Pre-listing Plan

PRE-LISTINGPLAN

Courtesy

of Middy Matthews

THEARBORMOVETEAM

Thankyouinadvanceforsettingthetimeasidetomeetwithme!I knowthatsellingyourhomeisamonumentaldecision,andit’smy goalasanagenttohelpmaketheprocessasseamlessaspossible.

Inthisbooklet,I’vesharedaglimpseintowhatworkingwithmemight looklike.Thatincludessomeinformationaboutmepersonallyandmy team plusclearoutlinesofmymarketingandlistingprocesses.

You’llalsofindexamplesofmypastlistingsandclienttestimonials

I’llbesharingmoreinformationaboutyourhomespecificallywhenwe meetinperson,butIhopethisgivesyouanideaofhowIrunmy business.Inthemeantime,pleasedonothesitatetoreachoutwith anyquestions!

Best,

Middy Matthews

Realtor

6501383992

TheArborMoveTeam

M:734.239.3796

E:Middy@ArborMove.com

HELLO!I'MLOOKINGFORWARDTOMEETINGWITHYOU.

MIDDY MATTHEWS

MiddyIsoneofAnnArborareapremieragents She’sbecomethe“goto”agentandaconsistent leaderwithareputationforintegrityandstrongnegotiations.Savvynegotiationsandcutting edgemarketingstrategiesarethekeytoMiddy'ssuccess.

Middy'scareerstarted,rightoutofcollege,inAdvertisingwithafocusonprintadvertisingand marketing.Needingabreakfromthestressandtedium,shetookabreaktogobacktotennisasa pro,teachinghundredsofpeoplemonthlywasrewardingandeducational Fromthereshe becameaprofessionalphotographer,specializinginbusinessphotos,realestatephotosand Googlebusinessspecialization.Withtheloveofteaching,marketingandhousing,theskillsetwas easilytransferredtorealestatewhereshebecameasuccessfulRealtorintheAnnArborarea.

LISTINGPLAN:MarketingYourProperty

STEP1: Let’sGetStarted!

Ibeginbyresearching recentsalesandmarket trendsinyourarea.

Wemeetforaconsultation atyourhome.

Wewalkthroughthe propertytoviewitscurrent conditionandcreatea ‘featureslist’.Thislisthelps justifythepricetobuyers andappraisers.

I’llsuggestandadviseon potentialupgradestomake yourhomemoreappealing tobuyers

We’lldiscussyourlifestyle needsandgoals(eg, desiredtimeframe,next location,etc)tomakesure therealestateprocessgoes assmoothlyaspossible.

Ifitmakessense,Ican shareinfoaboutbuy-thensellprograms,bridgeloans, andlease-backoptionsto getyouintoyournewhome beforeyousell.

We’llreviewthemultiple pointsofnegotiationduring thesellingprocess.

STEP2: GettingEyeson YourProperty

Icreatebuzzaroundyour home,pre-listing advertising,tobeatoutthe competitionandnetthe bestpossibleprofit!

Iplaceyourpropertyinthe MultipleListingService (MLS)as“ComingSoon”up toonemonthpriorto listing.

Let’sgetinterestacross statelines!I’llsetupsocial mediaadstargetingbuyers inthestateswithhighest numberofresidents headingyourway

I’llemaila“ComingSoon” blasttomydatabaseof thousandsofcontacts,past clients,andinvestors

It’stimetoputupyouryard signtocatchtheeyesof passersby’s!

STEP3: BuildingtheBuzz

I’llfilmavideoinfrontof yourhometoutingthetop featuresofyourproperty forsocialmedia.

We’llgetprofessional photostakenandshowoff itsbestfeatures.

Wewillcreateatrue3D virtualtourofyour property.

Wewilltakedrone photographsandvideoto helptoshowtheproperty initsentirety

Floorplanswillbecreated tofurtherhelpvisualize theproperty

We’llgetcreativeposting socialvideos,e.g.“your top5favoritethingsabout yourhome”,ifyou’re willing!

STEP4: FindingPotential Buyers

IIfwedecideanopen housewillhelpyoursale,I willsetthatupandsend outpostcardsto surroundingpropertiesto announcetheevent

I’llalso“coldcall” residentsinthe surroundingareato announcethenewlisting andtoseeiftheyknow anyonelookingto

I’llsearchtheMLSfor agentswho’vehavesoldor listedinyourareaoverthe last12months

Ofcourse,I’llalwaysfollow upwithvisitors,agents, andleadsgenerated throughthemarketing process!

LISTINGPLAN:FromPricingtoClosing

PHASE1: PricingYourProperty

Reviewthecompetitionand recentclosingsinyourarea

Decideonalistprice

Executethelistingcontract

Decideonalistdate

Reviewandsignlisting paperwork

PHASE2: TheSalesProcess Begins

Scheduletheopenhouse

Discussdisclosureand insurancedocuments needed

Providetwosetsofhouse keys

Listyourproperty(when you’recomfortablewitha livelistingdate)

Choosetimesanddaysfor showingsthatworkwith yourschedule

PHASE3: ReviewingOffers

PHASE4: ClosingDay

Reviewalloffersand strategicallynegotiate price,terms,andtimeline accordingly

Acceptacontractand revisitthepointsof negotiationthatwilloccur overthenextfewweeks

We’llbeinconstant contactthroughoutthe negotiations!

Negotiatepriceandterms

Inspectionperiod

Appraisal

Walkthrough

Successfullyclosethe transaction!

Yougetpaidandareready tostartyournextchapter.

REPRESENTED:Seller

SOLDBYMIDDY

REPRESENTED:Seller

REPRESENTED:Seller

REPRESENTED:Seller

REPRESENTED:Seller

REPRESENTED:Seller

REPRESENTED:Seller

REPRESENTED:Seller

REPRESENTED:Seller

REPRESENTED:Seller

REPRESENTED:Seller

Middy is the best to work with! She is so positive, 100% proactive, helpful, knowledgeable, and attentive to listen. sHe's also focused and detailed, giving us a hand in all the processes. She is friendly, detail-oriented, and professional - plus, if you ask her for some advice she'll give you exactly what you need. We closed our deal in less than 30 days because of her

Carlo Joseph, Ann Arbor

I had the chance to work with Middy She is a true professional and I very much enjoyed my time working with her. I hope to encounter her again in another sale.

Dylan Louis, Ypsilanti

I sincerely recommend that you work with her! She is knowledgeable and understanding, making the application process easy and efficient. I also found her respectful and professional to work with, which I appreciate. You should feel confident in this agent's ability to find your perfect home.

Stanley Gabriel, Saline

I’ve had the privilege of working with Middy She is so professional and has such high integrity. She always goes above and beyond what is required and will do whatever she can to make sure you have the best experience possible.

Ethan Arlo, Chelsea

Working with Middy was the best decision I ever made when it came to buying my condo. From the very beginning of the process, Middy maintained high standards- she was professional and responsive, thoughtful and efficient And because of this, I felt confident about moving forward through every step of the process. From start to finish, Middy and her team helped me find a condo that met my needs and provided an excellent customer service experiencesomething that's absolutely necessary in today's market. Thank you for all your hard work! Five Stars

Jude Riley, Ann Arbor