCPVUQBZSPMMCVUXIBUBCPVU EVSJOHUIFJNQMFNFOUBUJPOPGBWPMVOUBSZ CFOFรถUTQSPHSBNNF

โ€œYour choice of benefits provider is key to ensure that you do not put your employeesโ€™ personal data at riskโ€

8IFOZPVTFUVQBCFOFรถUTQSPHSBNNFGPS ZPVSFNQMPZFFT ZPVBSFFOUSVTUJOHBOZUIJSE party you use with your employee data, which DBOJODMVEFQBZSPMMPSFNQMPZFF*%OVNCFST BTQBSUPGUIFSVOOJOHPGJU5IPTFFNQMPZFFT may then store address, telephone and other LFZEBUBPOUIFJSรธFYJCMFCFOFรถUTJUF

4.

*OGBDU XFTIPVMECFBTXBSZPGUIFTFDVSJUZ DSFEFOUJBMTPGCFOFรถUTQSPWJEFSTBTXFXPVME CFXJUIBQBZSPMMTPGUXBSFQSPWJEFS"GUFSBMM  JOBOFNQMPZFFEJTDPVOUTQSPHSBNNFZPVS QSPWJEFSXJMMCFIBOEMJOHNJMMJPOTPGQPVOET XPSUIPGZPVSDPMMFDUJWFFNQMPZFFTNPOFZ  IPMEJOHBEESFTTEFUBJMTJOUIFJSTZTUFNTBOE QSPDFTTJOHDSFEJUDBSEQBZNFOUT*GZPVBSF PรฒFSJOHDIJMEDBSFWPVDIFST UIFZXJMMBMTPIPME EFUBJMTPGZPVSDIJMESFOBOEUIFJSDIJMEDBSF QSPWJEFST:PVEPOPUXBOUUIFXSPOHQFPQMF BDDFTTJOHUIJTEBUB TIFJOUFOUJPOPGUIJTBSUJDMFJTOPUUPTDBSF employers off voluntary benefits. They offer BHSFBUQSPQPTJUJPOUIBUESJWFTFOHBHFNFOU BDSPTTUIFCSFBEUIBOESBOHFPGZPVS FNQMPZFFT&NQMPZFFEJTDPVOUTDBOBQQFBM to everyone in a way that other benefits oNFEJDBMDPWFS EFBUIJOTFSWJDFPSHZN EJTDPVOUToNJHIUOPU"OEUIFZBSFBHSFBU XBZUPIFMQZPVSFNQMPZFFTNBLFNPOFZHP GVSUIFSJOTUSBJHIUFOFEUJNFT FTQFDJBMMZXIFO ZPVJODMVEFTBMBSZTBDSJรถDFQSPHSBNNFTMJLF childcare vouchers and cycle to work. #VUUIFSFTBMPUPGQFSTPOBMJOGPSNBUJPOUIFSF BCPVUZPVSFNQMPZFFT:PVSDIPJDFPGCFOFรถUT provider is key to ensure that you do not put that at risk. So, how do you make sure your DIPJDFPGCFOFรถUTQSPWJEFSJTUBLJOHZPVS FNQMPZFFTTFDVSJUZTFSJPVTMZ  8FMM รถSTUBOEGPSFNPTUZPVOFFEUPDIFDLtheir DSFEFOUJBMT5IFSFBSFTPNFLFZRVFTUJPOT BSFUIFZ*40BDDSFEJUFE 5IF*40 JOGPSNBUJPOTFDVSJUZNBOBHFNFOUTZTUFN *4.4 CSJOHTJOGPSNBUJPOTFDVSJUZVOEFS TQFDJรถDNBOBHFNFOUDPOUSPM"QSPWJEFS TVDIBT"TQFSJUZ XIJDIIBTCFFO*40 accredited continuously since 2009, will have to implement a coherent and comprehensive suite PGJOGPSNBUJPOTFDVSJUZDPOUSPMTUIBUFOTVSFUIBU your data is always handled appropriately and securely.

5IJTDBOFODPNQBTTFWFSZUIJOHGSPNBDMFBS desk policy so that physical data about your FNQMPZFFTJTOPUMFGUMZJOHBSPVOE UPUIFVTF PGTQFDJรถDUFSNJOBMTUIBUFOTVSF)FMQEFTLTUBรฒ can access the appropriate data to help your FNQMPZFFTCVUUIBUBSFAMPDLFEEPXOTPOPPOF DBOEPXOMPBEPSUSBOTGFSUIBU data elsewhere.

