interview
Luxury & Leadership
Bahrain Confidential talks to Kevin Ryan, Retail Director of Damas Jewellery. How would you describe your leadership style?
My leadership style is focused on two key characteristics: commitment and adaptability. These two traits are instrumental in achieving a well-aligned organizational culture that can easily adapt to market trends. Because Damas is a multi-enterprise business with such a strong and recognizable name, adaptability is a key factor in maintaining the brand and due to this we have to ensure that we have exemplary product quality, unparalleled designs and unmatched craftsmanship, and investing significantly in our employees in terms of training and development and being heavily involved in daily business operations.
A lesson you’ve learned in the course of your career and still follow?
Always listen to your customers. Businesses change constantly, especially in our industry. The fashion market is never consistent; what was fashionable last year isn’t this year. Since we offer jewellery, which is a fashion statement we have to ensure we are aligned with our client’s tastes and understand what they need from us. Damas believes that quality comes from innovation, therefore creativity is at the heart of the brand. At Damas innovation is a watchword, allowing the brand to continuously enhance its range and services to realize its true potential and provide beautiful jewellery that makes us stand out from our competitors.
and so forth) and having integral brand value that is reflective of our mission statement wherever we are on the globe. This is why we always tailor our offering to serve each market to ensure we are providing our loyal clients with the products they require and they feel right at home when shopping at their favorite jewellery retailer.
diamond jewellery from international and in-house brands as well as watches to highlight the most popular in-house brands and making them attainable at desirable prices to our valued customers. This will be available across the UAE, Qatar, Bahrain, Kuwait, KSA, and Oman. Also Damas has launched its
What exciting promos are in store for Diwali this month?
Any surprises for the New Year?
We have unveiled a few new exquisite collections in time with Diwali; the new collection consists of the Maharani collection, the traditional Rangoli collection, the Victorian-inspired Mira collection, the timeless Legacy and the Ananya. These all epitomize contemporary and eternal elegance to celebrate the festival of lights. Also for the first time ever Damas is offering up to 50% discount on selected
We have plans to expand globally and eventually open ten additional outlets in Saudi Arabia. Currently Damas is also finalizing its new manufacturing unit, which will cater more to the demands of the market in the region along with offering more job opportunities.
Damas Jewellery opened its new store in Gold City, Manama last month. Visit the store to check out the new collections or visit damasjewellery.com
How is Bahrain’s market different from others Damas operates in? Our Bahraini clientele have an eye for detail and know exactly what they want. Therefore it is imperative that, along with our other markets, we provide them with the highest quality pieces and collections. At Damas, we constantly search for innovation and excellence in terms of design, consumer touch points (customer service, sales force, website, 46 Bahrain Confidential November 2015
Kevin Ryan