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portfolio april bowden fashion communication

skills:


portfolio: april bowden

project:


april bowden april elizabeth bowden, n, is a multi disciplinary creative individual. studied fashion communication at northumbria university, newcastle. described as being creative, innovative, hard working and passionate. 1. endless interest in equine photography and country pursuits. 2. regulary seen with a canon 550d camera around her neck. 3. particular about detail and organisation. 4. advocate of british brands and manufacturing. 5. particular about layout and straightlines. 6. a perfectionist. 7. tall skinny hazlenut latte. 8. the colour black and Reiss. 9. a glass of champagne and good conversation. 10. “look your best at all times,� Bowden, Margaret. 1999. +44 (0) 7525 255102 aprilebowden@me.com @aprilebowden

skills:


portfolio: april bowden

project:


inside print:

new beginnings: trend book

- predicting trends for sportwear in S/S12

percy: magazine

- a magazine aimed at women interested in country pursuits and high fashion

a royal greeting: article - an article written about The Duchess of Northumberland.

play the british field: publication

- a selection of imagery of a photographic essay book documenting what makes britain, british.

design:

the alnwick garden: branding

cv:

curriculum vitae: past and present

skills:

- a series of branding for the alnwick garden retail outlet.

- an insight into work carried out, past, present and future.


PLAY THE BRITISH FIELD

portfolio: april bowden

project: trend prediction


print creative work designed for printed publications ranging from mass market to niche outdoor sports.

skills:


portfolio: april bowden

project: trend prediction


new beginnings brief:

create a trend prediction document that focuses on an area of your choice. market research shows that women are participating more in performance sports. this trend book anaylses trends that heighten their sporting abilities.

concept:

a trend book that visually predicts S/S12 sportswear trends for women.

skills: layout, design, trend prediction, colour referencing, contemporary design influences


portfolio: april bowden

project: trend prediction


skills: layout, design, trend prediction, colour referencing, contemporary design influences


portfolio: april bowden

project: trend prediction


future Consumers are adapting to a new way of living based on a future which combines technology with a sense of consideration and awareness of society’s responsibility. Crossing the boundary between technology and street fashion, multi- functional activewear combines versatility and functional features with urban cool.

skills: layout, design, trend prediction, colour referencing, contemporary design influences


portfolio: april bowden

project: trend prediction


disaster Nature provides the inspiration for sports fabrics that challenge the elements which require tough, durable garments with engineered ergonomic features. Angular cuts revolve around spiky shoulders and sleeves; keep lower halves simple. loose shapes mixed with sharpe tailoring help us forget about the economic climate.

skills: layout, design, trend prediction, colour referencing, contemporary design influences


portfolio: april bowden

project: trend prediction


trend

skills: layout, design, trend prediction, colour referencing, contemporary design influences


portfolio: april bowden

project: trend prediction


trend

skills: layout, design, trend prediction, colour referencing, contemporary design influences


portfolio: april bowden

project: trend prediction


trend

skills: layout, design, trend prediction, colour referencing, contemporary design influences


percy.

portfolio: april bowden

project: percy magazine


percy brief:

create a fashion magazine following a genre you are interested in.

concept:

a new fashion and lifestyle magazine for 18-35 year old women. after I realized a gap in the market for a magazine of this genre, a magazine that incorporates fashion, country pursuits, food and culture into a handbag sized magazine that is relevent to todays market and conforms to trends in society today.

skills: layout, design, styling, art direction, set design, model casting.


portfolio: april bowden

project: percy magazine


skills: layout, design, styling, art direction, set design, model casting.


portfolio: april bowden

project: percy magazine


skills: layout, design, styling, art direction, set design, model casting.


portfolio: april bowden

project: percy magazine


skills: layout, design, styling, art direction, set design, model casting.


Heritage TWEED

feminine with a touch of edge. L-R Carven leather tweed coat - £695 Donna Karan shearling scarf - £1010 Carven hat - £200 Marc Jacobs Leather Patent shoes - £395 Miu Miu Purse - £1050 Valentino Shredded Leather gloves - £255

portfolio: april bowden

project: percy magazine


Masculine TAILORING

join the boys club in a razor sharp coat.

L-R Gucci Polka Dot Scarf - £125 Christian Louboutin Shoes - £635 Jimmy Choo Clutch - £1195 Prism glasses - £245 MCQ Jacket - £395 Proenza Schouler bag - £1465

skills: layout, design, styling, art direction, set design, model casting.


portfolio: april bowden

project: percy magazine


percy

skills: layout, design, styling, art direction, set design, model casting.


portfolio: april bowden

project: percy magazine


percy

skills: layout, design, styling, art direction, set design, model casting.


portfolio: april bowden

project: percy magazine


skills:


PLAY THE BRITISH FIELD

portfolio: april bowden

project: play the british field


play the british field brief:

demonstrate a mature and realistic response to a fashion communication subject.

