magazine #3. september/october 2012 www.hellozuidas.com
Melanie Schultz van Haegen
“Zuidas is important to our economy” RBS & De Brauw Blackstone Westbroek
Strong cooperation at Zuidas
Kirsten van den hul ‘It was love at first sight, between me and the city’ HELLO ZUIDAS PARTICIPANTS MEETING A SUCCESS More than 50 participating companies present! ‘Green Inspiration’ in Zuidas area Dutch Green Building Week
Romy Lange Editor-in-chief Hello Zuidas
50.000 new faces Virtual office I Places I Box Office I Flexible Office Space I Totally Outsourced Office I Meeting Facilities
It felt great straight away - the Zuidas, with its
parties, but also through cultural events. The Zuidas
beautiful architecture, its hard-working people
certainly has a full programme on that front in the
and leading companies. I immediately felt like a
coming months. For one, the On The Roofff
fish in water in this inspiring part of Amsterdam.
Filmfestival will kick off on 4 September on the
I started as editor-in-chief of Hello Zuidas just
roof of Amsterdam’s VU University. That is going
over a month ago and – I must admit, not entirely
to be pretty spectacular, with four evenings of
unexpectedly - I can already look back and say I
great films about living in various metropolises.
really did make the right move. The area has pretty
Then from 17 September, we have the second
much everything you could possibly want to make
edition of the Dutch Green Building Week, which
a great magazine, with extraordinary stories
will showcase various sustainable projects under
hidden in every giant office building.
the header ‘Green Inspiration’. You will find these events and many more in the Zuidas diary
NICE TO MEET YOU
Of course, as publishers and editorial staff of Hello
elsewhere in this magazine.
Zuidas we had no choice but to join everyone at Zuidas. From our offices on the ninth floor of the
Thanks to these kinds of events, I have already
UNStudio Tower, we can now see and hear just
met many Zuidas residents over the past months,
what goes on behind that glass facade. And luckily,
but I’m sure I’ll be seeing lots of new faces in the
being in the Zuidas is not just about hard work. For
near future. And of course everyone is welcome to
instance, in the past month I’ve also attended two
contact me so we can get to know each other.
amazing concerts that were part of the Grachten-
Meanwhile, I hope you will enjoy this third edition
festival series of concerts: an open-air concert
of Hello Zuidas, with minister Melanie Schultz on
performed by Martin Oei and an exclusive
the front cover. In our interview with her, you can
performance for the Hello Zuidas network given by
read all about the innovative infrastructure plans
the Dutch Trombone Ensemble at law firm Loyens
that would greatly benefit the Zuidas area.
& Loeff. People in this area do not only get to know each other at the frequent networking drinks and
+31 (0)20 700 5555 | www.theofficeoperators.com | UN Studio | Parnassusweg 819 | Amsterdam Zuidas AMSTERDAM | ARNHEM | BRUSSEL | EINDHOVEN | HOOFDDORP | MAASTRICHT | ROTTERDAM | SCHIPHOL | UTRECHT
p.s. The next issue of Hello Zuidas is scheduled for November 4th.
I hope to see you soon!
Index DRESSED FOR SUCCESS
06. Minister Melanie Schultz “Dealing with the Zuidas infrastructure is a top priority” 10. Property 12. Trending Topics 13. Column: Kirsten van den Hul Bright lights, big city 14. Finance 16. Sipke Feenstra (The Office Operators) “You simply have to offer the Zuidas as a location” 19. Housing
20. Agenda Zuidas 26. Hello YOU 28. Hello Zuidas participants meeting a success 30. Karina van den Berg(RBS) & Barbara van DurenKloppert (De Brauw) “A good neighbour is worth more than a far friend” 32. Annemarie van Doorn Dutch Green Building Week soon in full swing 33. Behind the Scenes 37. Memo Board Short messages from Zuidas 38. Colophon & Overview participants Hello Zuidas
With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions. Uitgebreide collectie Ready-to-Wear. Maatwerk is verkrijgbaar in full canvas en een handgemaakte variant vanaf € 648 en € 748. AMsteRdAM
www.hellozuidas.com, www.facebook.com/hellozuidas, www.twitter.com/hellozuidas, www.linkedin.com/hellozuidas
V I S I T O U R N E W W E B S T O R E AT W W W. O G E R . E U
“Dealing with the Zuidas infrastructure is a top priority” In October 2010, Melanie Schultz van Haegen was appointed Minister of Infrastructure and Environment in the cabinet led by Prime Minister Mark Rutte. As minister she has been very closely involved in the Zuidas and is especially keen to keep the area as accessible as possible. Schultz talks about the
What does this modernisation mean
and national authorities have also been working on
for accessibility and liveliness in the
drawing up what we call a structure vision. I’ll be
sending that to the Lower House of Parliament in
The expansion of the infrastructure will ensure
the near future. This so-called structure vision
that the Zuidas itself also remains very accessible.
describes the alternatives we have studied and
That will help to attract and retain businesses.
how we arrived at our preferred alternative. This
What’s more, we’ll be improving the links between
includes a very precise description of how we plan
the two parts of the Zuidas, making it a residential
to approach the infrastructure at the Zuidas.
and commercial area with shops. Once the motorway is running underground, this will reduce
In your remaining time as minister, you
CO2 emissions, and traffic noise. This will also
want to speed up road, rail and water
make it possible to build more homes.
traffic? What is your greatest wish?
As minister, I want to make sure people in the Netherlands can move around as easy as possible.
ZuidasDok project, which includes taking a part of the A10 motorway underground, and about other
When is construction due to start
That’s possible in a lot of ways. All means of
infrastructural development around the Zuidas area. Ultimately, she has only one goal: “People in the
and will the government’s caretaker
transport have to be attractive so that people have
Netherlands have to be able to move around as easy possible.”
status affect construction?
as many choices as possible. That means reducing
If everything goes according to plan, construction
traffic jams on the roads as much as possible. It
work will start in 2015. This cabinet’s current
also means that public transport has to be
caretaker status has no impact on the process.
comfortable, safe and affordable for everyone. And
On 9 February, I reached agreement with the
if you travel by train, you have to be able to switch
Do you ever visit the Zuidas area?
corridor, and the new North-South line will also
regional authorities on the main points of the
easily to bus, tram, the metro or a bike.
Of course. Zuidas is a top location in the Nether-
increase traffic. Unless we deal with the infrastruc-
project. Then on 9 July, we signed the manage-
Sometimes this will mean building new roads and
lands and an infrastructural hub where the
ture, we’ll have problems with both roads and the
ment contract that will make this project possible.
laying new railway tracks and widening existing
economy and business meet.
rail network in the future. The roads and the public
Over the past two years, the various local, regional
roads. But it also means we have to use the
transport links will both be expanded at the What does the Zuidas mean
to the Netherlands? Zuidas is important to our economy and therefore
Agreement has been reached on the
for the Netherlands as a whole. It is an economic
ZuidasDok project. Can you explain
top location, just like Schiphol and the port
exactly what this project entails?
of Rotterdam. It’s an ideal location for both
The ZuidasDok project consists of several parts:
businesses and for knowledge workers:
firstly, it involves the further development of the
education and the business community are so
Zuidas itself, but also of Amsterdam as a whole.
close to each other. What’s more, it’s an attractive
New offices will be built, along with more than
area because it’s easily accessible from within the
8,000 homes and other facilities. In addition to
Netherlands and from abroad; it’s a stone’s throw
that, we’ll be making immediate improvements to
from Schiphol Airport. It offers great facilities and
the accessibility of the Zuidas and therefore to the
Amsterdam city centre is around the corner.
accessibility of the entire region. At Zuidas itself,
So it’s very close to lots of cultural institutions.
we’ll be expanding both the roads and the public
Zuidas is also a place where people live, work and
transport links. The A10 motorway will be widened
spend their leisure time. That combination also
and disappear underground at the Zuidas. The
makes the area attractive: it is lively and people
Amsterdam Zuid station will become a public
very quickly feel at home here. Accessibility of the
transport hub for trains, trams, buses and the
area is a key priority. Zuidas is an important hub in
metro. It will be a meeting place for local and
the road network that includes the A4, A10, A2
regional public transport, making changeovers
and A1 motorways. Station Amsterdam Zuid will
even more efficient.
