REALITY DOCUMENT 13 EPISODES OF 26’
THE SERIES GARAGE SHIBUYA DEPICTS A UNIVERSE THAT IS STILL LITTLE EXPLORED IN BRAZIL: THE CUSTOMIZATION OF CARS AND MOTORCYCLES. EACH EPISODE A DIFFERENT PROJECT IS DEVELOPED, DESIGNING A NEW MACHINE THAT IS A TRUE WORK OF ART ON WHEELS.
THE MAIN STAGE IS SHIBUYA GARAGE, WHICH BELONGS TO THE BUSINESSMAN, ARTIST AND RESPECTED CUSTOMIZER TEYDI DEGUCHI. THAT IS WHERE THE PROCESS OF CREATION AND PRODUCTION OF A FULLY CUSTOMIZED VEHICLE IS REVEALED. BUT THE SHIBUYA GARAGE GOES BEYOND WORKING TECHNIQUES. THE SERIES DEEPLY EXPLORES THE LIFESTYLE OF THOSE WHO WORK, BUY OR DREAM WITH OWNING A CUSTOMIZED MACHINE, FACING COMPLETELY DIFFERENT PEOPLE AND REALITIES – FROM CHEF ALEX ATALA AND FASHION DESIGNER RICARDO ALMEIDA, TO CULTURAL PRODUCER PRIMO PRETO AND MC GUIME; FROM THE HOTTEST RESTAURANT IN ITAIM, TO THE CHURRASCO [BRAZILIAN BARBECUE] AT A BAR IN THE OUTSKIRTS OF SÃO PAULO – WHICH INTERSECT IN THE PASSION FOR CARS.
About its Universe
TEYDI DEGUCHI DESIGNER SPECIALIZED IN THE CUSTOMIZATION OF LUXURY CARS AND MOTORCYCLES. SELF-TAUGHT IN THIS CRAFT, HIS INTEREST IN CARS STARTED AT AN EARLY AGE, WITH HIS FATHER, WHO HAD A SHED TO WORK ON CARS HE BOUGHT IN JUNKYARDS. DEGUCHI WORKED ON HIS FIRST MOTORCYCLE AT THE AGE OF 13, AND TODAY HE IS WIDELY RECOGNIZED FOR HIS WORK. TODAY, HIS ROUTINE INVOLVES FACING TRAFFIC ALL OVER THE CITY: PARTICIPATING IN SAMBA GATHERINGS IN THE OUTSKIRTS, AMATEUR SOCCER MATCHES, FINE DINNERS IN NOBLE AREAS OF THE CITY, STROLLS IN ART GALLERIES, ETC. HE IS ALSO A KEY ELEMENT IN THE PRODUCTION OF KONDZILLA’S FUNK VIDEOS, AS HE HAS A CLOSE{J} RELATIONSHIP WITH THE VARIOUS MCS.
SHIBUYA GARAGE
TEYDI DEGUCHI’S COMPANY LOCATED AT THE BUSY AV. BRIGADEIRO FARIA LIMA, IN VILA OLÍMPIA. THE PLACE SERVES FAMOUS AND WEALTHY CLIENTS, WHO DO NOT WORRY ABOUT HOW MUCH THEY WILL SPEND ON THEIR MACHINES, BUT IT ALSO TRIES TO SERVE THOSE WITH A LOWER INCOME, SUCH AS MOTOBOYS.
SHIBUYA THAT IS, MORE THAN A CUSTOMIZATION GARAGE, SHIBUYA WILL BE SYNONYM TO CUSTOM LIFESTYLE, WITH A RESTAURANT, TATTOO STUDIO AND CLOTHING FACTORY.
ESTRUTURA GERAL 1
WORKSHOP ROUTINE
THE DISCOVERY OF THE CUSTOMIZATION PROCESS ITSELF – FROM THE PROJECT TO THE FINAL PRODUCT –, POINTING OUT THE SPECIFICITIES OF EACH CREATION (THE NEED OF A SPECIFIC MATERIAL; THE EXCEPTIONAL DIFFICULTY TO PERFORM A TECHNIQUE; THE HIGH OR LOW AMOUNT OF MONEY INVESTED, ETC.) AND THE CONFLICTING RELATIONSHIPS AMONG TEAM MEMBERS (TEYDI’S BROTHER AND MANAGER WHO PRESSURES FOR THE FULFILLMENT OF DEADLINES; THE UNCLE WHO HELPS OUT WHEN THERE IS A PROBLEM; THE EMPLOYEE WHO MAKES A GROSS MISTAKE, ETC.).
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THE CLIENT
A QUICK OVERVIEW OF THE CLIENT’S LIFE, HIGHLIGHTING THE PASSION FOR CUSTOMIZATION (HOW IT FITS INTO HIS/HER PERSONA) AND THE RELATIONSHIP WITH TEYDI. THIS FORMAT SEEKS, TO A CERTAIN EXTENT, TO DECONSTRUCT THE BIKER/ROCKER STEREOTYPE BY BRINGING IN MANY CONTRASTING CHARACTERS, AS WELL AS TO STRIP TEYDI OUT BY SHOWING HIM FROM THE OTHERS’ PERSPECTIVE.
