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In-Depth p. 6-7
Culture p. 10
Sports p. 5
Apocalypse 2012 : All about everyoneâs favorite global catastrophe.
Holidazzle!: Minnesotaâs favorite parade, as seen from high school.
How to be a good fan: Advice from Edinaâs student section.
Volume 33 Issue 3
December 7, 2012
6754 Valley View Rd. Edina, MN 55439
A SECOND LIFE FOR SOUTHDALE Renovation promises to reinvigorate Americaâs first indoor shopping center
Writerâs Block goes to Chicago
photos by Talia Edelheit
Southdale Director of Marketing Lauren Carpenter stands in front of the mallâs renovated façade. Southdale Centerâs multimillion-dollar renovation is ďŹnished and open to the public, just in time for the holiday shopping season. Since the remodel began in 2011, Southdale has expanded retail, built a new food court, and redesigned its aesthetics. By cultivating the charm it had back in 1956 as Americaâs ďŹrst indoor shopping center, the mall hopes to recreate its original success. The mall began as the brainchild of architect Victor Gruen, who disliked the suburban sprawl of the 1950s and sought to create a community core for the quickly developing Edina. He saw the Southdale shopping mall as a place for locals to meet and form a community. Lauren Carpenter, Director of Marketing and Business Development at Southdale, said Southdale intends to reinstate Gruenâs approach. âWe want to bring the local shoppers back, and create a comfortable atmosphere.â How? According to Carpenter, by making Southdale the unique place it was originally. The mall now includes new stores to Minnesota, activities and events targeting all demographics, and a design intended to create a comfortable and elegant atmosphere. Edina students feel optimistic toward the renovation. New stores like Madewell grabbed the attention of senior Lauren Dahl; as she put it, âIâd have to sell my organs on the black market to buy clothes there, but Iâm considering it!â Sophomore Annie Moorhead commented, âI really didnât like the old layout, it deďŹnitely needed to be improved.â But will the new mall generate the influx of customers mall administration bargained for? So far, the outlook appears to be in the mallâs favor. âJust from the work that had been done up through August, stores picked up over a 30% increase in sales,â Carpenter confirmed. âEverything you can think of has been updated,â Carpenter said. A dozen new stores have been introduced, from Journeyâs footwear to the younger-geared J.Crew off-shoot Madewell (its ďŹrst store in Minnesota). The new food court allows shoppers to choose from a variety of cuisines, from sushi to Smashburger, and is equipped with modern furniture and a domed skylight to bring in natural light. âI think itâs perfect,â Carpenter admitted. The mallâs center is reminiscent of the 1956 design, furnished with wood-paneling, shiny new ďŹooring, and the original clock and tall metal sculptures integrated to recreate the mallâs old charm. Still, folks may wonder, why go to Southdale when thereâs MOA? Because, said Carpenter, âItâs designed with the community in mind; itâs made for local shoppers.â The remodel intends to create a more personalized and V.I.P. shopping experience including random shopper giveaways, stores tailored to locals, and friendly places for folks to hang out. The mall recognizes its only hope to compete is to make itself one-of-a-kind, just as it was in the beginning. Not only does the mall hope to bring the locals back, but also revive itself as one of the leading shopping destinations in the state. Carpenter has conďŹdence in the mallâs new goals. After all, as she put it, âPeople love Southdale.â Madison Hobbs, staff writer
photo by Andrea Kimball
The five coaches and Mrs. Mohs and Mrs. Cosgrove eat lunch at the conference. On November 2-4, I had the honor to present at the National Conference in Peer Tutoring in Writing with four other students: Sarah Jones, Grace Meyer, Maggie Stang, and Eliza Thompson. All ďŹve of us have been coaching student writers for two years at Edina High Schoolâs writing center, The Writerâs Block. We were accompanied by Martha Cosgrove and Bethany Mohs, English teachers and coordinators of The Writerâs Block. First of all, what is The Writerâs Block? You may not have heard of us, but we are a resource for all Edina students to get advice and assistance in any stage of the writing process. We help with personal writing, English essays, timed writing, and everything in between. âItâs a place where students can work one on one with a coach on his/her writing with the goal of making better writers,â explained Grace Meyer, head coach. At the conference, we attended informational sessions presented by high schools and universities across the country. Edina was one of the few high schools to present; most of the sessions were presented by college or graduate students. We learned about different peer tutoring philosophies and gained new ideas to put to work back in Edina. Most notably, we presented our own thirty minute session to about ďŹfty people. We talked about The Writerâs Block and our unique philosophy of being âcoachesâ rather than âtutors.â We donât correct papers, but rather work with students to bolster not only their writing in that speciďŹc paper but their writing in general. âIt was fun to be asked questions from college writing centers that were curious about our methods,â said coach Maggie Stang. â[My favorite part was] getting different perspectives from different writing centers from across the country to enhance our work,â said Coach Sarah Jones. âI felt very proud,â said Bethany Mohs about the trip as a whole. âI felt a real sense of accomplishment in terms of what I saw our student writing coaches do.â The Writerâs Block is currently working on its next project: The National Peace Essay writing contest. Students are invited to write a 1500 word essay this winter, and enter it in a contest to win up to $10,000. Andrea Kimball, editor in chief
The oďŹcial newspaper of Edina High School