LOOKBOOK 2025
A CELEBRATION OF SELF-EXPRESSION, WHERE TRADITION MEETS MODERNITY
“Returning as Creative Director for a second year, I wanted to build on last season’s vision –pushing the creative boundaries while staying true to the heritage that makes Royal Ascot so special. The 2025 Lookbook is a celebration of self-expression, where tradition meets modernity and occasionwear becomes a canvas for individuality.
“This year, I’ve explored the richness of Royal Ascot style through four distinct edits. The Archive Edit pays homage to the past, championing vintage, rental, and reimagined classics. Best of British revels in eccentric charm, spotlighting homegrown talent with playful, preppy styling. The International Edit embraces Royal Ascot’s global appeal, introducing elements of national dress for the first time. And Prints & Patterns is a joyful explosion of colour and texture – because style at Royal Ascot should be as joyous as the event itself.
“With sustainability, craftsmanship, and innovation at its heart, the 2025 Royal Ascot Lookbook invites racegoers to honour tradition while making their own statement. I can’t wait to see how you bring these inspirations to life on the racecourse this summer.”
Daniel Fletcher
THE INTERNATIONAL EDIT
Celebrating Royal Ascot’s growing global appeal, The International Edit showcases a curated selection of international designers, each bringing a unique perspective on occasionwear. A sleek, minimalist set design keeps the focus on vibrant styles, blending European elegance with Eastern sophistication for a fresh take on luxury dressing.
This year, the edit introduces a new dimension to Ascot’s storied dress codes with the official debut of traditional national dress, including the Scottish kilt and sporran. Embracing cultural heritage, The International Edit is a tribute to diversity, where global influences meet timeless elegance – each piece telling a story of craftsmanship, tradition, and modern interpretation on one of the world’s most prestigious style stages.
LOOK 1
All Enclosures
Hat, HARVY SANTOS
Top, skirt and belt, ZIMMERMANN
Shoes, RUSSELL & BROMLEY
LOOK 2
All Enclosures
Hat, VICTORIA CHARLES
Dress, MONIQUE LHUILLIER, via Sign of the Times
Shoes, MANOLO BLAHNIK
Tie, DANIEL W FLETCHER
LOOK 3
Queen Anne Enclosure
Village Enclosure
Windsor Enclosure
Jacket, trousers, shirt, tie, shoes, MITHRIDATE
Sunglasses, GUCCI
LOOK 4
All Enclosures
Hat, HARVY SANTOS
Dress, ZIMMERMANN
Shoes, MITHRIDATE
Earrings, GARRARD
LOOK 5
All Enclosures
Hat, AWON GOLDING
Dress, jumper, bag, shoes, MITHRIDATE
LOOK 6
Queen Anne Enclosure
Village Enclosure
Windsor Enclosure
Hat, MERVE BAYINDER
Dress, MALINA
Shoes, GINA
Bag, JIMMY CHOO
Earrings, GARRARD
LOOK 7
Queen Anne Enclosure
Village Enclosure
Windsor Enclosure
Hat, VICTORIA GRANT
Dress, SELF PORTRAIT
Shoes, OTTANGE
Bag, MICHAEL KORS
Bracelet, SELF PORTRAIT
Glasses, GUCCI
LOOK 8
Queen Anne Enclosure
Village Enclosure
Windsor Enclosure
Hat, SAHAR MILLINERY
Dress, SELF PORTRAIT
Shoes, ZARA
Sunglasses, GUCCI
LOOK 9
Queen Anne Enclosure
Village Enclosure
Windsor Enclosure
Hat, VICTORIA CHARLES
Dress, SALONI
Bag, LOEWE, via Sign of the Times
Shoes, KURT GEIGER
Watch, LONGINES
Necklace, GARRARD
LOOK 10
All Enclosures
Full Scottish National Dress, VINTAGE
Shoes, GRENSON
Watch, LONGINES
BEST OF BRITISH
Building on last year’s celebration of British design, Best of British takes a deeper dive into the remarkable diversity of homegrown talent. This edit showcases a carefully curated mix of esteemed heritage brands alongside innovative high-street designers, capturing the spirit of modern British fashion in all its forms. Playful styling and preppy aesthetics take centre stage, while eccentric charm and bold creativity elevate each look. The collection is brought to life against a whimsical British summertime backdrop, where oversized strawberries, daisies, and orchard fruits evoke the cheerful, carefree essence of the season. From classic tailoring with a twist to fresh, contemporary takes on tradition, Best of British invites racegoers to indulge in the rich tapestry of British fashion.
