Page 1

Media Pack 2016

Engage with 1,000,000+ creative individuals

“With an impressive heritage and a history even longer than ours, BJP is an authority in all things photographic.� Jason Heward, Managing Director, Leica Camera Ltd

Contents 4 Print 6 Apps 7 Digital 8 Branded Content 8 Social 10 Video

11 Portrait of Britain in collaboration with JCDecaux 12 BJP Events 14 Collaborative Partnerships 15 Archive 16 Contacts

Heritage Since its first edition in 1854, British Journal of Photography has been at the cutting edge of photography, making it an indispensable resource for a worldwide creative audience








“The BJP’s long history gives it unrivalled insight into the world of photography. It continues to provide important insight into all aspects of contemporary photography, highlighting the people important to the medium and those who will be, alongside the wider issues affecting their work.” Dr Michael Pritchard, Director-General, The Royal Photographic Society, UK













To reach your target audience via our platforms, please call 020 7193 6763 or email




highest paid subscription rate in photography market

2016 sees BJP’s most ambitious re-design yet A new visual identity contains 50% more content with even higher production values The magazine commands a premium price – £9.99 per issue Read by more professional photographers than any other magazine in the UK Required reading for photography and multimedia students We offer bespoke branded content opportunities with editorial and design support


Circulation (ABC)




“It’s important for us to have a presence within the magazine because of the influence BJP has within the business.” Jeremy Gilbert, Group Marketing Manager, Nikon UK

Price per issue


62% of readers spend

2 hours

reading each issue

Subs renewal rate


Readers keep the magazine more than 2-3 years on average and refer back to it time and again


International audience of photographers, photo editors, curators, publishers, designers, advertising agencies, educators and students of art, commercial photography and multimedia Sophisticated creatives at the top of their fields, willing to invest in the best technology and materials for their work BJP readers create images for books, magazines, movies, newspapers, advertising, company reports, stock agencies, multimedia environments, museums, galleries and personal projects They buy top-of-the-line books and magazines, visit both major and independent exhibitions, and work with print labs and framers around the world

To reach your target audience via our platforms, please call 020 7193 6763 or email



The award-winning BJP iPhone and iPad apps offer a deeply interactive enhanced reading experience, fully designed for each device. This design ethos is also applied to rich interactive advertising opportunities

Monthly reach


App circulation as % of total circulation


Reaches a wider international audience

Crossover with print audience


Re-designed for 2016

BJP iPad app moves photography beyond print

BJP iPhone app gets it right

British Journal of Photography, the world’s oldest photography magazine, has launched an iPad app, which takes full advantage of the tablet’s backlit display to show off reams of photographic images in a format that is as (if not more) alluring than print.

Viewing a large amount of content through a limited window can be frustrating and disorienting. That’s why we like the British Journal of Photography iPhone app that was released today. The app delivers bitesized chunks of their content that are straightforward and easy to parse in an iPhone-specific format.


WIRED magazine



Designed responsively for desktop, tablet and smartphone, BJP’s digital platform presents the forward-thinking, ever-changing photographic industry to our captive audience BJP will not be be found on ad networks or ad exchanges. We want our promotional messages to be relevant and engaging while delivering real value and ROI to our commercial partners BJP prides itself on editorial integrity and has done for over 160 years. The same principles are applied to our digital channels We favour, and can help to create native-style adverts relevant to our content and unique audience blend of professionals, creatives and students

Unique visitors


Combined social and online reach



Click-through rate up to

6x higher

than industry average

Email third party list


Weekly newsletter


To discuss ways of reaching our digital and app audiences, please call 020 7193 6763 or email


Branded Content

Advertising is evolving as audiences are becoming smarter and more inclined towards intuitive brand campaigns. Our team will work with you to create something bespoke or we can tailor your content, which can also be made available for use outside of BJP’s channels Sponsored Post

Sponsored Feature

Sponsored Video

• Similar to a news piece on the BJP website

• Similar to BJP editorial feature

• 300 to 500 words

• High engagement

• BJP creative team will design and execute bespoke video content for your brand campaign

• Conveying key strands of information relevant to the BJP audience • Posted via one of BJP’s Twitter, Facebook or Instagram feeds

