Chantelle Oluchi

Chantelle Oluchi BA Hons Interior Design BA(Hons) Studio 2 Joie De Vivre

THE MIDDLESEX STREET ESTATE

MAPPING OF SITE DEMOGRAPHICS

The Middlesex Street Estate was built between 1965 & 1970 for the Corporation of London and comprises the 23-storey Petticoat Tower and low-rise buildings around Petticoat Square. The Middlesex Street Estate is located in the Portsoken ward of on the east edge of the City of London.

The Site: Middlesex Street Estate built between 1965 & 1970 The ancient Ward of Portsoken that Middlesex Street Estate located outside of the city walls.

Mixed use property residential and commercial.

Buildings occupied previously by The French Huguenots & The Ashkenazi Jews between the 1680’s & 1850’s Bangladeshi community that predominately occupied the Brick Lane community from 1680’s - present day.

St Katharine Docks

Map of the current and historic demographics in the East End of London

Portsoken Ward

West African Community and Businesses.

The Tower of London - A historic The Tower of London has played a prominent role in English history. It was besieged several times, and controlling it has been important to controlling the country Privately occupied properties Main roads leading towards Middlesex street Estate and Petticoat Lane market

Ariel View of The Middlesex Street Estate

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St Katherine Docs- A historic doc based on the River Thames opened on 25th October 1828

Petticoat Lane was 1st opened in

Market 1930’s

PETTICOAT LANE MARKET

The name Petticoat Lane came from an old saying states that you can expect someone to steal your petticoat at one end of the market and then sell it back to you at the other end.

EAST END HISTORY

Petticoat Lane is actually split into two markets in two locations – the market on Wentworth Street runs six days a week and the Middlesex Street market is only open on Sundays.

A historic and modern reflection of the Wash Houses on Gaulston Street.

It was changed in the 1800s to Middlesex Street. It is said that this change was made to spare the blushes of Victorians who didn’t like to have a street name that referred to underwear

Petticoat Lane is known for its vibrant atmosphere. Historically there was frequent visitors and a varied array of stalls selling a range of things and experiences.

The Image below is a comparison of the market in 1980 and 2020.

There has been a significant t decline in footfall.

The Middlesex Street Estate is located a 5 Min walk from the financial district in the East Central part of London. The Middlesex Street is the perfect residential location for professionals working in the London’s square mile.

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THE MIDDLESEX STREET ESTATE

THE MIDDLESEX STREET ESTATE

Site Introductory map including all sites and Their relation to one another.

88 Residential Units on the ground floor of the building and residential Studio, 1, 2 & 3 bedroom flats and maisonettes.

Retail unit approximately 4.3 square metres located on Middlesex Street Estate adjacent to Petticoat Lane Market.

Existing Podium accessible by residents and closed off from the public.

This is an open green space that prides itself on community co-operation in nature and a play area for children Petticoat Lane Tower comprising of 23 floors of 1 bedroom flats built in 1972 and is built in a brutalist architecture style. The tower is accessed through the podium.

Petticoat Lane Market is a historical Market that runs along Middlesex Street, & Wentworth Street.

The market has a rich history and has gained notoriety through its exciting and unique produce and atmosphere.

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Ariel view of The Middlesex Street Estate including Petticoat Lane Market

THE RETAIL UNIT

THE RETAIL UNIT + THE FLAT

The existing Retail unit is tucked away behind a concrete staircase in the Middlesex Street Estate. The total Square Meter age of this retail unit is 4.3 square meters. The Existing retail has an accessible WC, dining area and kitchen for prepare food. There is also more places to dine in outside the exiting retail unit.

The Lux Level in the retail unit is 77 Lux which indicates that this retail space is quite dark. The recommended LUX levels for a commercial unit is 200.

Existing floor plan of retail unit Existing Facade of The Middlesex Street Estate, facing Petticoat Lane Market. The existing facade is served by concrete staircase that is currently not in use

THE FLAT

Above shows the facade of the 1 bedroom residential unit. The facade is served by a triple glazed window and grey handmade brick cladding over the brutalist concrete. The Residential unit can be accessed via the communal podium.

Existing floor plan of Residential unit 5

WINDRUSH + MIGRATION

CONCEPT DEVELOPMENT 6

AS WE MOVE WE UNPACK A

ALL GATE

“All Gate” meaning the gate was free to all.”

SENSORY SUITCASE........

