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Welcome to the First Edition of Aspen Waite Group News in 2021. By Paul Waite FCA FCCA - Chief Executive Aspen Waite Group This is the first magazine not designed by myself and Carley Jones, but I’m sure you will agree that the front cover is spectacular. On 4th January we welcomed Lara Honeybul into our fold as our Head of Design. Lara is immensely talented and adds a new exciting dimension to our business. If you are reading this and you would like some creative input into your own business or, indeed, help with your marketing strategy, we would be pleased to help. I like to think I am the major disruptive force in the accountancy profession and the resource that best allows me to do that is marketing.
I believe that as a generalisation a business should spend at least 5% of its turnover on marketing. Far too often marketing spend is the first thing to go out of the window when times are tough. In most cases, the right thing to do is increase spend. I often say that one of the greatest qualities that a business owner requires is courage.
I am very consciously building a brand and I have been for some time.
