Annual Report 2011 / Sahaviriya Steel Industries Public Company Limited
Other means of public relations were as follows: (1) Internal public relations: Company’s Information Bulletin Board, Company’s web bloc, “360 degree Television Program”, SSI News, “Khon-Lek Newspaper”, and local radio programs, etc. (2) External public relations: Advertising campaign of, “Power-Reduction Suit” which was released through national newspaper, weekly magazines, web bloc, “360 degree Television Program”, “Khon-Lek Newspaper”, SSI website. Additional external public relations was the distribution of “Management to Reduce Climate Change (Climate Change Initiatives)” in the annual report and the Corporate Social Responsibility Report which was issued as a special edition in 2011.
3.2 Compensation Measures The compensation for stakeholders in the event of damage from the business violating the laws, the Company endorsed some actions through offering insurance for stakeholders of the company in some cases, for instance; Directors & Officers Liability Insurance Marine Cargo Open Policy Public Liability Insurance All Risks of Sudden and Accidental / Physical Loss or Damage (Machinery Breakdown / Boiler Explosion) and Business Interruption Insurance (for Major Plants) Property All Risks Insurance (for Officer Building) In addition to the primary insurance coverage mentioned above, the Company had prepared to extend its insurance coverage to other SSI’s subsidiaries that have been operating in both local and abroad; for examples, West Coast Engineering Company Limited; Prachuap Port Company Limited; Thai Coated Steel Sheet Company Limited; and Sahaviriya Steel Industries UK Limited. Moreover, a constant monitoring of unusual situation has been put into practice in order to periodically assess the risks that might result in
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damage to the Company and stakeholders. Provisions of additional insurance coverage would be implemented to the offset the increased risk (if any). Furthermore, the Company has always relentlessly and rigorously attached importance on compliance to related laws. Amongst others, the Company respected the intellectual property rights on copyrights. In 2011, it endorsed the policy and regulations on information technology, as well as practice guidelines for every employee to follow. On this, they are not allowed to download computer software from outside or download computer programs from the Bulletin Board System (BBS) or internet or any other computer programs for use or installation on the Company’s computers. The Information Technology Department of the Company is in charge of inspection and assurance of conformity with the said policy and regulations.
3.3 Dispute with Stakeholders The Company shall conduct its business in a way that prevents conflicts or disputes with Stakeholders’ interests; inclusive of its business involvements with customers, suppliers, competitors, employees, society, and community. The Company has already set its mechanisms to oversee and supervise all departments to work within this principle. The Company shall adhere to the Legal Compliance with the laws and regulations relating to the business by preparing a list of these legal restrictions and updating them continually. In addition, it is mandatory that each department is required to review its laws and regulations pertaining to its department operation. All departments are then required to submit a quarterly report to the Audit Committee. For major litigations and disputes against the Company as disclosed in the notes to the financial statement, the Company’s Legal Group will report on the progress and give recommendations to the management team periodically; the Board of Directors will also receive a quarterly report.