The hallmarks of Ashley’s style are diligence, tenacity and uncompromising standards.
An expert negotiator with an intuitive flair for marketing, Ashley is recognized for her ability to ensure every house shows beautifully and commands the highest possible price.
BROKER & SENIOR VICE PRESIDENT, SALES
Ashley Shaw is known as one of Toronto West’s best agents. She has a passion for integrity and a reputation for excellence. Her values have made her a talented and dedicated individual, and have shaped her experience of 15 years.
A leader in residential real estate, Ashley has carved a niche in her region, which includes the Kingsway, Sunnylea, Baby Point, Edenbridge and Humber Valley Village. Although she is a Mississauga native, Ashley is raising her family in the beautiful Kingsway. She has two children, a husband, and a loving dog, Lucy. She is active in her community, partnering and supporting local initiatives.
Her personal and thorough knowledge of the area gives her a competitive advantage and expert edge in securing the best possible outcomes for her clients, ensuring each interaction is fueled by market knowledge and Ashley’s own personal drive to succeed.
Firmly believing that lasting relationships that are founded on trust are the key to success, Ashley has built her career on going the extra mile, treating clients with respect and patience, and never rushing a sale. She takes needs and wants into account, and tailors an experience specific to you.
Born and raised in Etobicoke, Philippa brings a lifetime of local insight to her role as a real estate agent. Living, going to school, and working in the area has granted her a unique expertise of Toronto’s West End and Greater Toronto Area as a whole.
Helen Hoang brings over 10 years of experience in coordination and administrative work to Ashley Shaw & Associates. For the past five years, she’s been an integral part of the team, and her deep well of expertise and knowledge has been instrumental in the team’s success.
After working closely with a custom home builder, paired with the interpersonal skills from over a decade of experience in both the sales and service industry, Philippa is incredibly well rounded and brings a unique perspective to real estate.
With an impeccable work ethic and ability to easily connect with people, Philippa delivers an experience of the highest quality. She is committed to understanding each client’s needs and providing a personalized service that exceeds expectations.
Philippa is dedicated to forming lasting relationships grounded in trust and communication with the goal of success for her clients.
Helen’s commitment to customer service goes beyond just fulfilling a role—it’s a genuine passion. She’s dedicated to crafting exceptional client experiences that are not only personalized but also truly outstanding. Helen values the importance of building strong relationships, both with her colleagues and the clientele she serves. Whether you’re buying or selling, Helen will make every transaction a memorable one.
Helen is unwavering in her commitment to delivering high quality, enjoyable, and ultimately successful real estate experiences. With her extensive experience and dedication, you can trust that your journey in the real estate world will be marked by genuine care and a commitment to exceeding your expectations.
Outside of real estate, Helen loves to travel, spend time with her family and friends, try out different restaurants/cuisines, and stays active by going to the gym, playing tennis, practicing yoga and venturing on hikes with her fiancé, Adam.
Erica Jackson Weingart
Marketing Manager
905.845.0024 | erica.jacksonweingart@sothebysrealty.ca
Erica is a seasoned luxury marketing professional with over 12 years of progressive experience. She specializes in visual and editorial design, branding, and strategic marketing. Originally from the Greater Toronto Area, she lived in Paris (France) and Atlanta (USA), where she played a significant role on the marketing team at Atlanta Fine Homes Sotheby’s International Realty for 10 years, before eventually returning to Toronto with her family and joining Sotheby’s International Realty Canada. As Marketing Manager, Erica collaborates with our talented internal marketing team to deliver top-tier marketing services and the delivery of both national and international corporate marketing initiatives.
Ainsley Smith
Social Media Manager
647.227.2922 | ainsleyesmith10@gmail.com
Based in Toronto, Ainsley, brings a wealth of experience in social media, content marketing, and journalism. With a knack for crafting compelling stories and managing online presence, she’s driven by a passion for helping businesses develop authentic brand identities. Through her freelance work, she’s collaborated with diverse clients, delivering impactful results across various industries like real estate and accounting. Ainsley’s approach is rooted in understanding her clients deeply, forging genuine connections, and creating content that cuts through the clutter to leave a lasting impression in today’s crowded digital landscape.
Sotheby’s International Realty Canada is trusted by the world’s most sophisticated homebuyers, sellers, and investors. Our real estate agents are market leaders who have helped thousands of clients build wealth through real estate. In an information-rich world, there is no shortage of real estate data and news; the challenge is in knowing how this information can be used to your advantage when buying a home. At Sotheby’s International Realty Canada, understanding your personal and financial goals is our first priority. From there, our team empowers you with the market insight and strategic advice you need so you can make decisions with confidence.
