New Directions Trend Prediction Sportswear S/S12
Contents Introduction
Future 4-13 jpeg 14-23 Disaster 24 - 33 Back to basics 34-43 Overview of colours 44 Reference 45
The society we live in entering into a time of re-invention, rejuvenation and exploration. Consumers value the concept of time and to have clear definined aspects of our lives to be expressed by our individualism. They are moving forward with new ideas, passing through time with a need to play, escape and explore. It is time to leave the past behind.
futuristic
Spring/Summer 2012 marks an era which emphasizes a more wholesome existence by replacing the material goods we were once fans inthe pre-recession society with a broader vision of the world. Consumers are adapting to a new way of living based on a future which combines technology with a sense of consideration and awareness of society’s responsibility. sportswear design extends beyond aesthetically pleasing garments. technology meets creativity as the leading fashion trends. Futuristic trend focuses on the product’s value by emphasizing innovation and performance. Innovation represents the search for new discoveries and solutions with an accelerated sense of urgency as we seek a stable path for future growth and renewed opportunity. Crossing the boundary between technology and street fashion, multi- functional activewear combines versatility and functional features with urban cool.
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inspiration
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Tones growth expansion development structure construction technology smooth iridescent geometric shape minimalism
PANTONE 7542C
PANTONE 7547C
PANTONE COOLGREY 11C
PANTONE 2705C
PANTONE 5424C
PANTONE 656C
colour
PANTONE 431C
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shape
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Key pieces
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fabric
futuristic Futurtistic trend focuses on a drive to achieve excellence during competitive sports. The focus on comfort and sophisticated fabrics which offer functionality and essential support for multiple sports, while combining the best of technology and cutting-edge design. Garments emphasize form and are designed like carved armor to fit and excentuate the body, while featuring ergonomic cuts and detail. The womens sportswear market moves away from girly styles in favor of sophisticated “combat� looks which combine protection, resistance and support. High-tech functional garments must be extremely flexible for ultimate levels of mobility.
Summery of trend
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A vivid color palette and a range of tones with uneven textures and bold colour blocking are key style features for this trend that is defined by a colorful play on graphics and logos.
jPEG
The body demands functional and breathable garments which is intuning to the needs of competitive sports. High-tech functional garments must be extremely flexible and guarantee temperature regulation and moisture management. Colourful design, dynamic versatil- Innovation in technology sets ity, comfort and protection fullfil the standard for the jpeg trend. the needs of the consumer by the unique and diverse fabrics continuse of dynamic shapes, fabrics and ue to open new creative windows prints aiming to create an innova- which inspire a new generation tive way consumers see sportof state-of-the art products that wear. express the latest trends within the sportswear world and are in High-performance activewear for perfect harmony with the environcross-training, running and fitness ment. demands supportive and breathable garments creating a perfect link between functionality and design. Gym wear is energized with seamless technology which provides an unbeatable combination of comfort, versatility and performance. Consumers require colour to keep their minds focused and motivated. We crave bright and boldness to enchance emotion and stamina.
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inspiration
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Clashing Block Uneven textures CAD Geometric Florals Chunky Detail Surface design Overlay design
Pantone 262C
Pantone 653C
Pantone 7510C
Pantone 1675C
Pantone 7416C
Pantone 7506C
Pantone 363C
Colour
Pantone 393C
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Shape
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Fabric
jPEG The search for performance for outdoor wear translates into garments with a high degree of comfort and supportive shaping. Seamless knitting technology creates shapes that are closer to the body for a more fitted silhouette, and design focuses on protection and safety. Ergonomic cuts integrate protective patches on the elbows and knees. The focus is on products with simple shapes made for comfort that blur the line between readyto-wear and activewear. Garments are infused with an energetic color palette of sharp bright tones in vivid combinations. Bleached bright colors of ocean blue alongside acid yellow making sportswear fun and functual.
Summery of trend
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As we are still in the midst of a recession, structure and comfort plays a big part in our daily lives. Conformity and tradition mixed with angular cuts and architectural shapes give us that confidence. A high level of protection is essential in sports involving sustained physical activity in extreme conditions. Advances in smart fibre and fabric technologies focus on protecting the body while providing optimal support.