grow strongly in the coming years. There will be more trains on the Schiphol-Amsterdam-Almere
Klaas de Boer (director Dienst Zuidas) & Melanie Schultz van Haegen (Minister of Infrastructure and Environment)
Text: Romy Lange & Suzanne de Rijk • Photography: Bas Uterwijk
A global bank with local roots Rabobank. No other Dutch bank has a bigger international network. Wherever major financial transactions are done, you will find a local Rabobank. For instance in the fastest growing economies in the world such as Brazil, India and China. Rabobank has been active in these countries since the start of their development. We also have 600 Rabobank offices in 47 countries in the rest of the world. Branches that all have local roots and as a result know the local market through and through. Despite the fact that we have been a global player for some time now, we have always managed to stay true to ourselves.
existing infrastructure as effective as possible. For
CV Melanie Schultz van Haegen
instance, by increasing the movement of goods by
Name: Melanie Henriëtte Schultz van Haegen-
water we will create more room on the roads and
the rail network. My job as minister is to make sure that we have sufficient mobility, so our
Date and place of birth: 28 June 1970, Laag-Soeren
economy can continue to grow. Education: After achieving a gymnasium-B diploma What is the ZuidasDok?
at the Fioretti college in Lisse in 1988, Schultz
The ZuidasDok project is a combination of urban
studied business management at the University
development and improvements to the accessibil-
of Leiden and Erasmus University Rotterdam.
ity of Amsterdam’s Zuidas area and the northern
She graduated in 1994.
part of the Randstad urban conglomeration, both via road and public transport. The ambition is to
Professional career: Schultz entered national
continue the development of Zuidas as an
politics in 2002. On 22 July 2002, she was
international top location: a sustainable, mixed-use
appointed Junior Minister of Transport represent-
city centre in which the combination of premium
ing the VVD party in the first cabinet of Prime
offices, homes and public facilities create an
Minister Jan Peter Balkenende. In 2006, Schultz
attractive area for businesses and the general
left politics and was appointed director of care
public. The idea is for the Zuidas to become an
purchasing at insurance company Achmea. In
integral part of the city and the region. To achieve
2010, she returned to politics and became
this, you need a well-oiled traffic and transport
Minister of Infrastructure and Environment in
network, with a high-quality public transport
the cabinet led by Prime Minister Mark Rutte.
A global player that stays true to itself. That’s the idea. Rabobank. A bank with ideas.
terminal as a central hub.
WTC welcomes small businesses ZUIDAS - WTC Amsterdam is responding to the growing
demand for small, flexible and independent office space. From mid-September of this year, WTC Amsterdam will
Every edition of Hello Zuidas magazine features the latest Zuidas-related property news. Send
be offering fully-furnished offices of around 20 m2 under
your property news to firstname.lastname@example.org
the name Suite Offices. These offices are fully equipped for small one or two-person businesses. The plan is to offer a total of 23 offices, equipped with furniture and network connections, as well as wireless internet and land lines. Rent also includes cleaning and security. Tenants have access to a shared pantry, lounge and meeting rooms. The contracts are open ended and the rent depends on the period of notice or desired flexibility. The WTC has already rented out the first units. The Real Estate team of the World Trade Center Amsterdam was advised by Jones Lang LaSalle, DTZ Zadelhoff and CBRE.
AM, Bouwfonds start construction of Zuidas apartments
Zuidas resident Jones Lang LaSalle wins exclusive contract with Logica
A’dam council sets maximum of € 256 million for Zuidas tunnel contribution
WTC Amsterdam wins new tenants
ZUIDAS - AM and Bouwfonds Development have
ZUIDAS – Business consultancy and technology firm
ZUIDAS – The Amsterdam city council and the national
new tenants in the second quarter of 2012. WTC closed
officially started construction of the Op Zuidproject in the
Logica has picked Jones Lang LaSalle to act as its
government have agreed that the council will contribute a
10 new rental contracts for a total of 3,000 m2 of space,
Zuidas. Op Zuid consists of 46 terraced apartments,
exclusive real estate adviser for its international
maximum of € 256 million to the construction of the
and extended rental contracts with nine existing tenants,
varying from studios and garden apartments to luxury
property portfolio. Jones Lang LaSalle will provide
1.2-kilometre tunnel under the A10 motorway in the
who currently occupy around 1,150 m2 of space in
penthouses. More than 50% of the apartments have
worldwide account management, real estate trans-
Zuidas. Amsterdam has agreed to pay € 201 million of the
already been sold.
actions, workplace innovation, strategic and database
total estimated cost of € 1.4 billion. If the project goes
The second quarter saw transactions for around 4,450
Op Zuid is located at the corner of De Boelelaan and
management and will be supporting Logica’s continuing
over budget, the government has agreed to pay 75% of
m2. At the end of the period, the WTC had 3,310 m2 of
Beethovenstraat in Amsterdam Zuid. Thanks to the
the extra costs. Amsterdam will pick up the remaining
empty office space, accounting for a vacancy rate of 2.9%
terraced construction, all the apartments have their own
‘It is an honour for us to expand our long-running local
25%, up to a maximum of € 55 million, on the condition
on the 115,000 m2 of office space. New international
outdoor spaces. The complex will be built around a
cooperation with Logica into a worldwide outsourcing
that there is sufficient income from land sales.
tenants include Schröder (660 m2), Ryan LCC (340 m2)
central communal garden.
relationship. Our new partnership agreement makes
The apartments vary in price from € 179,000 for a studio
Logica and Jones Lang LaSalle ‘one team’ focused on
The project also includes the expansion of the Zuid rail
expanded their contracts include Shire International
to € 950,000 for one of the penthouses. The prices
generating smart working environments and powerful
and metro station and the addition of a new public
Licensing, Russell Investments Limited, Sungard Global
include 50 years ground rent, but do not include parking
productivity for the portfolio,’ says Marjolein Westen-
transport hub. Construction is set to start in 2015.
Trading and AMG Advanced Metallurgical.
spaces. BAM Woningbouw is in charge of construction.
dorp, Director Corporate Solutions the Netherlands at
the Zuidas district
Jones Lang LaSalle.
ZUIDAS – WTC Amsterdam welcomed a number of
and BNY Mellon (1,080 m2). Tenants who extended or
Photography: William Maanders
Bright lights, big city
Kitty Bertels@kittybertels Broodje gehaald en even lekker buiten voor kantoor op plein lunchen #Zuidas. Sebastiaan Capel@sebastiaancapel Trombones in de tuin vd #zuidas Dank aan @grachtenfestival. JohandeWitt@deWittJohan Boeiend monetair/kunst ex-
“Girl, you’d better watch out over there in the big
But there’s more to it than that. Cities generate
periment op de ZuidAs: Kunstreservebank. ‘The art of central banking’ Bart de Groot@spreeksteen Zo. Deal is rond: we gaan 16 tot 20
bad city. Lock your bike, look over your shoulder
jobs and income, offer opportunities for education
winkels op de #zuidas openen. #beehive Caroline Brouwer@radiocarol De zuidas in Amsterdam is een walhalla van korte rokken en
and don’t talk to strangers. It’s a jungle out there!”
and development. Not to mention the liberating
mooie benen vandaag #tip Mees@Mees_ It sounded too good to be true, Italian ice on sale at the Zuidas. And ik was, unfortunately,
my worried neighbours warned me as I was about
anonymity of being one-in-almost-a-million.
as the quality was substandard. #Amsterdam Dienst Zuidas@DienstZuidas Heeft u ook zo genoten van het concert vandaag? Don-
to move to Amsterdam to study. I have to admit,
Don’t you just love it?
derdag is er weer een concert op het Mahlerplein #Zuidas #GFA12 Eline Hoogendijk@ElineAmsterdam @barbaravantol Succes
I didn’t really listen. I was way too excited about
vandaag met het Grachtenfestival #zuidas Jan Duffhues@janduffhues @amsterdamized combi v meer rijstroken & minder overlast is
finally exchanging the cows and corn fields of
Good news for all fellow city fans out there: from 4
ook v lokale wethouder aantrekkelijk. Zie ook Zuidas, daarom ook zo duur… KittyKunkeler@KittyKunkeler @maydana Goedemorgen
my village for the urban hustle and bustle, about
September till 7 September, Zuidas will host the
May, n hele fijne dinsdag! Tis ook wel weer lekker dat t n beetje afgekoeld is : ) Zo op de scooter nr de Zuidas. X Aureus@Aureusvu
turning from country girl into a cool cosmopolitan.