concept:

a visually stimulating photographic essay that aims to revive british culture through words and images. the Queen’s jubilee and upcoming Olympics have been very poignant in society today. people are wanting to reexplore and redefine what britain is. using this as inspiration I have created a book using my own photography and words called, ‘Play the British Field.’

skills: design, photography, layout.


horse - alnwick

portfolio: april bowden

project: play the british field


skills: design, photography, layout.


gun dog - alnwick

portfolio: april bowden

project: play the british field


skills: design, photography, layout.


shot - alnwick

portfolio: april bowden

project: play the british field


skills: design, photography, layout.


private white V.C - manchester

portfolio: april bowden

project: play the british field


skills: design, photography, layout.


barbour - south shields

portfolio: april bowden

project: play the british field


skills: design, photography, layout.


trickers - alnwick

portfolio: april bowden

project: play the british field


skills: design, photography, layout.


portfolio: april bowden

project: play the british field


play the british field using online and social media to communicate Play the British Field to a larger demographic.

skills: design, photography, layout.


portfolio: april bowden

project: percy magazine


a regal greeting brief:

write an article on a subject related to your magazine.

concept:

an article written for percy magazine on the Her Grace, the Duchess of Northumberand.

skills: editorial journalism, layout


It is a November afternoon in Alnwick, the elegant blue skies are complimented by the radiant glow of the Sun. Still, the crisp breeze is a clear indication that Winter is looming and a cashmere jumper is an essential. As I wait patiently, the coolness in air has ill effect, as every sense is preoccupied with excitement and anticipation of privileged company. Suddenly, I am greeted by Her Grace The Duchess of Northumberland; accompanied by her beloved dog, Fuzzy, who follows each command with the expected regal obedience. The setting could not be more fitting. Alnwick Gardens; the brainchild of the Duchess herself and along with taxidermy and fashion, one her greatest passions. As we settle on some seating under the magnificent pavilion, the therapeutic tones of water from the grand cascade lap intensely behind us. Even as a local girl, it is difficult not to be in awe of what a glorious

portfolio: april bowden

achievement the Alnwick Gardens represents for the area.

which most importantly flatters and works for her.

As I enjoy a latte, kindly provided as part of the Duchess’ hospitality and find myself introducing my background by a request from an interested party, it becomes quickly apparent that any preconceptions of the stereotypical aristocrat are merely a misconception. Instead, I have the pleasure of sitting with a privileged but down to earth woman who cares immensely about young bright futures.

The woman behind one of the North East biggest tourist’s attractions – Alnwick Castle famously features in Harry Potter films - has the drive and enthusiasm of a successful entrepreneur. In contrast the Gardens is open 364 days of the year for he public to enjoy, and this is not where the dissimilarities cease. Unlike the Castle, the Gardens are run partly as a charity to which the Duchess is a trustee.

The title ‘Duchess’ invokes images synonymous with period clothing… corsets, frills crinolines, and the like. To the contrary, I find myself thinking that the Duchess would not be out of place at London Fashion Week instead of a Tuesday Afternoon lunch in Alnwick. Wearing black James jeans, a whistles shirt, vintage suede waistcoast and a tweed reversible Ralph Lauren jacket finished with a figure to which any woman would envy; The Duchess has fashioned her own unique style,

The Duchess is undeniable in the fact that she is obsessed by the Gardens and is making all endeavors to raise £25m for the Garden’s ambitious third and final phase. As a symbolic reminder of her determination, she has vowed not to remove a gifted necklace from Ethopia until the target is achieved.

project: percy magazine


skills: editorial journalism, layout


As with any other project commissioned by the Duchess, this in no doubt will court its critics. Un-waivered, the Duchess shares her vision with positivity;

women. Having no design experience or fashion background, The Duchess has taken elements of her own clothing and reflected it in the collection.

“What I’m going to be doing is building this play area which my designers tell me is going to be one of the most extraordinary playgrounds in the world – where the disabled route is more exciting that the able-bodied route. I’m not someone who is interested in doing things the same way as everybody else. Why give people a cup of tea in a building when they could be sitting in the water? They can take off their socks and shoes and they paddle to the table in the water. You want to do things that take people out of their comfort zone and out of normality”. Constantly fizzing with ideas, she finds it difficult to relax. Her next big project involves collaborating with British designer Alan Paine and working on her own collection of shooting attire for

Northumberland Estates is one of the most prestigious shooting grounds in the UK with the Duke of Northumberland Lord James Percy accountable as the best shots in the country. Lord James Percy has latterly designed a shooting range collection with Helen Barbour, Vice Chairperson of the family business and of the shooting collection. Helen Barbour explained. “Silhouettes remain classic while the fabrics are more high-end and technical than ever before. Outdoor favourite GORE-TEX® is unrivalled for its ability to keep out water and wind while remaining breathable, dry and comfortable. This high-tech fabric features through three of the jackets, including the standout Sporting Ultimate 3-in-1, which can be

portfolio: april bowden

worn in various different ways to suit the day.” With womens outdoor clothing few and far between, Alan Paine already designs a small range for women offering a smart and tradional look for town or country. The Duchess’ collection carrying the same name, is suitable for all women of different shapes and sizes, from soft cashmere twin suits to silk shirts with perfectly positioned detailing adding that something extra and luxurious to the designs. But as is common in business, this venture is not without its set backs. Working in an all man team has created difficulty. The thought process differs, men don’t have the same comprehension for a frill or button in a certain place.