DISASTER
The emphasis is on lightness in these protective products which enhance performance. Athletes seek the best for protection and performance. Daring and liberated, sportswear is breaking all the rules by combining individualistic mixes of retro and futuristic elements to create an image that embodies contradiction. Stripes, graffiti and fractal images are inspired by digital technology and eclectic urban elements. Angular cuts revolve around spiky A vivid multi-colored palette domishoulders and sleeves; keep lower nates stripes and solid colors. halves simple. loose shapes mixed Graphic motifs and burn-out efwith sharpe tailoring help us forfects in black and ultra-white are get about the economic climate. mixed with a strong primary contrast. The color range creates Nature provides the inspiration an energetic feel perfect for the for sports fabrics that challenge athlete. the elements and which require tough, durable garments with engineered ergonomic features. Support and style meet in activewear that explores the boundaries of endurance, performance and aesthetics. Reinforced knees, elbows and shoulders allow for wear and tear and place the focus on yarns that offer flexibility as well as protection.
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Inspiration
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Angular Destruction Padding Armour Layering Restrict Linear Drape Flash Sharp Repeated
Pantone 453C
Pantone Black 7C
Pantone Coolgrey 1C
Pantone 7944C
Colour
Pantone 400C
Pantone Coolgrey 11C
Pantone 7541C
Pantone 1805C
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Shape
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herve leger
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Fabric
DISASTER Worn with rebellious attitude this daring trend is based on a fusion of grunge aesthetics, graphic motifs, and recycled urban elements. Cool and trendy, the market takes its inspiration from the street by wearing modern assertive cuts and strikingly harsh edges. This collection is emphasized by a color range of deep tones of ink, dark teal and mineral gray which contrasts with the energy of ultra-bright silver with sophisticated shine. Black contrasts with touches of brilliant red. Ultra- daring edges combine with color splashes and graffiti. Unusual fabric treatments and lacquered surfaces are accented with subtle sparkle, burn-outs, raw edges and hazy transparency. Netting and mesh are animated with micro-geometric patterns.
Summery of trend
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Back to Basics
We consume less, and in the world of fashion, this means recycling, re-utilizing buttons, ribbons, hooks and cords and patchwork, a return to crafting, learning to knit and crochet, and to accessorize. This makes it a season of contrasts and alternatives, a time to lead not follow, not professing one clear path but instead allowing a scope for diversity, fusion and an ability to construct our own unique looks. Color plays a powerful role in this invention. Neutral, soft saturation is essential with colors that are warm and positive. There is a sense of glowing that comes not only from the level of color, but also in sheen and metallic finishes. Yarns and fabrics equally express developed interest by creating surface effects of all types: textures, sheen, diffused aspects and surface hair, and multi-color looks achieved through blending, twisting and printing. A time to be showy and expressive, novelty yarns and fabric developments overtake re-works of blends, and this is where the newness emerges.
The contemporary approach to activewear combines sports, leisure activities, wellness and comfort. Multi-functional bodywear successfully blends style with cutting-edge technology, and state-of-the-art fibers inspire new ways to wear activewear from day into night. Eco-friendly yarns provide the perfect synergy between protection, well-being and ecology. The quest for performance begins with essential base layers which provide a high degree of support and protection. Breathable and ultra- fitted, these garments are ergonomically designed to include variegated panels providing definition and reinforcement. Dynamic contours ensure zone-specific compression while adding stretch and breathability. The search for harmony and stability has resulted in increased interest in sports such as yoga and tai chi whose meditative aspects maintain optimum health and relieve stress. Close-fitting seamless garments provide excel
lent mobility in the yoga studio and loose-fitting “after� garments ensure freedom of movement with maximum comfort. Fashionably styled fitness and dancewear meet in an energetic range of innovative products made from technical performance fabrics. Light-weight sports bras provide maximum support with minimum construction. Color is the key, and vibrant combinations of patterns and textures add pizzazz to solid knits.
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Inspiration
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Key pieces
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Soft Natural Organic Float Glasswork Carpentry Shapes Printed
Colour
Pantone Black 7C
Pantone 625C
Pantone 7518C
Pantone 7497C
Pantone 7407C
Pantone 7535C
Pantone 2708C
Pantone Coolgrey 1C
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Shape
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Fabric
Back to Basics Simple shapes dominate combined with hard edges resembling rough textures of cracked earth, man made structures and worn pieces. meshes combine with crackly crepes and matte surfaces in natural tones. An intense color palette features vivid combinations accented with touches of metal. Hues of cool grey are contrasted with warm accents of red. the colors of nature combine with subtle greys and faded chalk tones are the basis of this trend.
Summery of trend
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Colour overview
Futuristic
jpeg
Disaster
Back to Basics
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References
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