Netherlands’ first rooftop film festival. After New
Aureus welcomes all first year Bechelor and Pre master students! Join us for drinks at the Blauwe Engel near Amsterdam Zuid WTC at
I had dreamed of that moment for a long time.
York, Los Angeles, Toronto and Philadelphia, it’s
3pm! Stefan Harijono@sharijono @meiboutique: Vandaag fotoshoot gehad op de Zuidas voor het blad Ondernemen, we komen in de
And I was obviously not the only one. More and
Amsterdam’s turn to get up on the roof and enjoy
rubriek Marktveroveraars” – You go, girls!! Lachworkshop – SdM@delachstudio Helder verhaal van Alain Lopez Cardozo van @
more people are drawn to the big city’s bright
a variety of movies, not to mention the most
AppBuilders#presentatie BNI Zuidas. Great Apps like Bladebabe. Kinderopvang etc. tas_erbij@natasjakel Na week Berlijn met andere
lights. In 1950, only half of our population lived
beautiful view over Zuidas. On the roof of VU
ogen naar je eigen stad kijken: tjee, wat zijn die Zuidas-gebouwen klein! Pauline Westendorp@paulinewes Waar blijft die camping
in cities. Half a century later, that number had
University, Cineville and VU Connected will be
#zuidas ? Dan heb ik bingo #autobingo ! steven oprinsen@RockingWrighter Sept. 21st finally my new video ready, this-and next week
already risen to 76% and it is estimated that by
offering an exciting mix of movies, debate and
final recordingson location Amsterdam ZuidAs en gang-hangout zuidoost. Maria Mazarakis@inspratievrouw Dat gaat goed Anook!
2030, almost 90% of the Dutch will be “city folk”,
‘The oneminutes’. This year’s topic? Guess what?
Ook ik doe graag mee! @anookcleonne #ZuidAs #flashmob Jeannette Driessen@Driessje Zomers genieten van zwoele muziek op
as my old neighbours call us.
The city. So, city folk, see you on the roof!
#Zuidas Jasper@jasperwolf @stephanboer joooo wij zijn bij blauwe engel! Mark Schoones@markschoones Amsterdam WTC is echt een andere planeet voor mij. Wouter Veldhuis@Must_urbanism Binnen 20 minuten gefietst van Freezone Heesterveld naar toplocatie
In my case, there’s no going back. It was love at
Zuidas, via het Groene Hart #mooiamsterdam Victor Straatman@straatman Interessant vastgoed initiatief van @MeikeNegen op de
first sight, between me and the city. The architec-
Zuidas. Collectief bouwen voor kostprijs: kopvanzuidas.nl #zuidas #amsterdam webredactie@AcademievanBWK Sterk slot van een
ture, the people, the fun, the freedom, the culture.
succesvolle masterclass #urbandesign op de #zuidas, met Ton Schaap en Felix Claus en andere experts. Wouter Veldhuis @Must_urbanism Binnen 20 minuten gefietst van Freezone Heesterveld naar toplocatie Zuidas, via het Groene Hart #mooiamsterdam DLA Piper Nederland @DLA_Piper_NL De sterkste vrouw van de Zuidas werkt bij #dlapiper! Onze recruiter @NicoleKijkuit behaalde zaterdag tijdens de #advolympics de titel. Arjen de Jong @Arjen_J Amsterdam Zuidas, waar zelfs de AH To Go er niet uitziet als een Albert Heijn, maar als een Britse sandwich store. Michel@iMichelll Ik verlang nu al terug naar Station Amsterdam-Zuid Yrmee @Yrmee Ik bevind me bij station Amsterdam zuid en allemaal jonge knullen in pak vliegen mij om de oren! Hallo mannen in pak! Hallo kwijlend
‘It was love at first sight, between me and the city’
meisje! Isabella Machinè @IsabellaMachine Morning monday! New day, new week, new opportunities. Let’s take it higher than high! #work @ Amsterdam WTC Kirsten van den Hul speaks, writes and works on the crossroads of culture, communication and change. She works as an independent change agent for Dienst Zuidas, and writes a weekly column for Dutch daily AD. In 2011 she was appointed as UN Women’s Representative.
Her motto: “Without change no butterflies”. For more information, visit www.thechangeagent.nl or follow @thechangeagent on Twitter.
Text: Kirsten van den Hul • Photography: William Maanders
India’s IIFCL to relocate overseas base to Amsterdam
The Netherlands among European top in internet banking
IIFCL, an infrastructure financing company wholly owned
Nearly four out of five Dutch people aged 16-75 do their
by the Indian government, plans to relocate its overseas
banking online. This makes the Netherlands a leader in
base to Amsterdam to tap the favorable tax regime there.
internet banking in the European Union. Between 2005
It presently operates out of London, but now feels that it
and 2011, online banking rose from 50 percent to 79
could raise funds just as efficiently in the financial and
percent. The number of users grew in all age groups.
business capital of the Netherlands, while the taxes
The share of online banking among 16-25 year-olds rose
raised on funds and earned income will be less thanks to
from 55 percent to 83 percent. The highest – relative
the Dutch tax regime. Since its inception in 2008, IIFCL’s
– increase was seen among 55-75 year-olds. Between
Every edition of Hello Zuidas magazine features financial news
UK subsidiary has disbursed $ 740 million in aggregated
2005 and 2011 the percentage of older online banking
related to the Zuidas district, Amsterdam or the Netherlands.
loans to 12 infrastructure projects in India - in power,
users doubled to over 60 percent. The growth rate has
Send your financial news to email@example.com.
metro rail, ports, gas pipeline and fertilizer manufacturing
levelled off in recent years, which may indicate that
- and approved 36 proposals involving aggregated loans
internet banking has almost reached its saturation point.
Source: Holland Financial Centre
of $3.905 billion. IIFCL’s overseas arm provides long term foreign currency loans to Indian companies to finance the import of capital equipment and machinery for infrastructure projects in India.
Dutch firms promote the Netherlands as location for international hedge fund managers A number of leading Dutch investors, accountants and lawyers once again teamed up to promote the
ment funds at the annual GAIM conference. The 2012
Brazilian pension managers seek Dutch expertise
conference in Monaco is the largest and longest-running
The Brazilian Association of Pension Funds (ABRAPP)
Sustainable development saw the launch of guidelines
hedge fund event in Europe. It is an important gathering
organises an annual excursion for a number of Brazilian
for sustainable insurance. The Principles for Sustainable
and network forum for both hedge fund investors and
pension fund managers. This year, around 35 Brazilian
Insurance (PSI) are the initiative of the UNEP, the United
hedge fund managers. Over 250 investors active in the
managers visited the Netherlands. For five days - from
Nations Environmental Programme, and the world’s
alternative investment sector, and over 400 international
the 6th to the 15th of June - they listened to presentations
biggest insurers. They are endorsed by nearly 30 insurers,
hedge fund managers were present at this year’s event.
given by pension fund managers, regulators and consult-
with a combined net worth of some €4,000 billion, and
Netherlands as a prime location for alternative invest-
ants about Dutch pension expertise and experience. On
account for 10 percent of the global insurance industry. In
It was Holland Financial Centre’s third visit to the
the recommendation of Ernst & Young, HFC was also
the Netherlands Achmea, Aegon, Delta Lloyd, ING and
GAIM conference. Last year’s participation resulted in
invited to discuss the IORP (Institutions for occupational
Zwitserleven have endorsed the Principles for Sustainable
two new parties setting up an office in the Netherlands.
retirement provision) directive and the opportunities the
Consultants have indicated that we can expect to
Netherlands provides for cross-border pension schemes. Signing the PSI is an indication that insurers are
welcome at least two new hedge fund managers to
This year’s Rio+20 United Nations Conference on
the Netherlands this year, too. In addition, hedge fund
The ABRAPP is a private, non-profit organisation, and
committed to integrating sustainability criteria into all
managers already established in the Netherlands were
90% of all pension funds in Brazil are members. They
of their activities. Climate change, an aging population,
able to make valuable contacts with foreign investors
represent approximately 1.7 million participants and 96%
healthcare and wealth distribution are key concepts.
at the conference.
of all assets in the Brazilian pension sector.