Ashley’s exceptional network extends far beyond her immediate connections, delving deep into the intricate web of relationships with real estate professionals across the Sotheby’s International Realty network. This extensive reach ensures that she is not only well connected to qualified prospects throughout North America, but also holds an influential presence on a global scale.
Collaborating with Ashley opens the door to an exclusive realm of opportunities, granting access to the expertise of one of Sotheby’s International Realty Canada’s top real estate portfolio advisors. Moreover, it propels you into a powerhouse family of industry experts that spans the entire continent, and the globe, providing unparalleled insights, strategic guidance, and a wealth of resources that go beyond the ordinary. In choosing to work with Ashley, you’re not just engaging with a real estate professional, you’re gaining entry into a world where connections transcend boundaries, and success is defined by the strength of a network that knows no limits.
Ashley leads the team behind Ashley Shaw & Associates, while also digging in to work behind-the-scenes as needed. Last year, over 40% of Ashley’s clients came by referral, and a third were from her ever-growing network database. Ashley does not see her business as merely a transaction, but rather is committed to building relationships that extend beyond the closing table.
A contract is not just a deal to walk away from when completed, but is actually the start of a longstanding relationship. Ashley goes out of her way to ensure that her clients feel special and that they realize that working with her is much more than just business.
Investing in or selling your home is an emotional and important decision. No matter what your budget or background, Ashley’s aim is to guide you through uncharted territory and to ensure your experience is as smooth, easy and informed as possible.
Ashley prides herself in exceptional client service, defined by a clear and consistent collaboration process with her clients and other agents. Her turnkey process focuses on uncompromised attention for each client, and is tailored to not only meet all your needs, but to exceed your expectations.
01. Introductory meeting to visit the property and meet the owners
02. Assessment of value
03. Comprehensive development of listing timeline and inclusive marketing strategy (PR, social media and marketing to prospective buyers)
04. Market insight and strategic data navigation and interpretation
05. Professional photography, videography, 3D virtual tours and staging advice
06. Adaptations and adjustments to a changing real estate landscape using all available technology
07. Referrals to our trusted attorneys, home inspectors, contractors and other experts with local knowledge and expertise
Experience distinctive marketing tailored for your unique home, encompassing professional photography and videography, eye-catching signs, property brochures, targeted email marketing, and personalized direct mail. Amplifying the essence of “The Art of Living,” our SIR Mobile platform ensures a comprehensive and engaging showcase of your property. Each element is custom-tailored to accentuate the distinctive features that make your home truly one-of-a-kind.
Now more than ever professional media is playing a significant role in successfully marketing a property for sale. With nearly 100% of buyers pre-scouting your property online, it is imperative that the photos and videos we use are of the utmost quality. Millions of viewers immerse themselves in our collection of vibrant quality-controlled property photographs and videos.
First impressions are critical and less is always more with our brand’s signage. Upon listing, your property will have the distinctive Sotheby’s International Realty Canada signage installed.
Elevate your marketing strategy with an impressive home history book—a powerful tool not only for gathering valuable information but also for capturing the emotional essence of living in the home. Recognizing that many buyers make decisions with their hearts, the book includes thought-provoking questions to elicit emotional appeal. Leave the completed book for potential buyers to peruse, utilizing the emotional information and distinctive features to describe properties on sothebysrealty. com. This unique touch allows homeowners to relive their home’s history and sets you apart from competitors.
To showcase the unique value of your home, we craft a marketing plan that ensures the attention and exposure it deserves. One key element is a professional marketing brochure, meticulously designed and printed on premium paper. Featuring captivating professional photography and compelling narrative details, this brochure serves as a vital tool in attracting qualified buyers.
We will create customized email campaigns to bolster interest and distribute them to targeted key areas, targeted demographics, and targeted neighborhoods, as well as our database of clients and colleagues across the globe. By employing a consistent, unique and tailored email campaign, we will be able to skillfully market your home to make the impact it deserves.
Additional to the Sotheby’s International Realty social channels, we also have our own social channels. This personalized approach creates more opportunity to reach the right buyer.
To effectively capitalize on this attention, we will create a customized direct mail campaign to bolster interest in targeted key areas within your local neighborhood and surrounding area. By employing a consistent, unique and customized direct mail campaign, we will be able to skillfully market your home to make the impact it deserves.
Our mobile app — now in 14 languages — is the only luxury real estate app that serves properties around the world. You can experience homes on your mobile device with property videos and 3D tours.
