HIGH-END HOT TUBS
The Ultimate Hot Tub Experience Providing a perfect setting that offers users the ultimate hot tub experience, the premium end of the market is a niche, yet lucrative sector, making it a key market segment. Featuring models retailing around and over the £10,000 mark, high-end hot tubs boast the sector’s latest innovations and technology. Here, we look at the brands and models competing at the luxury end of the market By Jon Wadeson
N
o matter the product on offer, the premium end of any market sector is always a key battleground for both manufacturers and retailers alike and the world of high-end hot tubs is no different. Competition to secure sales has always been a challenge due to the limited number of applicable clients, however, with budgets often well into five-figure territory for these models, the rewards are often worth pursuing due to some fantastic margins that are on offer. Range-topping products are a chance to fully showcase each brand’s design capabilities, imagination, quality and more to potential clients. This aligns with customers looking to invest in a product that incorporates all latest features and innovations, combined with a sense of style and exclusivity. There’s also an expectation that their premium investment will be enjoyed with the minimum amount of effort and for many years to come. So models in this segment really need to perform and provide the ultimate all round experience to secure any sale. With brands and distributors looking to stay one-step ahead of the competition, they have been quick to offer something different to affluent UK customers who appear to be insulated from financial ups and downs. The
result is some truly stunning models that are packed with all the latest bells and whistles to satisfy the needs of these higher spending clients. With ultimate being the name of the game, we take a look at just some of the competing options in the sector.
NEW ISLAND SPAS 2025 COLLECTION LAUNCHED BY ARTESIAN SPAS Earlier in the year, Artesian Spas UK proudly unveiled the redesign of their premium Island Spas range, which sets a new standard for relaxation and hydrotherapy. The new collection is designed to provide the ultimate spa experience, with a focus on customisation, performance and energy efficiency all packaged in a spa at the cutting edge of design. The Island Spas range allows customers to tailor their perfect retreat with size options, seating configurations and a choice of three distinctive trim levels: Essential: Provides excellent value, combining Artesian’s renowned craftsmanship with energy efficiency and leading hydrotherapy. Luxury: Features elegant design and exceptional performance, delivering a powerful massage, vibrant lighting and exclusive features for a personal
hydrotherapy retreat. Elite: Represents the pinnacle of spa indulgence, featuring patented DIRECTFLOW™ technology and ambient lighting. The Island Spas range features Artesian’s patented Helix™ Jet design including, H20 Powerflow, Helix Hydro Extreme and specialised neck and shoulder jets, for a remarkable hydrotherapy experience. A userfriendly Turn-N-Press keypad offers easy control from the comfort of each hot tub, plus users can enjoy the convenience of managing their spa anytime, anywhere with the new allin-one WaterLab mobile app. Models blend luxury and efficiency with premium full foam insulation and the All Seasons Shield cover for maximum thermal efficiency and optional upgrades include the Diamond AOP™ Ozone and SpaFrog® In-Line systems ensure user-friendly maintenance and Bluetooth Audio with an innovative transducer system to deliver a premium audio experience. Victoria Wrigglesworth, Artesian Managing Director said: “Our new Island Spas collection is more than just a range of hot tubs, it’s a personalised journey to wellness. “Our goal is to provide our customers with the ultimate spa experience, combining advanced hydrotherapy, customisable features and energy efficiency. The redesign of the Island range has given the line a sleek contemporary look, with price brackets and features suited to a wide range of customers.”
ENJOY CONTEMPORARY STYLE WITH THE OCEAN DREAMS RANGE FROM ASTRALPOOL
The Bahama Elite is part of the new premium Island Spas range from Artesian Spas UK
www.swimmingpoolnews.co.uk 39-41_SPN_October_2025_High_End_Hot_Tubs.indd 39
Ocean Dreams by AstralPool UK is a luxury collection of hot tubs with the Atlantida 70 as the flagship option
Introduced last year, the Ocean Dreams by AstralPool is a luxury collection of hot tubs tailored for discerning users. Among the four high-performance models, the Atlantida 70 stands out as the flagship option. The Atlantida 70 is engineered for both power and efficiency. Its two robust massage pumps drive 52 water
SPN October 2025 39 17/10/2025 13:13