The principles form an ambitious, voluntary framework.
Photography: William Maanders
“You simply have to offer the Zuidas as a location”
new workplaces elsewhere in the Zuidas area.
The Office Operators(TOO) consist of three creative brains with
Just how many that will depend very much on
a passion for finding the best office solutions. Together The Office
how successful we are in the area,” Feenstra says.
Operators have more than fifty years of experience in the (flexible) office market. Since 2009 Too is building up an extensive network of
TOO has grown very quickly over the past six
business centers in the Netherlands. In co-operation with the office
months, adding no less than six locations in the
owners we can find you office products which offer optimal flexibility
first half of 2012. “We’d like to expand further
against a competitive price.
and become much bigger, for instance by opening more locations in Belgium, or by launching the business in other European countries. We’ve noticed that TOO is most popular in central locations, such as Amsterdam city centre and Schiphol Airport. We’re also receiving a lot of
The Office Operators (TOO) provides fully-equipped, flexible workplaces and offices, with 12 locations in the Netherlands and one in Belgium. The company, which focuses on new office solutions, recently opened a floor in the UNStudio Tower in the Zuidas area.
requests for office space in Rotterdam, where we’ll soon be rolling out the concept. But the Zuidas is still the most popular spot. We’re planning to move our own head office to the area in the near future,” says Feenstra.
Demand for short-term contracts Feenstra believes the main reason why the flexible
All the pros, none of the cons
Following this expansion, TOO has created a total
offices system has become so popular is the fact
“We launched The Office Operator in late 2009,”
of 3,000 workplaces and 70 meeting rooms at its
that society as a whole and the economy are
says Sipke Feenstra, one of the company’s
current 13 locations and has around 40 employees.
changing. “For entrepreneurs, it’s very difficult
directors. “We acquired an existing company
“We recently opened our first branch in the Zuidas
right now to plan for what is going to happen
with four locations in the Netherlands. With our
area. We are getting more and more requests for
in the next few years. Everything happens much
background in the flexible office space market,
flexible offices in this area. The Zuidas is one of the
more quickly than before and the pace of change
we then continued to expand The Office Operator
top locations in the Netherlands and a lot of people
is so fast that it’s become very difficult for
and adjusted the strategy to that turbulent but
want to be based here, but don’t want a permanent
businesses to look five years into the future.
challenging market. And it’s been a success.
office with its high costs and excessive red tape.
Entrepreneurs are much happier making five-
Since 2009, we’ve added a new office location
Our tenants at the UNStudio don’t have to worry
month plans. So businesses have a much greater
more or less every other month.”
about anything. You could say they have all the
need for short-term contracts and obligations,
pros and none of the cons,” says Feenstra.
allowing them to anticipate and respond quickly to changes in the market. The supply of flexible
More locations on the horizon
office space is constantly increasing, simply
TOO has just over 100 workplaces on the ninth
because there’s more demand.”
Floor of the UNStudio Tower, above the offices of the Royal Bank of Scotland. “We’re receiving a lot
Would you like more information on The Office
of enquiries and have already won some very nice
Operators? If so, visit their website at:
clients. Because of the current demand, we’re
already looking at whether we can expand in the same building or whether we’ll have to open
Text: Romy Lange • Photography: Roemer Overdiep
Housing Hans & Cathy de Haan & daughter Quirien (18) In mid-May, Hans de Haan and his family moved into the Miles Building on the George Gershwinlaan. “We were living in Hattem, near Zwolle. But there was just too much travel with my job at ICBC on the Museumplein, so we decided to move here”, Hans says. “We find it a comfortable environment and everything is within easy reach by public transport.” The De Haan family have agreed to live there for a year to see if the apartment in the Zuidas suits them. “So far, we really like living here. It’s obviously very different to the rural Veluwe, but we’re holding on to the house in Hattem for the time being, so we can stay there at weekends,” Hans says. De Haan says he would recommend living in the Zuidas to anyone. “The environment is modern and luxurious. The centre of Amsterdam is 10 minutes away and
Hans de Haan
the facilities in the neighbourhood are perfect.”
Hella & Arend de Jong Hella and Arend de Jong are living temporarily in a furnished apartment in Diemen. If everything
4 6 T E R RA C E A PA RT M E NT S • 4 1 m ²
T O 1 8 7 m ² • OW N PA R K I N G P LA C E
goes according to plan, they’ll be moving into one of the new Op Zuid apartments at the end of next year. Arend is responsible for Internal Audit
Located in the desirable and renowned Amsterdam Zuid district, OPZUID is the quintessence of that ‘at Zuid’ feeling
at AirFrance KLM and works in Amstelveen and
cherished by connoisseurs of beautiful, comfortable, refined and civilised living. The property has a south-facing exterior
Paris. His wife Hella is a secretary to the board at
and a lovely garden courtyard, tucked away in a prime location between the Vondelpark and Amstelveen – at the heart
Martinair. “So the location of Op Zuid is perfect for
of the good life in Amsterdam. The construction of OPZUID has already started. OPZUID features convenient studio apart-
us”, says Arend. “We really wanted a newly-built
ments, garden apartments and penthouses with fabulous terraces overlooking the lovely courtyard garden and water. FOR SALE: - Studio apartments starting from €179.000,-
apartment close to the centre of Amsterdam, but still in a quiet spot. We also looked in Amstelveen, but we just couldn’t find what we were looking
- Four spacious apartments still available starting from €259.000,-
for,” Hella adds. Arend and Hella have bought a
- Garden apartments, starting from €550.000,-
130-m2 apartment, with two south-facing terraces.
* All stated prices are free of legal charges and include the leasehold paid for 50 years.
Visit our website or contact one of our real estate agents for further information. Lunshof Makelaardij Keizer Karelweg 342 1181 RJ Amstelveen 020-345 83 45
Eefje Voogd Makelaardij Parnassusweg 201 1077 DG Amsterdam 020-305 05 60
“Op Zuid is a great project and looks really friendly. The city garden also looks like a great place to be,” Hella says. Arend: “We’re really looking forward to moving. We can’t wait!”
Text: Romy Lange • Photography: Lotte de Graaf
Hella & Arend de Jong
Agenda Zuidas Amsterdam
september - october 2012 Next magazine will be published @4th of November. Mail us your agenda. Deadline: October 10th. Email: firstname.lastname@example.org
Guest speakers include the author of De Improvisatiemaatschappij (the improvisation society) Hans Boutellier (lecturer in Security and Citizenship at the VU), who will talk about virtual networks and citizenship. 6 September: Metropolis Johannesburg
On the Roofff Film Festival
Film: Tsotsi – Thriller about a ruthless
4 September – 7 September 2012
young criminal from the townships of
Friday afternoon drinks to end September 2012
VU University Amsterdam
Johannesburg who takes on the care
For the whole summer period – to end
for a newly-born baby.
September: every Friday, beach drinks at
From 4 through 7 September, visit the
Guest speakers include actress Hanna
Strand Zuid, from 17.00 hrs.
roof of Amsterdam’s VU University
Verboom on local entrepreneurship,
Europaplein 22, Amsterdam
for the ‘On the Roofff’ Film Festival!
and Gerard van Baar, Managing
Four evenings of inspiring films and
Director Holland Financial Center, on
video art about living in a metropolis,
the financing of green growth.