LOOK 1
All Enclosures
Hat, LOCK & CO
Top and skirt, SUZANNAH LONDON
Shoes, RUSSELL & BROMLEY
Bag, SELF PORTRAIT
Necklace, ring & bracelet, GARRARD
LOOK 2
All Enclosures
Top hat, OLIVER BROWN
Morning suit, waistcoat, tie, pocket square, FAVOURBROOK
Shoes, GRENSON
Watch, LONGINES
LOOK 3
Village Enclosure
Windsor Enclosure
Trouser suit, MOSS
Jumper and Scarf, DANIEL W FLETCHER
Shoes, GRENSON
Watch, LONGINES
Glasses, MONT BLANC
LOOK 4
Queen Anne Enclosure
Village Enclosure
Windsor Enclosure
Skirt suit, jumper & bag, VIVIENNE WESTWOOD
Hat, AWON GOLDING
Boots, GRENSON
LOOK 5
All Enclosures
Hat, RACHEL TREVOR MORGAN
Dress, LAURA GREEN
Shoes, RUSSELL & BROMLEY
Bag, SELF PORTRAIT
Watch, LONGINES
Earrings, GARRARD
LOOK 6
All Enclosures
Hat, RACHEL TREVOR MORGAN
Dress, LAURA GREEN
Shoes, MITHRIDATE
Earrings, GARRARD
Gloves, DENTS
LOOK 7
Queen Anne Enclosure
Village Enclosure
Windsor Enclosure
Hat, STEPHEN JONES
Suit, HACKETT
Shirt & jumper, ETON
Tie, CHARLES TYRWHITT
Watch, LONGINES
Shoes, DUKE & DEXTER
Cocktail shaker, ASPREY
LOOK 8
All Enclosures
Hat, LOCK & CO
Dress, EDELINE LEE
Belt, ELLIOT RHODES
Shoes, MANOLO BLAHNIK
LOOK 9
All Enclosures
Hat, FILIPA CARDOSO
Dress, WHISTLES
Shoes, LK BENNETT
LOOK 10
All Enclosures
Hat, MERVE BAYINDIR
Suit, shirt and shoes, VIVIENNE WESTWOOD
Brooch, GARRARD
LOOK 11
Queen Anne Enclosure
Village Enclosure
Windsor Enclosure
Beret, HERBERT JOHNSON HATTERS
Trouser suit, HACKETT
Shirt & tie, by FAVOURBROOK
Shoes, DUNHILL
Hat pin, GARRARD
Watch, LONGINES
THE ARCHIVE EDIT
The Archive Edit offers a contemporary take on Royal Ascot’s rich style legacy. Drawing inspiration from the event’s storied history, this collection combines vintage, rental, and borrowed pieces to redefine elegance through a modern lens. Each look thoughtfully blends timeless silhouettes with updated details, seamlessly merging the past and present. From reimagined vintage dresses to iconic accessories with a fresh twist, The Archive Edit celebrates the enduring charm of bygone eras while embracing modern flair. This edit invites racegoers to reconnect with the history of Royal Ascot fashion, offering a sophisticated homage to tradition that feels both timeless and contemporary.