An in-house recruitment team ensures that all staff have been vetted to high standards. #ZNBOBHJOHUIFEFWFMPQNFOUPGJUT3FXBSE (BUFXBZTJUFJOIPVTF "TQFSJUZDBOFOTVSFUIBU JUSFTQPOETRVJDLMZUPLFFQUIFQMBUGPSNBIFBE PGUIFDVSWFJOPรฒFSJOHBOUJGSBVENFBTVSFT "OEBOJOIPVTFSFDSVJUNFOUUFBNFOTVSFTUIBU BMMTUBรฒIBWFCFFOWFUUFEUPIJHITUBOEBSETBOE can be trusted to protect your data. :PVBMTPOFFEUPLOPXUIBUZPVSEBUBJTCBDLFE VQBOETFDVSFPรฒTJUF5IJTNFBOTFOTVSJOHUIBU ZPVSQSPWJEFSTEBUBDFOUSF BOEBOZPUIFSLFZ UIJSEQBSUJFTVTFEUPGVMรถMMZPVSTFSWJDF JTBMTP TFDVSF"TQFSJUZTFYUFSOBMIPTUJOHDPNQBOZ JT*40BDDSFEJUFENFBOJOHBOZEBUBUIBU Asperity backs up offsite is as secure as the JOGPSNBUJPOIFMEJOJUTPXOPรณDFT

โ€œEnsure your providerโ€™s data centre โ€“ and any other key third parties โ€“ is also security vettedโ€ "OZDPNQBOZIBOEMJOHDBSEIPMEFS JOGPSNBUJPOGPSNBKPSEFCJU DSFEJUBOEPUIFS DBSETNVTUBMTPIPME1BZNFOU$BSE*OEVTUSZ 1$* DFSUJรถDBUJPO"TQFSJUZT1$*BDDSFEJUBUJPO


proves that it has built controls around card IPMEFSEBUBUPNJOJNJTFUIFSJTLPGJUCFJOH TUPMFOGPSGSBVEVMFOUVTF :PVTIPVMEBMTPMPPLBUUIFDPNQBOZT CBDLHSPVOE)PXMPOHIBWFUIFZCFFO USBEJOH "SFUIFZรถOBODJBMMZTFDVSF "TQFSJUZ JTQSPVEUPIPMEBGPVSPVUPGรถWFTUBS%VO #SBETUSFFUSBUJOH*UTBMTP'4"BVUIPSJTFEBOE SFHVMBUFEUPFOTVSFUIBUJUT*OTVSF$PNQBSFย™ GFBUVSFJO3FXBSE(BUFXBZJTBQQSPQSJBUFMZ NBOBHFE "OEJGZPVSTJUFPรฒFST$BTICBDL EPFTUIF QSPWJEFSFOTVSFUIBUNPOFZJTSJOHGFODFE BOEQSPUFDUFEGPSZPVSFNQMPZFFT 5IFTF GVOETTIPVMECFIFMEJOEFQFOEFOUMZBOEOPU VTFEUPGVOEEBZUPEBZCVTJOFTT#FTVSF that your employees can withdraw their cash at any time, and in any amount that they XBOU"TQFSJUZTJOIPVTF$BTICBDLUFBN DBOQSPWJEFBMFWFMPGTVQQPSUVONBUDIFE FMTFXIFSFJOUIFJOEVTUSZ DIFDLJOHBOE NBOBHJOH$BTICBDLXJUIESBXBMTUPHJWFZPVS users the quickest and most secure response. )JKBDLJOHPGVTFSTBDDPVOUTJTBOPUIFSDPODFSO *UDPVMEHJWFBGSBVETUFSBDDFTTUPBEESFTT EFUBJMT BOEQPUFOUJBMUPQSPรถUQBSUJDVMBSMZJG BVTFSIBTCVJMUVQBSFTFSWFPG$BTICBDLJO UIFJSBDDPVOU"TQFSJUZTQSPEVDUJTMJNJUFEUP BDMPTFEVTFSHSPVQ ZPVSFNQMPZFFT BOEPVS UFDIOPMPHZFOGPSDFTVTFSBDDFTTDPOUSPMT 8FBSFDPOTUBOUMZMPPLJOHUPTBGFHVBSE SFHJTUSBUJPOBOEBDDFTTNFDIBOJTNT*UDBOCF BEFMJDBUFCBMBODFNBLJOHJUFBTZBTQPTTJCMF GPSZPVUPVTF3FXBSE(BUFXBZ BOEBTIBSEBT QPTTJCMFGPSBGSBVETUFSUPBDDFTTJU"UUIFFOE PGUIFEBZ PVSTVDDFTTJTJONBLJOHBTJUFUIBU CFOFรถUTOFBSMZNVTFSTPOBEBJMZCBTJT "OEUIBUTVDDFTTJTQSFTFSWFEJOLFFQJOHUIPTF VTFSTTBGFBTUIFZTIPQ "MJTPO$SPTMBOEJTUIF$IJFG0QFSBUJPOT0รณDFSGPS"TQFSJUZ &NQMPZFF#FOFรถUT$PNNFOUTPS2VFTUJPOT 4FOEUIFNUP alison.crosland@asperity.com