• 700 to 1000 words

• Interview/story fully developed, • Editorial stories told in a more researched and written by BJP compelling and accessible editorial team format, easily shareable • Compelling photography • Specific and exclusive to your content brand’s message, with pre- and post-roll positions • Developed in collaboration with your brand • Promoted through all BJP social and digital platforms, with • Conveying your brand message potential reach of 1,000,000+ natively to the BJP audience creatives • Posted via all of BJP’s Twitter, Facebook and Instagram feeds, with potential reach of 1,000,000+ creatives


• Can use video content for brand promotion


Our audience is growing quickly, all the time, and are showing real appetite for the work we feature. With the immediacy of social media, this channel represents an important part of a multi-channel client campaign




Growing exponentially, our Instagram feed combines the best images from print and online with an intimate insight into the operations of the magazine, lifting the veil on the photography world

Used as a way of spreading our readers’ love of the magazine. We combine image and video-led posts with retweets of other people talking about BJP, ensuring our content stays alive beyond publication

Image-led, socially optimised posts published around the clock, designed to make sure our content is shareable across thousands of accounts. Daily organic reach is typically over 100,000

To reach your target audience via our branded content, please call 020

7193 6763 or email



The exponential growth of video is an unmistakable and irreversible trend We are embracing this important medium in a way that no other photography brand has done before We are commissioning and creating bespoke videos to bring our content to life with a mixture of candid behind-the-scenes short films, interviews and other compelling editorial content BJP is committed to delivering the best content in the world to our audience of creativeminded people interested in photography and the arts We collaborate with brands to engage with our audience through sponsorship and bespoke video content campaigns, which can be used as part of our clients’ wider marketing campaigns

100,000+ 10

video views in the first month alone!

To discuss ways of reaching our social and video audience, please call 020 7193 6763 or email

In collaboration with JCDecaux

“A groundbreaking multi-venue photography exhibition elevating everyday people to the status of public art.” Simon Bainbridge, Editorial Director, BJP

An exciting and original collaboration with the world’s biggest outdoor advertising company JCDecaux, celebrating the diversity of the British population For the whole month of September 2016, digital billboards operated by JCDecaux throughout the UK will feature 100 winning images from the Portrait of Britain competition There will also be a launch event, dedicated website, social media buzz, PR support and a special issue of BJP showing the images BJP’s branding will be prominent, as will the logo of a sponsor that chooses to be part of this groundbreaking competition 50% of the British population will see this campaign with a minimum guaranteed reach of 9.8 million people

Media pack available upon request


BJP Events

Now in its 11th year, British Journal of Photography’s International Photography Award is one of the world’s leading showcases for contemporary photographic talent

Breakthrough is BJP’s annual season of engagement with the next generation of ambitious young photographers

The elite judging panel, drawn from the worlds of photography, art and media, provides an opportunity for entrants to get their work in front of the most influential people in the industry

Delivered in three parts, the season includes an international photography competition, a 10-day programme of events including a pop-up exhibition and private view in East London and a dedicated BJP newspaper full of expert advice on breaking into photography

Winners will receive a two-week London exhibition, have their work printed and framed by one of Europe’s leading pro labs and receive international exposure from British Journal of Photography

Breakthrough aims to discover and promote new talent, and encourage those who are passionate about photography to make a career in the industry

The IPAs run over a period of eight months, with a significant marketing effort using BJP’s own and external channels, including a number of editorial pieces and video We have multiple sponsor packages content available for brands keen to engage with the next generation of photographers and With several past winners going on to launch highly successful careers, the IPAs represent our most significant industry professionals and receive exposure opportunity for sponsors to support emerging talent and through BJP’s extensive marketing channels engage very visibly with one of the most important events in the global photography community calendar


BJP events are supported with Platinum campaigns from our partner WeTransfer. With over 75 million transfers per month this significantly increases international exposure for the awards and our sponsors Media packs available upon request

Magnum Photos and British Journal of Photography have teamed up to offer a brand-new programme of professional development workshops for photographers Led by world-renowned Magnum photographers and the leading professionals in the photographic industry from curators to commissioners, the programme presents incredible training opportunities for early and mid career photographers The workshop series will be extensively marketed by both BJP and Magnum Photos, to their combined reach of over 2,000,000 creative individuals We have an exclusive sponsorship package available for one brand which would like to directly engage with early to mid career professional photographers and align themselves with two of the world’s most important and historic photography institutions