Enter the ZuidasCup!
complete with an amazing view across the Zuidas area and the rest of our
Friday 28 September
4 September: Metropolis Mumbai
7 September: Metropolis Shanghai
A futuristic film with Tim Robbins, in
Electric Car Speed Dating carpooling session at Zuidas
Film: Mumbai Dairies – Fragments from
Film: Code 46 – In the near future it is
which an over-regulated society makes
the lives of four people – a video diary,
only possible to leave (heavily guarded)
the love between an insurance agent
black and white photos and drawings
cities armed with a so-called travel
and a confidence trickster impossible.
Gustav Mahlerplein (outside
– paint a portrait of the sprawling
licence. Thanks to cloning and genetic
Before the start of the film, scientists
metropolis Mumbai and its residents,
manipulation, these cities are vastly
and opinion makers give their vision of
bound to each other by longings,
overpopulated, while the people
loneliness and love.
outside (non-citizens) live in appalling
Guest speakers include Mirik Milan, the unofficial nightlife mayor of Amsterdam, who will talk about sustainable business, innovation and the creative industry.
Friday afternoon of 28 September
This tournament has been held every
will see the kick-off for the muchcoveted ZuidasCup football trophy. year since 2003, with private and public sector companies based in
between Boekel de Nerée and
Philosophy at the Zuidas with Frits Bolkestein
projects fighting it out for the trophy.
liveability in the metropolis. Guest
On Thursday 13 September, Hello
16.30 – 18.00 hrs
The location can change, with
speakers include Kenneth Manusama,
Symphonys, George Gershwin-
matches played at either sports club
conditions in deserts around the cities.
lecturer in law at the VU University, on
with business association ORAM
SC Buitenveldert or AFC Amsterdam.
Every aspect of life is regulated through
collective security and privacy.
and the Green Business Club, will be
This year, we have organised the event
strict laws and restrictions, even love.
organising the Electric Car Speed
Philosophy at the Zuidas will be
with SC Buitenveldert, so matches will
The most important law is Code 46,
Dating event. Come to this unique
focusing on the recently held
be played at the club’s grounds.
a genetic code of conduct, which
event and kill two birds with one
national elections. Special guest will
The competition is limited to a
stipulates that sexual contact is
stone: make new business contacts
be former VVD party leader Frits
maximum of 20 teams. The final will
5 September: Metropolis Buenos Aires
forbidden until the DNA profiles
and learn about sustainable mobility.
Bolkestein, who will be discussing the
kick off at 17.00 hrs and will be
Film: Medianeras – Argentine drama
of both partners have been mapped
If it rains, the organisers will arrange
consequences of the election results
followed the trophy ceremony and a
about two neighbours whose
out. Anybody who dares to exchange
an alternative location at Gustav
with Ad Verbrugge, lecturer in
networking opportunity with drinks
paths keep crossing, but who never
DNA despite genetic similarities is
philosophy at the VU University
and a buffet. For more information:
actually meet each other.
guilty of a Code 46 violation.
You can sign up at: www.oram.nl
Limited free tickets for Hello Zuidas participants
the Zuidas area or involved in Zuidas
Agenda Zuidas Amsterdam
september - october 2012 Next magazine will be published @4th of November. Mail us your agenda. Deadline: October 10th. Email: email@example.com
Green Building Week
19 September 2012:
Octoberfest @ Oliver’s
17 September – 22 September
Masterclass Sustainable area development
Friday 12 October 2012
9:00 to 17:00 hrs
From 18.00 hrs
WTC Amsterdam, Strawinskylaan 1
www.olivers.nl An annual tradition, Oliver’s is once
www.greenbusinessclub.nl The Dutch Green Building Council
Seminar: Costs and benefits of BREEAM-NL
again organising the best Octoberfest in
(DGBC) is organising the second edition
13:30 to 15:30 hrs
Amsterdam and the surrounding area
of the Dutch Green Building Week from
WTC Amsterdam, Strawinskylaan 1
this year. Ladies in the traditional Dirndl,
17 to 21 September 2012. DGBC and its
gentlemen in Lederhosen and beer
members will be showing what they are
BREEAM-NL Junior Assessment
in giant tankards. And of course
doing to increase the sustainability of
in the Netherlands
Die Waldspitzbuben will be providing
the country’s built environment across
14:30 to 17:00 hrs
the Bavarian Music, with jaunty schlagers
the Netherlands, and therefore the world
WTC Amsterdam, Strawinskylaan 1
to sing along to. The kitchen team
at large. The organisation will be showing
will be laying on German snacks.
off various projects under the heading
21 September 2012:
Entry is free. If you want to bring along the
‘Green Inspiration’. The highlights of the
ABN AMRO: A peek at the sustainable
entire office, we’d advise you to make a
Green Building days include:
reservation via (020) 6461626
ABN AMRO, Gustav Mahlerlaan 10
Open your doors for the ‘Discover the Art of Zuid’ event
13:00 to 17:00 hrs
Programme Green Business Club
26, 27 & 28 October 2012
Amsterdam RAI, Europaplein
15:30 to 17:30 hrs
Businesses on the Zuidas will be opening
WTC Amsterdam, Strawinskylaan 1
their doors to the public for three days,
10:00 to 12:00 hrs 17 September 2012: Kick-off Dutch Green Building Week 2012
2nd VU Campus Open Air
18 September 2012:
for the very first ‘Open ZUIDAS’
Expedition: Sustainable area development
Closing party GREEN INSPIRATION
3 September 2012
Zuidasborrel @ NOOON
event! Always been curious about the
12:30 to 17:15 hrs
18:00 to 22:00 hrs
16.00 – 23.00 hrs
Thursday 4 October 2012
workplaces of others? About their art
WTC Amsterdam, Strawinskylaan 1
WTC Amsterdam, Strawinskylaan 1
From 17.00 hrs
collections or the beauty of their
This expedition is being organised
Cinema Rialto, Amsterdam’s Free
by the Green Business Club Zuidas
University (VU) Griffioen cultural
The Zuidas is the international business
TCS Amsterdam Marathon
the KunstReservebank or the Logo-
in cooperation with the DGBC,
centre and VU Campus development
centre of the Netherlands, with more
Sunday 21 October 2012
LengthLaboratory are? If so, visit ING,
the Zuidas organisation and Hello
open the VU academic year with
than 300 companies and 6,000
The VU University Medical School’s
AKZO/Nobel, WTC Amsterdam,
Zuidas. How does taking concrete
an open-air showing of the new
employees. But few people know each
Cancer Center Amsterdam (VUmc
the School Garden and many other
action (Do it!) affect confidence and
Brazilian film Xingu.
other. And that’s a shame, as it’s a waste
CCA) has been nominated as the official
companies. Take a break in one of the
the effectiveness and pleasure of work,
Before the show, from 16:00 onwards,
of interesting contacts. We plan to
good cause of the 37th TCS Amsterdam
sculpture gardens and you may even
at home and in life? The expedition
guests will be treated to a full open-air
change that through the monthly Zuidas
Marathon, which will be held on
want to stop by one of the art galleries
ends with drinks, where you can learn
programme of events, including a DJ,
Business Borrel, a networking event with
21 October. Researchers Bas Koster
to expand your own collection.
more about the Green Business Club,
a cabaret act, a band, a sand magician
drinks and bar snacks. Come along and
and Koen van der Mijn will be heading
If you too would like to open your doors as a
the organisation behind sustainable
and a public barbecue at campus café
enjoy fine wines, live music and make
the VUmc CCA marathon team.
company, please contact Frans Salman
projects in the Zuidas area.
new contacts in the relaxed atmosphere
Join the run! Sign up via cca@VUmc.nl
(firstname.lastname@example.org /06 - 514 317 40)
Entry is free for everyone.
of bar and restaurant Nooon.
or call (020) 444 1058.
gardens? And wondered who or what
Normal french fries + medium milkshake of choice
Conditions: • Valid through September and October 2012 • Not valid with other promotions
Coffee and Croissant now
Conditions: • Valid through September and October 2012 • Not valid with other promotions • Only valid at Kiosk Amsterdam Zuid station
on all Moleskine products Conditions: • Valid through September and October 2012 • Not valid with other promotions • Only valid at Paperchase Amsterdam Zuid station
on a normal SWIRL
Station Amsterdam Zuid/WTC 24.