3
TEYDI’S LIFE
TEYDI’S ROUTINE INCLUDES A SERIES OF SIDE ACTIONS, IN ADDITION TO HIS WORK, WHICH GO FROM HELPING AN AMATEUR SOCCER TEAM AND ABANDONED ANIMALS, TO ORGANIZING SAMBA GATHERINGS IN THE OUTSKIRTS OF TOWN AND ATTENDING PARTIES AND OTHER HIGH SOCIETY EVENTS. SUCH ACTIONS ALLOW A DEEPER UNDERSTANDING OF THE CHARACTER, REVEALING UNIQUE AND ESSENTIAL ASPECTS OF THE MAN, AS WELL AS, INDIRECTLY, OF THE CUSTOMIZATION CULTURE.
Narrative THE SERIES FEATURES AN UNOFFICIAL HOST TO LEAD THE NARRATIVE. SOMEONE FROM TEYDI’S ROUTINE, WHO IS WITH HIM PRACTICALLY ALL THE TIME. IT COULD BE AN ASSISTANT WHO WOULD HELP HIM WITH HIS WORK; A DOCUMENTARY FILMMAKER (OR A STUDENT ABOUT TO BECOME ONE), IN LOVE WITH THE THEME AND FILMING TEYDI AND SHIBUYA CUSTOM’S BIOGRAPHY; OR AN “ASPIRING TEYDI”, WHO WANTS TO FOLLOW HIS FOOTSTEPS. THIS CHARACTER WILL SERVE AS A MIRROR FOR TEYDI, REVEALING HIS/HER POINT OF VIEW AS DIRECTLY AS POSSIBLE, AS WELL AS SERVING AS LIAISON WITH THE AUDIENCE.
Project THE CUSTOMIZATION OF MOTORCYCLES AND CARS IS THE KEY ELEMENT TO EACH EPISODE – NOT NECESSARILY MECHANICALLY –, WHICH ALWAYS STARTS WITH THE ARRIVAL OF A NEW REQUEST. BASED ON EACH PROJECT WE WILL GET TO KNOW: THE ART OF TEYDI AND HIS TEAM; THE SPECIFICITIES AND CURIOSITIES OF CUSTOMIZATION; AND THE CHARACTERS THAT SURROUND HIM.
Lifestyle THE PROJECTS WILL SET THE TONE TO THE EPISODE. THEREFORE, BASED ON THE THEME INCITED, OR THE CHARACTERS, IT WILL BE POSSIBLE TO BASE OTHER ACTIONS THAT POINT TO A CUSTOM LIFESTYLE OR TO TEYDI’S. FOR EXAMPLE: IF THE CLIENT IS RONALDO, IT IS POSSIBLE TO DRAW A PARALLEL WITH TEYDI INVOLVED IN THE PRODUCTION OF THE UNIFORMS FOR THE AMATEUR SOCCER TEAM (CALLED NA MALDADE) HE SUPPORTS.
Characters THEY ARE THE ONES WHO BUILD TEYDI’S IMAGE, TAKE HIM AWAY FROM HIS ENVIRONMENT, AND START THE CONFLICTS. - GARAGE TEAM: THE ENTIRE SHIBUYA CUSTOM’S STAFF AND EVENTUAL SUPPLIERS AND PARTNERS. - CUSTOMERS: PROMINENT NAMES, SUCH AS ALEX ATALA AND MALVINO SALVADOR, OR INTERESTING CHARACTERS, SUCH AS THE MOTOBOY WHO SAVED FOR TWO YEARS TO HAVE HIS BIKE CUSTOMIZED. - AGGREGATES: TEYDI’S FRIENDS OR ACQUAINTANCES WHO ARE NOT DIRECTLY RELATED TO THE SHOP, SUCH AS “DU” (OWNER OF A BAR IN THE NORTH PART OF TOWN), THE TEAM MEMBERS OF THE SOCCER TEAM “NA MALDADE”, ETC.
The setting THE GARAGE IS A CONSTANT SETTING IN THE SERIES, SHOWN IN ALL EPISODES. HOWEVER, TEYDI WILL WALK AROUND VARIOUS SETTINGS, BE IT TO GET INTO HIS CUSTOMERS’ REALITY, OR TO PERFORM HIS PERSONAL ACTIONS.
Kondzilla A PRODUCTION COMPANY AND YOUTUBE CHANNEL, FAMOUS FOR FUNK VIDEO CLIPS. ITS CREATOR, KONRAD, IS TEYDI’S FRIEND AND PARTNER. HE CREATES VARIOUS BIKES AND CAR MODELS USED BY THE MCS IN THE VIDEOS. KONRAD WILL BE A RECURRENT CHARACTER IN THE GARAGE, ACTING AS A FREQUENT CLIENT OR A “SUPPLIER”, WHOM TEYDI LOOKS FOR WHEN THERE IS A CAR/BIKE{J}READY. HE IS AN ALMOST FIXED CHARACTER, WHO ALWAYS BRINGS IN A SUBPLOT: HIS PROJECTS ARE SMALLER (EVENTUALLY, IN AN EPISODE, THEY MAY BECOME THE MAIN THEME) AND HAPPEN ON THE SIDE.