5.


THE SAVVY SHOPPER COMES OF AGE by Ross Truesdale

We look at the rise in the popularity of bargain-hunting and why itโ€™s more applicable than ever to have employee discounts in place. #SJUBJOTBEVMUTBSFOPXTBWJOHBOBWFSBHF PGOFBSMZb BZFBSCZVTJOHEJTDPVOUFE WPVDIFSTBOEEFBMT BDDPSEJOHUPUIF)BMJGBY )PNF*OTVSBODFTUVEZ5IFSFTFBSDI SFMFBTFE JO"VHVTU SFWFBMFEIPXUIFFDPOPNJD EPXOUVSOIBTUVSOFEVTJOUPBOBUJPOPG CBSHBJOIVOUFST XJUIBรถGUIPGUIPTFRVJ[[FE TBZJOHUIFZSBSFMZCVZBOZUIJOHBUGVMMQSJDF "TNBOZBTPG#SJUTOPXBENJUUPMPPLJOH BSPVOEGPSXBZTUPTBWFDBTI VQTJODF NPOFZHPUUJHIUFS 5IJTJTHPPEOFXTGPSDPNQBOJFTMPPLJOH UPPรฒFSFNQMPZFFEJTDPVOUTBTQBSUPGUIFJS CFOFรถUTQBDLBHF BTJUEFNPOTUSBUFTUIBUGPS BOBWFSBHFXPSLGPSDF UIFWBTUNBKPSJUZPG ZPVSTUBรฒXJMMรถOEEJTDPVOUTVTFGVM"OEBT TBWJOHNPOFZDPOUJOVFTUPCFDPNFJOUFHSBUFE into modern culture, there are implications GPSUIFQPQVMBSJUZPGFNQMPZFFEJTDPVOU QSPHSBNNFTUPHSPXFWFOGVSUIFS $POUSBSZUPUIFOBUJPOBMTUFSFPUZQF UIF รถOEJOHTTVHHFTUUIBUPGQFPQMFXPVME VTFEJTDPVOUTJGUIFZLOFXBCPVUUIFN  CBTFEPOUIFBWFSBHF5IFTVSQSJTJOHMZIJHI รถHVSFSFWFBMTOFXUISFTIPMETGPSJNQSPWJOH FOHBHFNFOUUIBUNBZQSFWJPVTMZIBWFCFFO written off as unrealistic.

3PTT5SVFTEBMFJTUIF)FBEPG3FUBJMGPS"TQFSJUZ&NQMPZFF #FOFรถUT$PNNFOUTPS2VFTUJPOT 4FOEUIFNUP ross.truesdale@asperity.com

6.

Maximising employeesโ€™ disposable incomes has never been so relevant. By putting employee discounts in place for your employees, youโ€™re giving them the option to stretch their salary by an average of ยฃ500 to ยฃ1000 a year.

