79
40 86
health 68 Don’t get burnt Enjoy the sunshine, but be sun smart and protect your family from the rays
travel 71 Summer days Keep the children entertained over the school holidays with a fun day out
fashion
80 62
75 George style The 3D florals on our dress are a key trend this season
77 Style note book Jeans for 79 80
mums-to-be and hi-top trainers Style trend Get the Glee-licious American high-school look Daisy love Now the sun’s out, everyone’s going crazy for daisies
84 How to wear summer denim We’re talking gilets, shorts, 86 88
sleeveless shirts and more Sweet feet Cool deck shoes and sandals for little ones Summer must-haves Trends for him, direct from the catwalk
this month 13 Asda news Kids’ holiday fun, malaria protection and fab snacks
91 Entertainment Our round-up of new releases, from films to games
95 Up for grabs You could win one 98
of three fantastic family breaks Time out Lighten up a dark room
ON THE COVER Home-made ice cream sandwiches (page 49) Photograph: Kate Whitaker. Styling: Rachel Jukes. Food styling: Lorna Brash
Asda editor HANNAH McDERMOTT Editorial editor CORALIE DORMAN Acting deputy editor SALLY SHORE Art director KEVAN WESTBURY Art editor MATTHEW FORD Projects art editor NATALIE WILLIAMS Acting chief sub editor CARLY RIGLEY Senior designers JACK CUNNINGHAM, KATERINA VARNAVIDES Food editor GLYNIS McGUINNESS Deputy food editor GREGOR McMASTER Food and editorial assistant LINZI BRECHIN Picture researcher CATHARINE EGAN Senior account manager BECKY TURNBULL Senior account executive LIZZIE GULL Thanks to ANGELO ACANFORA, BONNIE BRYAN, ELAINE GOWRAN, ROB JOHNSON, JO MADDOX, NICKI McINTYRE, SARAH PEAK, SUE SHARROCK For Publicis Blueprint: Account director JO BROOKS Senior account manager NICOLA DAVEY Senior account executive AMY ATKIN George account director KIRSTY WARE George account manager CLARE JONES George account executive ALICE PATON Production director MELANIE CLARKE Group account director JULIE GOODAIR Associate creative director SEAN O’CONNELL Editorial and creative director CAROL BRONZE Chief executive officer GERI RICHARDS Asda Media Centre for Advertising Sales: Commercial director ROBIN DRYSDALE Sales director SIMON COCKBURN Group sales manager MATT HARDMAN Client sales manager FELICE PUCINO Agency sales manager BRENDAN CAREY Key account manager TOM COWIE Deputy trading sales manager JULIA McCALLION Senior trading sales executives JON-PAUL DAVANY, SONIA LIMBACHIA Senior client sales executives SHEENA LADWA, AXEL TULIP Sales executives PETE FOSTER, When you have finished with this magazine please recycle it. HOLLIE GOULD Insight manager KIM ARMSTRONG Asda Magazine is published for Asda by Publicis Blueprint Ltd, Oxford House, 76 Oxford Street, London W1D 1BS; switchboard number 020 7830 3979; website publicis-blueprint.co.uk. Colour reproduction by Rhapsody Media, London. Printed in the UK by Prinovis. Print sourced by HH Associates. The promoter is Asda Stores Ltd unless otherwise stated. © 2013 Publicis Blueprint. All rights reserved; reproduction of any part of this magazine is not allowed without the written permission of the publishers and the institution. Prices correct at time of going to press. Product availability may vary.
JULY 2013 | ASDA.COM/MAGAZINE | 5