Thank you for considering Armstrong Properties as your marketing consultant in real estate We are sincerely honored and excited for the opportunity to discuss with you the sale of one of your most significant assets! This presentation will give you an overview of our marketing outlets, and systems we currently use. We also included information about our team of brokers and in-house staff.
Being a generational land owner, we understand making a decision to sell your property can be one of the biggest financial and emotional decisions people may have to make in a lifetime. It is our priority to give you the most comprehensive explanation and strategy to ensure your success.
Please take time to review the contents of this presentation and let us know of any other points you would like us to address
We look forward to the possibility of working together!
Thank you,
JessicaArmstrong
Jessica Armstrong Broker/Owner
JESSICA ARMSTRONG
BROKER
SPECIALTIES
Residential Real Estate, Farm and Ranch
Land, and Commercial Real Estate
AWARDS & DESIGNATIONS
SRS (Seller Representative Specialist)
RENE (Real Estate Negotiation Expert)
RLI (REALTORS® Land Institute)
TLBN (Texas Land Brokers Network)
2023 - 2021 Armstrong Properties Top Producer 2022, 2021 & 2020 RLI APEX Producers Club
2021 - #2 Agent in B/CS MLS for Total Sales Volume 2022 & 2021 Aggie 100 CONTACT
979.777.5396
Jessica@ArmstrongPropertiesTX com
Armstrong Properties
Caldwell Office 979 777 4471
115 West Buck Street
Caldwell, Texas 77836
ABOUT JESSICA ARMSTRONG
WE LIVE THE LIFE WE SELL.
Jessica Armstrong is the Team Leader and Broker Associate of Armstrong Properties and a generational land owner with a passion for real estate As a native of Burleson & Lee County, she grew up on her family's cattle ranch and developed skills early on that would prepare her throughout her career
Jessica received her Bachelor's degree in Business Administration in Management from Texas A&M University and her real estate broker's license shortly after In 2009, Jessica co-founded ArmstrongCaperton & Co. in Caldwell, TX, and in 2012, became the sole owner of the company, now known as Armstrong Properties
Jessica has since expanded Armstrong Properties to serve all areas of Central Texas while continuing to add specialists that have the background and experience needed to ensure competency in all aspects of real estate.
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FROM LISTED TO SOLD
#1 REAL ESTATE REAL ESTATE COMPANY IN BURLESON COUNTY
Most Volume Sold 2020, 2021, 2022
Most Listed and/or Most Sold Transactions 2017, 2018, 2019, 2020, 2021
Named Best of Burleson County
Nominated for Best Real Estate Company BEST OF THE BRAZOS VALLEY
Nominated for Best Real Estate Company THE EAGLE READERS' CHOICE AWARD
AGGIE 100
APEX PRODUCERS CLUB 2019, 2020, 2021, 2022, 2023 2021, 2022
OUR CORE VALUES
We aspire to be a respected organization, able to satisfy current and future market needs in the real estate space, building a lasting future for our company, employees and connections.
We are unified in our commitment to integrity and authenticity as a full service solution for our clients.
Honesty and Transparency Integrity and Respect Timely and Reachable Acting in Your Best Interest
I have worked with many realtors in the last couple of years. I am shocked and overall ecstatic to have found Armstrong Properties. They have gotten back to me quickly on all questions and concerns I’ve had, and really went the extra mile showing me property in more rural areas. Took as much time as I needed looking at multiple properties and even helped me talk with a couple of passing neighbors to gain some much needed insight. Thanks for the great work.
Marie
I worked with Armstrong Properties for over two years trying to get my parent’s homestead sold. It was a very contentious experience with 3 siblings & 1 brother-in-law as owners. Eventually 2 attorneys were involved; I can only imagine how skilled Jessica and her team must be to work with all these players to finally get this to closing.
Sherry H.
My wife and I were looking for a home in central Texas when our son in law came across this property. We called Armstrong Properties while traveling on our way through the area and they agreed to meet us at the property. They helped us through the process of buying our home every step of the way. They are wonderful people to work with, always available for our questions. We so appreciate you.
Greg R.
Professional and organized. Very knowledgeable and they took the time to answer ALL of our questions and checked in with us regularly throughout the process to ensure that we had a good understanding of what was happening and felt comfortable. They never made us feel pressured. Our family would definitely recommend them to anyone who is buying or selling a ranch.
Alexis W.
Purchasing a home can be so intimidating as the vocabulary used by the banks and realtors seems foreign. Armstrong Properties explained the entire process for us in a manner that we easily understood which made this process less intimidating.
Brandy M.
Such a great team! They are super involved in their community and have great customer service! Truly love what they do and have a vast knowledge for this industry and the changing markets.
