TOY New Africa - stock.adobe.com
neighborhood guide
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Welcome to ASD Market Week’s Toy Neighborhood Guide, one of nine guides to help navigate the show and ignite product discovery without missing a beat. Within the Toy Neighborhood, you’ll have fun exploring a variety of collectibles, dolls, games, novelty, and plush items at unbeatable prices. Are you looking for the next “it” toy or product with profit-boosting margins? This is the place to be! The Toy Neighborhood features musthave products to freshen up your merchandise mix, delight new customers of all ages, and boost your sales. Get to know the neighborhood and maximize your experience with exclusive insights, tips, brand highlights, and valuable information. We’ll see you on the floor!
TOY FUN FACT
Did you know that six pieces of the standard eight-studded Lego blocks can be combined in nearly one billion ways? Lego follows a standard system of precision and consistency. Any Lego block produced since 1960 will flawlessly work together.
SUBCATEGORIES
Collectibles
Dolls
Games
Novelty
Plush
Toy
HOW TO SHOP TOY
Walk Every Aisle Keep your eyes open! Take notes on which items and brands stand out to you. Imagine your customer and look for items that will draw them into your store.
Plan Ahead Use the ASD Market Week Show Planner to search and explore brands before the show. Save your favorites, preview products, find private label offerings, and view show specials to maximize your time in this neighborhood. Discover NEW Brands Each neighborhood features brands that are new to the show, offering new distribution and revenue potential. Look for “NEW” floor stickers in every neighborhood to easily spot these opportunities or search the Show Planner.
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Look for Best Sellers Ask about a brand’s new and best-selling items to see what’s trending. Best sellers are a great way to test a new item or introduce a new category.
Win with Deals Shop for new and classic games, toys, and plush at affordable prices to make your store a year-round destination for gifting. Play at Every Age Toys aren’t just for kids! From puzzles to tech-enhanced gadgets, freshen up your product assortment with timeless family favorites and the latest toy trends, offering items for all ages. Join the Fandom Leverage social media’s influence and purchase trending products to attract a wider audience. With popularity around nostalgic products, beloved characters, and pop culture moments, you’ll want to keep this at the forefront of your mind.
IF YOU LOVE TOY, YOU’LL ALSO LOVE THESE NEIGHBORHOODS GIFT+ HOME
GENERAL MERCHANDISE
CASH+ CARRY
Purchase books, souvenirs, and other gifts that merchandise well with toys.
Browse an assortment of closeout and dollar store toys, puzzles, and games.
Find toys, novelties, and other products that you can take home with you.
TOY
MUST-HAVE TRENDS Natali - stock.adobe.com
Learning Is Fun • Building Sets • Compounds • Musical Toys • STEM Toys
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Macro To Micro • Tiny Figurines • Jumbo Plush • Fun-Sized Play Foods • Tiny Craft Projects
Inclusivity & Diversity • All-Abilities Dolls • Multilingual Products • Sensory Toys • Multicultural Characters
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Blast From The Past • Nostalgic Action Figures • Board Games • Collectibles • Life-Size Games
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Tech Toys • Robots • Pop Fidget Toys • App-Activated Products • Digital Toys
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Beloved Characters • Newest Blockbusters • Cartoons • YouTube Favorites • Nostalgic Remakes
Bewildering Puzzles • Jigsaw Puzzles • 3D Models • Building Sets • Customized Puzzles
Toys for All Ages • Retirees & Elders • Newborns & Tots • Tweens & Teens • Parents & Parties
TOY
THE BIZ BUZZ ON TOY
NEW BRAND SHOWCASE Redemption Plus
XJ Evermore LLC
Best Known For A wide variety of redemption toys, prizes, candy and more.
Best Known For Baby bedding, blankets, swaddles, sleeping bags, toys and more.
Booth SU51024
Fairyland International Inc. Best Known For Adorable marionette puppets made of yarn, plush, feather and wood.
Booth SU51024
Hugg-it-all LLC Best Known For Soft, foldable universal drink wraps. Booth SU53098
“Kidults”, adults who are kids at heart, are the biggest growth driver for the toy industry. Responsible for ¼ of all annual toy sales, Kidults have a fondness for cartoons, superheroes, and collectibles. Movies are even catering to this older group of toy-loving consumers with the release of “Barbie” and other films not designed for kids. Source: CNBC.com
Booth SU51062
Toys “R” Us partnered with Macy’s to bring back the magic of the beloved toy store with a new concept inside 450+ Macy’s locations. This has increased crossshopping with other Macy’s categories, and the department store has expanded to include immersive activations at many locations. Source: Forbes.com
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WHAT STORE TYPES SHOP TOY? • Toy Stores
• Department Stores
• Gift Boutiques
• Resort & Cruise Lines • Discount Stores
• General Merchandise • S pecialty Buying Stores Groups
*New From March 2024 Show
• Specialty Chains • F amily Entertainment
“Our entire trip to ASD Market Week was paid for with the first item we bought.” -Fran Delozier, Three Bears General Store
TOY
FAMILIAR FACES AT ASD MARKET WEEK Rhode Island Novelty
The Petting Zoo
Wild Republic
The nation’s leading designer, importer, and distributor of amusement toys, novelties, gifts, and incentive merchandise for 30+ years.
With the highest quality wholesale plush at the greatest value, they offer a variety of items, including customized and recycled plush.
Their mission is to create superior quality toys that foster curiosity and connectivity with wildlife, while committing to the environment.
Booth SU52019
“The location is great and our buyers love coming to Vegas. It is easy for us to get to and is a one-stop-shop for all of our buyers.” Jonathan Jenkins, Perfect Petzzz
Booth SU52035
Booth SU50047
see you in the
TOY
neighborhood!
New Africa - stock.adobe.com
Want to maximize your visit? Explore additional Neighborhoods