Client-led live events Our creative solutions team are happy to discuss tailored opportunities to place your brand in front of BJP’s audience in a variety of live creative scenarios, from round-table industry discussions to bespoke competitions, special photographic commissions, workshops, symposiums and more

To discuss sponsorship opportunities, please call 020 7193 6763 or email


Collaborative Partnerships

“British Journal of Photography’s heritage, credibility in the photography world and passion for innovation made them the ideal partners for our forthcoming initiative ‘Portrait of Britain’. We look forward to seeing the project come to life across our national digital network and in the magazine.” Janet Guest, Editorial Director, JCDecaux

“When Positive View Foundation wanted to cement its position as a credible philanthropic organisation within the photography community, we focused all of our attention on securing British Journal of Photography as our exclusive media partner. With the relationship now entering its third year, we believe that the association with BJP has helped us to achieve our goals and we are looking forward to working together again in 2016, unquestionably our most exciting year yet.” Andrew Page, Chief Executive, Positive View Foundation

“We have tried many media channels but in terms of reaching a cross-section of serious art and commercial photographers British Journal of Photography is the only publication that is taken seriously by professionals, artists, semi-pros and prosumers. When we undertake commercial partnerships or run advertising, our message is taken seriously and that feeds back to brand recognition, positive perception in the market and ultimately ROI. By association with BJP, our brand appeal increases both for the photographers who have ‘made it’ and the larger, aspirational student, semi-pro and prosumer market.”

“British Journal of Photography is a leading voice in the photographic dialogue, debates and trends. It is a vital resource to the professional community, as both a news source and an informer of photographic culture. The quality of content is always reliable and inspiring.” Emily Graham, Cultural & Education Manager, Magnum Photos

Stuart Waplington, Managing Director, theprintspace

“British Journal of Photography is in a unique position in the creative and photography world. It is an important and respected media platform and related organisations and global institutions want to collaborate and partner with us.” Marc Hartog, Founder & CEO, Apptitude Media


To discuss sponsorship opportunities, please call 020 7193 6763 or email


“Magazines and artists’ books are having a 21st-century renaissance and in this crazily fast paced digital world I’m happy about it. But the BJP, in my mind, has always stood out on the shelf – the fact that it is a journal established 161 years ago seems extraordinary, it’s old school. What’s not to like!” Charlie Gray, Photographer

2016 will see a landmark event in the 161-year history of the British Journal of Photography: the launch of our online archive The culmination of several years’ work cataloguing, scanning and digitally processing, the archive will see over 200,000 pages of the magazine, dating back over the century and encompassing the entire history of photography, made available for users to browse, search and explore The archive will be made available via a dedicated website, with a number of access packages running through the decades Sponsorship opportunities are available on a quarterly, bi-monthly or annual basis

To discuss sponsorship opportunities, please call 020 7193 6763 or email


Print magazine

Digital edition


100,000+ reach


Facebook followers


“We have created a bold new visual identity, with the aim of producing the world’s best photography magazine. We are investing heavily in the product to capitalise on the resurgence of print, using beautiful, lush paper, amplifying the visual content and decluttering our features to bring a new design sophistication and immersive experience to our readers.” Simon Bainbridge, Editor

British Journal of Photography Apptitude Media Unit A (Ground Floor), Zetland House, 5-25 Scrutton Street, London, EC2A 4HJ


Daily organic reach

Twitter followers



Tweet impressions/ month



27,000+ subscribers

Instagram followers



150,000+ unique visitors

Video channel

100,000+ views

Online audience

57% male

43% female

68% 18-44

Get in touch to reach 1,000,000+ creative individuals To reach your target audience via any of our platforms, please call 020 7193 6763 or email

Awards PPA New Sales Team of the Year 2015 WFI Best UK Media Company 2015 AI Digital Publisher of the Year 2014 Online Media Awards 2014 – BJP+ Highly Commended for Best App PPA App of the Year 2013 – for British Journal of Photography Mobile Marketing Awards – Most Effective Tablet Application 2013 PPA Publishing Innovator of the Year 2013 Lucie Awards Magazine of the Year 2012

British Journal of Photography (Media Pack)  

“ We have created a bold new visual identity, with the aim of producing the world’s best photography magazine. We are investing heavily in t...

Read more
Read more
Similar to
Popular now
Just for you