Bizon_Heyn_ Michael_Tamanko_Gracie
Michael Heyn & Gracie Tamanko Part A: Logistics of Identity Private business analysts studying the Walmart corporate model discovered that along Interstate 70 in the southern Midwestern states Walmart had adapted and marketed its physical stores to specific Midwestern character tropes or stereotypes. Utilizing the existing logistical network, the branded stores were intended to create new territories and override existing sales boundaries. These regions were created by a Walmart analytics team in an exploratory trial referred to as Project 9G83M: The Walmart Consumer Identity Experiment. The hyper-marketed stores drew in higher numbers of consumers and increased sales exponentially, but in addition created an inescapable influence on the region. The pre-existing lack of Midwestern identity was overwhelmed by the six prescribed identities trialled in the Consumer Identity Experiment, leading to a region devoid of individuality, and instead a creating region stocked with corporate dictated personalities.