%JSFDUPSGPS)BMJGBY)PNF*OTVSBODF -JOETBZ 'PSTUFSTBJEi5IFSFDFOUEPXOUVSOIBTNBEF VTNPSFDBSFGVMBCPVUXIBUXFTQFOEBOE NPSFTBWWZJOTFBSDIJOHGPSTBWJOHT BTHFUUJOH BHPPEEFBMNBUUFST1FPQMFOPXRVJUFSJHIUMZ FYQFDUBHPPEEFBMBOEGFFMDPNGPSUBCMFFWFO CBSUFSJOHUPNBLFTVSFUIFZHFUUIFCFTUQSJDF  XIFUIFSGPSBNFBM BรธJHIUPSFWFOJOTVSBODFw 5IFTVSWFZDMBJNTUIBUHFUUJOHBHPPEEFBMIBT OPXCFDPNFiBTPDJBMBDUJWJUZw XJUIPGVT TIBSJOHEJTDPVOUTXJUIGSJFOETPGVTFWFO FOKPZDPNQFUJOHPWFSXIPDBOTBWFNPTU  XIJDI"TQFSJUZDBOWBMJEBUFCZMPPLJOHBU TPNFPGPVSQSFWJPVTFOHBHFNFOUJOJUJBUJWFT 'PSFYBNQMF TPNFPGPVSDMJFOUTIBWFVTFE CFOFรถUTDIBNQJPOTUPJOUSPEVDFBTFOTFPG DPNQFUJUJPOCFUXFFOHSPVQTUPJNQSPWF FOHBHFNFOUBDSPTTNVMUJQMFXPSLQMBDF locations.

PGBEVMUTBENJUUPIBHHMJOHUPNBLFTVSF UIFQSJDFJTSJHIU XJUIPOMZTBZJOHUIFZBSF UPPFNCBSSBTTFEUPVTFEJTDPVOUT.PSFUIBO POFJOGPVSTBZUIFZDBOOPXEPUIJOHTUIFZ PUIFSXJTFOFWFSXPVME UIBOLTUPNPOFZ PรฒDPEFTBOEWPVDIFST TVDIBTMVYVSJFT MJLFFBUJOHPVU CFUUFSIPMJEBZT BOECFUUFS QSFTFOUTGPSGBNJMZBOEGSJFOET *UTDMFBSUIBUBTMPOHBTTBWJOHNPOFZJT important to the nation, employee discounts XJMMDPOUJOVFUPCFVUJMJTFE*OQSJEFPGQMBDF BUUIFDPSFPG"TQFSJUZT3FXBSE(BUFXBZ QMBUGPSN EJTDPVOUTBSFQSPWJOHNPSFSFMFWBOU BTBCFOFรถUUPUIFBWFSBHFQFSTPOUIBOFWFS CFGPSF#ZPรฒFSJOHBCFOFรถUUIBUBUUSBDUTUIF JOUFSFTUPGUIFNBKPSJUZ ZPVOPUPOMZTBWFZPVS FNQMPZFFTNPOFZCVUGVFMFOHBHFNFOUXJUI ZPVSFOUJSFCFOFรถUTQMBUGPSN

DOCUOBULNET! DIS


7.


SEE NO BENEFITS, HEAR NO BENEFITS, SPEAK NO BENEFITS CZ(FPSHF'BSSPX

In a typical benefits programme there is always a hardcore of employees who just do not seem to know whatโ€™s good for them. :PVWFQSPWJEFEUIFNXJUIUIFPQQPSUVOJUZ UPNBLFTVCTUBOUJBMรถOBODJBMTBWJOHTUISPVHI employee discounts, salary sacrifice and the MJLFEVSJOHUIFXPSTUFDPOPNJDDSJTJTJOMJWJOH memory and they reward you with complete indifference. How and why does that happen? Research GSPNFNQMPZFFEJTDPVOUTQSPWJEFSTPWFSUIF past five years shows some pretty consistent SFTVMUTBOEUIFOBZTBZFSTDBOHFOFSBMMZCF TQMJUJOUPGPVSDBUFHPSJFT

2. โ€œI had no idea this benefit was availableโ€ *ODSFEJCMF:PVWFXPSLFEIBSEUPHFUUIJT CFOFรถUJOGSPOUPGZPVSFNQMPZFFT%POU UIFZSFBE %POUUIFZMJTUFO *UTUJNFUP DBMMGPSSFJOGPSDFNFOUT:PVSQSPHSBNNF QSPWJEFSTIPVMEIBWFBUSJFEBOEUFTUFE communications system to hand that acts as BWJSUVBMCVUWFSZWJTJCMFNFHBQIPOFUPEFBM XJUIUIJTTJUVBUJPO*UTIPVMECFJOGPSNBUJWF  FOHBHJOH DPOTJTUFOUBOESFHVMBS/PUPOMZ EPFTBTZTUFNMJLFUIJTEFBMXJUIUIJTTFHNFOU PGFNQMPZFFTCVUBMTPUBDLMFTBMMUIFNBJO PCKFDUJPOT QSPWJEJOHJUJTEFTJHOFEBOE delivered properly.