Conditions: • Valid through September and October 2012 • Not valid with other promotions • Only valid at Ola Happiness Station Amsterdam Zuid station • This reduction does not apply to a Magnum SWIRL
HELLO ZUIDAS PARTICIPANTS MEETING Friday,6 July, 12.00 PM Gerrit Rietveld Academie • More than 50 participating organizations • Host Chairman of the Board, Tijmen van Grootheest • Presented by Kirsten van den Hul & Olivier Otten • Signing of new participant Boekel de Nerée • Celebration 100th participant Greenberg Nielsen • Executing Zuidas survey amongst participants • Catered by Rietveld Academie students • Exhibition by graduating students
ZUIDAS CULINAIRY & CONCERT Wednesday, 27 June, 16.30 PM George Gershwinplein • More than 500 visitors • Over 100 musicians from VU-Orkest • Director Daan Admiraal • Music from John Adams, Corrie van Binsbergen, George Gershwin • Storyteller Toon Tellegen • Food stalls from 16 Zuidas restaurants • In presence of Galerie Modern • Sponsored by: Dienst Zuidas, Houthoff Buruma WTC Amsterdam Business Club, VU & Hello Zuidas
Party, opening, reception or farewell drink @ Zuidas? Mail us: email@example.com
Photography: Taco Nijssen
Photography: Wouter van Ierssel
Hello Zuidas participants meeting a success Friday 6 June saw the first Hello Zuidas participants meeting, held at the Gerrit Rietveld Academy of Fine Arts and Design, one of the first inhabitants of the Zuidas. The participants were first given a tour of works by this yearâ€™s graduates. Later on, while enjoying an excellent lunch the academy students had prepared, the participants were informed about the latest developments regarding Hello Zuidas and were given an opportunity to make suggestions for improvements in the area. With more than 50 participating companies present, it was a successful Hello Zuidas meeting. No competition
but noted that measures to reduce the number of
A survey filled out during lunch showed that
randomly parked bicycles would be one effective
the main reasons companies choose the Zuidas as
way of improving the image of the area. They also
a location are being close to clients, accessibility
noted a need for more parking facilities for both
and the areaâ€™s (international) image. Another
bicycles and cars, preferably underground. The
major advantage of the Zuidas is the ample local
participants also noted that the image of the
business-to-business opportunities, they said.
railway and metro station, Station Zuid, could do
The participants in Hello Zuidas believe that in
with some improvements.
the Netherlands there are simply no comparable
Accessibility and mobility
The accessibility of the Zuidas area by public
The participants see the Zuidas area scoring well
transport and bicycle is considered excellent,
on sustainability in general, but note it is difficult to
but the accessibility by car could be improved
see this from the outside. One example is the
considerably, the survey showed. The main reason
combined heat and cold storage facilities widely
for this is poor road links, but they also see the far
used in the area. The participants also considered
from ideal signage as an issue that needs to be
the public transport facilities as a major contri-
addressed. The lack of (affordable) parking spaces
butor to the sustainability of the area.
is another problem the participants noted. They
The sustainable behaviour of companies and
thought a possible solution would be a (electric)
individuals themselves was seen as the main
car or scooter sharing scheme. The communica-
area for improvement. It was notable that the
tions on infrastructural work scored reasonably
participants could name very few examples of
well in the eyes of the participants, with a seven
sustainable companies in the Zuidas area. One
out of ten.
exception was Markit. This is a company that has made sustainable entrepreneurship a key condition of its operations. It has introduced measures such as a paperless office and strong incentives for employees to use public transport or bicycles to come to work.
Score sheet Zuidas
alternative locations outside the Randstad
Room for more facilities
conglomerate. Some noted that they considered
The survey the participants in Hello Zuidas completed revealed that everyone is satisfied with
Doing business with other companies on Zuidas
Rotterdam or The Hague as options, but very few companies have any desire to leave Amsterdam.
the ample availability of hotels and restaurants.
The participants saw the City of London as an
They did note that there is room for improvement
international alternative and the only location
in terms of culture and sports. Most participants
comparable to the Zuidas.
would like to see a cinema or theatre in the Zuidas
Restaurants/ Bars: Shops: Sports: Hotels:
Public Transport: 8.4 Car: 5.3 Bicycle: 8.2
Solutions for improving accessibility
Sharing schemes for Bikes: Electric scooters: Electric cars:
area and would also welcome a swimming pool.
Clean and Safe
The respondents also believe there could be more
Safety in the Zuidas area is highly rated, receiving
shops and believe this could also increase the
an eight out of ten. However, the social safety
liveliness in the area at the weekends. Finally,
outside office hours does need some attention,
the entrepreneurs noted that while more events
they added. Improvements could be realised by
are being organised in the area, they would like to
adding more life in the office area. Public safety
see events outside the summer season or aimed at
was rated seven out of ten. The participants would
specific groups, such as children.
welcome more green and art in the Zuidas area,
Communication about infrastructure (roadworks)
Text: Romy Lange, Taco Nijssen â€˘ Photography: Taco Nijssen
7.6 5.7 6.8 7.3
6.7 7.6 8.4 6.9
A good neighbour is worth more than a far friend They are quite literally neighbours here in the Zuidas: the Royal Bank of Scotland (RBS) and law firm De Brauw Blackstone Westbroek (De Brauw). And Karina van den Berg, Chief Administrative Officer at RBS, and Barbara van Duren-Kloppert, partner in labour law at De Brauw, say that’s exactly how they see each other. Smart moves It wasn’t a huge surprise when RBS moved into the white tower on the corner of the Zuidas in 2011.
on Parnassusweg to plead a case together.
RBS had to leave its temporary offices in the
The cooperation is excellent and the closeness
nearby ABN AMRO building, and the move gave
of their respective offices invites short lines and
its 650 staff a chance to make a fresh start in the
fast responses. After all, if they need to address
new building, the light and transparent UN Studio.
any urgent issues, their neighbour is a just a
RBS’ other 1300 employees in the Netherlands are
short walk away. Both firms see this as a major
based in Amsterdam-Zuidoost and Rotterdam and
advantage and something that helps create a
may have been at least a little jealous when they
great working relationship.
Left Barbara van Duren-Kloppert • Right: Karina van den Berg
saw how happy their colleagues were at the Zuidas. Just as happy as the more than 600
RBS sees its cooperation with de Brauw as a
De Brauw staff who moved into The Rock in
chance to outsource non-core business, the kind
clients: they are more often than not companies
environment that will continue to develop in
September 2009. De Brauw’s move brought
of business that RBS cannot do efficiently within
operating in the Netherlands and abroad, multina-
the future. It’s the latter point that Karina van de
together employees originally based in The Hague,
its own organisation, given its modest scale in
tionals and their subsidiaries right across the
Berg and Barbara van Duren see as perhaps the
Rotterdam and the Tripolis building in Amsterdam,
the Netherlands. In certain legal areas, RBS simply
globe. Hardly surprising, given the international
area’s biggest challenge: the Zuidas is already an
putting all the law firm’s Dutch practices in a
hands cases over to De Brauw and they are
environment in which RBS and De Brauw operate,
increasingly lively office environment, but still has
single building. In the Netherlands, De Brauw
handled from start to finish at The Rock.
from London to Amsterdam and from Beijing to
a little ‘growing up’ to do. The area has some very
Singapore (where De Brauw will also be opening
good restaurants and bars, but everyone would
an office this autumn).
benefit from an increased range of facilities in
now works solely from The Rock, a striking office building with an open atmosphere that invites
cooperation and communication – one of the goals
What’s most important to De Brauw is that with
to the completion of De Boog, the project for the
that, like de Brauw itself, operates internationally
Short lines, fast responses
and in several legal regimes. So their legal advice
RBS and De Brauw are convinced that moving
(green) development is in the pipeline.
