FEATURE
Jason Day, Head of Location Intelligence Solutions for EMEA, Gamma
“Driven by the best-in-class data, we are enabling and empowering businesses to make better-informed decisions around location – something which is more important than ever in the retail sector as the economy continues to open up and businesses look to recover following the pandemic.”
Having achieved success with its Storecast Sentry offering in Ireland, location intelligence services provider Gamma is launching the retail network optimisation platform in the UK and expects it to drive €1.3m in recurring revenue by 2023. A cloud-based, customisable platform, Storecast Sentry gives businesses access to dozens of spatial datasets and statistics, including anonymised data on 3 billion annual credit card transactions – which translates to around 90% of all UK credit card spend. The analytics platform enables retailers, distributors, sales teams and outdoor media owners to understand their brand performance, assess their store and site portfolios, measure omnichannel activity and plan their networks through the visualisation of data insights.
“Whether the aim is to determine which stores to close or to attract more customers, this solution delivers invaluable insights and visualises location data to help drive innovation and growth in the sector.”
We help to solve spatial data challenges for organisations of all shapes and sizes. In Ireland, InBUSINESS | WINTER 2021
000 InBusiness Winter2021_Snap Chat_V2.indd 7
Storecast is being used by two of the top three financial institutions and four of the top 10 retailers, with projects for other sectors including outdoor advertising currently underway. With an office in Manchester, Gamma has already built a presence in the UK, having launched our Perilfinder solution in the insurance market in 2019. This platform helps underwriters to reduce their risk portfolio by better managing accumulation of polices and assessing hazards including flood, subsidence and crime.
We have plans to expand beyond the UK and roll out our solutions in other markets over the next two years. To support these ambitions, Gamma will be increasing its employee headcount from 18 to 21 in 2022. We already have an office in Bilbao, Spain.
7
22/12/2021 11:17