3. โ€œI forgot about itโ€ 1. โ€œThere is nothing in this programme for meโ€ %FTQJUFQSPWJEJOHUIPVTBOETPGSFUBJMPรฒFST JODMVEJOHBMMUIFCFTUMPWFEBOEGBNJMJBS IJHITUSFFUOBNFT JUTFFNTUIBUUIFTF FNQMPZFFTBSFNJTTJOHTPNFUIJOH5IFZWF NBEFBOBTTVNQUJPOCBTFEPOZFBSTPGPรฒFS EJTBQQPJOUNFOU QFSIBQT5IFJSFYQFSJFODF UPEBUFIBTCFFOTPNFUIJOHBMPOHUIFMJOFT PGiPรฒCVUPOMZJGUIFSFJTB;JOUIF NPOUIBOEBCMVFNPPOw4PUIFPOVTJTPO the employer to find an employee discounts QSPWJEFSUIBUBWPJETUIFTFLJOEPGPรฒFSTBUBMM DPTUToTPUIBUFNQMPZFFTDBOIBWFGBJUIUIBU UIFJSQSPHSBNNFJTHFOVJOFMZTBWJOHUIFN NPOFZBOEUIBUJUJTKVTUBTTVJUBCMFUPUIFNBT JUJTUPFWFSZPOFPGUIFJSDPMMFBHVFT

1 5IF#14*.3(0OMJOF"DDFTT"OE4IPQQJOH  3FQPSU"QSJM

8.

*MMCFUUIFZEPOUGPSHFUUPBTLZPVGPSBQBZ SJTFPSBQSPNPUJPO"HBJO BOFรฒFDUJWF DPNNVOJDBUJPOTQSPHSBNNFQSPWJEFTUIF DPOTJTUFODZBOEQMBUGPSNUPSFNJOEUIFN BCPVUUIFJSCFOFรถUT5IJOHTMJLFAEPVCMF TBWJOHTFWFOUTXIFSFUFOUPรถGUFFOIJHI street names provide increased offers on the QSPHSBNNFGPSBMJNJUFEUJNFoBSFBMTPBHSFBU XBZUPSFNJOEFNQMPZFFTBCPVUGFBUVSFE SFUBJMFST UIFLJOEPGTBWJOHTUIFZDPVMENBLF BOE XIBUTNPSF EJSFDUTUIFNTUSBJHIUUP UIFJSCFOFรถUTQPSUBMUISPVHISFMFWBOUMJOLTJO email communications. An event such as this JNQSPWFTFOHBHFNFOUBOETQFOEMFWFMTCPUI BUUIFUJNFBOEPOBOPOHPJOHCBTJT &NQMPZFSTDBOIFMQNBLFUIJTFWFOIJHIFSCZ HJWJOHQSPNJOFOUNFTTBHFTPOUIFIPNFQBHF PGDPNQBOZJOUSBOFUT'PSUIFSFBMMZQSPBDUJWF reward and benefits departments out there,

ZPVDPVMEFWFOFODPVSBHFFNQMPZFFTUPLFFQ BCFOFรถUTEJBSZPGGBNJMZTQFOEJOHPDDBTJPOT (birthdays/ anniversaries etc), insurance, utility and mobile phone contract renewals, and so on โ€“ your employees will soon wonder how UIFZFWFSHPUCZXJUIPVUUIFJSFNQMPZFF EJTDPVOUTQSPHSBNNF "OEGPSUIFUSVMZGPSHFUGVM BHPPEFNQMPZFF EJTDPVOUTTFSWJDFXJMMIBWFBGBDJMJUZUPQBZGPS SFHVMBS EJTDPVOUFEWPVDIFSTPSSFMPBEBCMF DBSETPSEFSToTVDIBTPรฒ"4%"PS 4BJOTCVSZToCZTUBOEJOHPSEFS PSCZQBZSPMM EFEVDUJPO/PNFNPSZSFRVJSFE


4. โ€œI donโ€™t know how to use the serviceโ€ )PXEJรณDVMUDBOJUCF 0WFSPGZPVS FNQMPZFFTXJMMCFDPNQMFUJOHUSBOTBDUJPOT POMJOFFWFSZNPOUIVTJOHTJUFTUIBUBSFGBS NPSFDPNQMJDBUFE'PSUIPTFFNQMPZFFTUIBU EPOFFEBCJUPGIFMQ XIJDIJTNPTUPGVTBU one time or another, a 364 day Helpdesk at the FOEPGUIFAQIPOFJTFTTFOUJBM'SJFOEMZQFPQMF QMFBTFEUPSVOUISPVHIBMMUIFPรตJOFBTQFDUT PGUIFTFSWJDFTVDIBTUFMFQIPOFEJTDPVOU PรฒFSTBOEEJTDPVOUFETIPQQJOHWPVDIFST 