As neighbours, RBS and De Brauw feel closely
does not focus solely on RBS as a ‘neighbour’ in the
into their new offices in the Zuidas has sent a
connected to each other. After all, they work
Zuidas area; it goes right across several borders.
clear signal to their clients, for whom the image
Karina and Barbara, and their colleagues, find the
together in numerous areas of the law. It’s not
RBS and de Brauw also serve a similar range of
of quality and service is vital. And for their
Zuidas a very pleasant place, as both residents and
rare to see a lawyer from De Brauw and a
employees, working at the Zuidas offers
employees, and are confident the area has a very
representative from RBS having a cup of coffee
numerous advantages: state-of-the-art office
at Oliver’s before heading off to the courts
buildings, excellent accessibility and an office
set for the construction and design of The Rock.
other areas. So they are very much looking forward
The Zuidas has a little growing up to do
RBS as a client, they are serving a global player
Text: Barbara van Duren-Kloppert (Lawyer @ De Brauw Blackstone Westbroek N.V.) & Karina van den Berg (CAO - Business manager RBS Netherlands)
Photography: William Maanders
zone between RBS and De Brauw, where a further
Dutch Green Building Week soon in full swing
by Annemarie van Doorn
United Zuidas champions area
The Dutch Green Building Council is organising the
while battling a strong headwind. Participants
Dutch Green Building Week (DGBW) from 17 to 21
are finding inspiration for their own sustainable
September 2012 in Amsterdam’s Zuidas area,
initiatives in everyday business practices.
under the header ‘Green Inspiration’. The city
Achieving far-reaching sustainability makes
council wants to use the DGBW to boost broader
huge demands on everybody involved, which is
The quality of public spaces is essential to both
buildings. Buildings currently have separate escape
developments in society around the theme of
why cooperation is crucial in this field. A perfect
how companies operate and as a calling card for
routes in case of emergencies. If residents are
sustainability and innovation. It also wants to
example is the expedition Siemens is set to
those businesses. These circumstances are hard
unaware of the various escape routes, thousands
encourage new ways of thinking and working,
organise about sustainable area development.
to influence for companies individually. When
of people could be sent to the same narrow
bring together ideas and initiatives and show
Siemens can do an awful lot and has all the
Hello Zuidas was founded, business association
hallway in the event of a major calamity, which
what the Netherlands’ potential is in the field of
technology it needs in-house, but the final
ORAM incorporated Area Management in the
could result in very dangerous situations. We can
realisation depends very much on other parties,
new organisation, and it’s been a big success.
now avoid these situations in the future thanks
as well as the people who come up with new On Tuesday 18 September, the Green Business
innovative ideas and are keen to apply those ideas.
to the Hello Zuidas shared information platform.
High quality management In April and July, facility managers and board
The collective nature of the area management is
members of large and mid-size companies teamed
not limited to sharing knowledge of safety and
Hello Zuidas to organise the ‘Sustainable Area
Making Zuidas a high-grade sustainable area
up with the managers of the Amsterdam Zuid
security issues. The platform will also be exploring
As co-initiator and member of the board of the
local council, the Zuidas organisation, NS stations
new initiatives, such as joint purchasing of
Club Zuidas is teaming up with the Dutch Green Building Council, the Zuidas organisation and
Dutch Green Building Council and of the Green
and the police neighbourhood coordinators.
electricity and collective signposting. Finally, we
Business Club Zuidas, I am extremely proud of
They discuss and reached agreements on the
will also be discussing upcoming building and road
Do it! That’s the slogan. With this idea in mind,
the fact that the Zuidas area has been chosen as
management and maintenance of the public
works. If you are a participant in Hello Zuidas and
companies are demonstrating that they are
the festival location for the Dutch Green Building
space, local infrastructure and safety aspects of
you would like to attend an area management
already realising sustainable solutions, sometimes
Week. It is fantastic to see that the Zuidas wants
the Zuidas area. One of the results of these talks
meeting, please contact us via: servicepoint@
to develop into a high-grade sustainable area.
is a new Service Level Agreement for the Zuidas,
The fact that companies located in the Zuidas area
based on the premise that these agreements will
also share this ambition is clear from the many
result in high-quality management. The goal is a
companies in the Green Business Club Zuidas
quality grade 8, according to ORAM standards.
who are working together to help increase sustainability in terms of energy use, mobility
New safety and security platform
and social commitment.
Safety and security in the Zuidas area is also a recurring theme in the so called “Beheeroverleg
Hello Zuidas”. Participants in the area manage-
If your company would like to play an active
ment expressed a desire to share safety issues
role in this cooperative effort, please join us
with each other. They will soon be able to share
on 18 September 2012 at the Meet & Greet
descriptions of burglars, suspicious situations or
from 16:00 to 17:30 in the WTC Amsterdam
clever tricks used by criminals in a new platform.
and meet the Green Business Club Zuidas.
This will mean that police neighbourhood
You can also mail us for further information at:
coordinators and the security staff at the various
buildings will be even better prepared for potential problems. They will also be mapping out and communicating shared escape routes in the area’s
Text: Annemarie van Doorn
Text: Koos Weits • Photography: William Maanders
Recruitment Admin / Logistics Assistant, Amsterdam Zuidas / WTC. Approx € 40.000 a year, excellent benefits This international US based company, active in the finance /
UniqUe in AmsterdAm exclUsive high-qUAlity design bUngAlow AvAilAble immediAtely € 850,000 Buyer Closing Costs Cannenburg 39, Buitenveldert 150 m² in current state: for Single or Couple, 1 bedroom and bathroom; easy to add more rooms, or even an extra floor; an animation of these possibilities is available. See www.funda.nl/koop/amsterdam/straat-cannenburg/nr-39/ for more information and a video of the bungalow
• 5 minutes from Zuidas and other offices in Buitenveldert, so no traffic jams from home to office • 15 minutes to Schiphol airport, easy access to the A10 ring road and public transport. • 50 m² south-facing terrace with sunshade, open fire and built-in heaters • 100 m² garden, beautiful park-view (Gijsbrecht van Amstelpark) • Shopping centres, tennis courts, Amsterdamse Bos close at hand For a viewing or questions, please contact: Fris makelaars, Buitenveldertselaan 42, Amsterdam, Tel. 020 - 301 77 00
lease industry for large companies, has their EMEA head office based in Amsterdam. Our client is looking for a motivated and outgoing individual to join the new European office. The job covers a broad spectrum of functions, supporting the efforts of the department and executives including administering general business office activities. You must be IT savvy; excellent Excel skills (formulas, databases, spreadsheets), good knowledge of MS Office (working knowledge of email, scheduling and presentation software); knowledge of CAMS is pre.
International Digital Account Director, Amsterdam, Zuidas / WTC
Holiday Inn Amsterdam
Salary approx € 60.000 - € 70.000 a year. Our client is one of the best interactive creative advertising
Service with a personal touch
agencies. The agency makes a lot of award-winning work and is part of an international network. We are searching for a fulltime International Digital Account Director (AD) to work on one of the key FMCG accounts. Your role will predominantly be to lead the online business that is run through the Amsterdam office on this account, build a partnership relationship with the digital client and ensure quality delivery for global projects. A few years experience in an international account role at a (digital) advertising agency is a must. A global perspective and practical experience of different cultures is essential.
The RAI Exhibition centre and the Business district Zuidas are just around the corner.
for more information on these vacancies Zo! Recruitment
For reservations: +31 (0)20 64 62 300
De Lairessestraat 154, 1075 HL Amsterdam Tel: +31 (0) 20 673 5276 • firstname.lastname@example.org
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Memo board And we have a winner… Ingeborg van der Hoek has won a night in the CitizenM Hotel in London, simply by ‘liking’ our Facebook page! Congratulations Ingeborg. We hope you have a great time! Would you also like to win a prize? Simply go to facebook.com/hellozuidas and ‘like’ the page.
SPECIAL OFFER: Discount card 50,-: 20% discount
RING A10 SOUTH
Discount card 100,-: 25% discount 200m
Contact us on 020 504 3611 or via email: email@example.com we look forward to welcoming you to our hotel!
Plan your meeting with us and experience individualized service. All meeting rooms provide natural daylight, the latest technical equipment and an illuminated break-out area with balcony terrace. Try our “Eat well, Work well” menu - created with healthy and local ingredients to keep your energy level high throughout the day. All rooms vary in size and capacity, from 25m2 until 185m2.
