The Seller's Handbook

THESELLER'S HANDBOOK

your guide to a successful home sale

MIDDY MATTHEWS

TeamLead

BRE#6501383992

MiddyIsoneofAnnArborareapremieragents.She’sbecomethe“goto”agentandaconsistent leaderwithareputationforintegrityandstrongnegotiations.Savvynegotiationsandcutting edgemarketingstrategiesarethekeytoMiddy'ssuccess.

Middy'scareerstarted,rightoutofcollege,inAdvertisingwithafocusonprintadvertisingand marketing Needingabreakfromthestressandtedium,shetookabreaktogobacktotennisasa pro,teachinghundredsofpeoplemonthlywasrewardingandeducational.Fromthereshe becameaprofessionalphotographer,specializinginbusinessphotos,realestatephotosand Googlebusinessspecialization.Withtheloveofteaching,marketingandhousing,theskillsetwas easilytransferredtorealestatewhereshebecameasuccessfulRealtorintheAnnArborarea.

(734)275-2751

Middy@ArborMove.com @MiddyMatthews

MEETTHETEAM

MIDDY,TEAMLEAD|MASTERNEGOTIATOR

Middy'scareerstarted,rightoutofcollege,inAdvertisingwithafocusonprintadvertising andmarketing.Needingabreakfromthestressandtedium,shetookabreaktogobackto tennisasapro,teachinghundredsofpeoplemonthlywasrewardingandeducational.From thereshebecameaprofessionalphotographer,specializinginbusinessphotos,realestate photosandGooglebusinessspecialization.Withtheloveofteaching,marketingand housing,theskillsetwaseasilytransferredtorealestatewhereshebecameasuccessful RealtorintheAnnArborarea. Middyisacertifiedrealestatenegotiator.

TOM,REALTOR|HOUSEHUSTLER

Tomisagogetter,specializingintheMilantothesouthborderofMichigan. He'saneasyto talkto,countrygentleman. Wecansay'everyonelikesTom'andmeanit. Whenitcomesto househunting,he'llturnovereveryrockandgetthejobdone,findingyouthehomeyou werelookingfor. Itdoesn'tstopthere,Tomisanexpertnegotiatorandwillbetherewhen youneedhimthemost.

ALEX,OFFICEMANAGER|PAPERPUSHER

Alexisourbackofficeangel. She'spickingupthepaperworkwhenweareontherunand makingsureallofourdeadlinesaremet. There'salotofnavigatewithyourhomepurchase andAlexhasitallsmoothedoutsoyouhavenothingtoworryaboutbutyourmove. Haven'tyougotenoughonyourplate?

THESTEPSTOSOLD

MARKETANALYSIS&PRICING

Itwillcomeasnosurprisetoyouthatpricemaybethemostimportantpartofanyreal estatetransaction.Determiningtheidealpricefromthestartputsyouinthebestposition toattractthemaximumnumberofbuyersinthetimeframeyou'veset.

Thebestaskingpriceisusuallywithin5%ofmarketvalueandtypicallyresultsinaquick andprosperoussale.Don'tworry I'mheretohelpyouarriveatthatpricethrough marketanalysisandcomparison.

PREPARINGYOURHOME

Alittleprepgoesalongwaywhenitcomesto showingyourhomeinitsbestlight!Together,wewill makesureyourhomewillstandoutfromthe competition.

DeepClean

HomeMaintenanceCheck

Declutter&Organize

HomeStaging

QualityPhotos

Onceyourhomeispreppedandyouraskingpriceisfinalized,it'stimetolistyourhome forsale!MakingsureyourhomeisdisplayedprofessionallyontheMultipleListingService andonlinehomesearchsitesismyspecialty.Sitback,relax,andletmedotheheavy liftinghere.

