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Jason Day, Head of Location Intelligence Solutions for EMEA, Gamma

“Driven by the best-in-class data, we are enabling and empowering businesses to make better-informed decisions around location – something which is more important than ever in the retail sector as the economy continues to open up and businesses look to recover following the pandemic.”

Having achieved success with its Storecast Sentry o ering in Ireland, location intelligence services provider Gamma is launching the retail network optimisation platform in the UK and expects it to drive €1.3m in recurring revenue by 2023.

A cloud-based, customisable platform, Storecast Sentry gives businesses access to dozens of spatial datasets and statistics, including anonymised data on 3 billion annual credit card transactions – which translates to around 90% of all UK credit card spend. e analytics platform enables retailers, distributors, sales teams and outdoor media owners to understand their brand performance, assess their store and site portfolios, measure omnichannel activity and plan their networks through the visualisation of data insights. We help to solve spatial data challenges for organisations of all shapes and sizes. In Ireland, Storecast is being used by two of the top three nancial institutions and four of the top 10 retailers, with projects for other sectors including outdoor advertising currently underway.

“Whether the aim is to determine which stores to close or to attract more With an o ce in Manchester, Gamma has already built a presence in the UK, having launched our Peril nder solution in customers, this solution the insurance market in 2019. is platform delivers invaluable insights helps underwriters to reduce their risk portfolio by better managing accumulation and visualises location data to of polices and assessing hazards including help drive innovation and growth ood, subsidence and crime. in the sector.” We have plans to expand beyond the UK and roll out our solutions in other markets over the next two years. To support these ambitions, Gamma will be increasing its employee headcount from 18 to 21 in 2022. We already have an o ce in Bilbao, Spain.