Greenberg Nielsen moves to new office
Greenberg Nielsen Finance Recruiters and The
revamped website for booking flights. The biggest
World Trade Center Amsterdam have signed a
difference is that it is now a lot easier to pick
long lease agreement for approximately 620 m2
the right flights from among the huge range of
of office space in the WTC F-tower.
scheduled flights and budget airline tickets on offer. By sorting and filtering flights, you can
UN BUILDING GUSTAV MAHLERLAAN
ZuidasTravel.nl recently launched a completely
Greenberg Nielsen is a specialist recruiter
quickly select your desired flights. You can
placing quality finance professionals. Despite the
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increasing business. The company has offices in
Amsterdam and Rotterdam.
LIKE HELLO ZUIDAS ON FACEBOOK AND WIN ONE OF THE 5 ANCIENT BEAUTYSETS OF RITUALS (NORMALLY 16.50 EURO)!
Your body. Your soul. Your rituals.
online booking via www.zuidastravel.nl,
RITUALS HOME & BODY COSMETICS
As a reward for making their first
Rituals is the first brand in the world to combine home & body cosmetics. With its product line – from luxury body and facial creams through to precious mineral make-up, scented candles, pure tea and Soulwear – Rituals wants people to turn their daily routines into beautiful, meaningful rituals again. In addition to the expanding product range, the number of Rituals stores around the world is also growing each year. Besides its own shops, Rituals is also available through shop-in-shops in leading department stores, airlines and hotels. Furthermore, the brand has its own City Spas. In twelve years’ time, this core concept developed by founder Raymond Cloosterman has grown to become an international success story.
every booker will receive a voucher for free entry to SPA ZUIVER in the Amsterdam Bos.
Boek online op onze vernieuwde website!
Friday afternoon, 28 September, sees the kick-off of this year’s much coveted Zuidas Cup. This football tournament has been played every autumn since 2003, with teams from public and private companies either based in the Zuidas or involved in Zuidas projects playing for the trophy. www.zuidas.nl
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Rituals Amsterdam Zuid/WTC • Spoorslag 13 • 1082 MM Amsterdam
E-mail your memo’s to firstname.lastname@example.org.
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Participants Hello Zuidas – September 2012 If your company isn’t on this list, please contact email@example.com ABN Amro Accendium Accenture Akzo Nobel Amsterdam in Business Amsterdam RAI APG Arcadis ASEGA Media AVIS Autoverhuur Baker & McKenzie Bank of Tokyo-Mitsubishi Beheer Brouwershoff Beheermaatschappij WTC Amsterdam Bereikbaarheidsmakelaar Verkeer advies BLUSH Beauty & Skin Clinic Boekel de Nerée Bolenius BNY Mellon Breevast CBRE B.V. citizenM Cofely Crowne Plaza Amsterdam South De Brauw Blackstone Westbroek Dienst Zuidas Amsterdam DTZ Zadelhoff, Agency Amsterdam Duisenberg School of Finance Eetwinkel Zwaan Ernst & Young Accountants LLP Expatcenter Amsterdam G&S Vastgoed Galerie Modern Gerrit Rietveld Academie Greenberg Nielsen Green Business Club Zuidas Gustavino B.V. HAB International Accountants & Consultants HB Hairstylers Hello Sushi Hestia Kinderopvang Het Amsterdamse Bos Holiday Inn Amsterdam Holland Financial Centre Holland Interplan B.V. Houthoff Buruma ILFC Aviation Services (Europe) IMC Financial Markets Amsterdam ING Rayon Amsterdam Zuid West JCDecaux Nederland B.V. Kardan Kempen & Co Koetjes en Kalfjes Linklaters Loyens & Loeff Maarsen Groep Beheer B.V. Markit Mech Make & Take Miles Building Mood for Real Estate MultiCopy Nederland B.V. My Best Team Ever NDI ICT Solutions
NEWNRG Nick & Delano NL Real Estate Novotel Amsterdam City NS Oliver’s Ontspits Openbare Bibliotheek Amsterdam ORAM Pathé Phisage Beauty & Wellness Property NL B.V. Qbic Hotels Q-Park Nederland Rabobank Amsterdam Markt Zuid RBS Russell Reynolds Associates SANTOS LUXURY Schiphol Real Estate Season-Flowers Securitas SLFMD Tailoring Stadsdeel Zuid Star Meal Stibbe Sushi Time Symphony’s Tandartsenpraktijk Van De Veer TAXI-E The Change Agent The Office Operators TPEX Transcore Management Triple Ace Vimpelcom Vrije Universiteit Amsterdam VU Connected VU Medisch Centrum Wagamama World Trade Center Amsterdam WTC Amsterdam Business Club WTCafé De Blauwe Engel Your Assistant Zingeving Zuidas ZuidasTravel.nl Zuidschans Zuidas Travel
Colophon Foundation Hello Zuidas Strawinskylaan 61 - 1077 XW - Amsterdam, NL + 31 (0)20 333 7441 - firstname.lastname@example.org www.hellozuidas.com www.facebook.com/hellozuidas www.twitter.com/hellozuidas Our goal: With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions.
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Magazine Hello Zuidas is issued by ASEGA Media: Parnassusweg 819 - 1082 LZ - Amsterdam (UN-gebouw, Zuidas) Goirkestraat 90 – 5046 GN – Tilburg, NL P.O. Box: 9202 -5000 HE – Tilburg, NL +31 (0) 20 617 1451 - + 31 (0) 13 545 3298 email@example.com - www.asega.nl
Editor-in-chief: Romy Lange Management/Sr. Sales: Bob Oostelbos Sales executives: Romy Lange, Karin Starreveld Art Director & Graphic Designer: Jilles Mermans Final Editor: Frank van Bergen Translation: Garry Piggott Editors/contributors: Olivier Otten, Eline Hoogendijk, Koos Weits, Suzanne de Rijk, Romy Lange, Kirsten van den Hul, Taco Nijssen Photography: William Maanders, Wouter van Ierssel, Max Thijssen, Lotte de Graaf Interns: Sarah Bekkering, Veronika Bacova Editorial advisory board: Sasja Albersen, Jeannette Driessen, Olivier Otten Thanks to: PropertyNL, Jeanette Driessen, Holland Finance Centre, Melanie Schultz, Talien Willems, Sipke Feenstra, The Office Operators, Hans & Cathy de Haan, Hella & Arend de Jong, Karina van den Berg, Barbara van Duren-Kloppert, Annemarie van Doorn Printed by: Drukkerij Gianotten
Do you have a message for the editorial team or would you like to place an ad? Send us an e-mail at firstname.lastname@example.org.
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Print run each edition: 20.000 copies Circulation: It’s a free magazine for Zuidas. Each edition comprises 20.000 printed copies. It will be distributed by promo teams, loose circulation, HRM departments of companies op Zuidas to guarantee reaching the (sub) target groups of Zuidas, Amsterdam and Schiphol. Frequency: Six times a year, (bi-monthly)* (*four times in 2012 )
Copyright: © 2012 ASEGA Media. All rights reserved. Nothing appearing in this magazine (information, pictures, images) may be copied or reproduced, in any manner whatsoever, unless explicit permission has been given in writing.
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In collaboration with:
Telepresence Exchange International
Connecting your teams Become a smart enterprise • • •
reduce unnecessary travel time and cost increase productivity across your organisation reduce your carbon footprint
TelePresence is the highest quality standard in video conferencing with a result that matches the experience of real life meetings. High definition video, no time delays and easy-to-use services. We can connect to international public locations in 5-star hotels and other WTC’s in the world, but also to your regular video conferencing systems at your other offices worldwide. This will reduce cost and time of traveling and optimizes the efficiency for you and your teams.
For more information: TPEX International Strawinskylaan 77 1077 XW Amsterdam +31 (0)88 1269 300 www.tpex.eu
Triple-Ace Strawinskylaan 77 1077 XW Amsterdam +31 (0)20 575 33 00 www.triple-ace.nl
ZuidasTravel.nl Strawinskylaan 41 1077 XW Amsterdam +31 (0)20 662 15 04 www.zuidastravel.nl
Spaces Barbara Strozzilaan 201 1083 HN Amsterdam +31 (0)20 240 2400 www.spaces.nl