LOOK 1
Queen Anne Enclosure
Village Enclosure
Windsor Enclosure
Vintage trouser suit, M&S via OXFAM
Shirt, OLIVER BROWN
Tie, vintage BALENCIAGA via VESTIAIRE COLLECTIVE
Shoes, MITHRIDATE
Watch, LONGINES
Glasses, GUCCI
LOOK 2
All Enclosures
Hat, JANE TAYLOR
Dress, LK BENNETT
Shoes, JIMMY CHOO
Bag, LULU GUINNESS
LOOK 3
Queen Anne Enclosure
Village Enclosure
Windsor Enclosure
Shirt & trouser suit, PAUL SMITH
Tie, FAVOURBROOK
Shoes, VAGABOND
Watch, LONGINES
Glasses, JIMMY FAIRLY
LOOK 4
All Enclosures
Hat, RACHEL TREVOR MORGAN
Vintage dress, PRADA via SIGN OF THE TIMES
Bag, MULBERRY
Shoes, MITHRIDATE
Watch, LONGINES
LOOK 5
All Enclosures
Hat, LOCK & CO
Vintage skirt suit & bag, CHANEL via SIGN OF THE TIMES
Shoes, GINA
Watch, LONGINES
LOOK 6
All Enclosures
Top hat & shirt, OLIVER BROWN
Morning suit, HUNTSMAN
Tie, DUNHILL
Shoes, MANOLO BLAHNIK
Watch, LONGINES
Brooch, GARRARD
LOOK 7
All Enclosures
Hat, NOEL STEWART
Vintage jumpsuit, OXFAM Jacket, REVOLVE
Shoes, M&S
LOOK 8
All Enclosures
Hat & hat box, LOCK & CO
Suit, BELLA FREUD
Shirt, DUNHILL
Vintage tie, STYLIST’S OWN
Shoes, RUSSELL & BROMLEY
Tie pin, GARRARD
LOOK 9
All Enclosures
Hat, JANE TAYLOR
Dress, ROTATE BIRGER CHRISTENSEN
Shoes, PRETTY BALLERINAS
Gloves, STYLIST’S OWN
Umbrella, SWAINE
Earrings, SELF PORTRAIT
PRINTS & PATTERNS
Prints & Patterns is a bold, vibrant celebration of the striking prints that have become synonymous with Royal Ascot’s summer style. This edit embraces the lively spirit of the season, showcasing a dynamic array of stripes, florals, polka dots, statement graphics, and intricate appliqué that immediately captivate the eye.
Each design is carefully chosen for its ability to evoke a sense of joy and individuality, with patterns that range from the playful to the strikingly sophisticated. Prints & Patterns invites racegoers to express themselves through the language of colour and texture, embracing the vibrant dynamism that defines Royal Ascot’s atmosphere.
LOOK 1
Queen Anne Enclosure
Village Enclosure
Windsor Enclosure
Hat, NOEL STEWART
Scarf and dress, MITHRIDATE
Shoes, OTTANGE
LOOK 2
Village Enclosure
Windsor Enclosure
Shirt, trousers & shoes, MITHRIDATE
Blazer, MOSS
Watch, LONGINES
LOOK 3
All Enclosures
Hat, HARVY SANTOS
Vintage dress, MARNI via SIGN OF THE TIMES
Shoes, GINA
Earrings, SONIA PETROFF
LOOK 4
Windsor Enclosure
Shorts, shirt & knitted waistcoat, DANIEL W FLETCHER
Shoes, VAGABOND
Watch, LONGINES
LOOK 5
All Enclosures
Hat, JOHN BOYD
Dress, THE HOUR
Belt, ELLIOT RHODES
Bag, LK BENNETT
Shoes, ZARA
LOOK 6
All Enclosures
Hat, SAHAR MILLINERY
Blazer, waistcoat & trousers, LK BENNETT
Shirt, WITH NOTHING UNDERNEATH
Tie, FAVOURBROOK
Gloves, DENTS
Shoes, GINA
LOOK 7
Queen Anne Enclosure