Addison R.
FULL SERVICE MEANS OUR ENTIRE TEAM IS WORKING FOR YOU
SALES DEVELOPMENT REPRESENTATIVE
INTEGRATOR
SHOWING SPECIALIST
BUYER SPECIALIST
TRANSACTION COORDINATOR
OPERATIONS MANAGER
CEO / OWNER
MARKETING COORDINATOR
INSIDE SALES
FIELD SERVICE MANAGER
LISTING COORDINATOR
VIDEOGRAPHER & PHOTOGRAPHER
52% ONLINE 29% REAL ESTATE AGENT
YARD SIGN / OPEN HOUSE SIGN 6% FRIEND / RELATIVE NEIGHBOR
HOMEBUILDER 3% DIRECTLY FROM SELLER / KNEW THE SELLER <1% PRINT ADVERTISING
*NAR HOME BUYER AND SELLER GENERATIONAL TRENDS
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PRICING
When pricing your property it is important to carefully consider top market value. Using our competitive market analysis tool, we will suggest your property’s best listing price. We sell properties with a higher success because we list properties at the correct price from the start.
HOW IT SHOWS
It is important to have your property ready for market on day one. We will help you make sure your property is ready for showings and online by:
Completing repairs that need to be done
Decluttering & removing personal items
Making sure the property is clean and smells fresh
Cleaning carpets
Neutralizing spaces and walls
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MARKETING
We offer superior marketing techniques to help get your property sold faster and for more money than the competition.
Prospecting
Prospecting daily for potential buyers, talking with neighbors, and our coop agents and past clients.
Marketing
The second you sign with me, we go to work on marketing your property! COMING SOON MARKETING, ONLINE MARKETING, SOCIAL MEDIA MARKETING and PRINT MARKETING are all part of the success of getting your property seen by the most potential buyers, selling your property faster and for more money than the competition.
Communication
We actively communicate with you through every step of the process, diligently sharing feedback from showings, following up with agents after viewing the property, and calling to discuss the progress of your listing.
ADVANTAGES OF LISTING WITH ARMSTRONG PROPERTIES
PRICING
Your property will be priced right, adjusted as needed and sold quickly. With a keen understanding of both the big picture, and the very latest local and neighborhood listing and sales data, the information you need is at our fingertips.
MARKETING
Armstrong Properties’ marketing systems maximize your property’s exposure. Direct buyer tracking tools and dynamic internet marketing campaigns allow us to reach active buyers who want to know about your listing.
SATISFACTION
We are 100% confident that you will be satisfied with our services. Your satisfaction is dependent on Armstrong Properties meeting and exceeding your needs. Our cancellation guarantee protects your right to end the relationship if you are disappointed.
LISTING STRATEGY
They Never Catch Up TIME
PRICING STRATEGY
Using a scientific market analysis in your area, we will price your property correctly the first time so that it will sell quickly.
If your property is priced at fair market value, it will attract the largest number of potential buyers in the first few weeks.
If a property is overpriced it will attract the fewest number of buyers looking to purchase a property. The majority of buyers look at a lot of properties, and they quickly get a feel for the price range that properties sell for in a given condition and location.
STAGED PROPERTIES SPENT LESS TIME ON THE MARKET
Provides views of the entire property and land
The neighborhood and surrounding area, including the property’s proximity to schools and amenities
The condition of the roof and other property features
Developments or local districts that are supported by the buyer’s property taxes
SUPRA LOCKBOXES
SHOWINGS
A few tips to help your property showings go as smoothly as possible.
OFFERS
CONTINGENCIES
The fewer contingencies on an offer the better. Shorter time periods are also valuable.
ALL CASH BUYER
A cash offer is usually more appealing than a finance offer as the seller doesn’t need to worry about the bank approving the loan.
CLOSING TIMELINE
You might need to close quickly to move on to the next adventure, or you might need to extend closing to allow time for the next property to be ready. Choosing the offer with the closing time that fits your needs will be most attractive to you.
CLOSING COSTS
Sometimes an offer comes in high, but the buyer asks you to pay a percentage of the buyer’s closing costs.
PRE-APPROVAL
Assures home sellers that the buyer is better suited to get the loan they need.
LOAN TYPE
A conventional loan is often the least complicated. This is an appealing choice for sellers. Other loans such as VA or FHA can cause delays because they require certain repairs and approvals.
REPAIR REQUESTS
If the home needs some repairs, but you don’t have the time or money to do them, a buyer who is willing to do them for you might be what you need.
