“The Essence of Chèrie”
Firedog Design Limited 43/44 Hoxton Square London N1 6PB +44 (0) 20 7739 1112
Chèrie Collection 22 Bond Street London W1H 9CB 0208 657 325
1st December 2009 Dear Sir or Madam, The company of Chèrie are writing to ask for your advertising services and guidance to enable our company to thrive. Our brand needs the help of an advertising branch that will put the name Chèrie on the map. Through noticing your other clients we feel that ‘Firedog Design Limited’ can achieve our ambition most affectively. Chèrie is a high fashion clothing brand that is based in London. Chèrie involves a French essence that is seen in our collections, and of course the brand name. Chèrie produces one off and small batch production to suit anyone of any age. The designs produced are effective in the way we combine textures with structural shapes. The garments produced are hand made and are finished to a top quality. We realise Cherie’s clothing is admired by a large number of the UK, and we feel with your expertise and help we could boost these numbers and sell in world wide production. Chèrie is a clothing brand which replicates a ‘designer clothing’/’label clothing’ theme that is admired by a variety of people. We realise clothing organisations are something that many people are interested in, therefore working with you, no doubt, will be successful. Our clothing collections change throughout the seasons following original interpretations of style ideas throughout the months. Chèrie believes that through advertising our name and designs in a variety of ways the population will adore the collections we produce. The pricing range is satisfactory compared to the brands competition, yet Chèrie feels that for the garments produced within the collections, the money is well worth it. Through working together both our companies will thrive. We relish the thought of advertising with your company and look forward to your early response either by telephone or letter. We need ultimate success within our company and feel that a company such as ‘Firedog Design Limited’ will give Chèrie that chance so we will both go forward and flourish.
Yours faithfully,
Alix Greener (F)
© Chèrie
“The Essence of Chèrie”
© Chèrie
Win 6 free tickets to Chèrie’s spring catwalk collection!
“The Essence of Chèrie”
Get Involved! We would love for you to share your opinions on the high fashion range of Chèrie. Your views are valuable for us to thrive with our design sketches, our products, our shops, and the advertisement of our clothes. Please complete this questionnaire and for the best comments we will provide tickets to our brand new, thriving, spring collection. Once you have completed this form please post with the addressed envelope concealed. Thank you for your time and we hope to see you at our next show during spring time in February!
About Chèrie 1) How many times have you visited Cherie? (Please circle the appropriate) Only once Once a week Once a month More than once a week Please write any comments here…
More than once a month
2) What do you think the atmosphere is like at Chèrie? (Please circle any of the below you agree with) Friendly Okay Welcoming Awkward Please write any comments or suggestions here…
Never
Un-friendly
3) How would you rate the layout of our products around our shops? Please circle the appropriate number, (1=Poor customer service 5=Superior customer service) 1 2 3 4 5 Please write any comments, suggestions or improvements here…
4) Would you recommend Chèrie as one of the top design companies? (Please circle the appropriate) Definatly Yes Maybe Not sure Please write any comments or suggestions here…
No
“The Essence of Chèrie”
About You Please fill in your details below for a chance to win 6 free tickets to Chèrie’s spring collection show! 1. Title 2. Initials 3. Surname 4. Address
5. Postcode
Please enter any comments, suggestions, and improvements about Chèrie here…
“The Essence of Chèrie”
About Chèrie’s Collections 1) What items of clothing have you purchased from Chèrie (including accessory items please state)? Item 1………………………… Item 2………………………… Item 3………………………… Item 4………………………… Please here tick if more Please enter any comments here…
2) Overall, out of all of the seasons collections and designs which do you find the best? (Please tick one box where appropriate)
Spring Summer Autumn Winter
3) Which colour range below is the most appealing to you? The Mix of Creams, Reds & Greys
Pastel Colours & Metallics
Deep & Dark Blues, Grays, Creams
Vibrant Reds, Yellows, Greens
Sensuous Shades of Pale Creams
4) Are the collections we produce to a high quality? Yes
Slightly
No
5) In which price range do you feel one item of our clothing should be worth? (please tick one of the boxes to the right for each item) Dress Scarf Trousers/Leggings Shoes
£0-£100 £0-£100 £0-£100 £0-£100
>£100-£1000 >£100-£1000 >£100-£1000 >£100-£1000
>£1000-£5000 >£1000-£5000 >£1000-£5000 >£1000-£5000
Over £5000 Over £5000 Over £5000 Over £5000
6) Is the advertisement of this high fashion range good enough to make us well known to the public? Defiantly
A Little
No way
C
P
hristmas
arty
Chèrie is hosting a christmas party taking place in Cavandish Hotel, London on the 19th December. Get the party gear out, and spend your night at our cracking christmas event. No need to flash the cash - tickets are free from reception! You deserve a break, chill, and binge with the Chèrie company. Don’t be shy!