LISTINGYOURHOME MARKETING

Next,I'llstartmarketingyourhometogetmoreeyes onyourproperty.Mygoalistomakeyourproperty standoutonthemarketviaanaggressivemarketing planconsistingof:

SHOWINGS

Staging&Photography

PronouncedSignage

ProfessionalPropertyFlyers

TargetedMailers

SocialMediaExposure

EmailMarketing

RealtorNetworking

ReverseProspecting

OpenHouses

Priortolistingyourhome,wewilldecideonanacceptablenoticetimeforshowings that wayyouarenevercaughtoffguardwithvisitors.Potentialbuyerswillaccessyourhome viaelectroniclockbox.Herearesometipsforgettingthemostfromeveryshowing:

Beflexiblewithtiming

Cleanandclearthehomepriortoshowingsandopenhouses

Turnonlights,openblinds,takeoutthetrash

Usescentssparingly

Layoutprintedmaterial

Vacateforbuyer'scomfort

Takeyourpetswithyou

OPENHOUSES

Wewillstrategicallyholdopenhousesforyourpropertytoengageonlineandoffline buyers.Ioramemberofmyteamwillbepresentatallopenhousestoanswerany questionsthatmaycomeup.Wewillreviewfeedbackanddiscussnextstepstogether aftereachopenhouse.

NEGOTIATEOFFERS

Great theoffersarerollingin!Wewillreviewallofferspresentedanddeterminewhich onewillgiveyouthebestfinancialoutcome.Onceanofferisaccepted,thebuyerwill scheduleaninspectionofyourhome.

INSPECTION

Ahomeinspectionisorderedbythebuyerandtypicallyhappens7-14daysaftertheoffer isaccepted.Oncetheinspection(s)iscompleted,thebuyermayrequestrepairs.Thismay resultinasecondroundofnegotiationsforrepairs,pricereductions,and/orchangein othertermsofthecontract.

APPRAISAL

Ifthebuyerisseekingaloantopurchaseyourhome,theywillneedtohaveanappraisal performedbythebanktoverifythehomeisworththeloanamount.Astheseller,wewant thepropertytoappraiseforatleastthesaleamountormore.Thiswastakeninto considerationduringthepricesettingprocess.

Onceallfinancingiscompleteandnegotiatedrepairshavebeenmade,it'stimetofinalize thesale!Remembertogivethebuyerallkeys,garagedooropeners,mailboxkeys,gate cards,etc.attheclosing.

TIPSFORASUCCESSFUL NEGOTATION&SALE

DISCLOSEEVERYTHING.

Smartsellersproactivelygoaboveandbeyondlegalnecessitytodiscloseallknown propertyfeaturesanddefectstopotentialbuyers.

ASKQUESTIONS.

Offerssometimescontaincomplicatedterminologyand/orthreeormoreaddenda. I'mheretowalkyouthroughit butdon'thesitatetoaskquestions!

RESPONDPROMPTLY.

Timingiseverythingwhenitcomestorealestatetransactions.

STAYCALMANDBEPATIENT.

It'sbestforeveryonetokeepcommunicationcivilandagreeable.I'mheretohelp!

BECAUTIOUSWITHCONTINGENCIES.

Whenyou'velandedyourbuyer,yoursignedacceptanceofawrittenofferbecomesa salescontract.Exceptforremovinganycontingencies,thisdocumentisthebinding basisforthesale.

CHATWITHME!

It'smyresponsibilitytorepresentyourbestinteresteverystepoftheway,sobe clearaboutwhatyouwantsowegetthebestpossibleoutcome.

We listed our previous home with Middy and within a week we had several offers. We also used this amazing reality company to help us find our next home and they did not disappoint. Great deal on a fantastic home in our preferred school district.highly Recommend her.

Jakr Callum, Ann Arbor

We're really glad we found Middy and Arbor Move ! Our townhouse went on the market on a Thursday, and we had several great offers by Saturday! And we closed very quickly. Not sure what kind of magic these guys use, but I highly recommend them if you have a home to sell!

Joseph Callon, Dexter

Middy and the team worked hard to get my house sold and we did really well with that sale. It was smooth to the end. Would recommend her all day long.

Jennifer W, Whitmore Lake

Middy is phenomenal! Not only is she extremely knowledgeable in all things realty but she has knowledge of all the things come along with buying or selling your home. I will gladly recommend Middy and be sure to use her again!

Manderson M, Ypsilanti

The best there is in this business is Middy . There were a lot of challenges with the selling of my home. Middy was always professional and available. She made my entire experience absolutely fantastic! Thanks Middy for everything!

Michal Jordan, Saline

She is my realtor for life. I cannot thank her enough for the assistance she gave to me. You absolutely cannot go wrong with Middy and the team. Extensive knowledge, outstanding client service, extremely professional and best of all relatable, friendly and down to earth. Simply phenomenal!!!

Oliva Tailor, Chelsea