BTXFMMBTSFTFUQBTTXPSETBOEPUIFSUIJOHT  NBLFVTJOHEJTDPVOUTBQMFBTVSFOPUBIBTTMF So with the right employee benefits programme in place and a provider who understands the ins and outs of engagement, you can help your employees see, hear and speak in the language of benefits. (FPSHF'BSSPXJTUIF$MJFOU4FSWJDFT%JSFDUPSGPS"TQFSJUZ &NQMPZFF#FOFรถUT$PNNFOUTPS2VFTUJPOT 4FOEUIFNUP HFPSHFGBSSPX!BTQFSJUZDPN

9.


EMPLOYER TALK: HOBBS HR manager for Hobbs, Melissa Sincock, talks to account manager Aimee Wilkinson about the launch of Hobbs Rewards and the kind of reaction it has received from employees so far.

Aimee Wilkinson: What attracted you to Asperity initially? Melissa Sincock: Well, to be honest we had IFBSEQSBJTFBMSFBEZ'BNJMZNFNCFSTIBE KPJOFE"TQFSJUZBUEJòFSFOUDPNQBOJFT BOE UIFZTQPLFIJHIMZBCPVUIPX"TQFSJUZXPSLFE  IPXJUXBTJOUFHSBUFE BOEIPXJUXBTFBTZ to use. AW: How easy has it been to implement the scheme? MS: $PNQMFUFMZFBTZ DPNQMFUFMZ TUSBJHIUGPSXBSE'SPNUSBOTGFSSJOHDIJMEDBSF

10.

WPVDIFST SJHIUGSPNUIFCFHJOOJOHTUSBJHIUUP MBVODI FWFSZUIJOHTCFFOTUSBJHIUGPSXBSEBOE WFSZFBTZ"MMPGUIFJNQPSUBOUUIJOHTIBECFFO BMSFBEZUIPVHIUPG*UTBMTPIBEBSFBMMZMPX impact on our time, which is what we need. AW: In terms of the launch communications that were provided, how effective do you think those have been? MS: 7FSZFòFDUJWF XFIBWFFWFSZUIJOHXF OFFE'SPNUIFQPTUFSTJOTUPSF UPUIFMFUUFST UIBUXFOUPVUUIFUFBTFSFNBJMT FWFSZUIJOH was done. That was a really nice surprise BOENBEFJUSFBMMZFBTZGPSNFUPEFMFHBUFUP QFPQMFPONZUFBNUPHFUUIJOHTPVUJOUJNF


AW: Youโ€™ve seen Asperityโ€™s Communic8โ„ข programme, which effectively attempts to overcome objections from employees, how do you think that works for the organisation? MS: *UHJWFTQFBDFPGNJOECFDBVTFXFDBOTFF XIBUXFSFEPJOH XFDBOQMBOJUBTXFMM XF can plan other activities and communications BSPVOEJU*UTHPPEUPTFFIPXUIFVQDPNJOH NPOUITJTHPJOHUPFWPMWFBOEXIBUJUT HPJOHUPMPPLMJLF*UBMTPHJWFTVTJEFBTPG different retail incentives that we can put in QMBDFBUUIBUUJNF*UTCSJMMJBOU JUTSFBMMZVTFGVM AW: How does the Communic8โ„ข service differ from the way you used to communicate your programme? MS: 0VSPMEDPNNTQSPHSBNNFXBTWFSZIJU BOENJTT#FDBVTFOPUIJOHXBTPSHBOJTFE XF EJEOULOPXIPXJUMPPLFE XFEJEOUIBWFBO FYUFSOBMDPNQBOZSFBMMZESJWJOHJUGPSXBSE 5IFDPNQBOZXFXFSFXPSLJOHXJUIEJEOU HJWFBOZJOQVUGPSXIBUOFFEFEUPHPPVUUP UIFTUPSFTUPLFFQJUBMJWF8JUI$PNNVOJDย™ JUTPSHBOJTFE JUTBSSBOHFE JUMPPLTHPPE BOEJUTXFMMUIPVHIUPVU AW: And how does your account manager help you in trying to achieve your objective in the benefit you were trying to provide? MS: 5IFNBJOUIJOHJTUIFBDDPVOUNBOBHFS ESPWFJUUISPVHIUPIBQQFOJOH8FSFQSPCBCMZ TJNJMBSUZQFTPGCVTJOFTTFT JUTHPPEUPIBWF UIBUQFSTPOTBZJOHiXIBUBCPVUUIJT XIBU about that, have you done this, are you SFBEZGPSUIJT w0UIFSXJTFUIJOHTDBOCFMPTU JODPNNVOJDBUJPO PSQVUUPUIFTJEF0VS "TQFSJUZBDDPVOUNBOBHFSIBTSFBMMZESJWFO