W U ebsite
pdate
We have updated our website on www.cherielimited.co.uk. Please keep referring it so you are constantly updated on our new collections and events. We have also added a survey which will be a questionnaire regarding your favourite collection so far. We really need your contribution as this will help us in designing our summer collection for next year. Thank you for your support.
We are launching our new spring clothing collection. After much research and consideration we noticed that the theme of haut couture in sugar and sweet colours are extremely popular. Especially looking at the use of ideas and techniques as ruffles and lace. An example is shown below:
N S
ew
taff
.Drew Antonio .Naomi Waltz .Samuel Cox .Harry Pentane
V
isitors
Feel the sound, ipod nano, advertisement
On the 4th December we are expecting the company of Dior to come to our offices and discuss different ways of ad-
C O O T hèrie
pening
ffice
imes
M T W T F S S
vertising as one company. Overall this opportunity will benefit Chèrie an enormous amount. Therefore please wlecome the Dior campany with open arms.
onday 8.00am - 8.00pm
uesday 8.00am - 8.00pm
ednesday 8.00am - 5.30pm
V I AT
hursday 8.00am - 5.30pm
ncrease
We are all aware of the VAT increase that is set to return to 17.5%. There is controversy within the retail industry, where some companies are changing the increase within their market at different dates. Although for Chèrie we will look at changing this increase on the 1st January. We consider that the British retail consortium (BRC) state that the increase has had a ’very limited effect’.
riday 8.00am - 8.00pm
aturday 10.00am - 2.00pm
Ch è
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sp rin
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unday 10.00am - 2.00pm
We encourage you all to keep up the hard work. Chèrie are rising in the fashion industry and this is all thanks to the team! We strive to uphold this reputation so that we can become known everywhere by everyone.
Employee Of The Month Katie Mannford-
We are hosting a catwalk show to launch our new Chèrie collection. This is based on a Sugar and
Spice theme. Date: 27th January 2010 Location: Cavandish Hotel Time: 7pm till 10pm Cost: ÂŁ200 per ticket
Final Draft of Website Home Page
Cherie News
Chèrie ‘’The essence of Chèrie’’
Features Of Chèrie Chèrie, the NEW high fashion label Striving to make it world wide Creating new experiences and new designs
Winter Sale oFREE new Chèrie chocolate range on entry o We will look forward to seeing you Tuesday 25th January 2010
Delivery FREE delivery, clothes fitted to your exact body shape designs Pick a design from any of our collections One of our designers will then travel to your location and bring accessories to compliment your chosen item
Our Supporters ‘We feel extremely privileged to be working along side the new thriving company of Chèrie. The designs are classic, holding originality and flare.’ Chanel 2010
Product Review o o o o o o o
High quality Every product double checked Original designs Contrasting designs Straight perfect stitching Designer fabrics Ideal fit
Remember‌
About The Team o Alix Greener – Designer o Katie Mannford – Product Manager o Alicia Cole – Top Dress maker o Callum Daniels – Photographer
Average Product Costs o Dress – £7,000 o Scarf – £1000 o Trousers – £5,000 o Top – £6,000 o Shoes – £6,000
Location
Sign Up
o Here you can sign up and become available to all of our updates, have direct links to our new collections and finally getting discounts on out products
Thank You for Listening