Introducing George... Regular readers will be familiar with our George fashion section, featuring style trends and new seasonal collections, as well as kids’ and men’s fashions. Busy mums tell us they love the convenience of being able to read about the latest looks, then buy them at the same time as doing their food shop.
‘When it was launched 24 years ago, George had a simple purpose – to provide quality and style at great value. Over the years, fashions and trends have evolved but our customers are still looking for the same things.’
How it all started
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Asda stores across the UK now sell George, while 800,000 people a week shop online for the range
Fiona Lambert, George Brand Director
The George brand was born in 1990 when former Next founder George Davies launched the range that bears his name. Asda became the frst supermarket to ofer own-brand clothing, with quality fashions at afordable prices. Nowadays, you can buy it both in store and online – and George fashions are sold around the world. Over the years, we’ve worked with a number of (often surprising) big names...
What we used to wear...
Fashion works on a 20-year cycle so some of these may be familiar, no matter how old you are! THEN NOW Bootcut jeans Skinny jeans Maxi dress Sharp tailoring Relaxed tailoring Knee-length skirts Midi/maxi skirts Nylon shell suits Leather sports-luxe separates Bodycon dresses Boxy T-shirt dresses Black Pastels Bootcut jeans Large logos Subtle branding
Designed for you...
George has sponsored Graduate Fashion Week since 2011. Some of the brightest stars have seen their work brought to life in the G21 Talent range – there are currently seven collections with more in the pipeline.
2006
George launches its £3 jeans
16 | ASDA.COM/MAGAZINE | JULY 2014
JUNE 2009
‘All age, same price’ school uniforms for £4 prove a hit with parents
OCT 2009
An innovative bodysculpt vest for men makes its debut
A young , but still very cool, Agyness Deyn modelled for Georg e back in 2004
MAY 2010
Iconically priced £60 wedding dresses land in stores