TASTE,TOUCH +SMELL

Favourite Foods Familiar home smells

CONCEPT DEVELOPMENT

Aldgate as also historically been known by a number of names including Old Gate and then was then later called All Gate meaning that the gate was open to all cultures and people from all walk of like. Historically this can be seen the rich history of the area from the Jewish, Huguenots, Irish weavers, Bangladeshi, West African communities and to this day is an area enjoyed by all cultures.

The Smell of a loved one

SOUND + VISUAL

Texture of a favourite item left behind

Familiar language

EMOTIONS Excitement Hope

Traffic in your home town A favourite song

Loneliness

Familiar products for sale

Fear Joy

LUGGAGE

During the Empire Windrush generation, there was an urgent call for people of the Caribbean to travel over to the United Kingdom to help rebuild the country again. Some of these guests did not have adequate suitcases or alternative luggage. Instead big boxes were used including cereal boxes and cardboard boxes, these were all reinforced with tape and string to make them stronger to use and therefore be used as luggage.

PERSONAL MIGRATION London Bound

My Mother and relatives arrived in the United Kingdom as part of the Windrush generation and were invited into the country to join the NHS and The London Underground.

They came in search of finding a better quality of life.

CULTURAL NOSTALGIA

What will you pack in your suitcase?

Above are some of the items that my Mum would have brought over with her from Barbados to the United Kingdom for the 1st time back in 1965.

There are familiar tens that have more value than money they remind you of a smell , taste, touch and a home healing remedy that is most familiar and effective to the user.

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Black Concrete As part of my concept development for the retail unit I have decided to experiment with making black concrete. The rational behind the black concrete was because I would like to design a performance space and an indoor 360degree cinema. I experimented with a mortar pigment that I added into the snowcrete cement.

BETON BRUT RE-IMAGINED

CONCRETE DEVELOPMENT

Snowcrete, Black cement pigment and wooden moulds

Concrete test with red and black acrylic paint.

This concrete represents the settling within a new place that one will experience

Snowcrete White Cement with sand added

Black concrete mixed with cornflakes

Initial Concrete test with white chalk and sand.

Black Pigment added into the Snowcrete This Concrete represents the emotional Response to migration

Black concrete mix

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Concrete test with wired mesh- To reflect the fence that separate migration from a new country in some cases.

Concrete mixed with packing materials

L.A.N.E

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N

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Laugh Life Lively Legacy Loved Light

Acceptance Aim Adventure Achievement Ambition Attraction

National Narrative Noise Nurture New

Explore Embrace Equality Excitement Experience Exuberant

BRANDING

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PROPOSED LOGO This is the proposed Logo for the Cultural Media Centre that I think is modern and stands out when potentiality lit up. The light bulb also represents Ideas coming together, the beacon of light that this cultural centre will be to the community and also the lights that are usually displayed around dressing room mirrors.

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TRENGTHS

Multicultural performances Opportunity to collaborate with Theatres and Educational settings A centre that can offer jobs and volunteer opportunities to the public and community

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EAKNESS

Ability to keep all social media platforms updated Potential Older generation may find it hard to access performance schedule Potentially not enough ticket purchases if performances not promoted adequately

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PPORTUNITIES

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HREATS

Opportunities to learn and experience different cultures

Residents may complain about the noise traffic

Cultural Media Centre brings community together and attracts visitors to the area

Communities may not be open to paying for entry

Opportunities for music lessons, acting workshops, speech and language workshops and various performance related workshops open to everyone and discounted to The Middlesex Street Residents

Whitechapel Gallery may also consider similar performances

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SPATIAL ADJACENCIES INITIAL SPATIAL INVESTIGATION

Existing Residential Unit

Initially I wanted to propose a single extension pertaining to 1 retail unit and to maximise the height and upper width of the space. However after further investigation into my concept, I was inspired to expand further into another 4 adjacent retail units to develop my concept even more.

I have explored the possibilities of numerous spatial layout’s for the different floors and to be used in different capacities.

SPATIAL INVESTIGATION

I have found this exercise to be beneficial as it has helped me to realise the potential of the space and the purpose this could serve to the community.

Proposed double height Retail unit Proposed new entrance into the retail unit

Retail Unit Proposed extended residential unit

Residential Unit

Potential additional rooms for Retail unit Proposed Retail unit with balcony

Potential additional rooms for Retail unit

Additional Rooms for retail unit

Existing Residential Unit

Existing Retail Unit/Available space

Initial Proposed design of demolishing the 2 stair cases and replacing the existing unit with functional

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INITIAL SPATIAL INVESTIGATION Below is my proposed facade of The Middlesex Street Estate. Proposed demolition of 4 other adjacenct retail units making full use of the double height and the extended width for proposed concept.

