FASHION guide neighborhood
FASHION
Welcome to ASD Market Week’s Fashion Neighborhood Guide, one of nine guides to help navigate the show and ignite product discovery so you won’t miss a beat.
Within the Fashion neighborhood you’ll find must-have fashion and accessories for women, men, and kids at affordable prices you won’t find anywhere else. Want to become a one-stop shop for your customers? This is the place to be! The Fashion neighborhood features a wide array of products to freshen up your merchandise mix, attract new customers, and boost sales. Get to know the neighborhood and maximize your experience with exclusive insights, tips, brand highlights and valuable information. We’ll see you on the floor!
FASHION FUN FACT
Did you know that 90% of shoppers have made impulse purchases in the last 3 months?
Clothing and accessories are the top categories that can help increase impulse buys. Try tapping into these product categories to boost your sales.
HOW TO SHOP FASHION
Walk
Every Aisle
Keep your eyes open! Take notes on which items and brands stand out to you. Imagine your customer and look for items that will draw them into your store.
Shop Impulse Items
Keep your eyes open for great impulse items to add to your checkout area or for gift with purchase opportunities. Accessories, sunglasses and novelty items that support your image make great add-on options.
Ask About Bestsellers
Find out a brand’s bestsellers, newest items, top colors and styles to see what is trending. Bestsellers are a great way to test a new item or introduce a new category.
Plan Ahead
Use the ASD Mobile App to search products and explore brands. Plan which brands you want to visit to make the most of your experience. Who do you want to meet and what do you want to accomplish?
Discover NEW Brands
Each neighborhood features brands that are new to the show, each one offering new distribution and revenue potential. Look for “NEW” floor stickers in every neighborhood to easily spot these opportunities or search the ASD Mobile App.
Cross-Merchandising Is Key
Don’t skip out on small “add-on” items such as color coordinated accessories, handbag charms, phone cases, keychains, etc. Smaller purchases that cross merchandise back to staple apparel buys are easy and quick revenue generators.
Values Matters
Whether it is sustainability, women-owned businesses, or made in the USA, find out what matters to your customers and seek brands that match those values. Use the “brand identifiers” filter in the ASD Mobile App to search for the criteria you’re looking for. It matters.
IF YOU LOVE FASHION, YOU’LL ALSO LOVE THESE NEIGHBORHOODS
your
Spot new brands that complete your
Purchase jewelry, global artisans, and other take home items.
Now Trending … FASHION
A-List Accessories
• Statement Sunglasses
• Maximalist Jewelry
• Belts
• Fashion Socks
• Scarves
• Bag Charms
Hot Handbags
• Bucket Bags
• Mini Bags
• Puffer Bags & Totes
• Top-Handle Bags
• East-West Bags
Athleisure & Streetwear
• Yoga Pants
• Retro Sporty Styles
• Rompers & Jumpsuits
• Loungewear & Pajama Sets
• Matching Sweatsuits
Opulence
• Lace
• Suede
• Jacquard
• Pearls & Embellishments
• Iridescence & Metallics
• Gems & Jewel Tones
Hats & Hair Accents
• Wraps & Headbands
• Hair Clips & Barrettes
• Baseball Caps
• Fashion Hats
Footwear
• Boho Clogs
• Wedges & Sculptural Heels
• Loafers & Mules
• Retro Sneakers
• Chunky Runners
• Animal Prints
• Transparent Elements
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THE BIZ BUZZ ON FASHION
Brands are reevaluating which consumers to pursue as the 50+ demographic reshapes global spending. Baby Boomers and early Gen X shoppers control a staggering 72% of total U.S. wealth, which means brands that court these often-overlooked customers will come out on top.
Sources: Kyndof, McKinsey & Company
In 2025, the digital realm has become the most important platform for fashion retail marketing. Brands are investing heavily in virtual fitting rooms, AR (augmented reality), and AI-powered shopping assistants that enhance the digital experience.
Source: Ronn Torossian.com
“The show is very organized, and we were able to find what we needed easily. We were looking for handbags, and jewelry and we were wowed by all the vendors.”
-Sylvia Legaspi and Lupe Vega, How Cute is That Boutique
FASHION FAMILIAR FACES AT ASD MARKET WEEK
SolarX Eyewear
As one of the largest suppliers of wholesale sunglasses, they specialize in unique designs at competitive prices with options to customize and private label.
Hem & Thread
Designer and wholesaler of young contemporary women’s fashion with a goal to create a variety of styles with the best quality.
New Trends Trading Inc.
Based in New York City, they offer high-quality and fashionable handbags and accessories ranging from everyday totes to rhinestone bags.
“We’re a new brand and ASD was an excellent opportunity. We’ve gotten so much interest from a lot of different buyers and boutiques.”
-Ashley
Sankar of 1920