UIBUUISPVHIBOENBEFTVSFXFIJUBOZ deadlines we had. 5IFZSFUIFSFJGXFIBWFQSPCMFNTTFUUJOH VQ PSSFNFNCFSJOHPVS3FXBSE.BOBHFSย™ QBTTXPSE*UTHPPEUPIBWFTPNFPOFXIP HFUTCBDLUPZPVTUSBJHIUBXBZJOTUFBEPG several days later. AW: Aside from account management, are there any other aspects in terms of innovation, or the Reward Gateway site itself that you like? MS: 8FMMUIFTJUFJUTFMGMPPLTHPPE JUTFBTZ UPVTF8FWFHPUMPUTPGQFPQMFJOSFUBJMUIBU BSFOUDPNQVUFSTBWWZ BOEOFFEBOFBTZ TZTUFN4P*TJUXJUIUIFNGPSBDPVQMFPG NJOVUFTBOEFYQMBJOJU&WFSZUIJOHTJOUFHSBUFE  ZPVDBOFWFOHFUUIFDIJMEDBSFWPVDIFSTPO UIFSF*UTBTIBNFBMMSFXBSEDPNQBOJFTBSFOU MJLFUIBU AW: Has there been any feedback? MS: 4PPOBGUFSMBVODIXFXFSFJOVOEBUFE XJUIFNQMPZFFTDPNJOHJOUPUIBOLVTGPS TFUUJOHVQUIFQSPHSBNNFUIFZWFCFFO VTJOHJUTPNVDIBMSFBEZ*WFIBESBOEPN QFPQMFUIBUOPSNBMMZEPOUNBLFBDPNNFOU TBZJOHiUIJTJTSFBMMZDPPM *MPWFJUw8FWFIBE TPNFSFBMMZQPTJUJWFGFFECBDLUIBUQFPQMFBSF HPJOHPOBOEVTJOHJU

With Communic8 itโ€™s organised, itโ€™s arranged, it looks good and itโ€™s well thought out.

TM

PGoZFBSTXFSFOPXBNPOUIJOUPPVS OFXQSPHSBNNFBOEXFWFBMSFBEZSFBDIFE FOHBHFNFOU*UIBTEFรถOJUFMZJODSFBTFE NPUJWBUJPO1FPQMFGFFMMJLFUIFZWFCFFO MJTUFOFEUPUIFZXBOUEJTDPVOUTPOUIFJS TIPQQJOH UIFJSEBZUPEBZOFFET BOEUPIBWF IFBMUIDBSFPOUIFSF)BWJOHSVOUIF-JTUFOJOH 'PSVNXJUIFNQMPZFFTXIFOXFTUBSUFE UIJOLJOHBCPVUSFKVWFOBUJOHPVSCFOFรถUT QSPHSBNNF XFIBWFTIPXOUIFNUIBU XFWFMJTUFOFEUPUIFNBOEUIBUTSFBMMZ increased motivation.

AW: Thinking back to your original objectives for the programme, how do you think Asperity is performing in helping you engage your employees? MS: 0VSQSFWJPVTQSPHSBNNFIBEMFTTUIBO PGPVSFNQMPZFFTSFHJTUFSFEPWFSBQFSJPE

11.


Benefits Connection e: hello@benefitsconnection.co.uk www.benefitsconnection.co.uk

Asperity Employee Benefits Ltd 90 Westbourne Grove, London W2 5RT t: +44 (0)20 7229 0349 f: +44 (0)70 9201 0022 e: benefits@asperity.co.uk www.asperity.co.uk

Benefits Connection Issue 15  

Insight, strategy and best practice in employee benefits from Asperity