PROPOSED FACADE 11

MARKET STALL - PERFORMANCE STAGE INSPIRATION

DEVELOPMENT

MARKET STALL PROPOSAL

PROPOSED MARKET STALL

Suitcase Represents Movement

Luggage Migration Storage

Opening of The suitcase Sustainable

Performance

Stage

Various Stalls for Performances Transportable

MARKET STALL PRECEDENTS + INSPIRATION

Brass Hinge for opening and Closing the market stall

Castor Wheels

Potential Material to be used to make the Market stall - Richite compressed paper 12

PROPOSED MARKET STALL

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ANTONIO GAHUDI TADAO HANDO

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LIUS BARAGAN

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TEODORO GONZALES DE LEON ENRIQUE NORTEN WALTER GROPIUS LE CORBISIER ALVAR ALTO ARQUITECTURA MODERNA

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PROPOSED MARKET STALL

Performers Merchandise free standing stand for each performer to place in front of the performance stall or beside.

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ANTONIO GAHUDI

I TADAO HANDO LIUS BARAGAN TEODORO GONZALES DE LEON ENRIQUE NORTEN

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Performers Merchandise free standing stands to sit alongside each market stall and can be lifted in and out of the market stall

WALTER GROPIUS LE CORBISIER ALVAR ALTO ARQUITECTURA MODERNA

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Above are proposed market stalls representing entertainment and creating a zest throughout the market. Each stall will offer entertainment such as singing, poetry, music, puppet shows and much more.

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CULTURAL ENTERTAINMENT CENTRE

BACKSTAGE

CULTURAL ENTERTAINMENT CENTRE

STORAGE P E R F O R M A N C E WC’S SPACE

3D CINEMA

BOX OFFICE

Above is a spatial proposal for the different activities and spatial programming that I am proposing for the retail unit.

ENTRANCE

3D Render of proposed rehearsal room with timber acoustic cladding.

Black Resin Flooring and rug.

2D Render of proposed reception area and box office . Floor to ceiling triple glazed reception area, Parquet flooring , brick cladding brass pendent light fittings 3D Render of proposed reception area and box office . Floor to ceiling triple glazed reception area, Parquet flooring , brick cladding brass pendent light fittings Yellow Sofas to reflect the sunlight into the room.

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PROPOSED MARKET STALL

Proposed Black Concrete for interior walls made

by Interior Designer Chantelle Oluchi

CULTURAL ENTERTAINMENT CENTRE

Proposed black resin flooring.

Sustainable and durable for commercial use.

Proposed Black Concrete for interior walls of cinema with cornflakes texture made by Interior Designer Chantelle Oluchi

Proposed Black Brick cladding

Cultural Entertainment Centre section render

Black studio theatre with seating around each wall . This space is flexible and can be used for cultural performances such as poetry evenings, music, concerts, dance classes and a place for the community to express themselves and watch performances relating to every culture

3D Cinematic experience for the showing of cultural films and showing for the public and community at large.

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CHARACTER LIFESTYLE + PROFILE

CHARACTER NAME: Jasmine Rose AGE: 34 CHARACTER PROFILE

NATIONALITY: Bajan & Nigerian grew up in New York

Above is a breakdown of my character and what life is like to live a day in her shoes. My brief is to design a 1 bedroom flat reflecting her character and her lifestyle.

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PROPOSED FLAT CONCEPT

STORAGE

BEDROOM

DINING AREA KITCHEN

CURTAIN PARTITION

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PROPOSED FLAT CONCEPT

The proposed interior material choices are a reflection of my clients lifestyle and character. In Caribbean households there is a mix match of furniture, textures and colours.

In the windrush living rooms nothing went to waste and everything lasted a very long time even if it was not intended to. The flat choices are eclectic, busy and reflect the busy lifestyle of my clients culture and each layer of pattern and furniture represents memories and families and she has migrated from Barbados.

BATHROOM ACCESSIBLE FROM BEDROOM + LIVING AREA

OPEN PLAN LIVING AREA

Above is a rendered floor plan of the 1 bedroom flat and an explanation of material for flooring and sofa option.

ENTRANCE Above is a spatial proposal for the different activities and spatial programming that I am proposing for the residential unit.

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JOIE DE VIVRE

JOIE DE VIVRE Rendered Full Cross section of The Middlesex Street Estate

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