project: percy magazine


skills: editorial journalism, layout


From mentioning her love for more traditional brands, her passion for the heavily printed and detailed high street brand All Saints strikes me. Elements of something unordinary came natural to the collection. Using traditiaonl browns, greens and creams often found in shooting attire, the lining on jackets and skirts is a striking purple colour which will allow people to disguish and easily recongise her collection. “If it’s different, people will pay for the quality and uniqueness of something, women want to wear the right things and country clothes aren’t flatting.” With reference to a friend who purchased a £800 skirt, an example was made of the pleats which far from flattened merely due to the incorrect positioning of the pleats. The collection, due to be launched in fashion capitals of Milan, Paris and London in August 2012, is aimed at all ages. The Duchess of Northumberland collection will clearly

portfolio: april bowden

be very successful. Her daughters, Lady Katie and Lady Melissa are both shooting enthusasitcs and are very fond of their Mothers collection. Lady Melissa is a tennis coach at Queens Club, London and is regulary spotted with Prince Harry and the Royal circle. It’s clear that age doesn’t matter when it comes to purhcasing the coelcction, “any woman who likes to shoot and lieks to look good would be interested.” Describing her collection as “fun and beautiful and good quality, that needn’t be boring.” She uses the phrase with great vigour and relates it to the Gardens, knowing that natural beauty is always complimented with a sense of style. Ralph Lauren is one of her favourite designers and refers to his collection throughout the day.

past experiences. I’ve interviewed women I’ve liked, women I’ve disliked; women I’ve admired, women that create a sense of shame; women with great spirit, women with no heart; women that have left me in awe, women that have left me deflated. Through research I expected the Duchess to harbour most of the negative qualities named, but in contrast never more so than now have a met a women that projects every positive aspects. This opportunity truly was a honour and a pleasure. As the Duchess set off into the winter sun to embark on her latest adventure, like the gardens, many will welcome the prospect of the failure of her clothing line…not me. Next season I look forward to parading the latest fashions designed by Jane Northumberland and until that time I wish her all the success she deserves, because after spending lunch with her, not only do I like her, I feel I know her.

As we concluded and say our goodbyes, I began to reflect on my

project: percy magazine


press

skills: editorial journalism, layout


portfolio: april bowden

project:


design based on trends today, I created a new branded concept for the alnwick garden. the concept was based upon the idea of a garden being a modern approach on a traditional concept. it would go on to feature throughout the business in promotional campaigns, directional signage and the alnwick garden branded products.

skills:


portfolio: april bowden

project: freelance


the alnwick garden brief:

create a new branding strategy aiming to appeal to a young and contemporary market.

concept:

the term, ‘garden’ often suggests a place or hobby that appeals to an older generation. using the Alnwick Garden’s as inspiration, I used my own photographs that capture the essence of the garden whilst using contemporary graphics to appeal to a younger demographic.

skills: branding, layout, photography,


portfolio: april bowden

project: freelance


skills: branding, layout, photography,


portfolio: april bowden

project: freelance


skills: branding, layout, photography,


portfolio: april bowden

project:


curriculum vitae

work experience, new business start up and paid jobs.

skills:


april bowden +44 (0) 7525 255102 aprilebowden@me.com a highly motivated, dedicated and ambitious person with a background in events, public relations, retail and marketing. specialist in: layout design. tend forecasting. creative photography. styling. event management and operations public relations. editorial journalism. branding.

portfolio: april bowden

2009 - 2012 fashion communication BA (hons) northumbria university, newcastle upon tyne 2011 fashion buying & merchandising london college of fashion 2011 fashion merchandising london college of fashion experience:

project:


front row managing director events company specialising in networking events for students and professionals working in a creative industry. trend bible assistant trend prediction agency based in newcastle. assisted with the preparation of trend books for aw12/13. cruise fashion assistant premium store based in newcastle. styled and advised clients on dressing and tailoring. barnardos fundraising assistant I organised a 1950’s based fashion event in a popular nightclub in newcastle where I assisted in the model casting, direction, planning and evening logistics mencap fundraising assistant I organised an auction event for students. my main role was to source raffle prizes to attract a sponsorship. kate lauren boutique creative marketing assistant assisted and implemented sucessful marketing campaigns and instore and online. this was from using social media as a way of marketing products to to the correct customer. warehouse PR assistant I managed the show room and liaised with clients and members of the press on send outs. Montiored press coverage daily and highlighted press recieved.

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April Bowden Portfolio