OFFER PRICE
Of course price matters too! If a high offer will cost you more in closing costs, repairs or other factors—then it may not be the best offer for you
NEGOTIATIONS
WE CAN
ACCEPT THE OFFER
DECLINE THE OFFER
Every offer is a compliment that someone is interested in your property. If the offer isn’t close enough to your expectation then:
A counter-offer is when you offer different terms to the buyer. COUNTER -OFFER
THEY CAN
ACCEPT THE COUNTER-OFFER
DECLINE THE COUNTER-OFFER
COUNTER THE OFFER
You can negotiate back and forth as many times as needed until you can reach an agreement or someone chooses to walk away.
After an Offer is Accepted
You will sign the purchase agreement and you are now officially under contract! This period of time is called the contingency period.
Now inspections, appraisals, or anything else built into your purchase agreement will take place.
HOME INSPECTIONS
INSPECTION TIME FRAME
Typically 10-14 days after an executed contract. Negotiations usually take place after buyers receive inspection reports.
COSTS
No cost to the seller. The buyer will choose and purchase the inspection performed by the inspector of their choice.
POSSIBLE OUTCOMES
Inspections and potential repairs are usually one of the top reasons a sale does not close. Common problems could be foundation, electrical, plumbing, pests, structural, mold or septic systems.
UPON COMPLETION
BUYER CAN ACCEPT AS IS
BUYER CAN OFFER TO RENEGOTIATE
BUYER CAN CANCEL CONTRACT
WHAT IS INCLUDED
Roof and Components
Exterior and Siding
Septic
Termite
Water Well
Foundation
Crawlspace
Structure
Heating and Cooling
Plumbing
Electrical
Attic and Insulation
Doors
Windows and Lighting
Appliances (limited)
Attached Garages
Garage Doors
Grading and Drainage
All Stairs
*All utilities must be turned ON and remain on for a buyer throughout the term of the contract.
TITLE COMMITMENT
TITLE A
ACTUAL FACTS
Who, What, Where and How Much
You’ll see the effective date of the commitment, names of the seller and buyer, the types of policies to be issued, a description of the property, the sales price, and the name of the lender if any.
TITLE B
BUYER
NOTIFICATION
Informs the buyer of all recorded restrictions, liens, reservations and easements; in other words lists if other parties have some interest or control of the use of property. Example: utility easement or building setback requirements. Guarantees that ad valorem taxes are current and paid. Limits the liability of issued policy.
TITLE C
CLEAR TO CLOSE
These items must be cleared in order to provide title insurance to the buyer. For example: mortgage to be paid off, liens, unpaid taxes, marital status, heir or former spouse to be included in the transaction. Informs the insured of requirements before the policy can be issued.
All items listed on Schedule C must be resolved before or at closing.
TITLE D
DISCLOSE
The last section outlines all parties who will collect any part of the insurance premium, including underwriters, title agents and attorneys. Lists amounts being paid for the owner’s title insurance policy, the mortgage company’s amount and any endorsements.
FINAL STEPS FOR SELLERS
CLOSING THE SALE
Closing is when funds and documents are transferred in order to transfer ownership of the property to the buyer. The escrow officer will look over the contract and find out what payments are owed by who, prepare documents for closing, perform the closing, make sure all payoffs are completed, the buyer’s title is recorded, and that you receive proceeds that are due to you.
TRANSFER FUNDS
The transfer of funds may include payoffs to:
• Seller’s mortgage company as well as any lien holders
• Local government, if any property taxes are due
• Third-party service providers
• Real estate agents, for payment of commission
• Sellers, if there are any proceeds from the sale of the property 1
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TRANSFER DOCUMENTS
The transfer of documents may include:
• The deed to the property
• Certificate of Title, Bill of Sale, and other real estate-related documents
• Signed closing instructions and/or settlement statement (HUD-1)
• Receipts (if needed) for completed repairs, per sales contract
TRANSFER PROPERTY
The transfer of property may include:
• Recording of the signed deed (completed by third-party) at county courthouse
YOUR COSTS
Sellers commonly pay:
• Mortgage balance and penalties, if applicable
• Any claims against your property
• Unpaid assessments on your property
• Real estate agents, for payment of commission
• Title insurance policy
• Home warranty
• Prorated taxes
• Escrow fee,
• Deed preparation
WHAT TO BRING
Sellers need to bring to closing:
• A government-issued photo ID
• House keys
• Garage door openers
• Mailbox and any other spare keys
• Post-closing agreement, if seller will need to rent back property for specified time frame
• Exchange of keys, garage door openers, security codes and/or devices, appliance manuals, etc.
• Property ownership legally transfers to the new owner when the signed deed is recorded at the local county courthouse in which the property is located. 3
AFTER CLOSING
Keep copies of the following for taxes:
• Copies of all closing documents, HUD-1 or settlement statement and the 1099 if applicable