Village Enclosure
Windsor Enclosure
Trouser suit, shirt, tie, DUNHILL
Shoes, VAGABOND
Watch, LONGINES
LOOK 8
All Enclosures
Hat, FILIPA CARDOSO
Dress, TEMPERLEY LONDON
Shoes, KURT GEIGER
Earrings, GARRARD
Watch, LONGINES
LOOK 9
All Enclosures
Hat, JANE TAYLOR
Dress & belt as necktie, THE HOUR
Shoes, KURT GEIGER
Earrings, GARRARD
LOOK 10
All Enclosures
Hat, MERVE BAYINDIR
Shirt & skirt, ROTATE BIRGER CHRISTENSEN
Belt, SONIA PETROFF
Shoes, PRETTY BALLERINAS
Earrings, WHISTLES
BRAND DIRECTORY
ASPREY asprey.com
AWON GOLDING awongolding.com
BALENCIAGA balenciaga.com
BELLA FREUD bellafreud.com
CHANEL chanel.com
CHARLES TYRWHITT charlestyrwhitt
DANIEL W FLETCHER danielwfletcher.com
DENTS dentsgloves.com
DUKE & DEXTER duke&dexter.com
DUNHILL dunhill.com
EDELINE LEE edelinelee.com
ELLIOT RHODES elliotrhodes.com
ETON etonshirts.com
FAVOURBROOK favourbrook.com
FILIPA CARDOSO filipacardoso.com
GARRARD garrard.com
GINA gina.com GRENSON grenson.com
GUCCI gucci.com
HACKETT hackett.com
HARVY SANTOS harvysantos.com
HERBERT JOHNSON HATTERS herbertjohnson.co.uk
HUNTSMAN huntsman.com
JANE TAYLOR janetaylor.com
JIMMY CHOO jimmychoo.com
JIMMY FAIRLY jimmyfairly.com
JOHN BOYD johnboyd.co.uk
KURT GEIGER kurtgeiger.com
LAURA GREEN lauragreen.com
LK BENNETT lkbennett.com
LOCK & CO lockhatters.com
LOEWE loewe.com LONGINES longines.com
M&S marksandspencer.com
MALINA bymalina.com
MANOLO BLAHNIK manoloblahnik.com
MARNI marni.com
MERVE BAYINDIR mervebayindir.com
MITHRIDATE mithridate.com
MONIQUE LHUILLIER moniquelhuillier.com
MONT BLANC montblanc.com
MOSS moss.co.uk
MULBERRY mulberry.com
NOEL STEWART noelstewart.com
OLIVER BROWN oliverbrown.com
OTTANGE ottange.com
OXFAM oxfam.org.uk
PAUL SMITH paulsmith.com
PRADA prada.com
PRETTY BALLERINAS prettyballerinas.co.uk
RACHEL TREVOR MORGAN racheltrevormorgan.com
REVOLVE revolve.com
ROTATE BIRGER CHRISTENSEN rotatebirgerchristensen.com
RUSSELL & BROMLEY russellandbromley.co.uk
SAHAR MILLINERY saharmillinery.co.uk
SALONI saloniworld.com
SELF PORTRAIT self-portrait.com
SIGN OF THE TIMES signofthetimeslondon.com
SONIA PETROFF soniapetroff.com
STEPHEN JONES stephenjonesmillinery.com
SUZANNNAH LONDON suzannah.com
SWAINE swaine.london
TEMPERLEY LONDON temperleylondon.com
THE HOUR thehourlondon.com
VAGABOND vagabond.com
VESTIAIRE COLLECTIVE vestiairecollective.com
VICTORIA CHARLES victoriacharlesheadpieces.com
VICTORIA GRANT victoriagrant.com
WHISTLES whistles.com
WITH NOTHING UNDERNEATH withnothingunderneath.com
ZARA zara.com
ZIMMERMANN zimmermann.com
CREDITS
Creative Direction
Daniel Fletcher @danielwfletcher
Photography
Otto Masters @otto.masters
Makeup
Emilie Louizides @emilielouizides
Hair
Yumi Nakada-Dingle @yuminakadadingle
@ascotracecourse