Elevate your real estate experience with Folio (VIP), an exclusive digital platform tailored for Sotheby’s International Realty Canada clients. This bespoke dashboard offers an immediate and transparent view of all marketing activities dedicated to your home, providing links to local and global property showcasing websites. Accessible anytime, anywhere, this personalized online hub allows you to stay fully aware of advertising efforts, track visitor numbers on key platforms, and receive prompt email alerts for critical updates. At Sotheby’s International Realty Canada, we redefine client service and accountability, ensuring your property journey is not just a transaction but a personalized collaboration that sets a new standard in real estate excellence.
“I have had the pleasure of working with Ashley Shaw over the past four years as President & CEO of Sotheby’s International Realty Canada. Ashley has always exhibited extraordinary energy and passion for real estate, giving back to the community, and for our profession. Ashley has earned a wonderful reputation for her professionalism, her supportive and reassuring demeanor and welcoming personality. It has been an absolute pleasure to work with Ashley over these past few years, and I know Ashley personifies everything that our world-class Sotheby’s International Realty brand exemplifies. When you are working with Ashley, you are working with one of the best in the profession.”
– Don Kottick, President & CEO, Sotheby’s International Realty Canada
“As a high performance coach that has seen inside the businesses of many market leading real estate agents around North America, I can confidently say that you will be in extremely good hands should you decide to hire Ashley Shaw with Sotheby’s International Realty Canada for your real estate brokerage needs. She has spent countless hours building out the systems and processes needed to properly provide the experience she covets for her clients. The “experience” is what sets Ashley apart from her competitors. She doesn’t want to do just a good job for you, instead she strives to create an unforgettable experience with her knowledge, her responsiveness, her attention to detail and a deep desire to exceed expectations. It has been rewarding to witness her success one client at a time. If you are currently in need of representation in the Kingsway and surrounding communities, stop your search, pick up your phone and contact Ashley Shaw.”
– Jim Miller, Executive Vice President and City Managing Broker
Jameson Sotheby’s International Realty
“Ashley, we wish to express our gratitude to you for your energetic and professional manner in successfully selling our Etobicoke home. We were very impressed with your skill in advertising, collecting data and ultimately negotiating the end result which was much appreciated by us. You clearly enjoy what you do and it showed in your aggressive pursuit of a completely satisfactory end result. You were just terrific in handling the final hours of multiple offers. It seemed to us that you actually enjoyed the pressure of hand-to-hand combat in the late moments. You fought for us. Well done.”
– Barbara & Rick
“Ashley assisted us in the purchase of our home, patiently and diligently showing us countless options over a 15-month period, new-build renovation process, many of which were off-market or exclusive listings we would otherwise not have had the opportunity to see. She (literally) lives and breathes the Kingsway, stays on top of evolving market dynamics and valuations, has a keen eye for quality, and has a strong understanding of the new build renovation process which is imperative when buying in a historic neighborhood. She asks the right questions of other agents, is an expert negotiator but, above all else, acts with the utmost integrity in an industry where trust is absolutely paramount. As both a buyer and a seller in this market, you want someone who works hard for your business and truly cares. Fortunately for us, we found that in Ashley.”
– Dave & Shannon
“ Working with Ashley was incredible. She goes above and beyond for her clients. I’ve had the pleasure of working with her multiple times – and I will continue to! She is extremely dedicated and a fantastic negotiator. I highly recommend her to all of my friends and family because her attention to detail is top-notch.
Thank you Ashley for everything and I will be forever grateful you found my dream home!”
– Veronica Rinomato
“Ashley’s support and guidance throughout the process has been outstanding. Her knowledge of the market and ability to get the property listed and ready for showings within record time is remarkable. Ashley has been very responsive and attentive to our needs. She handled the process from start to finish successfully. She is very reliable and very pleasant to work with. Ashley is highly trusted and we would strongly recommend her services.”
–Noha & Antoine
Avenue, Humber Valley
Edgehill Road, Edenbridge-Humber Valley
Wendover Road, The Kingsway
Ashley Shaw
Broker & Senior Vice President, Sales ashaw@sothebysrealty.ca
416.828.6236
Philippa Van der Vliet
Sales Representative
philippa.vandervliet@sothebysrealty.ca
416.574.9601
Helen Hoang
Director of Operations, Ashley Shaw & Associates hhoang@sothebysrealty.ca
416.916.3931
@ASHLEYSHAWANDASSOCIATES
ASHLEYSHAWANDASSOCIATES.COM