Home Seller’s Guide
Both a visionary and a strategist, Ashley makes the complexities of the real estate process straightforward and builds a conceptual roadmap that clients can track through their real estate journey.
The Process
Get It Ready
Before you determine the listing price for your property and place it on the market. It’s important for essential property repairs, cosmetic improvements, and in some cases, major renovations to take place. This will help you maximize your financial return and increase the chance of it selling faster.
Set the Price
Ensuring your property sells at fair market value within a reasonable period of time is dependent on your pricing strategy. We will help you create the ideal strategy based on the following factors.
Snap Shots
Professional photos and videos are crucial to showcase your property online. We have a great photographer and videographer who will make your property look its best!
Showings
This is often the hardest part as your property has to remain presentable and in tip top shape every day.
Review
We will negotiate on your behalf and review all offers with you.
Schedule the closing, hand over the keys, collect the cheque!
A Roadmap to a ...
Ensuring your property sells at fair market value within a reasonable period of time is dependent on your pricing strategy. We will help you create the ideal strategy based on the following factors.
Listing Consultation
Comparative Market Analysis (CMA), Marketing Plan Review, Home Value Improvement Program
Marketing Plan Photos/Videos, Online Platforms, Folio, Digital Marketing Campaign, Matterport 3D Tour, Brochures and Direct Mailing, Paid Social Media Posts, Weekly Update Call, Monthly Newsletter
Strategy
Listing Agreement
Prepare The Home For Market
Clean, Repairs, Home Inspections, Staging (if necessary), Collect Relevant Property Information
Negotiate The Best Outcome For You
The Marketing
Professional Photography and Videography
95% of property searches start online. Your home needs to look great in order to appeal to the widest audience possible. We only use the best professional photographers.
Open Houses
To optimize the value of your property in the eyes of potential buyers and investors, it’s important to ensure that your property is presented in the best possible light.
Social Media
Social media is a crucial step to getting your home sold and our social media presence is growing everyday which means your property gets in front of more eyes.
The Approach
Assess
We’ll give your property a good once over, make a list of everything we think needs to be addressed before listing, including small and large renovations, landscaping, tidying and small updates that could mean a better return.
Prepare
Once we’ve agreed on the tasks that need to be done, we’ll get to work on getting your property ready for sale. This usually includes staging, small repairs, and storing personal items to make your home as neutral as possible.
Sell
Once your property is in tip-top shape, we’re ready to hit the market. Our unique selling strategy includes open houses, social media marketing, and print marketing that reach audiences far and wide.
Frequently Asked Questions
How Long Does The Process Usually Take?
There are many factors that affect property sales, but our homes generally sell in less than 3 weeks on average.
What is A Buyer Market vs. Seller Market?
A seller‘s market happens when there‘s a shortage of properties. A buyer‘s market occurs when there are more properties for sale than buyers. Don‘t worry, we‘re experts at handling multiple offers.
What Can I Expect With Open Houses?
Once your property is listed on the market, our team will advise you on how showings and open houses fit into the marketing and selling strategy. Then we will work with you to facilitate them. We will also provide you with feedback on your property from prospective buyers, so you can adjust the presentation of your property, or its price accordingly.
THE TEAM
Ashley Shaw & Associates
At Ashley Shaw & Associates, we redefine the standard of excellence in real estate. Rooted in the prestigious traditions of Sotheby’s International Realty Canada, our team blends timeless sophistication with modern innovation to deliver exceptional results. We believe in the art of personalized service—where relationships come first and every transaction is approached with care, strategy, and integrity.
Each client’s journey is unique, and we tailor every detail to align with their individual goals and aspirations. From bespoke marketing strategies to expertly crafted negotiations, we ensure that every step is handled with precision and professionalism.
Led by Ashley Shaw, our team brings together a wealth of market insight, negotiation expertise, and a shared passion for delivering a seamless experience. Pippa, Phyllis, Stephanie, and Helen, add further strength and depth—each bringing their own distinctive skills and dedication to client service. Together, they embody our commitment to going above and beyond, ensuring that every client feels informed, supported, and confident from start to finish.
With Ashley Shaw & Associates, expect nothing less than a refined, relationshipdriven approach to real estate—one that blends trusted experience, innovative thinking, and an unwavering pursuit of excellence.
Let the Reviews Speak for Themselves
“How lucky we were by happenchance to meet Ashley Shaw at an open house! Things happen for a reason. Within the day, Ashley became our REALTOR® for both selling and buying transactions. Within 3 weeks, she sold our condo in record time at a record price for our condo building! To top it off, on the same day of the sale, she guided and supported us to the property match that would lead to us buying our new house, soon to be our home. Ashley was cheerful, careful, and professional, and ultimately worked very hard in our best interests. Quite impressive and well done!”
– Briane & Wendy
“ We received lots of great advice from Ashley about how to prepare for listing and selling our home. Ashley was able to have someone come in right away and take beautiful professional pictures that really captured all the assets our home had to offer. Ashley used these pictures to advertise our house in multiple newspapers and magazines that reach a huge potential buying market. After my wife and I decided that we only wanted to live on two streets in the same neighborhood we thought we would be handcuffing Ashley. She took this as a challenge and handwrote personalized notes to every house. Sure enough, her hard work paid off. We were able to view our new house and purchase it before it even went on the market. Ashley was very helpful in showing us what to look for during the viewing and gave us lots of great advice. We ended up with a fantastic home in a great neighbourhood, and we’re really grateful to Ashley for all of her help. Our whole experience from start to finish was first-class, and we’re glad to have chosen Ashley and her team to guide us through this transition.”
— Adam & Michelle
“ We are happy with our choice of Sotheby’s International Realty Canada and Ashley Shaw to sell our home! We felt they provided a very professional full service when preparing us to list our home! Once listed they were on top of every aspect of the sale! In the end, we sold our home in 45 days! We would not hesitate to recommend this agency and agent!”
— Mary
Ashley Shaw
Broker & Senior Vice President, Sales ashaw@sothebysrealty.ca
416.828.6236
Helen Hoang
Director of Operations, Ashley Shaw & Associates hhoang@sothebysrealty.ca
416.916.3931
Philippa Van der Vliet
Sales Representative
philippa.vandervliet@sothebysrealty.ca
416.574.9601
Phyllis Henderson
Sales Representative
phyllis.henderson@sothebysrealty.ca
416.709.4828
Stephanie Mitchell
Sales Representative stephanie.mitchell@sothebysrealty.ca
416.899.4898
@ASHLEYSHAWANDASSOCIATES
ASHLEYSHAWANDASSOCIATES.COM